{"id":339925,"date":"2025-09-04T10:34:50","date_gmt":"2025-09-04T08:34:50","guid":{"rendered":"https:\/\/rtrsports.com\/od-rolexa-do-tag-heuer-jak-zmienia-sie-sponsoring-zegarkow-f1\/"},"modified":"2026-11-11T18:26:45","modified_gmt":"2026-11-11T17:26:45","slug":"od-rolexa-do-tag-heuer-jak-zmienia-sie-sponsoring-zegarkow-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/od-rolexa-do-tag-heuer-jak-zmienia-sie-sponsoring-zegarkow-f1\/","title":{"rendered":"Od Rolexa do TAG Heuer: jak zmienia si\u0119 sponsoring zegark\u00f3w F1"},"content":{"rendered":"<p>Od 2025 roku oficjalny chronometra\u017cysta Formu\u0142y 1 nosi inn\u0105 nazw\u0119. Po dwunastu sezonach Rolex ust\u0105pi\u0142 miejsca TAG Heuer, kt\u00f3ry wraca do roli pe\u0142nionej ju\u017c w latach 1992\u20132003. To nie jest zwyk\u0142a zmiana dostawcy: TAG Heuer pojawi\u0142 si\u0119 w ramach dziesi\u0119cioletniej umowy mi\u0119dzy Formu\u0142\u0105 1 a LVMH, og\u0142oszonej 2 pa\u017adziernika 2024 roku i obowi\u0105zuj\u0105cej od 2025 do 2034 roku.<\/p>\n<p>Ta zmiana wiele m\u00f3wi o tym, jak zmieni\u0142 si\u0119 <strong>sponsoring zegark\u00f3w w F1<\/strong>. Przez lata mistrzostwa mia\u0142y jeden zegarek, a zespo\u0142y swoje; dzi\u015b mistrzostwa maj\u0105 grup\u0119 luksusow\u0105 z wieloma markami, a wiele zespo\u0142\u00f3w nadal wybiera w\u0142asnego producenta zegark\u00f3w, cz\u0119sto go zmieniaj\u0105c.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>W skr\u00f3cie<\/strong><\/p><ul><li>TAG Heuer jest oficjalnym chronometra\u017cyst\u0105 Formu\u0142y 1 od 2025 do 2034 roku, w ramach dziesi\u0119cioletniej umowy z LVMH. Rolex pe\u0142ni\u0142 t\u0119 rol\u0119 od 2013 do 2024 roku.<\/li><li>LVMH wprowadza do Formu\u0142y 1 kilka marek naraz: TAG Heuer odpowiada za pomiar czasu, Louis Vuitton za kufry na trofea, Mo\u00ebt &amp; Chandon za szampana na podium.<\/li><li>Wiele zespo\u0142\u00f3w ma w\u0142asny zegarek: IWC z Mercedesem od 2013 roku, Richard Mille z Ferrari od 2021 roku, Breitling z Aston Martinem od 2026 roku.<\/li><li>Dla producenta zegark\u00f3w warto\u015b\u0107 tkwi w pomiarze czasu, w publiczno\u015bci, w hospitality i w limitowanych edycjach zwi\u0105zanych z zespo\u0142ami i kierowcami.<\/li><\/ul><\/div><p><\/div>\n<h2>Dlaczego zegarki tak dobrze pasuj\u0105 do Formu\u0142y 1<\/h2>\n<p>W Formule 1 czas nie jest obrazem, tylko wynikiem. Kwalifikacje rozstrzygaj\u0105 si\u0119 o tysi\u0119czne, post\u00f3j w boksie opowiada si\u0119 w sekundach, a klasyfikacja ka\u017cdej sesji to kolumna czas\u00f3w. Marka zegark\u00f3w, kt\u00f3ra pojawia si\u0119 w tej kolumnie, nie musi t\u0142umaczy\u0107, co ma wsp\u00f3lnego ze sportem: widzi to ka\u017cdy, kto ogl\u0105da wy\u015bcig.<\/p>\n<p>Potem jest publiczno\u015b\u0107. Formu\u0142a 1 trafia do widowni na ca\u0142ym \u015bwiecie, a w padoku do klienteli, kt\u00f3r\u0105 marki luksusowe z trudem spotykaj\u0105 gdzie indziej, w jednym miejscu i w jednym czasie. Hospitality podczas Grand Prix to najmniej widoczna cz\u0119\u015b\u0107 sponsoringu i cz\u0119sto ta, kt\u00f3ra zwraca si\u0119 najbardziej: klienci, dystrybutorzy i kolekcjonerzy zaproszeni na weekend, w sam \u015brodek historii, kt\u00f3r\u0105 marka mo\u017ce opowiada\u0107 na \u017cywo.<\/p>\n<p>Wreszcie produkt. Edycje po\u015bwi\u0119cone zespo\u0142owi lub kierowcy zamieniaj\u0105 sponsoring w co\u015b, co si\u0119 sprzedaje. Breitling na przyk\u0142ad uczci\u0142 wej\u015bcie do Aston Martina modelem Navitimer B01 Chronograph 43 w liczbie 1959 egzemplarzy; IWC tak\u017ce w 2026 roku po\u015bwi\u0119ci\u0142o Mercedesowi wersj\u0119 swojego Pilot&#8217;s Watch Chronograph 41.<\/p>\n<h2>Ponad pi\u0119\u0107dziesi\u0105t lat zegark\u00f3w na torze<\/h2>\n<p>Ta historia zaczyna si\u0119 du\u017co wcze\u015bniej ni\u017c dzisiejsze logotypy na bolidach. W latach siedemdziesi\u0105tych Heuer mierzy\u0142 czasy Ferrari i mia\u0142 swoj\u0105 mark\u0119 na samochodach, a\u017c do 1979 roku. Monaco, automatyczny chronograf w kwadratowej kopercie zaprezentowany w 1969 roku, zas\u0142yn\u0105\u0142 na nadgarstku Steve&#8217;a McQueena w filmie Le Mans, kt\u00f3ry wszed\u0142 na ekrany w 1971 roku.<\/p>\n<p>W 1985 roku Heuer przeszed\u0142 do grupy TAG, kt\u00f3ra by\u0142a te\u017c udzia\u0142owcem zespo\u0142u McLaren: tak narodzi\u0142o si\u0119 jedno z najd\u0142u\u017cszych partnerstw w Formule 1, TAG Heuer i McLaren, kt\u00f3re trwa\u0142o trzydzie\u015bci lat, do 2015 roku. W latach 1992\u20132003 TAG Heuer by\u0142 te\u017c oficjalnym chronometra\u017cyst\u0105 mistrzostw. W 2013 roku rola oficjalnego zegarka Formu\u0142y 1 przesz\u0142a od Hublot, kt\u00f3ry pe\u0142ni\u0142 j\u0105 od 2010 roku, do Rolexa, kt\u00f3ry utrzyma\u0142 j\u0105 do 2024 roku, przed powrotem TAG Heuer.<\/p>\n<h2>Umowa z LVMH: jedne mistrzostwa, wiele marek<\/h2>\n<p>Zmiana z 2025 roku oznacza inny spos\u00f3b kupowania Formu\u0142y 1. Rolex by\u0142 jedn\u0105 mark\u0105, zwi\u0105zan\u0105 przede wszystkim z pomiarem czasu. LVMH wesz\u0142a jako globalny partner luksusowy z dziesi\u0119cioletni\u0105 umow\u0105, w kt\u00f3rej uczestniczy kilka dom\u00f3w: TAG Heuer jest oficjalnym chronometra\u017cyst\u0105, Louis Vuitton wytwarza kufry, w kt\u00f3rych przechowuje si\u0119 trofea Grand Prix, a Mo\u00ebt &amp; Chandon to szampan na podium. Warto\u015b\u0107 umowy nie zosta\u0142a ujawniona, a liczby kr\u0105\u017c\u0105ce w prasie bardzo si\u0119 od siebie r\u00f3\u017cni\u0105.<\/p>\n<p>Dla grupy z dziesi\u0105tkami marek mistrzostwa staj\u0105 si\u0119 jedn\u0105 platform\u0105, na kt\u00f3rej mo\u017cna rozdzieli\u0107 r\u00f3\u017cne role, od toru po podium, od hospitality po edycje specjalne. O tym, <a href=\"https:\/\/rtrsports.com\/pl\/blog\/sponsoring-louis-vuitton-w-formule-1-historyczny-moment\/\">co Louis Vuitton robi w Formule 1<\/a>, pisali\u015bmy osobno; tutaj liczy si\u0119 zasada: kto kupuje mistrzostwa, kupuje prawa, kt\u00f3rych nie mo\u017ce zaoferowa\u0107 \u017caden zesp\u00f3\u0142, pocz\u0105wszy od pomiaru czasu. To ta sama r\u00f3\u017cnica, jaka istnieje mi\u0119dzy <a href=\"https:\/\/rtrsports.com\/pl\/blog\/sponsoring-zespolu-czy-mistrzostw-f1\/\">sponsorowaniem zespo\u0142u a sponsorowaniem mistrzostw F1<\/a>.<\/p>\n<h2>Zegarki zespo\u0142\u00f3w w 2026 roku<\/h2>\n<p>Oficjalny chronometra\u017cysta nie wyklucza innych producent\u00f3w zegark\u00f3w, kt\u00f3rzy wsp\u00f3\u0142pracuj\u0105 z zespo\u0142ami. W\u015br\u00f3d nich najd\u0142u\u017cszym partnerstwem w dzisiejszej stawce jest wsp\u00f3\u0142praca IWC z Mercedesem, rozpocz\u0119ta w 2013 roku. Richard Mille jest z Ferrari od 2021 roku, kiedy zaj\u0105\u0142 miejsce Hublot po dziewi\u0119ciu latach; w 2025 roku obie firmy zaprezentowa\u0142y sw\u00f3j drugi wsp\u00f3lny zegarek. 5 lutego 2026 roku Aston Martin og\u0142osi\u0142 Breitlinga swoim oficjalnym zegarkiem w miejsce Girard-Perregaux, kt\u00f3ry przeszed\u0142 do Williamsa.<\/p>\n<p>Zmiany s\u0105 cz\u0119ste i nie jest to wada. Producent zegark\u00f3w szuka zespo\u0142u, kt\u00f3ry pasuje do jego marki i rynk\u00f3w, a zesp\u00f3\u0142 szuka partnera, kt\u00f3ry przyniesie klient\u00f3w i produkty, a nie tylko logo. Kiedy interesy przestaj\u0105 si\u0119 pokrywa\u0107, jedna ze stron idzie w\u0142asn\u0105 drog\u0105.<\/p>\n<h2>Czego mo\u017ce si\u0119 nauczy\u0107 marka<\/h2>\n<p>Zegarki nale\u017c\u0105 do kategorii, kt\u00f3re w Formule 1 wykorzystuj\u0105 sponsoring najpe\u0142niej, bo korzystaj\u0105 ze wszystkich jego warstw jednocze\u015bnie: z widoczno\u015bci pomiaru czasu, z hospitality, z produktu, z kierowc\u00f3w jako ambasador\u00f3w. Dotyczy to tak\u017ce firm, kt\u00f3re zegark\u00f3w nie produkuj\u0105: logo to cz\u0119\u015b\u0107, kt\u00f3r\u0105 wida\u0107, ale warto\u015b\u0107 buduje to, co robi si\u0119 wok\u00f3\u0142 niego.<\/p>\n<p>RTR Sports zajmuje si\u0119 sponsoringiem sportowym od 1995 roku, przede wszystkim w sportach motorowych. Pomagamy firmom wybra\u0107 mi\u0119dzy mistrzostwami, zespo\u0142em i kierowc\u0105 oraz wykorzysta\u0107 sponsoring poza sam\u0105 widoczno\u015bci\u0105. Je\u015bli rozwa\u017caj\u0105 Pa\u0144stwo Formu\u0142\u0119 1, punktem wyj\u015bcia jest nasza strona o <a href=\"https:\/\/rtrsports.com\/pl\/formula-1-sponsoring\/\">sponsoringu w Formule 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Twoja marka w padoku Formu\u0142y 1<\/strong><br \/>Porozmawiajmy o celach, rynkach i bud\u017cecie oraz o w\u0142a\u015bciwej roli dla Twojej firmy.<\/div><p><a href=\"https:\/\/rtrsports.com\/pl\/formula-1-sponsoring\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsoring w Formule 1 z RTR Sports<\/a><br \/><\/div>\n<p>W Formule 1 czas mierz\u0105 zegarki. O tym, ile go zostaje marce na bolidzie, decyduj\u0105 umowy.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Najcz\u0119stsze pytania o sponsoring zegark\u00f3w w F1<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kto jest oficjalnym chronometra\u017cyst\u0105 Formu\u0142y 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>TAG Heuer, od 2025 do 2034 roku, w ramach dziesi\u0119cioletniej umowy mi\u0119dzy Formu\u0142\u0105 1 a LVMH. W latach 2013\u20132024 oficjalnym zegarkiem by\u0142 Rolex; TAG Heuer pe\u0142ni\u0142 t\u0119 rol\u0119 ju\u017c w latach 1992\u20132003.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Dlaczego Rolex odszed\u0142 z Formu\u0142y 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>W 2024 roku Formu\u0142a 1 podpisa\u0142a dziesi\u0119cioletni\u0105 umow\u0119 z LVMH, obowi\u0105zuj\u0105c\u0105 od 2025 roku: to grupa luksusowa, do kt\u00f3rej nale\u017c\u0105 TAG Heuer, Louis Vuitton i Mo\u00ebt &amp; Chandon. Rola oficjalnego chronometra\u017cysty przesz\u0142a na TAG Heuer w ramach tej umowy, po dwunastu sezonach Rolexa.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jakie zegarki sponsoruj\u0105 zespo\u0142y Formu\u0142y 1 w 2026 roku?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Do najwa\u017cniejszych um\u00f3w nale\u017c\u0105: IWC z Mercedesem od 2013 roku, najd\u0142u\u017csze partnerstwo zegarkowe w stawce; Richard Mille z Ferrari od 2021 roku; Breitling z Aston Martinem od lutego 2026 roku w miejsce Girard-Perregaux. Pomiar czasu w mistrzostwach pozostaje w r\u0119kach TAG Heuer.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Dlaczego producenci zegark\u00f3w sponsoruj\u0105 Formu\u0142\u0119 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Poniewa\u017c w Formule 1 czas jest wynikiem, a zegarek pasuje do niej w naturalny spos\u00f3b. Licz\u0105 si\u0119 te\u017c \u015bwiatowa publiczno\u015b\u0107, hospitality dla klient\u00f3w i dystrybutor\u00f3w podczas Grand Prix oraz mo\u017cliwo\u015b\u0107 sprzeda\u017cy edycji po\u015bwi\u0119conych zespo\u0142om i kierowcom.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Ile jest warta umowa mi\u0119dzy LVMH a Formu\u0142\u0105 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Warto\u015b\u0107 nie zosta\u0142a ujawniona. Umow\u0119 og\u0142oszono 2 pa\u017adziernika 2024 roku, trwa dziesi\u0119\u0107 lat, od 2025 do 2034 roku, a liczby podawane w prasie nie s\u0105 ze sob\u0105 zgodne.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co \u0142\u0105czy TAG Heuer z histori\u0105 Formu\u0142y 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>W latach siedemdziesi\u0105tych Heuer by\u0142 na samochodach Ferrari, a\u017c do 1979 roku. W latach 1985\u20132015 TAG Heuer przez trzydzie\u015bci lat by\u0142 partnerem McLarena, a w latach 1992\u20132003 oficjalnym chronometra\u017cyst\u0105 mistrzostw. Monaco z 1969 roku zas\u0142yn\u0105\u0142 na nadgarstku Steve&#8217;a McQueena w filmie Le Mans.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Od 2025 roku oficjalny chronometra\u017cysta Formu\u0142y 1 nosi inn\u0105 nazw\u0119. Po dwunastu sezonach Rolex ust\u0105pi\u0142 miejsca TAG Heuer, kt\u00f3ry wraca do roli pe\u0142nionej ju\u017c w latach 1992\u20132003. To nie jest zwyk\u0142a zmiana dostawcy: TAG Heuer pojawi\u0142 si\u0119 w ramach dziesi\u0119cioletniej umowy mi\u0119dzy Formu\u0142\u0105 1 a LVMH, og\u0142oszonej 2 pa\u017adziernika 2024 roku i obowi\u0105zuj\u0105cej od 2025 [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":339911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20213,20212,20211],"tags":[],"class_list":["post-339925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pl","category-marketing-sportowy","category-sponsoring-sportowy-pl"],"acf":[],"contentshake_article_id":"","semrush_tags":{},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsoring zegark\u00f3w w F1: od Rolexa do TAG Heuer w 2026<\/title>\n<meta name=\"description\" content=\"Sponsoring zegark\u00f3w w F1: TAG Heuer chronometra\u017cyst\u0105 do 2034 roku z LVMH, pi\u0119\u0107dziesi\u0105t lat historii od Heuer po Rolexa i zegarki zespo\u0142\u00f3w w 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/od-rolexa-do-tag-heuer-jak-zmienia-sie-sponsoring-zegarkow-f1\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Od Rolexa do TAG Heuer: jak zmienia si\u0119 sponsoring zegark\u00f3w F1\" \/>\n<meta property=\"og:description\" content=\"Sponsoring zegark\u00f3w w F1: TAG Heuer chronometra\u017cyst\u0105 do 2034 roku z LVMH, pi\u0119\u0107dziesi\u0105t lat historii od Heuer po Rolexa i zegarki zespo\u0142\u00f3w w 2026.\" \/>\n<meta property=\"og:url\" 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