{"id":354907,"date":"2019-04-10T07:58:51","date_gmt":"2019-04-10T05:58:51","guid":{"rendered":"https:\/\/rtrsports.com\/marki-spozywcze-i-sponsoring-motogp-tak-to-mozliwe\/"},"modified":"2026-09-17T15:49:44","modified_gmt":"2026-09-17T13:49:44","slug":"marki-spozywcze-i-sponsoring-motogp-tak-to-mozliwe","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pl\/blog\/marki-spozywcze-i-sponsoring-motogp-tak-to-mozliwe\/","title":{"rendered":"Marki spo\u017cywcze i sponsoring MotoGP: tak, to mo\u017cliwe!"},"content":{"rendered":"<h2>Dylemat dyrektora marketingu: konserwy tu\u0144czyka i MotoGP<\/h2>\n<p>Wyobra\u017a sobie firm\u0119 produkuj\u0105c\u0105 konserwy z tu\u0144czykiem. Dyrektor marketingu zna potencja\u0142 <strong>sponsoringu sportowego<\/strong>, przyjrza\u0142 si\u0119 pi\u0142ce no\u017cnej, Formule 1, kolarstwie i MotoGP. Ale w ko\u0144cu wszystko schowa\u0142 do szuflady: bud\u017cet, oczywi\u015bcie, ale przede wszystkim przekonanie, \u017ce MotoGP i konserwy z tu\u0144czykiem to dwa zupe\u0142nie odr\u0119bne \u015bwiaty. Ta intuicja jest jednak b\u0142\u0119dna.<\/p>\n<p>Wed\u0142ug danych Dorny typowa publiczno\u015b\u0107 MotoGP sk\u0142ada si\u0119 w 70% z m\u0119\u017cczyzn i 30% z kobiet. A Hiszpania i W\u0142ochy, dwa kluczowe rynki mistrzostw i kraje z najwi\u0119ksz\u0105 liczb\u0105 wszechczasowych mistrz\u00f3w w historii dw\u00f3ch k\u00f3\u0142ek, to r\u00f3wnie\u017c dwa europejskie kraje o najwy\u017cszym spo\u017cyciu konserw z tu\u0144czykiem per capita. Po\u0142\u0105czenie istnieje: trzeba tylko umie\u0107 je dostrzec.<\/p>\n<h2>Kierowcy stosuj\u0105 diet\u0119 profesjonalnych sportowc\u00f3w<\/h2>\n<p>Zawodnicy MotoGP to nie tylko kierowcy: to sportowcy z planowanymi, monitorowanymi i optymalizowanymi dietami, zarz\u0105dzanymi z tak\u0105 sam\u0105 staranno\u015bci\u0105 jak strojenie silnika. Od\u017cywianie jest integraln\u0105 cz\u0119\u015bci\u0105 wydajno\u015bci. Marka spo\u017cywcza wchodz\u0105ca w ten \u015bwiat nie jest nie na miejscu: do\u0142\u0105cza do rozmowy, kt\u00f3ra ju\u017c istnieje wok\u00f3\u0142 od\u017cywiania, zdrowia i sprawno\u015bci fizycznej.<\/p>\n<p>Poza narracj\u0105 istniej\u0105 bardzo konkretne korzy\u015bci. <a href=\"https:\/\/rtrsports.com\/pl\/sponsoring-motogp\/\"><strong>Sponsoring w MotoGP<\/strong><\/a> oferuje markom spo\u017cywczym kana\u0142y widoczno\u015bci i aktywacji, kt\u00f3rych inne inwestycje reklamowe nie s\u0105 w stanie \u0142atwo powieli\u0107.<\/p>\n<h2>Pora obiadowa na torach: wyj\u0105tkowa okazja<\/h2>\n<p>To, co dzieje si\u0119 poza torem podczas weekendu wy\u015bcigowego, jest mniej znane, ale r\u00f3wnie bogate w mo\u017cliwo\u015bci. <strong>Pora obiadowa jest kluczowym momentem w ekonomii dnia wy\u015bcigowego<\/strong>: zespo\u0142y, rywalizuj\u0105ce we wszystkim, chc\u0105 zaoferowa\u0107 swoim go\u015bciom jak najlepsze jedzenie. Ten, kto to jedzenie dostarcza, jest obecny w najbardziej ekskluzywnym i towarzyskim momencie ca\u0142ego weekendu.<\/p>\n<p>Obiekty VIP hospitality na torach MotoGP to prawdziwe tymczasowe restauracje najwy\u017cszej klasy. Dla producenta \u017cywno\u015bci obecno\u015b\u0107 w tych przestrzeniach oznacza mo\u017cliwo\u015b\u0107 zaproponowania swoich produkt\u00f3w do degustacji wybranej, zamo\u017cnej i wiernej publiczno\u015bci. To nie reklama: to marketing do\u015bwiadcze\u0144 w najbardziej aspiracyjnym mo\u017cliwym kontek\u015bcie.<\/p>\n<h2>Paddock jako ekskluzywna scena<\/h2>\n<p>Sponsoring mo\u017ce zapewni\u0107 dost\u0119p do czego\u015b jeszcze bardziej ekskluzywnego: mo\u017cliwo\u015bci zorganizowania prywatnej kolacji w padoku, jednym z najbardziej po\u017c\u0105danych i trudnych do osi\u0105gni\u0119cia \u015brodowisk na \u015bwiecie. Wyobra\u017a sobie zaproszenie kupca z du\u017cej sieci dystrybucji, z kt\u00f3rym od dawna chcesz odby\u0107 nieformaln\u0105 rozmow\u0119: kolacja w padoku Grand Prix, otoczona gara\u017cami zespo\u0142\u00f3w i niepowtarzaln\u0105 atmosfer\u0105 weekendu wy\u015bcigowego, jest warta wi\u0119cej ni\u017c jakakolwiek prezentacja handlowa.<\/p>\n<p>Jest nieformalna, relaksuj\u0105ca, niezapomniana. A wsp\u00f3lna pasja do MotoGP to najlepszy mo\u017cliwy lodo\u0142amacz.<\/p>\n<h2>Konkretne korzy\u015bci dla producenta \u017cywno\u015bci<\/h2>\n<p>Podsumowuj\u0105c, <a href=\"https:\/\/rtrsports.com\/pl\/sponsoring-motogp\/\"><strong>partnerstwo z MotoGP<\/strong><\/a> mo\u017ce zaoferowa\u0107 firmie z bran\u017cy spo\u017cywczej:<\/p>\n<ul>\n<li><strong>wiarygodn\u0105 narracj\u0119<\/strong> na temat tego, co jedz\u0105 kierowcy i ich zespo\u0142y;<\/li>\n<li>platform\u0119 promocyjn\u0105 podr\u00f3\u017cuj\u0105c\u0105 do kluczowych rynk\u00f3w w Europie, Azji i obu Amerykach;<\/li>\n<li>dost\u0119p do obiekt\u00f3w VIP hospitality, aby oferowa\u0107 wybranej publiczno\u015bci degustacje produkt\u00f3w;<\/li>\n<li>mo\u017cliwo\u015b\u0107 anga\u017cowania tysi\u0119cy widz\u00f3w w komercyjnych strefach tor\u00f3w;<\/li>\n<li>uprzywilejowany kontekst dla relacji B2B, od kupc\u00f3w sieci dystrybucji po mi\u0119dzynarodowych dystrybutor\u00f3w;<\/li>\n<li>widoczno\u015b\u0107 marki poprzez oznakowanie, malowanie i sponsoring zespo\u0142\u00f3w lub zawodnik\u00f3w.<\/li>\n<\/ul>\n<h2>Cz\u0119sto zadawane pytania o \u017cywno\u015b\u0107, MotoGP i sponsoring<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Dlaczego producent \u017cywno\u015bci powinien rozwa\u017cy\u0107 sponsorowanie MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Poniewa\u017c publiczno\u015b\u0107 MotoGP jest realna, liczna i demograficznie zbie\u017cna z wieloma kategoriami \u017cywno\u015bci. 70% widz\u00f3w to m\u0119\u017cczy\u017ani, ale rodzinne decyzje zakupowe anga\u017cuj\u0105 oba p\u0142cie. Kluczowe rynki mistrzostw (Hiszpania, W\u0142ochy, Azja) cz\u0119sto pokrywaj\u0105 si\u0119 z g\u0142\u00f3wnymi rynkami wielu marek spo\u017cywczych. A narracja o kierowcach-sportowcach starannie zarz\u0105dzaj\u0105cych od\u017cywianiem tworzy autentycznie wiarygodny kontekst dla ka\u017cdej marki w przestrzeni \u017cywno\u015bci i od\u017cywiania.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak marka spo\u017cywcza mo\u017ce aktywowa\u0107 sponsoring w MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Do najskuteczniejszych form aktywacji nale\u017c\u0105: obecno\u015b\u0107 w obiektach VIP hospitality podczas Grand Prix (z degustacjami produkt\u00f3w), ekskluzywne wydarzenia w padoku dla klient\u00f3w i partner\u00f3w B2B, lokowanie produkt\u00f3w w cyfrowych tre\u015bciach zespo\u0142\u00f3w (filmy treningowe, media spo\u0142eczno\u015bciowe) oraz widoczno\u015b\u0107 marki poprzez malowanie i oznakowanie tor\u00f3w. <a href=\"https:\/\/rtrsports.com\/pl\/sponsoring-motogp\/\">RTR Sports Marketing<\/a> opracowuje spersonalizowane programy aktywacji dostosowane do konkretnych potrzeb ka\u017cdej marki spo\u017cywczej.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jaka jest warto\u015b\u0107 VIP hospitality w MotoGP dla marki spo\u017cywczej?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Jest znaczna. Obiekty VIP hospitality w MotoGP zwykle goszcz\u0105 od 500 do 1 000 go\u015bci na Grand Prix: mened\u017cer\u00f3w, kupc\u00f3w sieci dystrybucji, dystrybutor\u00f3w, dziennikarzy i wysokiego szczebla interesariuszy. Dla producenta \u017cywno\u015bci obecno\u015b\u0107 swoich produkt\u00f3w w tym kontek\u015bcie oznacza wyj\u0105tkow\u0105, wysokiej jako\u015bci ekspozycj\u0119. Zwrot mierzy si\u0119 nie tylko impresami, ale relacjami handlowymi, kt\u00f3re otwieraj\u0105 si\u0119 lub konsoliduj\u0105 przy stole w padoku Grand Prix.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy kierowcy MotoGP jedz\u0105 okre\u015blone produkty? Czy mog\u0105 je rekomendowa\u0107?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Tak. Kierowcy MotoGP stosuj\u0105 diety planowane przez sportowych dietetyk\u00f3w i mog\u0105 zawiera\u0107 umowy endorsement z markami spo\u017cywczymi zgodnymi z ich stylem \u017cycia i potrzebami wydajno\u015bciowymi. Wiarygodno\u015b\u0107 kierowcy jako osoby polecaj\u0105cej produkty zwi\u0105zane z od\u017cywianiem i zdrowiem jest bardzo wysoka, poniewa\u017c zwi\u0105zek mi\u0119dzy diet\u0105 a wynikami na torze jest realny i mo\u017cliwy do udowodnienia.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Czy ma\u0142a firma spo\u017cywcza mo\u017ce pozwoli\u0107 sobie na sponsoring w MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Zale\u017cy od rodzaju umowy. Nie wszystkie formy partnerstwa w MotoGP wymagaj\u0105 bud\u017cet\u00f3w g\u0142\u00f3wnego sponsora. Istniej\u0105 mo\u017cliwo\u015bci wsp\u00f3\u0142pracy z zespo\u0142ami klasy g\u0142\u00f3wnej lub klas juniorskich (Moto2, Moto3) przy znacznie ni\u017cszych poziomach inwestycji, umo\u017cliwiaj\u0105c jednocze\u015bnie dost\u0119p do ekosystemu mistrzostw. <a href=\"https:\/\/rtrsports.com\/pl\/sponsoring-motogp\/\">Skontaktuj si\u0119 z RTR Sports Marketing<\/a>, aby uzyska\u0107 ocen\u0119 opcji dopasowanych do Twojego bud\u017cetu.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Dylemat dyrektora marketingu: konserwy tu\u0144czyka i MotoGP Wyobra\u017a sobie firm\u0119 produkuj\u0105c\u0105 konserwy z tu\u0144czykiem. Dyrektor marketingu zna potencja\u0142 sponsoringu sportowego, przyjrza\u0142 si\u0119 pi\u0142ce no\u017cnej, Formule 1, kolarstwie i MotoGP. Ale w ko\u0144cu wszystko schowa\u0142 do szuflady: bud\u017cet, oczywi\u015bcie, ale przede wszystkim przekonanie, \u017ce MotoGP i konserwy z tu\u0144czykiem to dwa zupe\u0142nie odr\u0119bne \u015bwiaty. Ta intuicja [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":157731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121],"tags":[],"class_list":["post-354907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marki spo\u017cywcze i sponsoring MotoGP: tak, to mo\u017cliwe! - RTR Sports<\/title>\n<meta name=\"description\" content=\"Marki spo\u017cywcze i sponsoring MotoGP: dlaczego firmy spo\u017cywcze mog\u0105 skorzysta\u0107 na motorsporcie. 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