{"id":238813,"date":"2022-11-25T09:07:17","date_gmt":"2022-11-25T08:07:17","guid":{"rendered":"https:\/\/rtrsports.com\/drive-to-delight-sports-and-series-tv-large-market-actors\/"},"modified":"2025-07-07T16:34:56","modified_gmt":"2025-07-07T14:34:56","slug":"drive-to-delight-sports-and-series-tv-large-market-actors","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/drive-to-delight-sports-and-series-tv-large-actors-market\/","title":{"rendered":"Drive to delight: desporto e s\u00e9ries de TV os grandes jogadores do mercado"},"content":{"rendered":"

As s\u00e9ries televisivas j\u00e1 fazem parte do nosso quotidiano h\u00e1 v\u00e1rias d\u00e9cadas devido \u00e0 sua f\u00e1cil acessibilidade, disponibilidade e entretenimento. O Streaming tem alimentado a sua expans\u00e3o, dando a possibilidade de acesso a qualquer momento. Levante a m\u00e3o se nunca a tiver usado e se nunca tiver feito ‘maratonas’ at\u00e9 \u00e0s horas \u00edmpias.<\/p>\n

Na nossa oferta, ter\u00e1 certamente percebido que uma grande parte lida com temas relacionados com o desporto. Cada vez mais realidades desportivas, de facto, sentem a necessidade de contar a sua hist\u00f3ria<\/strong>, e n\u00e3o necessariamente de um passado distante, muito pelo contr\u00e1rio. Sejamos claros, os document\u00e1rios sempre existiram, mas aqui estamos a falar de um n\u00edvel seguinte<\/strong>: experimentar os bastidores de uma temporada, experimentados at\u00e9 ent\u00e3o apenas como espectador, \u00e9 uma oportunidade que o f\u00e3 aprecia (apesar de j\u00e1 saber o final).<\/p>\n

Novos instrumentos de frui\u00e7\u00e3o<\/h3>\n

Com a chegada da crise pand\u00e9mica, o processo desta evolu\u00e7\u00e3o acelerou-se. Em Mar\u00e7o de 2020, o mundo inteiro viveu uma grande paragem e o desporto n\u00e3o foi excep\u00e7\u00e3o. Acabou-se o fim-de-semana espasm\u00f3dico \u00e0 espera do jogo, da corrida, dos duelos. Acabaram-se os domingos no est\u00e1dio com amigos e familiares. Como \u00e9 que este vazio pode ser preenchido?<\/p>\n

A capacidade de aceder a um servi\u00e7o de streaming<\/strong> como, quando e onde se quer mudou o paradigma do entretenimento. Quantas vezes j\u00e1 aconteceu que n\u00e3o estamos em casa mas, gra\u00e7as \u00e0s aplica\u00e7\u00f5es no nosso smartphone\/tablet\/PC, n\u00e3o perdemos um \u00fanico minuto do nosso evento preferido? Isto \u00e9 combinado com o desporto<\/strong>, que sempre se destacou como um dos melhores activadores sociais poss\u00edveis<\/strong>. De facto, \u00e9 uma das raz\u00f5es mais populares para conhecer ambos fisicamente – “Vamos juntos ao jogo?” – e intelectual – “Voc\u00ea tamb\u00e9m segue o desporto? Temos interesses comuns, pod\u00edamos conhecer-nos melhor”.<\/p>\n

Ao ligar estas duas caracter\u00edsticas, o potencial de envolvimento aumenta exponencialmente. Al\u00e9m disso, o alcance cobre uma vasta gama de audi\u00eancias: 26% dos utilizadores da Netflix<\/strong> (a refer\u00eancia das plataformas de streaming) t\u00eam entre 18 e 34 anos de idade. Se, por outro lado, a empresa visa o p\u00fablico adulto, a situa\u00e7\u00e3o at\u00e9 melhora: 51% t\u00eam mais de 35 anos de idade (1).<\/p>\n

Quem o pode deter mais<\/h3>\n

Todos ter\u00e3o assistido a t\u00edtulos como “Rush<\/em>” ou “Pel\u00e9<\/em>“, e depois saltaram para os mais recentes “O \u00faltimo jogo<\/em>” e “Tudo ou nada: Juventus<\/em>” para hist\u00f3rias sobre jogadores como “Fernando<\/em>” (Alonso, ed.), “Rooney<\/em>“,“Schumacher<\/em>“,“Naomi Osaka<\/em>“,“Maradona: sonho aben\u00e7oado<\/em>” e“Sir Alex Ferguson: nunca desistas<\/em>“.<\/p>\n

A conjun\u00e7\u00e3o do desporto e do streaming n\u00e3o morreu com o regresso progressivo \u00e0 normalidade, longe disso. O objectivo tornou-se o de prolongar o evento<\/strong> para al\u00e9m da sua dura\u00e7\u00e3o real: preencher a lacuna entre as corridas ou intervalos do campeonato, para n\u00e3o mencionar a continuidade entre as esta\u00e7\u00f5es. A fome de conte\u00fado nunca \u00e9 suficiente para um desportista. Este aspecto nem sempre est\u00e1 presente com outros produtos, mesmo que estes d\u00eaem visibilidade.<\/p>\n

Acompanhe a onda com a sua empresa<\/h3>\n

Sendo o desporto o melhor condutor de emo\u00e7\u00f5es<\/strong> que existe, porque n\u00e3o us\u00e1-lo para valorizar a sua marca?<\/p>\n

Uma vez criada a associa\u00e7\u00e3o entre a marca e os valores de uma equipa\/equipa\/atleta, \u00e9 s\u00f3 isso. Envolver o lado emocional de uma pessoa significa moldar o seu comportamento (no nosso caso, o mais importante: comportamento de compra). Quer tenham ou n\u00e3o consci\u00eancia disso, o f\u00e3 que observa as fa\u00e7anhas desportivas do seu \u00eddolo em ac\u00e7\u00e3o \u00e9 estimulado pelas muitas imagens inclu\u00eddas no espect\u00e1culo. \u00c9 assim que, ao contr\u00e1rio da publicidade cl\u00e1ssica, o patroc\u00ednio desportivo garante um resultado tang\u00edvel.<\/p>\n

As s\u00e9ries televisivas amplificaram este conceito, uma vez que a visualiza\u00e7\u00e3o repetida da mesma s\u00e9rie n\u00e3o \u00e9 um fen\u00f3meno t\u00e3o abstracto. Al\u00e9m disso, os eventos s\u00e3o apresentados com uma certa espectacularidade, juntamente com uma boa dose de“drama falso<\/strong>“. Por vezes muito extremas, como alguns condutores de F1 reclamam na famosa“Drive to survive<\/em>“.<\/p>\n

Lando Norris<\/strong>, o primeiro motorista da McLaren, exp\u00f4s-se aos microfones da imprensa: “A Netflix pode fazer com que pare\u00e7a que disse algo numa altura e num lugar que n\u00e3o est\u00e1 definitivamente correcto. H\u00e1 uma cena em que eu e Daniel Ricciardo vamos lado a lado na primeira esquina, quando na realidade nem sequer estamos perto, em que h\u00e1 um \u00e1udio em que eu digo que ele me empurrou para fora, mas que pertence a uma ra\u00e7a completamente diferente. N\u00e3o concordo muito com tudo isso, mas no geral, penso que \u00e9 uma s\u00e9rie emocionante para todos<\/em>” (2).<\/p>\n

A \u00faltima chegada ao automobilismo \u00e9 o‘MotoGP Unlimited<\/em>‘ do Amazon Prime Video<\/strong>, que faz a cr\u00f3nica dos destaques e dos bastidores da temporada 2021 do campeonato mundial de duas rodas. Pela primeira vez, o p\u00fablico \u00e9 deixado entrar no paddock, nas boxes da equipa, nas \u00e1reas de hospitalidade<\/a>, nas autocaravanas dos motoristas; pode-se ver o que se passa nos bastidores, enquanto que os motoristas zumbem a 300 km por hora. A prepara\u00e7\u00e3o, a antecipa\u00e7\u00e3o, a alegria, os tempos dif\u00edceis da equipa, as fam\u00edlias, os amigos que acompanham estes tipos em todo o mundo. Pela primeira vez, o lado humano dos desportistas, que fascina e interessa tanto o p\u00fablico como o lado desportivo, \u00e9 tamb\u00e9m visto nesta s\u00e9rie.<\/p>\n

A estrela absoluta, n\u00e3o s\u00f3 desta s\u00e9rie, mas do MotoGP dos \u00faltimos 20 anos, \u00e9 claramente Valentino Rossi<\/strong>. Neste ducumentario testemunhamos a sua retirada das corridas, mas tamb\u00e9m reconquistamos as emo\u00e7\u00f5es mais salientes e os momentos hist\u00f3ricos que o \u00edcone do desporto e 9 vezes campe\u00e3o mundial, nos fez experimentar. Um peda\u00e7o de hist\u00f3ria, n\u00e3o s\u00f3 do motociclismo e do desporto motorizado, mas tamb\u00e9m do desporto mundial.<\/p>\n

Narra\u00e7\u00e3o de hist\u00f3rias: o melhor amigo do seu sucesso<\/h3>\n

Apesar de alguns protagonistas destas s\u00e9ries se queixarem de uma narrativa por vezes demasiado “temperada”, o hype que tais produtos trazem s\u00f3 pode aumentar. Na verdade, enfatizar<\/strong> nem sempre \u00e9 uma coisa m\u00e1. Por vezes, \u00e9 exactamente isto que o p\u00fablico quer (sem cair em ef\u00e9meros ado\u00e7antes, lembre-se).<\/p>\n

A prova \u00e9 Federico Buffa<\/strong>, com o seu‘Buffa racconta<\/em>‘: narrativas dos maiores eventos desportivos e personalidades da hist\u00f3ria, emocionantes desde os jovens at\u00e9 \u00e0queles que talvez experimentaram essa proeza com os seus pr\u00f3prios olhos e querem ‘literalmente’ reviver esses dias. A for\u00e7a da narrativa e a \u00eanfase catalizadora com que o epis\u00f3dio \u00e9 apresentado surpreendem o espectador, mas nunca de forma agressiva.<\/p>\n

Incluir a sua marca numa hist\u00f3ria desportiva significa viver atrav\u00e9s do tempo e nunca morrer. Da velha \u00e0s novas gera\u00e7\u00f5es, para o melhor e para o pior.<\/p>\n

Como \u00e9 que se entra neste mundo?<\/h3>\n

Gra\u00e7as \u00e0s ag\u00eancias de marketing desportivo<\/a>, pode oferecer aos seus clientes experi\u00eancias \u00fanicas durante os eventos mais importantes da \u00e9poca.<\/p>\n

Quer fazer a felicidade dos parceiros mais importantes da sua empresa? Trate-os como um sonho com a RTR Sports Marketing<\/strong>: fins de semana de MotoGP<\/a> ou F\u00f3rmula 1<\/a> em locais exclusivos, pacotes de entretenimento personalizados e a oportunidade de conhecer de perto os melhores cavaleiros do mundo.<\/p>\n

Para qualquer informa\u00e7\u00e3o, por favor n\u00e3o hesite em contactar-nos.<\/p>\n

 <\/p>\n

 <\/p>\n

(1) ‘Netflix statistics in 2022: the status of the internet streaming giant’ – https:\/\/www.internetadvisor.com\/netflix-facts-statistics<\/a><\/p>\n

 <\/p>\n

(2) “Norris adverte sobre Netflix exagerando com “Drive to Survive stories” – https:\/\/www.gpfans.com\/en\/f1-news\/77584\/norris-warns-of-netflix-overdoing-it-with-drive-to-survive-stories\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As s\u00e9ries televisivas j\u00e1 fazem parte do nosso quotidiano h\u00e1 v\u00e1rias d\u00e9cadas devido \u00e0 sua f\u00e1cil acessibilidade, disponibilidade e entretenimento. O Streaming tem alimentado a sua expans\u00e3o, dando a possibilidade de acesso a qualquer momento. Levante a m\u00e3o se nunca a tiver usado e se nunca tiver feito ‘maratonas’ at\u00e9 \u00e0s horas \u00edmpias. Na nossa […]<\/p>\n","protected":false},"author":17,"featured_media":192734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20153],"tags":[],"class_list":["post-238813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinios-desportivos"],"acf":[],"contentshake_article_id":"","yoast_head":"\nDrive to delight: desporto e s\u00e9ries de TV os grandes jogadores do mercado<\/title>\n<meta name=\"description\" content=\"As s\u00e9ries televisivas j\u00e1 fazem parte da nossa vida quotidiana h\u00e1 v\u00e1rias d\u00e9cadas devido \u00e0 sua forma simples de desfrutar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/drive-to-delight-sports-and-series-tv-large-actors-market\/\" \/>\n<meta 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