{"id":238833,"date":"2022-11-29T15:48:40","date_gmt":"2022-11-29T14:48:40","guid":{"rendered":"https:\/\/rtrsports.com\/la-formula-1-em-2021-a-publica-pesquisa-e-opinioes-de-um-do-mundo-mais-popular-esportivo\/"},"modified":"2025-07-24T18:55:03","modified_gmt":"2025-07-24T16:55:03","slug":"la-formula-1-em-2021-a-publica-pesquisa-e-opinioes-de-um-do-mundo-mais-popular-esportivo","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/the-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-popular-sports\/","title":{"rendered":"F\u00f3rmula 1: Pesquisa de audi\u00eancias e opini\u00f5es sobre um dos desportos mais populares do mundo"},"content":{"rendered":"<p>Perguntam-nos frequentemente se \u00e9 o momento certo para investir em <a href=\"https:\/\/rtrsports.com\/pt-pt\/andretti-autosport-sponsoring-formula-e\/\"><strong>F\u00f3rmula 1<\/strong> <\/a>e a nossa resposta \u00e9 esta: \u00e9 sempre o momento certo para investir na F\u00f3rmula 1, e agora mais do que nunca, e n\u00f3s dizemos porqu\u00ea.<\/p>\n<p>Hoje temos tamb\u00e9m um conjunto super actualizado de dados e informa\u00e7\u00f5es que d\u00e1 ainda mais for\u00e7a \u00e0s nossas reivindica\u00e7\u00f5es. A <strong>F\u00f3rmula 1<\/strong> acaba de lan\u00e7ar um <strong>inqu\u00e9rito internacional<\/strong>, conduzido pela <strong>Nielsen Sport<\/strong> e em colabora\u00e7\u00e3o com a <strong>Motorsport Network,<\/strong> que analisa os adeptos e o que eles pensam sobre a <strong>F\u00f3rmula 1<\/strong>.<\/p>\n<p>A informa\u00e7\u00e3o recolhida \u00e9 interessante e significativa, <a href=\"https:\/\/rtrsports.com\/pt-pt\/\">especialmente para aqueles que fazem o nosso trabalho e <strong>aconselham as empresas<\/strong><\/a>.<\/p>\n<p>&#8220;Estamos extremamente gratos a todos os adeptos que dedicaram tempo a partilhar as suas opini\u00f5es nesta enorme sondagem. As suas opini\u00f5es s\u00e3o muito valiosas para n\u00f3s e estamos extremamente satisfeitos com o que temos visto nos resultados. Quero tamb\u00e9m agradecer \u00e0 <strong>Motorsport Network e \u00e0 Nielsen Sports<\/strong> pelo seu incr\u00edvel trabalho&#8221;.<\/p>\n<p>&#8220;Os resultados do inqu\u00e9rito mostram que estamos a fazer as coisas certas e que continuaremos a concentrar-nos na cria\u00e7\u00e3o de conte\u00fados e entretenimento excitantes dentro e fora da pista, que \u00e9 o que todos os nossos f\u00e3s querem. Estamos entusiasmados com o nosso futuro e sabemos que os nossos f\u00e3s tamb\u00e9m est\u00e3o&#8221;, disse Stefano Domenicali, <strong>Presidente e CEO da F\u00f3rmula 1<\/strong>.<\/p>\n<p>Eis uma s\u00e9rie de pontos-chave.<\/p>\n<h2>Comecemos pelo princ\u00edpio; as caracter\u00edsticas desta importante investiga\u00e7\u00e3o.<\/h2>\n<ul>\n<li>A maior amostra alguma vez analisada: 167.302 respostas<\/li>\n<li>O question\u00e1rio foi criado e traduzido em 15 l\u00ednguas<\/li>\n<li>Maior dispers\u00e3o geogr\u00e1fica: as respostas vieram de 187 pa\u00edses, com um aumento significativo das respostas na \u00c1sia, M\u00e9dio Oriente e \u00c1frica<\/li>\n<li>Amostra mais jovem alguma vez registada &#8211; 34% dos inquiridos &lt; 24\/63% &lt; 34 \/ Idade m\u00e9dia 32 anos<\/li>\n<li>A maior <strong>participa\u00e7\u00e3o feminina<\/strong> de sempre &#8211; 18,3% da amostra total, mais 10% a partir de 2017, mais de 30.000.<\/li>\n<li>&lt;F1 atrai e entusiasma novos adeptos com 34% seguindo o desporto h\u00e1 5 anos, contra 12% em 2017<\/li>\n<\/ul>\n<p>Nos nossos artigos e com os nossos clientes e prospectos, falamos sempre dos valores associados \u00e0s v\u00e1rias disciplinas desportivas. Os valores s\u00e3o fundamentais, porque \u00e9 neles que as empresas e marcas podem construir os seus planos de marketing e campanhas de comunica\u00e7\u00e3o.<\/p>\n<h2>Como \u00e9 que os adeptos v\u00eaem a F\u00f3rmula 1? Como \u00e9 que eles o identificam em termos de valores?<\/h2>\n<ul>\n<li>Os cinco principais atributos que emergem s\u00e3o: <strong>excitante, tecnol\u00f3gico, caro, competitivo<\/strong> e <strong>divertido;<\/strong> esta \u00e9 a primeira vez que &#8216;divers\u00e3o&#8217; entra nos cinco principais adjectivos.<\/li>\n<li>Uma melhoria de 50% na &#8220;sa\u00fade&#8221; da F1 em compara\u00e7\u00e3o com 2017: um sentimento positivo crescente dos adeptos que reconhecem que a F1 oferece o equil\u00edbrio certo entre o desporto e o entretenimento<\/li>\n<li>Desta vez emerge tamb\u00e9m a necessidade de atrair novos adeptos, mas de uma forma reduzida em compara\u00e7\u00e3o com 2017<\/li>\n<li>Os quatro GPs chave para todos os f\u00e3s, independentemente da idade: <strong>Monza, Spa, Silverstone<\/strong> e <strong>M\u00f3naco<\/strong><\/li>\n<\/ul>\n<h2>Como ir\u00e3o os f\u00e3s de 2021 assistir \u00e0 F\u00f3rmula 1?<\/h2>\n<ul>\n<li>Os <strong>sites<\/strong> especializados em F1 e <strong>Pay TV<\/strong> s\u00e3o o destino mais utilizado para encontrar conte\u00fados, especialmente entre f\u00e3s com 35 ou mais anos<\/li>\n<li>A visualiza\u00e7\u00e3o de televis\u00e3o em directo diminui (56%) desde 2017<\/li>\n<li><strong>Twitter<\/strong> continua a ser a plataforma social #1 mais utilizada, seguida de perto pela <strong>Instagram,<\/strong> que \u00e9 o canal #1 mais utilizado entre os jovens entre os 16-24 anos. O uso do Facebook diminuiu<\/li>\n<li>A maioria dos inquiridos (85%) assiste a <strong>mais de 13 GPs por esta\u00e7\u00e3o<\/strong>.<\/li>\n<li><strong>Mais de 85% dos f\u00e3s assistem a todo o conte\u00fado da corrida<\/strong>, desde os sem\u00e1foros at\u00e9 \u00e0 bandeira, sem deixar cair o tempo de visualiza\u00e7\u00e3o entre as audi\u00eancias mais jovens<\/li>\n<li>A estrat\u00e9gia de F1, bem como a das equipas e dos condutores, de atrair <strong>novos p\u00fablicos atrav\u00e9s dos meios sociais e digitais est\u00e1 a funcionar<\/strong>.<\/li>\n<li>O grande sucesso da s\u00e9rie Netflix<strong>&#8216;Drive to Survive&#8217;<\/strong>, o olhar de bastidores da F1, abriu a porta a um p\u00fablico novo, mais jovem e mais diversificado, tornando o desporto mais acess\u00edvel.<\/li>\n<li>Interac\u00e7\u00e3o com os adeptos atrav\u00e9s da partilha de conte\u00fados atrav\u00e9s de obras de comunica\u00e7\u00e3o social: os adeptos querem conte\u00fados de F1, equipas e condutores, mas tamb\u00e9m de plataformas de comunica\u00e7\u00e3o social independentes<\/li>\n<\/ul>\n<h2>E os pilotos? Quem s\u00e3o os favoritos do p\u00fablico?<\/h2>\n<ul>\n<li><strong>Max Verstappen<\/strong> \u00e9 o piloto mais popular de F1, seguido de perto por <strong>Lando Norris<\/strong> e o super campe\u00e3o <strong>Lewis Hamilton<\/strong> em terceiro. A Verstappen classificou-se em #1 nos EUA, Jap\u00e3o e Holanda com a Hamilton em #1 no Reino Unido, Brasil e Canad\u00e1.<\/li>\n<li>Max \u00e9 muito popular no grupo et\u00e1rio dos 25-45 anos, Lando Norris v\u00ea um forte apoio entre as mulheres e os f\u00e3s com idades compreendidas entre os 16-24 anos.<\/li>\n<li>Lewis pontua fortemente no grupo et\u00e1rio dos 45+.<\/li>\n<li>Daniel Ricciardo ficou em quarto \u00e0 frente de Sebastian Vettel em quinto lugar.<\/li>\n<li>O grupo de jovens talentos de F1 mostra grande promessa: <strong>Lando Norris<\/strong>, <strong>Charles Leclerc<\/strong>, <strong>George Russell<\/strong> e <strong>Pierre Gasly<\/strong> s\u00e3o todos altamente considerados e isto \u00e9 um sinal muito bom para a categoria<\/li>\n<\/ul>\n<h2>E as equipas? Certamente a Ferrari ser\u00e1 a equipa mais amada e seguida.<\/h2>\n<p>Mas n\u00e3o. Os condutores da <strong>McLaren<\/strong> mudam claramente o equil\u00edbrio a favor da sua equipa: <strong>quase 30% dos inquiridos preferem a McLaren a outras equipas<\/strong>. E honestamente, isto n\u00e3o \u00e9 surpreendente: os condutores <strong>da McLaren<\/strong> s\u00e3o \u00f3ptimos em todas as actividades promocionais, s\u00e3o super activos nas redes sociais, t\u00eam uma imagem incr\u00edvel, positiva e ensolarada. E isso faz toda a diferen\u00e7a. Junte uma equipa que saiba como utiliz\u00e1-los da melhor forma poss\u00edvel e organize uma incr\u00edvel variedade de actividades promocionais e tenha bingo.<\/p>\n<p><strong>Red Bull Racing<\/strong> \u00e9 a segunda e goza da forte popularidade do seu piloto, Ferrari apenas na terceira posi\u00e7\u00e3o.<\/p>\n<p>Na pesquisa encontrar\u00e1 ent\u00e3o os dados e o sentimento em rela\u00e7\u00e3o aos regulamentos, deixamos isso para os mais apaixonados.<\/p>\n<p>Em suma, um trabalho de investiga\u00e7\u00e3o realmente interessante e \u00fatil, que mais uma vez prova que a F\u00f3rmula 1 \u00e9 um dos desportos mais vanguardistas do mundo em v\u00e1rios aspectos. Do ponto de vista da comercializa\u00e7\u00e3o e <a href=\"https:\/\/rtrsports.com\/sponsorizzazioni-formula-1\/\"><br \/>\n<strong>patroc\u00ednio<\/strong><br \/>\n<\/a>vemos isto como uma plataforma incr\u00edvel para investir e desenvolver actividades de marketing e comunica\u00e7\u00e3o que possam efectivamente envolver o p\u00fablico alvo. Se quiser ler os dados em pormenor, <a href=\"https:\/\/cdn-1.motorsportnetwork.com\/survey\/2021\/2021-f1-global-fan-survey-motorsportnetwork.pdf\">pode encontr\u00e1-los aqui<\/a>. Se estiver interessado em aprender mais, n\u00e3o hesite em contactar-nos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perguntam-nos frequentemente se \u00e9 o momento certo para investir em F\u00f3rmula 1 e a nossa resposta \u00e9 esta: \u00e9 sempre o momento certo para investir na F\u00f3rmula 1, e agora mais do que nunca, e n\u00f3s dizemos porqu\u00ea. Hoje temos tamb\u00e9m um conjunto super actualizado de dados e informa\u00e7\u00f5es que d\u00e1 ainda mais for\u00e7a \u00e0s [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":192472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20157,20147,20152],"tags":[],"class_list":["post-238833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desportos-motorizados","category-formula-1-pt-pt","category-marketing-desportivo-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>F\u00f3rmula 1: Audi\u00eancias e opini\u00f5es de um dos desportos mais populares<\/title>\n<meta name=\"description\" content=\"A F1 lan\u00e7ou a investiga\u00e7\u00e3o conduzida pela Nielsen Sport em colabora\u00e7\u00e3o com a Motorsport Network. 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Aqui est\u00e3o os resultados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pt-pt\/blog\/the-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-popular-sports\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/the-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-popular-sports\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/the-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-popular-sports\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"F\u00f3rmula 1: Pesquisa de audi\u00eancias e opini\u00f5es sobre um dos desportos mais populares do mundo\",\"datePublished\":\"2022-11-29T14:48:40+00:00\",\"dateModified\":\"2025-07-24T16:55:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/the-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-popular-sports\\\/\"},\"wordCount\":1114,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/the-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-popular-sports\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/f1.jpg\",\"articleSection\":[\"Desportos motorizados\",\"F\u00f3rmula 1\",\"Marketing Desportivo\"],\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/the-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-popular-sports\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/the-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-popular-sports\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/the-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-popular-sports\\\/\",\"name\":\"F\u00f3rmula 1: Audi\u00eancias e opini\u00f5es de um dos desportos mais populares\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/the-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-popular-sports\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/the-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-popular-sports\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/f1.jpg\",\"datePublished\":\"2022-11-29T14:48:40+00:00\",\"dateModified\":\"2025-07-24T16:55:03+00:00\",\"description\":\"A F1 lan\u00e7ou a investiga\u00e7\u00e3o conduzida pela Nielsen Sport em colabora\u00e7\u00e3o com a Motorsport Network. 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