{"id":300441,"date":"2019-05-17T08:57:34","date_gmt":"2019-05-17T06:57:34","guid":{"rendered":"https:\/\/rtrsports.com\/jak-wyglada-sponsoring-sportowy-w-niemczech\/"},"modified":"2026-09-18T13:56:17","modified_gmt":"2026-09-18T11:56:17","slug":"jak-wyglada-sponsoring-sportowy-w-niemczech","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/sport-sponsoring-niemiecki\/","title":{"rendered":"Sponsoring sportowy w Niemczech: MotoGP, pi\u0142ka no\u017cna i motorsport"},"content":{"rendered":"<p>Niemcy to trzecia najwi\u0119ksza gospodarka \u015bwiata pod wzgl\u0119dem PKB, zamieszkana przez 83 miliony ludzi, z jedn\u0105 z najwy\u017cszych \u015brednich si\u0142\u0105 nabywcz\u0105 w Europie. Dla marki, kt\u00f3ra chce wykorzysta\u0107 sport jako d\u017awigni\u0119 marketingow\u0105, oznacza to jedno: publiczno\u015b\u0107 wysokiej jako\u015bci.<\/p>\n<h2>Niemcy: rynek premium dla sponsoringu sportowego<\/h2>\n<p>Wed\u0142ug szacunk\u00f3w PricewaterhouseCoopers rynek sponsoringu sportowego w Niemczech wart jest ponad 4,5 mld euro rocznie. Niemieckie marki inwestuj\u0105 w sponsoring z my\u015bl\u0105 d\u0142ugoterminow\u0105, buduj\u0105c wieloletnie partnerstwa przynosz\u0105ce g\u0142\u0119bok\u0105 rozpoznawalno\u015b\u0107 marki i stabilniejszy ROI.<\/p>\n<h2>Pi\u0142ka no\u017cna: wielkie kontrakty definiuj\u0105ce rynek<\/h2>\n<ul>\n<li><strong>Bayern Monachium \/ Deutsche Telekom<\/strong>: kontrakt przed\u0142u\u017cony do 2027 r. na ok. 50 mln euro rocznie.<\/li>\n<li><strong>Borussia Dortmund \/ Vodafone<\/strong>: zmiana g\u0142\u00f3wnego sponsora w 2025 r. z 1&amp;1 na Vodafone.<\/li>\n<li><strong>Bayer Leverkusen \/ Barmenia<\/strong> i <strong>RB Lipsk \/ Red Bull<\/strong>: dwa przeciwstawne modele sponsoringu.<\/li>\n<\/ul>\n<h2>MotoGP na Sachsenringu: dziewi\u0119\u0107 zwyci\u0119stw, lojalny rynek<\/h2>\n<p>Marc Marquez zdoby\u0142 dziewi\u0105te zwyci\u0119stwo na Sachsenringu z Ducati Lenovo Team w 2025 r. Jak dzia\u0142a <a href=\"https:\/\/rtrsports.com\/pl\/sponsoring-motogp\/\">sponsoring MotoGP<\/a> na rynku niemieckim? GP Sachsenring to najkompletniejsze studium przypadku.<\/p>\n<h2>Formu\u0142a E: niemieckie marki wybieraj\u0105 elektryczno\u015b\u0107<\/h2>\n<p>Porsche zdoby\u0142o Mistrzostwo \u015awiata Zespo\u0142\u00f3w i Konstruktor\u00f3w w sezonie Formu\u0142y E 2025.<\/p>\n<h2>Trzy b\u0142\u0119dy, kt\u00f3rych nie pope\u0142nia\u0107 na rynku niemieckim<\/h2>\n<p>Po pierwsze: nie docenia\u0107 d\u0142ugo\u015bci cyklu decyzyjnego. Po drugie: zak\u0142ada\u0107, \u017ce dost\u0119p do rynku niemieckiego r\u00f3wna si\u0119 dost\u0119powi do rynku europejskiego. Po trzecie: ignorowa\u0107 warto\u015b\u0107 lokalnych aktywacji.<\/p>\n<h2>Jak RTR pracuje na rynku niemieckim<\/h2>\n<p>RTR Sports Marketing dzia\u0142a w motorsporcie najwy\u017cszego szczebla od ponad 30 lat. Napisz do nas na <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a> w celu spersonalizowanej analizy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Niemcy to trzecia najwi\u0119ksza gospodarka \u015bwiata pod wzgl\u0119dem PKB, zamieszkana przez 83 miliony ludzi, z jedn\u0105 z najwy\u017cszych \u015brednich si\u0142\u0105 nabywcz\u0105 w Europie. Dla marki, kt\u00f3ra chce wykorzysta\u0107 sport jako d\u017awigni\u0119 marketingow\u0105, oznacza to jedno: publiczno\u015b\u0107 wysokiej jako\u015bci. Niemcy: rynek premium dla sponsoringu sportowego Wed\u0142ug szacunk\u00f3w PricewaterhouseCoopers rynek sponsoringu sportowego w Niemczech wart jest ponad [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,20026],"tags":[],"class_list":["post-300441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp","category-sponsorizzazioni-sportive"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsoring sportowy w Niemczech: MotoGP, pi\u0142ka no\u017cna i motorsport<\/title>\n<meta name=\"description\" content=\"Jak dzia\u0142a sponsoring sportowy w Niemczech: Bundesliga, MotoGP na Sachsenringu, Formu\u0142a E i DTM. 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