{"id":238908,"date":"2023-01-23T16:00:49","date_gmt":"2023-01-23T15:00:49","guid":{"rendered":"https:\/\/rtrsports.com\/as-petronas-mercedes-f1-patrocinio-criacao-de-grandes-parceiros-patrocinio-de-patrocinio\/"},"modified":"2025-07-24T18:54:37","modified_gmt":"2025-07-24T16:54:37","slug":"as-petronas-mercedes-f1-patrocinio-criacao-de-grandes-parceiros-patrocinio-de-patrocinio","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/the-petronas-mercedes-f1-sponsorship-creating-great-partnerships-from-sponsorship-deals\/","title":{"rendered":"O patroc\u00ednio Petronas – Mercedes F1: criando grandes parcerias a partir de acordos de patroc\u00ednio"},"content":{"rendered":"

Petronas – Mercedes F1: criando grandes parcerias a partir de acordos de patroc\u00ednio<\/strong><\/h2>\n

A parceria Petronas-Mercedes \u00e9 o exemplo perfeito do facto de que os patroc\u00ednios devem tornar-se parcerias a fim de maximizar as recompensas. Ambas as marcas ajudaram-se mutuamente a vencer nos seus respectivos campos… <\/em><\/strong><\/h3>\n

Petronas<\/strong> tornou-se o t\u00edtulo e parceiro t\u00e9cnico da equipa de F\u00f3rmula 1 da Mercedes-AMG em 2010. Como resultado, ficaram conhecidos como a equipa Mercedes-AMG Petronas F1. S\u00e3o uma empresa global de energia e solu\u00e7\u00f5es que partilha objectivos de carbono zero l\u00edquidos semelhantes aos
\nF\u00f3rmula 1<\/a>
\n<\/strong>– tornando esta parceria bastante natural. No entanto, poucos poderiam ter previsto que a parceria Petronas-Mercedes<\/strong> fosse t\u00e3o bem sucedida como tem sido.<\/p>\n

Com a per\u00edcia e inova\u00e7\u00e3o da companhia petrol\u00edfera malaia, a equipa Mercedes-AMG F1 ganhou 8 Campeonatos consecutivos de Construtores (2014-2021) e 7 Campeonatos de Condutores consecutivos (2014-2020). Se o seu sucesso na pista n\u00e3o for suficiente para o convencer do sucesso da parceria, talvez a sua nova extens\u00e3o de 75 milh\u00f5es de d\u00f3lares por ano<\/a> seja. O seu novo acordo, que vai at\u00e9 2026, \u00e9 uma prova de como as duas marcas est\u00e3o felizes por trabalharem em conjunto.<\/p>\n

O seu sucesso destacou a chave para os patroc\u00ednios de trabalho – os patroc\u00ednios devem evoluir para parcerias. Depois de trabalharmos juntos durante mais de uma d\u00e9cada, o CEO da equipa Mercedes-AMG Petronas F1, Toto Wolff, disse: “A nossa equipa e Petronas j\u00e1 n\u00e3o s\u00e3o apenas parceiros, somos uma fam\u00edlia, e seremos uma equipa durante muitos anos mais”.<\/p>\n

N\u00e3o parece que esta amizade termine t\u00e3o cedo quanto Petronas se tenha comprometido a apoiar a Mercedes no seu objectivo de reduzir as emiss\u00f5es de carbono. Comprometem-se com o desenvolvimento de combust\u00edveis mais sustent\u00e1veis<\/a>. Veja todas as caracter\u00edsticas desta parceria e saiba porque \u00e9 que a Petronas decidiu patrocinar a Mercedes.<\/p>\n

\"patroc\u00ednio<\/h2>\n

Como \u00e9 que o Petronas beneficia?<\/h2>\n

A Petronas n\u00e3o era definitivamente uma pequena empresa antes de se associar \u00e0 Mercedes em 2010. Com sede na Mal\u00e1sia, \u00e9 a maior entidade empresarial do pa\u00eds, e h\u00e1 muito que \u00e9 uma das maiores empresas de todo o Sudeste Asi\u00e1tico. Controlam todos os recursos de g\u00e1s e petr\u00f3leo da Mal\u00e1sia e operam em 35 pa\u00edses. O tamanho da empresa \u00e9 simbolizado pelas ic\u00f3nicas Torres Petronas, um par de arranha-c\u00e9us em Kuala Lumper, Mal\u00e1sia – elas t\u00eam uma not\u00e1vel altura de 451,9 metros (1,438 p\u00e9s)! No entanto, o dom\u00ednio de Petronas estava largamente confinado ao sudeste asi\u00e1tico. Os Mercedes foram o ve\u00edculo da Petronas para entrar no mercado global, e entraram certamente com estilo.<\/p>\n

Petronas desfruta dos benef\u00edcios do patroc\u00ednio de uma equipa de F\u00f3rmula 1 de topo<\/strong>. A F\u00f3rmula 1 \u00e9 um dos desportos de crescimento mais r\u00e1pido do mundo, e gra\u00e7as a iniciativas de marketing como a
\nConduzir para Sobreviver<\/em>
\n<\/a> S\u00e9rie Netflix, a pr\u00f3pria F1 tornou-se uma marca global. Vendo como Petronas patrocina uma das maiores equipas do desporto, \u00e9 claro que colhem as recompensas que v\u00eam com este crescimento.<\/p>\n

N\u00e3o se pode assistir a uma corrida de F1 sem ver o log\u00f3tipo Petronas, quer seja nos carros Mercedes, quer no equipamento dos pilotos. Isto tem visto a exposi\u00e7\u00e3o global da marca crescer maci\u00e7amente, como demonstram os n\u00fameros divulgados em 2016 para justificar a sua participa\u00e7\u00e3o na F1. De acordo com o relat\u00f3rio de Petronas<\/a>, ganharam $901,08 milh\u00f5es em exposi\u00e7\u00e3o global nos media durante a \u00e9poca de F1 de 2015. Este valor mede a visibilidade da marca numa corrida de F1 e em todos os meios de comunica\u00e7\u00e3o que rodeiam um dia de corrida, incluindo coisas como o YouTube e os destaques televisivos. Este valor de quase mil milh\u00f5es de d\u00f3lares significou que a sua exposi\u00e7\u00e3o nos meios de comunica\u00e7\u00e3o social aumentou 400% de 2012 a 2015<\/a>, tornando-os na maior empresa de petr\u00f3leo e g\u00e1s da F1.<\/p>\n

Este crescimento num per\u00edodo de apenas 3 anos ter\u00e1 sido uma surpresa inesperada para Petronas, e \u00e9 uma prova do poder do patroc\u00ednio desportivo<\/a>. Tamb\u00e9m explica o salto no valor da sua parceria – o acordo assinado em 2010 ter\u00e1 valido 30 milh\u00f5es de d\u00f3lares por ano, enquanto o acordo actualizado vale at\u00e9 75 milh\u00f5es de d\u00f3lares por ano! (De acordo com a Forbes)<\/p>\n

Os benef\u00edcios de uma parceria com a Mercedes estendem-se at\u00e9 a um n\u00edvel t\u00e9cnico. A sua parceria envolve mais do que a Petronas a rebocar o seu logotipo sobre os carros Mercedes, eles s\u00e3o o parceiro t\u00e9cnico da equipa. Isto significa que eles fornecem combust\u00edvel e outras especifica\u00e7\u00f5es de autom\u00f3veis. Pode-se questionar como \u00e9 que isto beneficia a Petronas… bem, essencialmente tornou a pista de corrida um campo de ensaio para combust\u00edveis e lubrificantes mais eficientes. A companhia petrol\u00edfera lutaria para encontrar um ambiente melhor para levar a cabo a investiga\u00e7\u00e3o e desenvolvimento.<\/p>\n

\"patroc\u00ednio<\/h2>\n

O que a Mercedes ganhou com o patroc\u00ednio da Petronas<\/h2>\n

Todos os patroc\u00ednios<\/strong> desportivos beneficiam financeiramente as equipas\/atletas desportivas. O seu patroc\u00ednio t\u00edpico v\u00ea as equipas a doarem o log\u00f3tipo de uma marca em troca de grandes somas de dinheiro, contudo a parceria da Petronas com a Mercedes \u00e9 \u00fanica. Petronas s\u00e3o mais do que apenas mais um patrocinador da Mercedes, fazem parte da equipa e desempenharam um grande papel no seu dom\u00ednio dos 2010. Como parceiro t\u00e9cnico, forneceram \u00e0 equipa solu\u00e7\u00f5es de Fluid Technology –<\/a> os combust\u00edveis e lubrificantes mais eficazes.<\/p>\n

A sua ajuda alimentou a equipa Mercedes-AMG Petronas F1 a 8 Campeonatos Mundiais consecutivos de Construtores. Este dom\u00ednio de 2014 a 2021 nunca tinha sido visto antes na F1, e durante este mesmo per\u00edodo o Campeonato Mundial de Pilotos foi ganho por um piloto da Mercedes-AMG 7 vezes. Este sucesso foi agravado quando o piloto principal da equipa e \u00edcone da F1, Lewis Hamilton<\/em>, igualou o recorde de Michael Schumacher<\/em> de 7 Campeonatos do Mundo. N\u00e3o seria um eufemismo dizer que Petronas e Mercedes fizeram hist\u00f3ria juntos na pista.<\/p>\n

Petronas tamb\u00e9m est\u00e3o alinhados com o objectivo da Mercedes de se tornar mais sustent\u00e1vel \u00e0 luz da crescente quest\u00e3o das altera\u00e7\u00f5es clim\u00e1ticas. No ano passado, anunciaram uma extens\u00e3o antecipada do seu acordo que expira em 2026<\/a>, que os ver\u00e1 trabalhar em conjunto para combust\u00edveis 100% sustent\u00e1veis quando os novos regulamentos F1 forem aplicados. Al\u00e9m disso, no conjunto das engrenagens de F1 em direc\u00e7\u00e3o a um futuro l\u00edquido zero, os novos regulamentos dos motores assistir\u00e3o a uma electrifica\u00e7\u00e3o de 50% das unidades de pot\u00eancia dos autom\u00f3veis. A extens\u00e3o antecipada do seu acordo sublinha o desejo dos parceiros de se manterem uns com os outros durante o pr\u00f3ximo per\u00edodo de evolu\u00e7\u00e3o em F1.<\/p>\n

Petronas e Mercedes deveriam ser um exemplo para as marcas que procuram obter o m\u00e1ximo do patroc\u00ednio desportivo<\/a>. A sua parceria foi bem resumida por Toto Wolff, ‘Desde 2010, a nossa rela\u00e7\u00e3o com Petronas baseia-se nos valores da verdadeira parceria: confian\u00e7a, honestidade e ambi\u00e7\u00e3o partilhada’.<\/p>\n","protected":false},"excerpt":{"rendered":"

Petronas – Mercedes F1: criando grandes parcerias a partir de acordos de patroc\u00ednio A parceria Petronas-Mercedes \u00e9 o exemplo perfeito do facto de que os patroc\u00ednios devem tornar-se parcerias a fim de maximizar as recompensas. Ambas as marcas ajudaram-se mutuamente a vencer nos seus respectivos campos… Petronas tornou-se o t\u00edtulo e parceiro t\u00e9cnico da equipa […]<\/p>\n","protected":false},"author":33,"featured_media":193555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20149,20152],"tags":[],"class_list":["post-238908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula1-pt-pt","category-marketing-desportivo-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"\nGrandes parcerias: o patroc\u00ednio Petronas - Mercedes F1<\/title>\n<meta name=\"description\" content=\"A parceria Petronas-Mercedes \u00e9 o exemplo perfeito do facto de que os patroc\u00ednios devem tornar-se parcerias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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