{"id":298952,"date":"2025-07-20T20:06:58","date_gmt":"2025-07-20T18:06:58","guid":{"rendered":"https:\/\/rtrsports.com\/zalety-i-wady-sponsoringu-sportowego\/"},"modified":"2025-07-20T20:22:31","modified_gmt":"2025-07-20T18:22:31","slug":"zalety-i-wady-sponsoringu-sportowego","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/","title":{"rendered":"Zalety i wady sponsoringu sportowego"},"content":{"rendered":"<p>Je\u015bli jeste\u015b entuzjast\u0105 marketingu sportowego, wystarczy szybkie przejrzenie Internetu, aby natkn\u0105\u0107 si\u0119 na do\u015b\u0107 osobliwe pytanie: &#8222;co <strong>zalety i wady sponsoringu sportowego? ?&#8221; <\/strong> Kr\u00f3tko m\u00f3wi\u0105c, <strong>jakich korzy\u015bci sponsorskich<\/strong>mog\u0119 oczekiwa\u0107 od mojego programu marketingu sportowego?<\/p>\n<p>Na szcz\u0119\u015bcie w RTR Sports Marketing jeste\u015bmy tutaj, aby doradza\u0107 w tych kwestiach, a tak\u017ce w sprawach, kt\u00f3re mog\u0105 nie dzia\u0142a\u0107 tak dobrze. Oto niekt\u00f3re z naszych wst\u0119pnych przemy\u015ble\u0144&#8230;.<\/p>\n<h2><strong>Plusy i minusy sponsoringu sportowego<\/strong><\/h2>\n<p>Rozumiemy, je\u015bli pr\u00f3bujesz zrozumie\u0107, czy sponsoring sportowy jest dla Ciebie w\u0142a\u015bciw\u0105 \u015bcie\u017ck\u0105 i chcesz wiedzie\u0107, jakie s\u0105 naprawd\u0119 zalety i wady.<\/p>\n<p>Zanim przejdziemy do szczeg\u00f3\u0142\u00f3w, je\u015bli masz jakiekolwiek w\u0105tpliwo\u015bci co do <strong>korzy\u015bci p\u0142yn\u0105cych ze sponsoringu w sporcie<\/strong>, zalecamy skontaktowanie si\u0119 z<a href=\"https:\/\/rtrsports.co.uk\/\"><strong> agencj\u0105 marketingu sportowego<\/strong><\/a> &#8211; Mo\u017ce ona przeprowadzi\u0107 Ci\u0119 przez ca\u0142y proces i odpowiedzie\u0107 na wszelkie pytania.<\/p>\n<h2><strong>Zalety sponsoringu w sporcie i korzy\u015bci ze sponsoringu<\/strong><\/h2>\n<p>Sponsoring sportowy to lukratywna bran\u017ca na ca\u0142ym \u015bwiecie &#8211; naturalne jest wi\u0119c, \u017ce wej\u015bcie na t\u0119 aren\u0119 wi\u0105\u017ce si\u0119 z wieloma korzy\u015bciami.<\/p>\n<p>Sponsoring sportowy jest naprawd\u0119 narz\u0119dziem marketingowym 360\u00b0 i mo\u017ce umo\u017cliwia\u0107 content marketing, media cyfrowe, programy B2B, PR, go\u015bcinno\u015b\u0107 i wiele wi\u0119cej. Pasja podsycana przez zawodnik\u00f3w (w MotoGP), zespo\u0142y lub sportowc\u00f3w w innych dyscyplinach sportowych nie mo\u017ce si\u0119 r\u00f3wna\u0107 &#8211; a cz\u0119sto ich publiczno\u015b\u0107 i fani maj\u0105 d\u0142ugotrwa\u0142e i g\u0142\u0119boko zakorzenione przywi\u0105zanie. Je\u015bli znajdziesz dru\u017cyn\u0119 sportow\u0105 lub osob\u0119 wart\u0105 sponsorowania, kt\u00f3ra pasuje do etosu Twojej marki, przygotuj si\u0119, aby zobaczy\u0107 wszystkie <strong>zalety sponsoringu<\/strong> w sporcie, a <strong>korzy\u015bci p\u0142yn\u0105ce ze sponsoringu<\/strong> przynios\u0105 prawdziwe owoce.<\/p>\n<p>Sponsoring zapewnia silny wzrost sprzeda\u017cy, lepsze pozycjonowanie marki i wy\u017csz\u0105 \u015bwiadomo\u015b\u0107 marki. Ponadto sponsoring jest r\u00f3wnie\u017c bardzo pot\u0119\u017cn\u0105 broni\u0105 w strategii opowiadania historii w mediach spo\u0142eczno\u015bciowych (pomy\u015bl o \u015bwietnej pracy wykonanej przez Etihad w Premier League lub Repsol w MotoGP). Kr\u00f3tko m\u00f3wi\u0105c, korzy\u015bci jest wiele &#8211; a wszystkie z nich mog\u0105 si\u0119 po\u0142\u0105czy\u0107, aby osi\u0105gn\u0105\u0107 prawdziwy zwrot z inwestycji dla Twojej marki,<\/p>\n<h2><strong>Wady sponsoringu w sporcie<\/strong><\/h2>\n<p>Okej, rozmawiali\u015bmy ju\u017c o pozytywnych stronach udanej kampanii sponsoringu sportowego i obfitych korzy\u015bciach p\u0142yn\u0105cych ze sponsoringu &#8211; ale co z <strong>wadami sponsoringu w sporcie<\/strong>?<\/p>\n<p>W rzeczywisto\u015bci, o ile starannie si\u0119 przygotujesz, zaplanujesz z wyprzedzeniem i aktywujesz sw\u00f3j plan sponsorski we w\u0142a\u015bciwy spos\u00f3b, niewiele jest do stracenia. Musisz zna\u0107 sw\u00f3j bud\u017cet i wiedzie\u0107, co pozwoli ci go osi\u0105gn\u0105\u0107, a \u017ce zespo\u0142y lub kierowcy\/sportowcy mog\u0105 uzyska\u0107 lepsze stawki z sezonu na sezon &#8211; nie powinno to by\u0107 zbyt du\u017cym obci\u0105\u017ceniem.<\/p>\n<p>Czy <strong>sponsoring w sporcie<\/strong> ma jakie\u015b <strong>wady?<\/strong> Odpowied\u017a brzmi: nie, o ile dru\u017cyna lub sportowiec, z kt\u00f3rym jeste\u015b zwi\u0105zany, nie jest zamieszany w skandal lub \u017cenuj\u0105c\u0105 sytuacj\u0119. Omawiali\u015bmy to ju\u017c wcze\u015bniej: co je\u015bli sponsorowany przez nas sportowiec lub dru\u017cyna zostanie przy\u0142apana <strong>na dopingu<\/strong>? A co, je\u015bli w trakcie meczu lub wy\u015bcigu <strong>zachowanie dru\u017cyny oka\u017ce si\u0119 \u017cenuj\u0105ce<\/strong>? <a href=\"https:\/\/rtrsports.co.uk\/blog\/sponsorship-and-scandals\/\">Przejd\u017a do naszego artyku\u0142u tutaj, je\u015bli chcesz dowiedzie\u0107 si\u0119 wi\u0119cej o tym, jak sobie z tym poradzi\u0107.<\/a><\/p>\n<h2><strong>Jak\u0105 dyscyplin\u0119 sportow\u0105 powinienem wykorzysta\u0107 w swojej kampanii sponsorskiej?<\/strong><\/h2>\n<p>Jako eksperci od <strong>zalet i wad sponsoringu w sporcie<\/strong>, mo\u017cemy poleci\u0107 bardzo lukratywny \u015bwiat MotoGP jako \u015bwietne miejsce do rozpocz\u0119cia. <a href=\"https:\/\/rtrsports.co.uk\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\">Sponsoring MotoGP<\/a> oznacza wiele wy\u015bcig\u00f3w rocznie, setki tysi\u0119cy widz\u00f3w i mi\u0119dzynarodow\u0105 reputacj\u0119 wysokiej jako\u015bci wy\u015bcig\u00f3w. Zanim jeszcze przejdziemy do B2B, go\u015bcinno\u015b\u0107 i mo\u017cliwo\u015bci aktywacji cyfrowej s\u0105 ju\u017c dost\u0119pne. Zainwestuj w MotoGP, a b\u0119dziesz dobrze chroniony przed wszelkimi <strong>problemami<\/strong>, kt\u00f3re mo\u017cesz napotka\u0107 gdzie indziej. W ko\u0144cu istnieje wiele <a href=\"https:\/\/rtrsports.co.uk\/blog\/types-of-sponsorship-in-sports\/\">rodzaj\u00f3w sponsoringu<\/a> w sporcie, takich jak <a href=\"https:\/\/rtrsports.co.uk\/andretti-autosport-sponsorship-formula-e\/\">sponsoring Formu\u0142y E.<\/a><\/p>\n<h2><strong>Korzy\u015bci ze wsp\u00f3\u0142pracy z renomowan\u0105 agencj\u0105 marketingu sportowego<\/strong><\/h2>\n<p>Od 1995 roku RTR Sports Marketing jest wiod\u0105c\u0105 agencj\u0105 marketingu sportowego, kt\u00f3rej g\u0142\u00f3wnym obszarem dzia\u0142alno\u015bci jest MotoGP, jeden z najskuteczniejszych sport\u00f3w, w kt\u00f3re warto zainwestowa\u0107 w sponsoring sportowy.<\/p>\n<p>Je\u015bli nie masz pewno\u015bci co do kolejnych krok\u00f3w, mo\u017cesz porozmawia\u0107 z jednym z naszych konsultant\u00f3w. Ch\u0119tnie om\u00f3wimy wszystkie korzy\u015bci i zagro\u017cenia zwi\u0105zane ze sponsoringiem sportowym.<\/p>\n<p>Mo\u017cemy odpowiedzie\u0107 na Twoj\u0105 ciekawo\u015b\u0107 i jeste\u015bmy gotowi, bior\u0105c pod uwag\u0119 konkretne cele i bud\u017cet (marketingowy i \/ lub komercyjny), przeanalizowa\u0107 konkretne programy sponsoringowe zdolne do osi\u0105gni\u0119cia Twoich cel\u00f3w.<\/p>\n<p>Jeste\u015bmy przekonani, \u017ce <strong>korzy\u015bci p\u0142yn\u0105ce ze sponsoringu sportowego<\/strong> b\u0119d\u0105 namacalne. Je\u015bli chcia\u0142by\u015b porozmawia\u0107 o wzlotach i upadkach sponsoringu, skontaktuj si\u0119 z nami &#8211; b\u0119dzie nam niezmiernie mi\u0142o!<\/p>\n<p>Przeczytaj wi\u0119cej o <a href=\"https:\/\/rtrsports.co.uk\/blog\/what-is-sports-sponsorship-activation\/\"><strong>Aktywacja sponsoringu<\/strong><\/a>.<\/p>\n<p>[eng-blog]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je\u015bli jeste\u015b entuzjast\u0105 marketingu sportowego, wystarczy szybkie przejrzenie Internetu, aby natkn\u0105\u0107 si\u0119 na do\u015b\u0107 osobliwe pytanie: &#8222;co zalety i wady sponsoringu sportowego? ?&#8221; Kr\u00f3tko m\u00f3wi\u0105c, jakich korzy\u015bci sponsorskichmog\u0119 oczekiwa\u0107 od mojego programu marketingu sportowego? Na szcz\u0119\u015bcie w RTR Sports Marketing jeste\u015bmy tutaj, aby doradza\u0107 w tych kwestiach, a tak\u017ce w sprawach, kt\u00f3re mog\u0105 nie dzia\u0142a\u0107 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":187867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22345],"tags":[],"class_list":["post-298952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zalety i wady sponsoringu sportowego<\/title>\n<meta name=\"description\" content=\"Je\u015bli jeste\u015b entuzjast\u0105 marketingu sportowego, wystarczy szybkie przejrzenie Internetu, aby natkn\u0105\u0107 si\u0119 na do\u015b\u0107 osobliwe pytanie: &quot;jakie s\u0105 zalety i wady sponsoringu sportowego?&quot;. Kr\u00f3tko m\u00f3wi\u0105c, jakich korzy\u015bci ze sponsoringu mog\u0119 oczekiwa\u0107 od mojego programu marketingu sportowego?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalety i wady sponsoringu sportowego\" \/>\n<meta property=\"og:description\" content=\"Je\u015bli jeste\u015b entuzjast\u0105 marketingu sportowego, wystarczy szybkie przejrzenie Internetu, aby natkn\u0105\u0107 si\u0119 na do\u015b\u0107 osobliwe pytanie: &quot;jakie s\u0105 zalety i wady sponsoringu sportowego?&quot;. Kr\u00f3tko m\u00f3wi\u0105c, jakich korzy\u015bci ze sponsoringu mog\u0119 oczekiwa\u0107 od mojego programu marketingu sportowego?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/public-1655778_1280-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zalety-i-wady-sponsoringu-sportowego\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zalety-i-wady-sponsoringu-sportowego\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Zalety i wady sponsoringu sportowego\",\"datePublished\":\"2025-07-20T18:06:58+00:00\",\"dateModified\":\"2025-07-20T18:22:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zalety-i-wady-sponsoringu-sportowego\\\/\"},\"wordCount\":822,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zalety-i-wady-sponsoringu-sportowego\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/public-1655778_1280-4.jpg\",\"articleSection\":[\"Sponsoring\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zalety-i-wady-sponsoringu-sportowego\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zalety-i-wady-sponsoringu-sportowego\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zalety-i-wady-sponsoringu-sportowego\\\/\",\"name\":\"Zalety i wady sponsoringu sportowego\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zalety-i-wady-sponsoringu-sportowego\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zalety-i-wady-sponsoringu-sportowego\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/public-1655778_1280-4.jpg\",\"datePublished\":\"2025-07-20T18:06:58+00:00\",\"dateModified\":\"2025-07-20T18:22:31+00:00\",\"description\":\"Je\u015bli jeste\u015b entuzjast\u0105 marketingu sportowego, wystarczy szybkie przejrzenie Internetu, aby natkn\u0105\u0107 si\u0119 na do\u015b\u0107 osobliwe pytanie: \\\"jakie s\u0105 zalety i wady sponsoringu sportowego?\\\". Kr\u00f3tko m\u00f3wi\u0105c, jakich korzy\u015bci ze sponsoringu mog\u0119 oczekiwa\u0107 od mojego programu marketingu sportowego?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zalety-i-wady-sponsoringu-sportowego\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zalety-i-wady-sponsoringu-sportowego\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zalety-i-wady-sponsoringu-sportowego\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/public-1655778_1280-4.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/public-1655778_1280-4.jpg\",\"width\":1280,\"height\":851},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/zalety-i-wady-sponsoringu-sportowego\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zalety i wady sponsoringu sportowego\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Zalety i wady sponsoringu sportowego","description":"Je\u015bli jeste\u015b entuzjast\u0105 marketingu sportowego, wystarczy szybkie przejrzenie Internetu, aby natkn\u0105\u0107 si\u0119 na do\u015b\u0107 osobliwe pytanie: \"jakie s\u0105 zalety i wady sponsoringu sportowego?\". Kr\u00f3tko m\u00f3wi\u0105c, jakich korzy\u015bci ze sponsoringu mog\u0119 oczekiwa\u0107 od mojego programu marketingu sportowego?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/","og_locale":"pl_PL","og_type":"article","og_title":"Zalety i wady sponsoringu sportowego","og_description":"Je\u015bli jeste\u015b entuzjast\u0105 marketingu sportowego, wystarczy szybkie przejrzenie Internetu, aby natkn\u0105\u0107 si\u0119 na do\u015b\u0107 osobliwe pytanie: \"jakie s\u0105 zalety i wady sponsoringu sportowego?\". Kr\u00f3tko m\u00f3wi\u0105c, jakich korzy\u015bci ze sponsoringu mog\u0119 oczekiwa\u0107 od mojego programu marketingu sportowego?","og_url":"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1280,"height":851,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/public-1655778_1280-4.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napisane przez":"Riccardo Taf\u00e0","Szacowany czas czytania":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Zalety i wady sponsoringu sportowego","datePublished":"2025-07-20T18:06:58+00:00","dateModified":"2025-07-20T18:22:31+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/"},"wordCount":822,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/public-1655778_1280-4.jpg","articleSection":["Sponsoring"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/","url":"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/","name":"Zalety i wady sponsoringu sportowego","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/public-1655778_1280-4.jpg","datePublished":"2025-07-20T18:06:58+00:00","dateModified":"2025-07-20T18:22:31+00:00","description":"Je\u015bli jeste\u015b entuzjast\u0105 marketingu sportowego, wystarczy szybkie przejrzenie Internetu, aby natkn\u0105\u0107 si\u0119 na do\u015b\u0107 osobliwe pytanie: \"jakie s\u0105 zalety i wady sponsoringu sportowego?\". Kr\u00f3tko m\u00f3wi\u0105c, jakich korzy\u015bci ze sponsoringu mog\u0119 oczekiwa\u0107 od mojego programu marketingu sportowego?","breadcrumb":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/public-1655778_1280-4.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/public-1655778_1280-4.jpg","width":1280,"height":851},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/pl\/blog\/zalety-i-wady-sponsoringu-sportowego\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/pl\/"},{"@type":"ListItem","position":2,"name":"Zalety i wady sponsoringu sportowego"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/pl\/#website","url":"https:\/\/rtrsports.com\/pl\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/pl\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/pl\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/298952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/comments?post=298952"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/298952\/revisions"}],"predecessor-version":[{"id":298962,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/298952\/revisions\/298962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media\/187867"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media?parent=298952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/categories?post=298952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/tags?post=298952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}