{"id":350996,"date":"2026-09-03T16:24:17","date_gmt":"2026-09-03T14:24:17","guid":{"rendered":"https:\/\/rtrsports.com\/kobiety-i-sponsoring-sportowy\/"},"modified":"2026-09-03T16:26:07","modified_gmt":"2026-09-03T14:26:07","slug":"kobiety-i-sponsoring-sportowy","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/","title":{"rendered":"Kobiety i sponsoring sportowy"},"content":{"rendered":"<p>Zwi\u0105zek mi\u0119dzy <strong>kobietami a sponsoringiem sportowym<\/strong> zas\u0142uguje na bli\u017csze przyjrzenie si\u0119. Wiele produkt\u00f3w wci\u0105\u017c kojarzy si\u0119 g\u0142\u00f3wnie z kobiecym gronem odbiorc\u00f3w, dlatego niejednokrotnie s\u0142yszeli\u015bmy zdanie: <strong>\u201eNie sponsorujemy, bo decyzje zakupowe podejmuje kobieta\u201d.<\/strong> To b\u0142\u0119dne i ju\u017c nieco przestarza\u0142e przekonanie \u2014 i chcieliby\u015bmy troch\u0119 je uporz\u0105dkowa\u0107.<\/p>\n<p>Na pierwszy rzut oka pasja do sportu kojarzy si\u0119 przede wszystkim z m\u0119\u017cczyznami, warto jednak zauwa\u017cy\u0107, \u017ce <strong>liczba kobiet uczestnicz\u0105cych w wydarzeniach sportowych lub ogl\u0105daj\u0105cych sport<\/strong> w telewizji (czy na innych urz\u0105dzeniach) <strong>ro\u015bnie bardzo szybko<\/strong>.<\/p>\n<p>Wed\u0142ug Repucom, w 24 najwi\u0119kszych krajach reprezentuj\u0105cych obie Ameryki, Azj\u0119 i Europ\u0119, <strong>\u015brednio 46% kobiet deklaruje zainteresowanie lub du\u017ce zainteresowanie<\/strong> sportem, wobec 69% m\u0119\u017cczyzn \u2014 r\u00f3\u017cnica jest realna, ale nie ogromna*.<\/p>\n<h2>Czym interesuj\u0105 si\u0119 kobiety?<\/h2>\n<p><strong>Istotny jest te\u017c sam wyb\u00f3r dyscyplin, kt\u00f3re \u015bledz\u0105 kobiety.<\/strong> Cz\u0119sto s\u0142yszymy, \u017ce pewne dyscypliny \u201ekojarz\u0105 si\u0119\u201d z kobietami (np. siatk\u00f3wka), jakby z jakiego\u015b powodu mia\u0142y si\u0119 nie interesowa\u0107 pi\u0142k\u0105 no\u017cn\u0105, rugby czy innymi sportami uznawanymi za \u201ebardziej m\u0119skie\u201d. To oczywi\u015bcie nieprawda.<\/p>\n<p><strong>Tenis, pi\u0142ka no\u017cna i lekkoatletyka<\/strong> to \u2014 zgodnie z tym samym badaniem \u2014 najpopularniejsze dyscypliny w\u015br\u00f3d kobiet w <strong>Wielkiej Brytanii<\/strong>. W <strong>Niemczech<\/strong> panie z kolei najch\u0119tniej wybieraj\u0105 pi\u0142k\u0119 no\u017cn\u0105, lekkoatletyk\u0119 i sporty motorowe.<\/p>\n<p>Ta ostatnia kategoria zas\u0142uguje na osobn\u0105 wzmiank\u0119. Samochody i motocykle ciesz\u0105 si\u0119 du\u017c\u0105 popularno\u015bci\u0105 w\u015br\u00f3d kobiet (<a href=\"https:\/\/rtrsports.com\/pl\/blog\/motogp-audience-fans\/\">wed\u0142ug najnowszych bada\u0144 co trzeci widz MotoGP to kobieta<\/a>), a w kilku przypadkach powsta\u0142y udane programy sportowe \u2014 <a href=\"https:\/\/rtrsports.com\/blog\/al-via-la-w-series-la-formula-1-sole-donne\/\">jak W Series<\/a> \u2014 kt\u00f3rych celem jest zwi\u0119kszenie liczby kobiet-kierowc\u00f3w i kobiet-zawodniczek w mistrzostwach. Trudno jednoznacznie ustali\u0107, co by\u0142o pierwsze \u2014 jak zwykle w takich przypadkach \u2014 ale znakomite wyniki zawodniczek takich jak <a href=\"https:\/\/rtrsports.com\/pl\/blog\/women-two-wheels\/\"><strong>Any Carrasco<\/strong><\/a>, <strong>Alice Powell<\/strong>, <strong>Juju Nody<\/strong> i <strong>Tatiany Calder\u00f3n<\/strong> pokazuj\u0105 wyra\u017any trend wzrostowy.<\/p>\n<h2>Kto naprawd\u0119 podejmuje decyzje zakupowe?<\/h2>\n<p>Sponsoring marek tradycyjnie kojarzonych z kobiec\u0105 osob\u0105 decyzyjn\u0105 (dba\u0142o\u015b\u0107 o dom, artyku\u0142y spo\u017cywcze) mo\u017ce by\u0107 jeszcze skuteczniejszy dzi\u0119ki g\u0142\u0119bokim przemianom spo\u0142ecznym \u2014 we W\u0142oszech coraz wi\u0119cej jest na przyk\u0142ad gospodarstw domowych jednoosobowych.<\/p>\n<p>Wed\u0142ug <strong>Rocznika Statystycznego w\u0142oskiego urz\u0119du statystycznego Istat z 2017 roku<\/strong>, 31,6% w\u0142oskich gospodarstw domowych to gospodarstwa jednoosobowe. W\u015br\u00f3d nich 58,9% stanowi\u0105 m\u0119\u017cczy\u017ani. Wyobra\u017acie sobie, jak ta dana zmienia klasyczny obraz \u201eosoby odpowiedzialnej za zakupy\u201d, kt\u00f3ra robi zakupy spo\u017cywcze i dba o dom.<\/p>\n<p>W niekt\u00f3rych krajach liczba zainteresowanych sportem kobiet jest ju\u017c praktycznie r\u00f3wna liczbie m\u0119\u017cczyzn \u2014 pokazuje to poni\u017csze badanie Nielsena dotycz\u0105ce Australii.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22267\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/nielsen-australia-600x317.png\" alt=\"\" width=\"600\" height=\"317\" \/><\/p>\n<p>Wed\u0142ug miesi\u0119cznego raportu Nielsen Digital Ratings, w lipcu 2017 roku 11,4 miliona Australijczyk\u00f3w korzysta\u0142o z tre\u015bci sportowych na telefonie, komputerze lub tablecie \u2014 to wzrost o 6% wzgl\u0119dem czerwca 2017 roku. W\u015br\u00f3d kobiet wzrost wyni\u00f3s\u0142 a\u017c 10%, wobec 3% wzrostu w\u015br\u00f3d m\u0119\u017cczyzn w tym samym okresie.<\/p>\n<p><strong>Na koniec z przyjemno\u015bci\u0105 odnotowujemy niedawne otwarcie si\u0119 na kobiety w krajach, kt\u00f3re tradycyjnie ogranicza\u0142y im dost\u0119p do wydarze\u0144 sportowych.<\/strong> Kilka tygodni temu pojawi\u0142a si\u0119 informacja, \u017ce Arabia Saudyjska po raz pierwszy zezwoli\u0142a kobietom na wst\u0119p na stadiony, by ogl\u0105da\u0107 mecze pi\u0142ki no\u017cnej. <a href=\"https:\/\/www.theguardian.com\/world\/2018\/jan\/12\/saudi-football-stadiums-prepare-welcome-women-first-time\"><strong>Przeczytaj informacj\u0119 na \u0142amach Guardiana<\/strong><\/a><\/p>\n<p>Je\u015bli chcecie dowiedzie\u0107 si\u0119 wi\u0119cej, napiszcie do nas na adres <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/p>\n\n<pre>*\u0179r\u00f3d\u0142o: Fan DNA Survey, sierpie\u0144 2014, dane \u0142\u0105czne dla o\u015bmiu kraj\u00f3w (USA, Wielka Brytania, Niemcy, Meksyk, Malezja, Chiny, Japonia, Australia), respondenci w wieku 16-65 lat zainteresowani sportem przynajmniej w niewielkim stopniu (80-95% ca\u0142kowitej populacji tej grupy wiekowej), n=24 024<\/pre>\n<p>    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Najcz\u0119\u015bciej zadawane pytania<\/b><\/h2>\r\n        \r\n            <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy kobiety naprawd\u0119 interesuj\u0105 si\u0119 sportem tak samo jak m\u0119\u017cczy\u017ani?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Wed\u0142ug badania Repucom przeprowadzonego w 24 krajach, \u015brednio 46% kobiet deklaruje zainteresowanie lub du\u017ce zainteresowanie sportem, wobec 69% m\u0119\u017cczyzn \u2014 r\u00f3\u017cnica jest realna, ale nie ogromna, a w niekt\u00f3rych krajach, jak Australia, szybko si\u0119 zmniejsza.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n        <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jakie sporty kobiety \u015bledz\u0105 najbardziej?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>To zale\u017cy od kraju: w Wielkiej Brytanii kobiety najcz\u0119\u015bciej wybieraj\u0105 tenis, pi\u0142k\u0119 no\u017cn\u0105 i lekkoatletyk\u0119, w Niemczech natomiast dominuj\u0105 pi\u0142ka no\u017cna, lekkoatletyka i sporty motorowe \u2014 co obala stereotyp, \u017ce kobiety interesuj\u0105 si\u0119 tylko w\u0105sk\u0105 grup\u0105 \u201ekobiecych\u201d dyscyplin.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \r\n    <\/div>\r\n    <br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coraz wi\u0119cej kobiet interesuje si\u0119 sportem i \u015bledzi wydarzenia sportowe na \u017cywo lub w mediach \u2014 sprawd\u017a, dlaczego sponsoring skierowany wy\u0142\u0105cznie do m\u0119\u017cczyzn to dzi\u015b b\u0142\u0119dna strategia.<\/p>\n","protected":false},"author":14,"featured_media":157601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20212,20211],"tags":[],"class_list":["post-350996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportowy","category-sponsoring-sportowy-pl"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kobiety i sponsoring sportowy | RTR Sports<\/title>\n<meta name=\"description\" content=\"Kobiety to coraz wi\u0119ksza cz\u0119\u015b\u0107 widowni sportowej. Dane Repucom, MotoGP i Nielsen pokazuj\u0105, dlaczego sponsoring kierowany tylko do m\u0119\u017cczyzn to dzi\u015b b\u0142\u0119dna strategia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kobiety i sponsoring sportowy\" \/>\n<meta property=\"og:description\" content=\"Kobiety to coraz wi\u0119ksza cz\u0119\u015b\u0107 widowni sportowej. Dane Repucom, MotoGP i Nielsen pokazuj\u0105, dlaczego sponsoring kierowany tylko do m\u0119\u017cczyzn to dzi\u015b b\u0142\u0119dna strategia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/donne-e-sport.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/kobiety-i-sponsoring-sportowy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/kobiety-i-sponsoring-sportowy\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Kobiety i sponsoring sportowy\",\"datePublished\":\"2026-09-03T14:24:17+00:00\",\"dateModified\":\"2026-09-03T14:26:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/kobiety-i-sponsoring-sportowy\\\/\"},\"wordCount\":678,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/kobiety-i-sponsoring-sportowy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/donne-e-sport.jpg\",\"articleSection\":[\"Marketing sportowy\",\"Sponsoring sportowy\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/kobiety-i-sponsoring-sportowy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/kobiety-i-sponsoring-sportowy\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/kobiety-i-sponsoring-sportowy\\\/\",\"name\":\"Kobiety i sponsoring sportowy | RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/kobiety-i-sponsoring-sportowy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/kobiety-i-sponsoring-sportowy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/donne-e-sport.jpg\",\"datePublished\":\"2026-09-03T14:24:17+00:00\",\"dateModified\":\"2026-09-03T14:26:07+00:00\",\"description\":\"Kobiety to coraz wi\u0119ksza cz\u0119\u015b\u0107 widowni sportowej. Dane Repucom, MotoGP i Nielsen pokazuj\u0105, dlaczego sponsoring kierowany tylko do m\u0119\u017cczyzn to dzi\u015b b\u0142\u0119dna strategia.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/kobiety-i-sponsoring-sportowy\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/kobiety-i-sponsoring-sportowy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/kobiety-i-sponsoring-sportowy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/donne-e-sport.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/donne-e-sport.jpg\",\"width\":650,\"height\":366},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/blog\\\/kobiety-i-sponsoring-sportowy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kobiety i sponsoring sportowy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/pl\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kobiety i sponsoring sportowy | RTR Sports","description":"Kobiety to coraz wi\u0119ksza cz\u0119\u015b\u0107 widowni sportowej. Dane Repucom, MotoGP i Nielsen pokazuj\u0105, dlaczego sponsoring kierowany tylko do m\u0119\u017cczyzn to dzi\u015b b\u0142\u0119dna strategia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/","og_locale":"pl_PL","og_type":"article","og_title":"Kobiety i sponsoring sportowy","og_description":"Kobiety to coraz wi\u0119ksza cz\u0119\u015b\u0107 widowni sportowej. Dane Repucom, MotoGP i Nielsen pokazuj\u0105, dlaczego sponsoring kierowany tylko do m\u0119\u017cczyzn to dzi\u015b b\u0142\u0119dna strategia.","og_url":"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":650,"height":366,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/donne-e-sport.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napisane przez":"Riccardo Taf\u00e0","Szacowany czas czytania":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Kobiety i sponsoring sportowy","datePublished":"2026-09-03T14:24:17+00:00","dateModified":"2026-09-03T14:26:07+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/"},"wordCount":678,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/donne-e-sport.jpg","articleSection":["Marketing sportowy","Sponsoring sportowy"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/","url":"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/","name":"Kobiety i sponsoring sportowy | RTR Sports","isPartOf":{"@id":"https:\/\/rtrsports.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/donne-e-sport.jpg","datePublished":"2026-09-03T14:24:17+00:00","dateModified":"2026-09-03T14:26:07+00:00","description":"Kobiety to coraz wi\u0119ksza cz\u0119\u015b\u0107 widowni sportowej. Dane Repucom, MotoGP i Nielsen pokazuj\u0105, dlaczego sponsoring kierowany tylko do m\u0119\u017cczyzn to dzi\u015b b\u0142\u0119dna strategia.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/donne-e-sport.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/donne-e-sport.jpg","width":650,"height":366},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/pl\/blog\/kobiety-i-sponsoring-sportowy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/pl\/"},{"@type":"ListItem","position":2,"name":"Kobiety i sponsoring sportowy"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/pl\/#website","url":"https:\/\/rtrsports.com\/pl\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/pl\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/pl\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/pl\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/pl\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/350996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/comments?post=350996"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/350996\/revisions"}],"predecessor-version":[{"id":351006,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/posts\/350996\/revisions\/351006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media\/157601"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/media?parent=350996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/categories?post=350996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/pl\/wp-json\/wp\/v2\/tags?post=350996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}