{"id":238826,"date":"2022-11-29T15:46:09","date_gmt":"2022-11-29T14:46:09","guid":{"rendered":"https:\/\/rtrsports.com\/motogp-audience-fans\/"},"modified":"2025-07-20T17:47:28","modified_gmt":"2025-07-20T15:47:28","slug":"motogp-audience-fans","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/motogp-audience-fans\/","title":{"rendered":"O p\u00fablico do MotoGP: quem e onde est\u00e3o os f\u00e3s?"},"content":{"rendered":"<h2 class=\"ai-optimize-7\"><strong>Algumas indica\u00e7\u00f5es sobre o p\u00fablico-alvo do MotoGP<\/strong><\/h2>\n<p class=\"ai-optimize-8 ai-optimize-introduction\">Patrocinar o campeonato de <strong>MotoGP<\/strong> ou uma equipa ou corrida de <strong>MotoGP<\/strong> oferece muitos benef\u00edcios. Uma delas, e para muitas empresas \u00e9 a principal, \u00e9 a oportunidade de chegar a milh\u00f5es de pessoas, expondo a sua marca \u00e0 sua vista. Mas de quantos globos oculares estamos a falar? \u00c9 um p\u00fablico fiel ou ocasional? E em que na\u00e7\u00f5es observam o MotoGP?<\/p>\n<p class=\"ai-optimize-9\">O campeonato de <strong>MotoGP <\/strong>\u00e9 um dos desportos mais populares do mundo, com 20 corridas em 16 pa\u00edses em 4 continentes. Ver o novo <a href=\"https:\/\/rtrsports.com\/en\/blog\/motogp-2022-season-calendar\/\">calend\u00e1rio 2022<\/a><\/p>\n<h2 class=\"ai-optimize-10\"><strong>MotoGP, TV e redes sociais<\/strong><\/h2>\n<p class=\"ai-optimize-11\">As cadeias de televis\u00e3o, devido \u00e0 enorme procura, transmitem a corrida em direto e com grande qualidade. Em 2020, mais de 200 pa\u00edses receberam sinais de televis\u00e3o em direto, um total de 22 208 horas de transmiss\u00e3o e 432 milh\u00f5es de lares alcan\u00e7ados atrav\u00e9s da rede de cabo e sat\u00e9lite. O p\u00fablico-alvo da televis\u00e3o \u00e9 composto por 80% de homens e 20% de mulheres.<br \/>\nEsta base de f\u00e3s apaixonados segue os feitos dos seus campe\u00f5es, assistindo na pista (infelizmente n\u00e3o na \u00e9poca de 2020 devido \u00e0 pandemia) e atrav\u00e9s da televis\u00e3o.<\/p>\n<p class=\"ai-optimize-12\">E quanto \u00e0 <strong>audi\u00eancia do MotoGP<\/strong>? Quais s\u00e3o os <strong>dados demogr\u00e1ficos do p\u00fablico do MotoGP<\/strong>?<\/p>\n<p class=\"ai-optimize-13\">O Campeonato de MotoGP atrai um p\u00fablico jovem: 60% dos f\u00e3s nas redes sociais do MotoGP t\u00eam menos de 35 anos e 43% seguem o desporto h\u00e1 dois a cinco anos, o que mostra que os rec\u00e9m-chegados e os espectadores mais jovens est\u00e3o a crescer em n\u00famero. Estes factores s\u00e3o definitivamente uma chave para o apelo do Campeonato aos patrocinadores e anunciantes.<\/p>\n<p class=\"ai-optimize-14\">Uma das perguntas mais comuns \u00e9, normalmente, <strong>quantas pessoas v\u00eaem o MotoGP<\/strong>: os dados mais recentes que temos dizem que 338 milh\u00f5es de audi\u00eancia acumulada, 92 milh\u00f5es de audi\u00eancia em direto e 24,2 milh\u00f5es de audi\u00eancia m\u00e9dia. (Fonte: Nielsen Sport 2020)<\/p>\n<p class=\"ai-optimize-15\">70% assistem aos Grandes Pr\u00e9mios pela televis\u00e3o, juntamente com amigos e familiares, o que significa que se trata de uma experi\u00eancia partilhada pela maioria dos telespectadores. Al\u00e9m disso, 75% dos que v\u00eaem o MotoGP na televis\u00e3o dizem que teriam tend\u00eancia para escolher uma marca porque a associam ao desporto. Esta estat\u00edstica comprovada \u00e9 essencial para os parceiros comerciais do MotoGP e potenciais <strong>patrocinadores<\/strong>.<\/p>\n<h2 class=\"ai-optimize-16\">E as redes sociais?<\/h2>\n<p class=\"ai-optimize-17\">Os f\u00e3s do MotoGP tamb\u00e9m podem ver e desfrutar de conte\u00fados gra\u00e7as \u00e0 enorme plataforma digital do MotoGP. O MotoGP alcan\u00e7ou 30 milh\u00f5es de f\u00e3s atrav\u00e9s das redes sociais e plataformas digitais: 12,2 mil milh\u00f5es de impress\u00f5es, 3 mil milh\u00f5es de visualiza\u00e7\u00f5es de v\u00eddeos, 400 milh\u00f5es de intera\u00e7\u00f5es e 2,5 mil minutos vistos.<\/p>\n<p class=\"ai-optimize-18\">Este \u00e9 o perfil digital global: 62% t\u00eam entre 18 e 34 anos, 28% t\u00eam entre 35 e 54 anos, 84% s\u00e3o homens e 16% s\u00e3o mulheres.<\/p>\n<p class=\"ai-optimize-19\">O Facebook \u00e9 a primeira rede social com 13,9 milh\u00f5es de f\u00e3s, seguido do Instagram com 10,2 milh\u00f5es de seguidores, 2,7 milh\u00f5es no Twitter, 3,7 milh\u00f5es de subscritores no YouTube e 465 mil seguidores no TikTok. Para al\u00e9m destes dados, temos de ter em conta as redes sociais pessoais de cada piloto e as das equipas. Os f\u00e3s do MotoGP s\u00e3o muito fi\u00e9is e afectuosos e, durante o ano, assistem a pelo menos 15 das 19 corridas. O alcance total, referente apenas aos canais digitais, foi de 6,7 mil milh\u00f5es de interac\u00e7\u00f5es no ano passado.<\/p>\n<h2 class=\"ai-optimize-20\"><strong>E na pista?<\/strong><\/h2>\n<p class=\"ai-optimize-21\">Devido \u00e0 pandemia de Covid-19, podemos partilhar contigo os dados de 2019, uma vez que a \u00e9poca de 2020 foi realizada \u00e0 porta fechada. Esperamos que este ano vejamos todos os corredores activos de volta \u00e0 pista, assistindo a grandes corridas enquanto aplaudem e apoiam os seus pilotos favoritos.<\/p>\n<p class=\"ai-optimize-22\">O n\u00famero de participantes na pista tem vindo a aumentar na \u00faltima d\u00e9cada: em 2019, foram 2.863.113 milh\u00f5es de f\u00e3s que assistiram a mais uma incr\u00edvel \u00e9poca de corridas em direto na pista.<\/p>\n<p class=\"ai-optimize-23\">16 corridas que ultrapassaram os 100 000 espectadores; alguns fins-de-semana de corrida esgotaram e mesmo as hospitalidades da VIP Village em 2019 estavam muitas vezes completamente cheias com meses de anteced\u00eancia.<\/p>\n<p class=\"ai-optimize-24\">O p\u00fablico que assiste fisicamente \u00e0s corridas \u00e9 80% masculino, 70% tem menos de 35 anos, e 65% dos presentes nos circuitos declaram ter comprado produtos ligados ao MotoGP, e 78% tenderiam a escolher uma marca porque a associam ao MotoGP.<\/p>\n<p class=\"ai-optimize-25\">Se quiseres explorar a ind\u00fastria e descobrir o que o patroc\u00ednio do MotoGP pode fazer por ti e pelo teu neg\u00f3cio, podes contactar-nos usando info@rtrsports.com. Quer pretendas tornar-te um parceiro t\u00e9cnico ou um patrocinador principal, mostrar-te-emos os benef\u00edcios, as oportunidades e quaisquer poss\u00edveis dificuldades, positivas ou negativas, e como as mitigar &#8211; v\u00ea estes links: <a href=\"https:\/\/rtrsports.com\/en\/blog\/bonus-covered-by-insurance\/\"><strong>https:\/\/rtrsports.com\/en\/blog\/bonus-covered-by-insurance\/<\/strong><\/a> e <a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-and-scandals\/\"><strong>https:\/\/rtrsports.com\/en\/blog\/sponsorship-and-scandals\/<\/strong><\/a> desta atividade.<\/p>\n<p class=\"ai-optimize-26\">Entretanto, se quiser ver como nos <strong>\u00faltimos 20 anos<\/strong> temos ajudado <strong>algumas empresas<\/strong> a navegar neste mar, <a href=\"https:\/\/rtrsports.com\/pt-pt\/portfolio_category\/patrocinios-pt-pt-2\/\">aqui encontrar\u00e1 uma selec\u00e7\u00e3o de hist\u00f3rias de casos a partir dos quais poder\u00e1 ter uma ideia<\/a><\/p>\n<p>&nbsp;<\/p>\n<p class=\"ai-optimize-27\">Fonte Dorna 2020 revis\u00e3o<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Algumas indica\u00e7\u00f5es sobre o p\u00fablico-alvo do MotoGP Patrocinar o campeonato de MotoGP ou uma equipa ou corrida de MotoGP oferece muitos benef\u00edcios. Uma delas, e para muitas empresas \u00e9 a principal, \u00e9 a oportunidade de chegar a milh\u00f5es de pessoas, expondo a sua marca \u00e0 sua vista. Mas de quantos globos oculares estamos a falar? [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20156,20150],"tags":[],"class_list":["post-238826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobilismo","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O p\u00fablico do MotoGP: quem e onde est\u00e3o os f\u00e3s? - Blog<\/title>\n<meta name=\"description\" content=\"Patrocinar o campeonato de MotoGP ou uma equipa de MotoGP oferece muitos benef\u00edcios. 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