{"id":300478,"date":"2025-08-01T14:23:13","date_gmt":"2025-08-01T12:23:13","guid":{"rendered":"https:\/\/rtrsports.com\/szukamy-sponsorow\/"},"modified":"2025-08-01T14:31:02","modified_gmt":"2025-08-01T12:31:02","slug":"szukamy-sponsorow","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/poszukujemy-sponsorow\/","title":{"rendered":"Szukamy sponsor\u00f3w…"},"content":{"rendered":"

Oferuj\u0119 sponsoring, szukam sponsor\u00f3w, firmy zainteresowane sponsoringiem. To tylko niekt\u00f3re z wielu poszukiwa\u0144 prowadzonych ka\u017cdego dnia przez zespo\u0142y i sportowc\u00f3w poszukuj\u0105cych funduszy na sw\u00f3j sezon lub karier\u0119 sportow\u0105. Nale\u017cy jednak uwa\u017ca\u0107, poniewa\u017c poszukiwanie sponsor\u00f3w wymaga sporego przygotowania, nawet aby by\u0107 branym pod uwag\u0119 przez firmy.<\/h2>\n

Jak znale\u017a\u0107 sponsor\u00f3w dla sportowc\u00f3w: pytanie poprzedzone kolejnymi pytaniami<\/h3>\n

Jak poprosi\u0107 Red Bulla<\/strong> o sponsoring? Jak uzyska\u0107 sponsoring od GoPro<\/strong>? Jak znale\u017a\u0107 sponsor\u00f3w dla sportowc\u00f3w? Ci, kt\u00f3rzy pracuj\u0105 w zawodzie takim jak nasz, czyli marketingu sportowym, s\u0142ysz\u0105 te pytania – i ich odpowiedniki – tysi\u0105ce razy w swojej karierze zawodowej. Ogromna liczba sportowc\u00f3w, profesjonalist\u00f3w i nieprofesjonalist\u00f3w, pragn\u0105c na\u015bladowa\u0107 wyczyny swoich bardziej znanych koleg\u00f3w lub po prostu pr\u00f3buj\u0105c znale\u017a\u0107 niezb\u0119dny bud\u017cet na kolejny sezon sportowy, rzuca si\u0119 w sie\u0107 w poszukiwaniu \u0142atwych odpowiedzi i recept z natychmiastowymi wynikami.<\/p>\n

Badania sponsorskie to jednak absolutnie specyficzny i wcale nie\u0142atwy zaw\u00f3d, kt\u00f3ry zak\u0142ada, \u017ce u jego podstaw le\u017cy r\u00f3wnie metodyczna praca. Jest to absolutnie specyficzny zaw\u00f3d, kt\u00f3rego nie wykonujemy, poniewa\u017c kierujemy si\u0119 do firm potrzebuj\u0105cych doradztwa w zakresie sponsoringu<\/strong>, a nie odwrotnie.<\/p>\n

W poprzednim artykule, kt\u00f3ry mo\u017cna znale\u017a\u0107 pod tym linkiem<\/a>, udzielili\u015bmy ju\u017c kilku przydatnych porad dla os\u00f3b wkraczaj\u0105cych w ten \u015bwiat. Aby nie zanudza\u0107 tych, kt\u00f3rzy ju\u017c je przeczytali, chcieliby\u015bmy zasugerowa\u0107 – tym, kt\u00f3rzy szukaj\u0105 sponsor\u00f3w – znaczne odwr\u00f3cenie podej\u015bcia. W rzeczywisto\u015bci uwa\u017camy, \u017ce na pytanie„Kt\u00f3re firmy s\u0105 ch\u0119tne do sponsorowania<\/strong>” nale\u017cy postawi\u0107 inne pytanie:„Co masz do zaoferowania firmom<\/strong>?”.<\/p>\n

Cho\u0107 brzmi to prowokacyjnie, pytanie jest brzemienne w skutki. Jasne, szukasz funduszy na swoj\u0105 dzia\u0142alno\u015b\u0107, ale co mo\u017cesz da\u0107 w zamian ewentualnym sponsorom? Odpowiedzi nale\u017cy szuka\u0107 w wielu obszarach, wszystkich zwi\u0105zanych z marketingiem, od widoczno\u015bci po podobie\u0144stwo warto\u015bci, od mo\u017cliwo\u015bci tworzenia tre\u015bci po mo\u017cliwo\u015bci B2B, kt\u00f3re mo\u017cesz stworzy\u0107.<\/p>\n

Rzeczywi\u015bcie, konieczne jest postrzeganie sponsoringu jako instrumentu korzystnego dla obu stron, tj. takiego, kt\u00f3ry przynosi korzy\u015bci obu stronom umowy. Przede wszystkim konieczne jest postrzeganie sponsoringu jako instrumentu zdolnego do zaspokojenia komercyjnych i komunikacyjnych potrzeb marki, firmy i marki. Pisanie do du\u017cego napoju energetycznego<\/strong> z pro\u015bb\u0105 o r\u0119k\u0119 w mniejszej lidze bez wnoszenia \u017cadnej warto\u015bci dodanej najprawdopodobniej spowoduje negatywn\u0105 odpowied\u017a, a nawet brak odpowiedzi.<\/p>\n

O wiele bardziej przydatne jest skupienie si\u0119 na USP<\/strong>, czyli unikalnych propozycjach sprzeda\u017cy (tj. rzeczach, kt\u00f3re tylko ty mo\u017cesz zaoferowa\u0107 w tym krajobrazie), kt\u00f3re oferuj\u0105 konkretn\u0105 przewag\u0119 firmie. Nale\u017cy pami\u0119ta\u0107, \u017ce w wi\u0119kszo\u015bci przypadk\u00f3w to nie sportowiec znajduje sponsora, ale sponsor znajduje sportowca.<\/p>\n

Poszukiwanie sponsor\u00f3w<\/strong><\/h3>\n

Nie<\/strong> zajmujemy si\u0119 wyszukiwaniem sponsor\u00f3w<\/strong> dla Sportowcy i dru\u017cyny sportowe. RTR Sports nie jest agencj\u0105 poszukuj\u0105c\u0105 sponsor\u00f3w. <\/strong>Nasza praca polega na doradzaniu firmom, kt\u00f3re wykorzystuj\u0105 lub zamierzaj\u0105 wykorzystywa\u0107 sport jako narz\u0119dzie marketingowe i komunikacyjne<\/strong>. Cz\u0119sto kontaktuj\u0105 si\u0119 z nami dru\u017cyny sportowe lub sportowcy, kt\u00f3rzy potrzebuj\u0105 finansowania,<\/strong> niestety musimy odm\u00f3wi\u0107, poniewa\u017c nie jest to nasza funkcja. Nie jeste\u015bmy zaanga\u017cowani w zarz\u0105dzanie sportowcami (dzia\u0142alno\u015b\u0107 prowadzona przez mened\u017cer\u00f3w i prokurator\u00f3w) i nie jeste\u015bmy zaanga\u017cowani w poszukiwanie sponsor\u00f3w dla dru\u017cyn sportowych. Je\u015bli jednak jeste\u015b firm\u0105 i chcia\u0142by\u015b zbada\u0107 sektor sponsoringu<\/a><\/strong> sportowego, z przyjemno\u015bci\u0105 odpowiemy na Twoje pytania i ciekawo\u015b\u0107, skontaktuj si\u0119 z nami pod adresem info@rtrsports.com (dowiedz si\u0119 wi\u0119cej na temat czym jest sponsoring sportowy i do czego s\u0142u\u017cy<\/a><\/strong>).<\/p>\n","protected":false},"excerpt":{"rendered":"

Nie zajmujemy si\u0119 pozyskiwaniem sponsor\u00f3w dla sportowc\u00f3w i dru\u017cyn sportowych, RTR Sports nie jest agencj\u0105 poszukuj\u0105c\u0105 sponsor\u00f3w. Nasza praca polega na doradzaniu firmom, kt\u00f3re wykorzystuj\u0105 lub zamierzaj\u0105 wykorzystywa\u0107 sport jako narz\u0119dzie marketingowe i komunikacyjne. <\/p>\n","protected":false},"author":2,"featured_media":177447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20210],"tags":[],"class_list":["post-300478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsoring-sportowy"],"acf":[],"contentshake_article_id":"","yoast_head":"\nPoszukiwanie sponsor\u00f3w i oferowanie sponsor\u00f3w: Czy na pewno jeste\u015b gotowy?<\/title>\n<meta name=\"description\" content=\"Ka\u017cdego dnia sportowcy poszukuj\u0105 wielu sponsor\u00f3w. 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