{"id":238826,"date":"2022-11-29T15:46:09","date_gmt":"2022-11-29T14:46:09","guid":{"rendered":"https:\/\/rtrsports.com\/motogp-audience-fans\/"},"modified":"2026-09-16T15:40:54","modified_gmt":"2026-09-16T13:40:54","slug":"motogp-audience-fans","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/motogp-audience-fans\/","title":{"rendered":"O p\u00fablico do MotoGP em 2025: quem s\u00e3o os f\u00e3s e onde veem as corridas?"},"content":{"rendered":"

O p\u00fablico global do MotoGP em 2025<\/strong><\/h2>\n

Patrocinar o MotoGP<\/strong> \u2014 seja o campeonato, uma equipa ou um evento \u2014 oferece in\u00fameras vantagens. Para muitas empresas, a mais atraente \u00e9 a possibilidade de chegar a centenas de milh\u00f5es de pessoas em todo o mundo. Mas de quem estamos exatamente a falar? Quantos s\u00e3o? Onde vivem? E s\u00e3o verdadeiramente recet\u00edvos \u00e0s marcas patrocinadoras?<\/p>\n

Em 2025, o p\u00fablico global do MotoGP<\/strong> atingiu 632 milh\u00f5es de f\u00e3s<\/strong> em todo o mundo \u2014 um crescimento de +12% em rela\u00e7\u00e3o ao ano anterior. Um n\u00famero que por si s\u00f3 reflete a extraordin\u00e1ria capacidade de atra\u00e7\u00e3o deste campeonato. (Fonte: Nielsen Fan Insights e GWI, 2025)<\/p>\n

Perfil demogr\u00e1fico do f\u00e3 de MotoGP<\/h3>\n

O p\u00fablico do MotoGP \u00e9 predominantemente masculino (66%<\/strong>), mas o segmento feminino cresce de forma constante e j\u00e1 alcan\u00e7ou 34%<\/strong>, com um aumento de +6% desde 2022\/23. A idade m\u00e9dia<\/strong> \u00e9 de 35,7 anos<\/strong>, com 50% dos f\u00e3s com menos de 34 anos e uma forte presen\u00e7a de millennials (34% do total) \u2014 o que distingue claramente o MotoGP do perfil m\u00e9dio dos desportos tradicionais.<\/p>\n

No plano econ\u00f3mico, 68% dos f\u00e3s pertencem a segmentos de rendimento m\u00e9dio-alto<\/strong> \u2014 um dado fundamental para quem procura uma audi\u00eancia com real poder de compra. Os f\u00e3s de MotoGP s\u00e3o tamb\u00e9m consideravelmente mais abastados do que o f\u00e3 desportivo m\u00e9dio (+30%), mais propensos a adotar tecnologias inovadoras e 28% mais inclinados a experimentar novos produtos ou marcas.<\/p>\n

MotoGP na televis\u00e3o e em streaming<\/strong><\/h2>\n

A televis\u00e3o continua a ser o pilar da cobertura global. Em 2025, o MotoGP \u00e9 distribu\u00eddo atrav\u00e9s de 143 parceiros de emiss\u00e3o<\/strong> em 207 pa\u00edses<\/strong>, num total de mais de 87.000 horas emitidas<\/strong>, das quais 36.400 dedicadas \u00e0 cobertura em direto. A audi\u00eancia televisiva cresceu em m\u00e9dia +9%<\/strong> por Grande Pr\u00e9mio em rela\u00e7\u00e3o a 2024, sendo as Sprint Races as que registaram um incremento ainda mais pronunciado: +26%<\/strong>.<\/p>\n

No que diz respeito ao streaming e plataformas OTT, o crescimento \u00e9 igualmente significativo: mais de 80% dos f\u00e3s de MotoGP<\/strong> j\u00e1 est\u00e3o subscritos a plataformas de streaming desportivo, e mais de 40% utiliza tr\u00eas ou mais plataformas OTT \u2014 sinal de uma audi\u00eancia habituada ao consumo multicanal.<\/p>\n

MotoGP nas redes sociais<\/strong><\/h2>\n

Os canais sociais oficiais do MotoGP atingiram quase 61 milh\u00f5es de seguidores<\/strong> no total. Mas o dado mais significativo \u00e9 o das intera\u00e7\u00f5es: em 2025 foram registadas 632 milh\u00f5es de intera\u00e7\u00f5es totais<\/strong>, com um incremento de +61% face ao ano anterior<\/strong>. Os v\u00eddeos sozinhos geraram 6,4 mil milh\u00f5es de visualiza\u00e7\u00f5es<\/strong> (+20% interanual), com 15,7 mil milh\u00f5es de impress\u00f5es<\/strong> (+30%) e 1,6 mil milh\u00f5es de minutos vistos<\/strong>.<\/p>\n

Somando os canais oficiais do MotoGP com os das equipas e pilotos, a comunidade total ultrapassa os 159,6 milh\u00f5es de seguidores<\/strong>, com um crescimento de 11% em rela\u00e7\u00e3o ao ano anterior. O Instagram lidera com 128 milh\u00f5es de intera\u00e7\u00f5es, o TikTok cresce entre o p\u00fablico mais jovem (+40% de engagement) e o YouTube mant\u00e9m-se central com 4 mil milh\u00f5es de visualiza\u00e7\u00f5es. (Fonte: Blinkfire e plataformas sociais, temporada nov. 2024 \u2013 nov. 2025)<\/p>\n

Espetadores no circuito<\/strong><\/h2>\n

A temporada de 2025 estabeleceu um recorde hist\u00f3rico de aflu\u00eancia<\/strong>: 3,6 milh\u00f5es de espetadores acumulados<\/strong> nos Grandes Pr\u00e9mios de todo o mundo, com 9 circuitos<\/strong> a bater o seu recorde absoluto de aflu\u00eancia. Os fins de semana de corrida atraem p\u00fablico durante v\u00e1rios dias \u2014 n\u00e3o apenas ao domingo \u2014 gra\u00e7as a um formato que inclui Sprint Race, qualifica\u00e7\u00e3o e atividades paralelas, multiplicando as oportunidades de exposi\u00e7\u00e3o para os patrocinadores.<\/p>\n

84% dos espetadores declaram que regressar\u00e3o no ano seguinte<\/strong> \u2014 sinal de uma fideliza\u00e7\u00e3o extraordinariamente elevada. As mulheres representam 24% do p\u00fablico no circuito \u2014 um n\u00famero em crescimento. E mais de 3 em cada 4 afirmam que tender\u00edamos a escolher uma marca porque a associam ao MotoGP<\/strong>: o valor do patroc\u00ednio n\u00e3o \u00e9 apenas visibilidade, \u00e9 convers\u00e3o de atitude.<\/p>\n

Por que raz\u00e3o o p\u00fablico do MotoGP \u00e9 ideal para as marcas patrocinadoras<\/strong><\/h2>\n

Os f\u00e3s de MotoGP n\u00e3o s\u00e3o espetadores passivos. S\u00e3o tech-forward<\/strong> (65% declaram um forte interesse pela tecnologia), abertos \u00e0 inova\u00e7\u00e3o (64% demonstram entusiasmo pela intelig\u00eancia artificial), sens\u00edveis \u00e0 sustentabilidade (68% dispostos a pagar mais por produtos ecol\u00f3gicos) e significativamente mais propensos do que os f\u00e3s de outros desportos a comprar produtos das marcas patrocinadoras. Al\u00e9m disso, utilizam regularmente um segundo ecr\u00e3 durante as corridas, o que multiplica os pontos de contacto dispon\u00edveis para os parceiros.<\/p>\n

Para uma empresa que procura um p\u00fablico global, jovem, empenhado e com poder de compra, o MotoGP oferece uma combina\u00e7\u00e3o dificilmente replic\u00e1vel noutros desportos.<\/p>\n

Perguntas frequentes sobre o p\u00fablico do MotoGP<\/h2>\n
\r\n\r\n

Frequently Asked Questions<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Quantos f\u00e3s tem o MotoGP em todo o mundo em 2025?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Em 2025, o MotoGP conta com 632 milh\u00f5es de f\u00e3s globais, com um crescimento de +12% em rela\u00e7\u00e3o ao ano anterior. O campeonato \u00e9 acompanhado em 207 pa\u00edses atrav\u00e9s de 143 parceiros de emiss\u00e3o e uma ampla rede de plataformas OTT. (Fonte: Nielsen Fan Insights e GWI, 2025)<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Qual \u00e9 o perfil t\u00edpico do f\u00e3 de MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

O f\u00e3 m\u00e9dio de MotoGP tem 35,7 anos, \u00e9 masculino em 66% (com um segmento feminino crescente de 34%) e pertence a segmentos de rendimento m\u00e9dio-alto em 68%. Os millennials representam 34% da fanbase \u2014 uma propor\u00e7\u00e3o superior \u00e0 m\u00e9dia dos desportos tradicionais.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Quantas pessoas v\u00eaem MotoGP na televis\u00e3o?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Em 2025, a audi\u00eancia televisiva cresceu +9% em m\u00e9dia por Grande Pr\u00e9mio em rela\u00e7\u00e3o a 2024. As Sprint Races registaram um incremento ainda maior: +26%. O MotoGP \u00e9 emitido em 207 pa\u00edses com mais de 87.000 horas no total, das quais 36.400 de cobertura em direto.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Quantos seguidores tem o MotoGP nas redes sociais?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Os canais oficiais do MotoGP t\u00eam quase 61 milh\u00f5es de seguidores, com 6,4 mil milh\u00f5es de visualiza\u00e7\u00f5es de v\u00eddeo e 632 milh\u00f5es de intera\u00e7\u00f5es (+61% interanual) em 2025. Somando os perfis de equipas e pilotos, a comunidade total ultrapassa 159,6 milh\u00f5es de seguidores.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Vale a pena patrocinar o MotoGP? Os f\u00e3s compram produtos das marcas patrocinadoras?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Sim: 75% dos espetadores de televis\u00e3o declaram que tender\u00edamos a escolher uma marca precisamente porque a associam ao MotoGP. Os f\u00e3s de MotoGP s\u00e3o tamb\u00e9m 28% mais propensos a experimentar novos produtos e 30% mais abastados do que o f\u00e3 desportivo m\u00e9dio \u2014 caracter\u00edsticas que se traduzem numa maior recetividade \u00e0s marcas patrocinadoras.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n

RTR Sports Marketing<\/h2>\n

Desde 1995, a RTR Sports<\/strong> \u00e9 uma ag\u00eancia l\u00edder em marketing desportivo, especializada em patroc\u00ednio de MotoGP<\/a><\/strong>, F1, WSBK e outros campeonatos internacionais de motorsport. Se deseja compreender como aproveitar o p\u00fablico do MotoGP para fazer crescer a sua marca, explore os nossos casos de estudo<\/a> ou contacte-nos para uma consulta.<\/p>\n","protected":false},"excerpt":{"rendered":"

O p\u00fablico global do MotoGP em 2025 Patrocinar o MotoGP \u2014 seja o campeonato, uma equipa ou um evento \u2014 oferece in\u00fameras vantagens. Para muitas empresas, a mais atraente \u00e9 a possibilidade de chegar a centenas de milh\u00f5es de pessoas em todo o mundo. Mas de quem estamos exatamente a falar? Quantos s\u00e3o? Onde vivem? […]<\/p>\n","protected":false},"author":14,"featured_media":190160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20156,20150],"tags":[],"class_list":["post-238826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobilismo","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"\nP\u00fablico MotoGP 2025: f\u00e3s, demografia e alcance televisivo<\/title>\n<meta name=\"description\" content=\"Em 2025, o MotoGP tem 632 milh\u00f5es de f\u00e3s globais (+12%). Conhe\u00e7a o perfil do f\u00e3, os dados de TV, redes sociais e aflu\u00eancia no circuito, e por que raz\u00e3o \u00e9 a plataforma ideal para o patroc\u00ednio desportivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/motogp-audience-fans\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O p\u00fablico do MotoGP em 2025: quem s\u00e3o os f\u00e3s e onde veem as corridas?\" \/>\n<meta property=\"og:description\" content=\"Em 2025, o MotoGP tem 632 milh\u00f5es de f\u00e3s globais (+12%). Conhe\u00e7a o perfil do f\u00e3, os dados de TV, redes sociais e aflu\u00eancia no circuito, e por que raz\u00e3o \u00e9 a plataforma ideal para o patroc\u00ednio desportivo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/motogp-audience-fans\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/crutchlow_thailand-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/motogp-audience-fans\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/motogp-audience-fans\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"O p\u00fablico do MotoGP em 2025: quem s\u00e3o os f\u00e3s e onde veem as corridas?\",\"datePublished\":\"2022-11-29T14:46:09+00:00\",\"dateModified\":\"2026-09-16T13:40:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/motogp-audience-fans\\\/\"},\"wordCount\":1147,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/motogp-audience-fans\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/crutchlow_thailand-5.jpg\",\"articleSection\":[\"Automobilismo\",\"Patroc\u00ednio desportivo\"],\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/motogp-audience-fans\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/motogp-audience-fans\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/motogp-audience-fans\\\/\",\"name\":\"P\u00fablico MotoGP 2025: f\u00e3s, demografia e alcance televisivo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/motogp-audience-fans\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/motogp-audience-fans\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/crutchlow_thailand-5.jpg\",\"datePublished\":\"2022-11-29T14:46:09+00:00\",\"dateModified\":\"2026-09-16T13:40:54+00:00\",\"description\":\"Em 2025, o MotoGP tem 632 milh\u00f5es de f\u00e3s globais (+12%). 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