{"id":239037,"date":"2023-02-14T10:44:02","date_gmt":"2023-02-14T09:44:02","guid":{"rendered":"https:\/\/rtrsports.com\/formula-1-2023-launches-livree-drivers-and-sponsors-alpha-tauri-aston-martin-mclaren\/"},"modified":"2025-07-24T18:54:23","modified_gmt":"2025-07-24T16:54:23","slug":"formula-1-2023-launches-livree-drivers-and-sponsors-alpha-tauri-aston-martin-mclaren","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/formula-1-2023-lanca-livree-pilotos-e-patrocinadores-alfa-tauri-aston-martin-mclaren\/","title":{"rendered":"Equipas de F\u00f3rmula 1 2023: lan\u00e7amentos, livrarias, pilotos e patrocinadores &#8211; Alpha Tauri, Aston Martin, McLaren"},"content":{"rendered":"<p>E ap\u00f3s os quatro primeiros lan\u00e7amentos da equipa <strong>MoneyGram Hass F1<\/strong>, <strong>Oracle Red Bull Racing<\/strong>, <strong>Gulf Oil Williams<\/strong> e <strong>Alfa Romeo F1 Team Stake<\/strong>, v\u00eam as apresenta\u00e7\u00f5es das novas livrarias da <strong>Scuderia AlphaTauri<\/strong>, <strong>Aston Martin Aramco Cognizant<\/strong> e <strong>McLaren Racing<\/strong>.<\/p>\n<h2><strong>A segunda tranche de lan\u00e7amento da equipa para a temporada de F\u00f3rmula 1 de 2023 come\u00e7a com Scuderia AlphaTauri.<\/strong><\/h2>\n<p>A equipa italiana apresenta a nova colec\u00e7\u00e3o <strong>AT04<\/strong> livery e a nova colec\u00e7\u00e3o Alpha Tauri AW23 directamente das passarelas da semana da moda de Nova Iorque.<\/p>\n<p>A primeira grande not\u00edcia do <a href=\"https:\/\/rtrsports.com\/sponsorizzazioni-formula-1\/\"><strong>F\u00f3rmula 1<\/strong> <\/a>\u00e9, sem d\u00favida, o novo <strong>patrocinador do t\u00edtulo de Orlen<\/strong>, que figura de forma muito vis\u00edvel na carenagem e no macac\u00e3o dos condutores. Muitos esperavam uma predomin\u00e2ncia da cor vermelha, precisamente devido \u00e0 presen\u00e7a do novo parceiro, mas de facto o azul e o branco s\u00e3o as cores do novo AT04 como por tradi\u00e7\u00e3o.<\/p>\n<p><strong>PKN ORLEN<\/strong> \u00e9 uma das maiores empresas de petr\u00f3leo e g\u00e1s da Europa Central, uma marca global, que opera em 6 continentes, em mais de 100 pa\u00edses em todo o mundo. Mais uma vez, prova de que a F\u00f3rmula 1 \u00e9 uma incr\u00edvel e poderosa plataforma de marketing global, oferecendo programas de patroc\u00ednio de v\u00e1rios n\u00edveis a todo o tipo de empresas.<\/p>\n<p>Confirmou o patrocinador <strong>FlexBox<\/strong>, cujo log\u00f3tipo \u00e9 novamente vis\u00edvel no carro.<\/p>\n<p>A equipa AlphaTauri tamb\u00e9m acrescenta parceiro no <strong><br \/>\n<a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/suitcases-travel-goods-motogp-sponsorships\/\">sector das bagagens \u00e0 sua lista de parcerias<\/a><br \/>\n<\/strong> bem como outras equipas de F\u00f3rmula 1. As malas e sacos de viagem s\u00e3o um item essencial para os condutores e pessoal que viajam pelo mundo durante todo o ano; basta pensar que o calend\u00e1rio da F\u00f3rmula 1 de 2023 consiste em 23 corridas, come\u00e7ando em Mar\u00e7o no Bahrain e terminando em Novembro em Abu Dhabi.<\/p>\n<p>A colabora\u00e7\u00e3o com a marca sueca <strong>Carl Friedrik<\/strong>, o novo <strong>fornecedor oficial de<\/strong> bagagem da equipa, foi portanto perfeita.<\/p>\n<p>Carl Friedrik \u00e9 uma marca de artigos de couro e viagens fundada em 2012 pelos irm\u00e3os suecos Niklas e Mattis Oppermann. Para esta parceria, lan\u00e7ar\u00e3o uma edi\u00e7\u00e3o limitada de bagagem de m\u00e3o em colabora\u00e7\u00e3o com a Scuderia AlphaTauri, com cores e materiais exclusivos inspirados na equipa italiana de F\u00f3rmula 1.<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-108555\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/alpha_tauri_2023.jpeg\" alt=\"alpha_tauri_2023\" width=\"600\" height=\"338\" \/><\/strong><\/h2>\n<h2><strong>McLaren celebra um anivers\u00e1rio importante ao apresentar o novo MCL60 com o par de condutores mais jovem da grelha. <\/strong><\/h2>\n<p><strong>Lando Norris<\/strong> e <strong>Oscar Piastri<\/strong> iniciam um novo cap\u00edtulo na hist\u00f3ria da McLaren no ano da celebra\u00e7\u00e3o do 60\u00ba anivers\u00e1rio da <strong>McLaren Racing<\/strong>.<\/p>\n<p>Apresentado no centro McLaren em <strong>Woking<\/strong> \u00e9 o novo e maravilhoso <strong>McLaren MCL60. <\/strong>60 como o anivers\u00e1rio de 60 anos da equipa brit\u00e2nica. Assim come\u00e7a uma nova aventura com a mudan\u00e7a de Andrea Stella de Director Executivo para Director da Equipa de F1 e a chegada do campe\u00e3o de F\u00f3rmula 2 da FIA, Oscar Piastri, em 2021, que se juntar\u00e1 ao amado brit\u00e2nico Lando Norris.<\/p>\n<p>A principal novidade \u00e9 precisamente a chegada do novo motorista para substituir o australiano <strong>Daniel Ricciardo<\/strong>.<\/p>\n<p><strong>Oscar Piastri<\/strong> est\u00e1 a fazer a sua estreia na F\u00f3rmula 1 com a McLaren ap\u00f3s uma s\u00e9rie de eventos que o viram envolvido numa disputa com a sua actual equipa no ano passado.<\/p>\n<p>Faz assim hoje a sua estreia na McLaren ao lado de Lando Norris, um jovem e certamente feroz duo, pronto para lutar pelos lugares cimeiros da grelha na pr\u00f3xima \u00e9poca. A equipa McLaren \u00e9 certamente uma das equipas mais activas na cria\u00e7\u00e3o de conte\u00fados e activa\u00e7\u00f5es que se espalham por todas as plataformas de meios de comunica\u00e7\u00e3o social para envolver e envolver os f\u00e3s. E os condutores s\u00e3o profissionais incr\u00edveis, mesmo quando tiram os capacetes e deixam a pista. Testemunhos perfeitos e fortes para os patrocinadores corporativos da equipa.<\/p>\n<p>Certamente tamb\u00e9m devido ao poder dos media e \u00e0 criatividade da equipa e dos condutores, a lista de patrocinadores e parceiros da equipa McLaren \u00e9 realmente longa, prestigiada e leal.<\/p>\n<p>BAT, OKX na bolsa de criptomoedas, o blockchain <strong>Tezos<\/strong>, passando por Dell Technologies, Android, <strong>Google Chrome <\/strong>muito grande e vis\u00edvel no topo da m\u00e1quina, Darktrace, alteryx, <strong>DP World<\/strong> (novo patrocinador desta temporada), arrow, Hilton, Unilever, Jack Daniels, Tumi, DeWalt, CocaCola, Goldman Sachs, Deloitte, Cisco, Richard Mille, New Era, SunGod e muitos outros.<\/p>\n<p>McLaren confirma a sua parceria com a <strong>Castore, uma<\/strong> marca de vestu\u00e1rio que apresenta a nova linha Teamwear 2023 j\u00e1 dispon\u00edvel para compra.<\/p>\n<p>A sempre presente cor de papaia, mas tamb\u00e9m muito preto caracteriza a nova pintura da bela MCL60.<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-108562\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/mclaren-2023-600x400.jpeg\" alt=\"mclaren-2023\" width=\"600\" height=\"400\" \/><\/strong><\/h2>\n<h2><strong>Grande antecipa\u00e7\u00e3o para o lan\u00e7amento do Aston Martin Aramco Cognizant AMR23, que apresenta o seu novo motorista&#8230; Fernando Alonso.<\/strong><\/h2>\n<p>A partir da nova sede no circuito de Silverstone, o Presidente Lawrence Stroll e o Chefe de Equipa Mike Krack d\u00e3o as boas-vindas ao m\u00faltiplo campe\u00e3o <strong>Fernando Alonso<\/strong> que deixa a Alpine e chega \u00e0 Aston Martin; uma nova grande aventura, &#8220;talvez a maior aventura da minha vida&#8221; para o bicampe\u00e3o mundial de 41 anos que se junta ao jovem canadiano <strong>Lance Stroll<\/strong>.<\/p>\n<p>Esta \u00e9 certamente a maior not\u00edcia para a equipa brit\u00e2nica que substitui o campe\u00e3o alem\u00e3o Sebastian Vettel, que se retirou da F\u00f3rmula 1 em 2022.<\/p>\n<p>O Parceiro Titular Cognizant e o Parceiro Estrat\u00e9gico Aramco est\u00e3o confirmados com grande visibilidade da marca no carro e nos pilotos e s\u00e3o acompanhados por muitos patrocinadores e parceiros existentes, como a Peroni, crypto.com, Netapp e, com Alonso, tamb\u00e9m alguns patrocinadores hist\u00f3ricos, como o CITI, um grupo banc\u00e1rio que segue o piloto e pousa no Halo do novo <strong>AMR23<\/strong>.<\/p>\n<p>O grande impacto medi\u00e1tico e a criatividade vir\u00e3o, sem d\u00favida, da nova Hugo Boss Official <strong>Teamwear<\/strong>, que com a marca <strong>Boss<\/strong> (tamb\u00e9m vis\u00edvel no carro e nos fatos dos pilotos) ser\u00e1 respons\u00e1vel pela produ\u00e7\u00e3o do vestu\u00e1rio oficial da equipa, que j\u00e1 pode ser adquirido online; uma cole\u00e7\u00e3o ampla, moderna e elegante. Uma parceria cheia de frescura e glamour que ir\u00e1 animar o paddock da F\u00f3rmula 1 com muitos dos testemunhos e embaixadores que representam a marca em todo o mundo e em v\u00e1rios sectores; <strong>Khaby Lame<\/strong>, Matteo Berrettini, <strong>Kendal Jenner<\/strong>, Lee Minho, Naomi Campbell s\u00e3o apenas alguns dos nomes mais famosos da <strong>linha Boss<\/strong>.<\/p>\n<p>Outro novo parceiro \u00e9 a AvaTrade, que se torna o <strong>Parceiro Comercial Oficial da<\/strong> equipa.<\/p>\n<p>Tal como AlphaTauri, Aton Martin apresenta o seu novo parceiro de bagagem <strong>Globe Trotter<\/strong>. Famosa pelas suas colec\u00e7\u00f5es de bagagem de alta qualidade, a marca brit\u00e2nica apresentar\u00e1 pe\u00e7as especiais de edi\u00e7\u00e3o limitada, perfeitas para aqueles que gostam de viajar com estilo, com a marca Aston Martin Racing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-108548\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/aston-martin-2023-600x366.webp\" alt=\"aston-martin-2023\" width=\"600\" height=\"366\" \/>Depois destes tr\u00eas lan\u00e7amentos, faltam apenas mais tr\u00eas e depois a equipa de F\u00f3rmula 1 de 2023 est\u00e1 pronta.<\/p>\n<p>Com <strong>Ferrari, Mercedes<\/strong> e <strong>Alpine<\/strong> estamos prontos para o in\u00edcio do novo campeonato, n\u00e3o podemos esperar.<\/p>\n<p>Se estiver interessado em compreender o que <strong><br \/>\n<a href=\"https:\/\/rtrsports.com\/sponsorizzazioni-formula-1\/\">as oportunidades ainda est\u00e3o abertas com equipas de F\u00f3rmula 1,<\/a><br \/>\n<\/strong> por favor, n\u00e3o hesite em contactar-nos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E ap\u00f3s os quatro primeiros lan\u00e7amentos da equipa MoneyGram Hass F1, Oracle Red Bull Racing, Gulf Oil Williams e Alfa Romeo F1 Team Stake, v\u00eam as apresenta\u00e7\u00f5es das novas livrarias da Scuderia AlphaTauri, Aston Martin Aramco Cognizant e McLaren Racing. A segunda tranche de lan\u00e7amento da equipa para a temporada de F\u00f3rmula 1 de 2023 [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":193609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20147],"tags":[],"class_list":["post-239037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Equipas F1 23: lan\u00e7amentos, livrarias, motoristas e patrocinadores - Alpha Tauri, Aston Martin, McLaren<\/title>\n<meta name=\"description\" content=\"Apresenta\u00e7\u00f5es das novas habita\u00e7\u00f5es da Scuderia AlphaTauri, Aston Martin Aramco Cognizant e McLaren Racing tamb\u00e9m chegaram.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/formula-1-2023-lanca-livree-pilotos-e-patrocinadores-alfa-tauri-aston-martin-mclaren\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Equipas de F\u00f3rmula 1 2023: lan\u00e7amentos, livrarias, pilotos e patrocinadores - Alpha Tauri, Aston Martin, McLaren\" \/>\n<meta property=\"og:description\" content=\"Apresenta\u00e7\u00f5es das novas habita\u00e7\u00f5es da Scuderia AlphaTauri, Aston Martin Aramco Cognizant e McLaren Racing tamb\u00e9m chegaram.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pt-pt\/blog\/formula-1-2023-lanca-livree-pilotos-e-patrocinadores-alfa-tauri-aston-martin-mclaren\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/alpha_tauri_2023.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/formula-1-2023-lanca-livree-pilotos-e-patrocinadores-alfa-tauri-aston-martin-mclaren\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/formula-1-2023-lanca-livree-pilotos-e-patrocinadores-alfa-tauri-aston-martin-mclaren\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"Equipas de F\u00f3rmula 1 2023: lan\u00e7amentos, livrarias, pilotos e patrocinadores &#8211; 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