RTR Sports Marketing<\/strong><\/a>a quem foi mais uma vez confiada a dire\u00e7\u00e3o pedag\u00f3gica e cient\u00edfica. Um curso de 6 fins-de-semana com mais de 70 horas de aulas, com exerc\u00edcios, perfis te\u00f3ricos e pr\u00e1ticos e, sobretudo, muitos convidados de alto n\u00edvel.<\/p>\nO objectivo \u00e9 aumentar o conhecimento e a forma\u00e7\u00e3o num mundo – o do mercado desportivo – cada vez mais competitivo e no centro do palco p\u00fablico, atrav\u00e9s da forma\u00e7\u00e3o de novas gera\u00e7\u00f5es de profissionais do desporto, do marketing e da comunica\u00e7\u00e3o. O foco \u00e9, naturalmente, o marketing no mundo do desporto autom\u00f3vel: da F\u00f3rmula 1<\/strong> ao MotoGP<\/strong>, da F\u00f3rmula E<\/strong> ao WEC<\/strong> e a muitas outras categorias de corridas de 2 e 4 rodas.<\/p>\nFormul\u00e1rios e convidados<\/h4>\n
O Master em Motorsport Marketing divide-se em 6 \u00e1reas, uma por cada fim de semana de aulas.<\/p>\n
O primeiro m\u00f3dulo<\/strong> \u00e9 dedicado a uma vis\u00e3o geral do mundo do desporto autom\u00f3vel<\/strong>: jogadores, peculiaridades e relev\u00e2ncia das s\u00e9ries de duas e quatro rodas de topo e a rela\u00e7\u00e3o com outras \u00e1reas do desporto. O segundo evento<\/strong> centra-se nas t\u00e9cnicas, ferramentas e teoria do marketing desportivo aplicada ao desporto autom\u00f3vel<\/strong>. O terceiro fim-de-semana de confer\u00eancias centrar-se-\u00e1 no neg\u00f3cio central do desporto RTR, ou seja, o patroc\u00ednio no mundo do desporto autom\u00f3vel, enquanto que o quarto m\u00f3dulo mergulhar\u00e1 no vasto mundo da pr\u00f3pria activa\u00e7\u00e3o do patroc\u00ednio<\/strong>. Para fechar o ciclo, analisa em profundidade os meios de comunica\u00e7\u00e3o, as rela\u00e7\u00f5es p\u00fablicas e as t\u00e9cnicas de comunica\u00e7\u00e3o. <\/strong>Por fim, uma vis\u00e3o final sobre a import\u00e2ncia de combinar ferramentas te\u00f3ricas, recursos pr\u00e1ticos e muita experi\u00eancia em circuitos, f\u00e1bricas e escrit\u00f3rios. O mestrado ser\u00e1 conclu\u00eddo com um projeto pr\u00e1tico apresentado num contexto real. <\/span>Os participantes do ano passado apresentaram os seus projectos no<\/span> <\/span>Circuito Mundial de Misano Marco Simoncelli<\/span>.<\/span><\/p>\nHaver\u00e1 muitos convidados cujos testemunhos dar\u00e3o aos participantes no curso uma vis\u00e3o em primeira m\u00e3o deste mundo t\u00e3o fascinante, mas tamb\u00e9m t\u00e3o cheio de especificidades: gestores, respons\u00e1veis pela hospitalidade das empresas, propriet\u00e1rios de equipas e muito mais, para um painel de convidados verdadeiramente de primeira classe.<\/p>\n
Encontra todas as informa\u00e7\u00f5es, incluindo datas, brochuras e pre\u00e7os, nesta liga\u00e7\u00e3o. <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"A 24 Hours Business School e a RTR Sports Marketing juntam-se novamente para a terceira edi\u00e7\u00e3o do curso de mestrado em Motorsport Marketing and Sponsorship. Um projecto de forma\u00e7\u00e3o de especializa\u00e7\u00e3o para aqueles que querem abordar o mundo do desporto motorizado profissional com compet\u00eancia, especializa\u00e7\u00e3o e conhecimento pr\u00e1tico do sector. A terceira edi\u00e7\u00e3o do Mestrado […]<\/p>\n","protected":false},"author":17,"featured_media":268453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20151,20152],"tags":[],"class_list":["post-238845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-desportivo","category-marketing-desportivo-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"\n
Mestrado em Marketing e Patroc\u00ednio de Desportos Motorizados<\/title>\n<meta name=\"description\" content=\"A 24 Horas Business School e a RTR Sports Marketing lan\u00e7am o primeiro mestrado do nosso pa\u00eds em Marketing e Patroc\u00ednio de Desportos Motorizados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/master-in-motorsport-marketing-e-patrocinios-24-horas-autocarros-escolas-e-rtr-desportivos-em-jogo-para-o-marketing-desportivo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mestrado em Marketing e Patroc\u00ednio do Desporto Autom\u00f3vel - 24ORE Business School e RTR Sports juntos para o marketing desportivo\" \/>\n<meta property=\"og:description\" content=\"A 24 Horas Business School e a RTR Sports Marketing lan\u00e7am o 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