{"id":239068,"date":"2023-02-24T10:03:27","date_gmt":"2023-02-24T09:03:27","guid":{"rendered":"https:\/\/rtrsports.com\/the-275-sponsorship-deals-of-the-2023-formula-1-season\/"},"modified":"2026-09-30T18:46:50","modified_gmt":"2026-09-30T16:46:50","slug":"the-275-sponsorship-deals-of-the-2023-formula-1-season","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/the-275-sponsorship-deals-of-the-2023-formula-1-seasons\/","title":{"rendered":"Os patrocinadores das equipas de F\u00f3rmula 1 em 2026"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"The 275 Sponsorship Deals of the 2023 Formula 1 Season\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/EBGpqFjjrKc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Em 2026 dez equipas de F\u00f3rmula 1 em onze t\u00eam um patrocinador principal (title sponsor) no nome: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa e Cash App (Racing Bulls), Revolut (Audi) e Toyota Gazoo Racing (Haas). S\u00f3 a Cadillac, a nova equipa americana, ainda n\u00e3o tem title sponsor. A mudan\u00e7a mais aguardada para 2027 \u00e9 a Gucci, que ser\u00e1 title partner da Alpine.<\/strong><\/p>\n<p><em>Atualizado em setembro de 2026.<\/em><\/p>\n<p>Em 2023, na RTR Sports, catalog\u00e1mos <strong>275 programas de patroc\u00ednio<\/strong> entre as dez equipas do campeonato. Hoje o pelot\u00e3o tem onze equipas e o mercado mudou: menos nomes em destaque nos carros, mas patrocinadores muito maiores, dominados pelas finan\u00e7as e pela tecnologia. Esta p\u00e1gina resume, equipa a equipa, os principais patrocinadores de 2026 e o que nos dizem sobre o mercado. Para saber quem s\u00e3o os pilotos e os carros de cada equipa, leia o nosso artigo sobre as <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/as-equipas-da-formula-1-2023-lancam-pilotos-e-patrocinadores\/\">equipas de F\u00f3rmula 1 de 2026<\/a>.<\/p>\n<h2>Os patrocinadores das equipas de F1 em 2026<\/h2>\n<ul>\n<li><strong>Oracle Red Bull Racing:<\/strong> o title sponsor \u00e9 a Oracle. Em 2026 a equipa tem tamb\u00e9m um novo parceiro de motores, a Ford, que regressa \u00e0 F1 ao fim de 22 anos com a Red Bull Powertrains. Para o portef\u00f3lio completo, leia a an\u00e1lise dos <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/red-bull-racing-f1-sponsors\/\">patrocinadores da Red Bull Racing<\/a>.<\/li>\n<li><strong>Scuderia Ferrari HP:<\/strong> o title partner \u00e9 a HP, que d\u00e1 o nome \u00e0 equipa de Maranello.<\/li>\n<li><strong>McLaren Mastercard F1 Team:<\/strong> a Mastercard \u00e9 o title partner. A Monster Energy \u00e9 parceira oficial da equipa desde 2024, depois de 14 anos com a Mercedes.<\/li>\n<li><strong>Mercedes-AMG Petronas F1 Team:<\/strong> a Petronas \u00e9 title sponsor e parceira t\u00e9cnica desde 2010, com uma renova\u00e7\u00e3o a partir de 2026 noticiada em cerca de 75 milh\u00f5es de d\u00f3lares por ano. Em 2026 s\u00e3o tamb\u00e9m parceiros a INEOS (um ter\u00e7o da equipa), a CrowdStrike, a PepsiCo e a Microsoft, title partner desde 22 de janeiro de 2026 (cerca de 60 milh\u00f5es por ano segundo a Sky News). O quadro completo est\u00e1 no artigo sobre a <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/the-petronas-mercedes-f1-sponsorship-creating-great-partnerships-from-sponsorship-deals\/\">Petronas e a Mercedes<\/a>.<\/li>\n<li><strong>Aston Martin Aramco F1 Team:<\/strong> a Aramco d\u00e1 o nome \u00e0 equipa, que em 2026 passa aos motores Honda com o primeiro carro desenhado por Adrian Newey.<\/li>\n<li><strong>Atlassian Williams F1 Team:<\/strong> o title partner \u00e9 a Atlassian; entre os parceiros de 2026 est\u00e1 tamb\u00e9m o Barclays, presente na pintura.<\/li>\n<li><strong>BWT Alpine F1 Team:<\/strong> a BWT \u00e9 o title partner de 2026. A partir de 2027 a equipa correr\u00e1 como Gucci Racing Alpine, anunciada a 27 de maio de 2026: \u00e9 a primeira casa de moda de luxo a tornar-se title partner na F1.<\/li>\n<li><strong>Visa Cash App Racing Bulls:<\/strong> dois title sponsors, a Visa e a Cash App, ambos do setor dos pagamentos.<\/li>\n<li><strong>Audi Revolut F1 Team:<\/strong> a Revolut, um neobanco, d\u00e1 o nome \u00e0 equipa que assumiu a Sauber.<\/li>\n<li><strong>TGR Haas F1 Team:<\/strong> a Toyota Gazoo Racing \u00e9 o novo title partner; em 2023 a equipa chamava-se MoneyGram Haas.<\/li>\n<li><strong>Cadillac F1 Team:<\/strong> nenhum title sponsor no nome. \u00c9 a \u00fanica equipa do pelot\u00e3o com o espa\u00e7o de naming ainda livre.<\/li>\n<\/ul>\n<h2>O que nos dizem os patrocinadores de 2026<\/h2>\n<p>Da compara\u00e7\u00e3o com 2023 saem tr\u00eas conclus\u00f5es. Primeira: o title sponsor tornou-se a norma, com dez equipas em onze. Segunda: o mix de setores deslocou-se para as finan\u00e7as e a tecnologia: pagamentos (Mastercard, Visa, Cash App), fintech (Revolut), software empresarial (Oracle, Atlassian) e inform\u00e1tica (HP) est\u00e3o agora na frente dos carros. Terceira: entram categorias que historicamente ficavam longe do desporto motorizado, como a moda de luxo com a Gucci em 2027.<\/p>\n<p>Os valores dos acordos s\u00e3o quase sempre estimativas da imprensa e n\u00e3o dados oficiais. Para saber quanto custa realmente entrar na F1, com os limiares de or\u00e7amento e a dura\u00e7\u00e3o m\u00ednima dos acordos, leia o nosso guia sobre o <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/cost-formula-1-sponsorships\/\">custo do patroc\u00ednio na F\u00f3rmula 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Quer levar a sua marca para a F\u00f3rmula 1?<\/strong><br \/>A RTR Sports Marketing constr\u00f3i patroc\u00ednios no desporto motorizado desde 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/pt-pt\/formula-1-patrocinio\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Patroc\u00ednio na F\u00f3rmula 1<\/a><br \/><\/div>\n<p><strong>Fontes<\/strong>: <a href=\"https:\/\/www.f1technical.net\/news\/28119\" target=\"_blank\" rel=\"nofollow noopener\">F1 Technical, os nomes oficiais das equipas de 2026<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/who-are-the-2026-formula-1-teams.1lkaenQFrnBNcRxQo28Ckv\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, as equipas de 2026<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/gucci-announced-as-alpine-title-partner-for-2027-season.1nrLuAEzWMeTMVJsec79lw\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Gucci e Alpine<\/a>; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/monster-energy-shifts-from-mercedes-to-mclaren-to-maintain-f1-presence\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, a Monster passa para a McLaren<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/mercedes-announce-2026-pepsico-partnership-replacing-monster-enery\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Mercedes e PepsiCo<\/a>; <a href=\"https:\/\/news.microsoft.com\/source\/2026\/01\/22\/microsoft-and-mercedes-amg-petronas-f1-team-unite-to-drive-innovation-from-factory-to-circuit\/\" target=\"_blank\" rel=\"nofollow noopener\">Microsoft, a parceria com a Mercedes<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/mercedes-and-petronas-extend-partnership-into-f1s-new-sustainable-fuels-era.30gTinoRamXD4OhXHcYfS5\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Mercedes e Petronas<\/a>; <a href=\"https:\/\/www.skysports.com\/f1\/news\/12433\/13481787\/f1-launches-dates-schedule-for-2026-car-livery-team-reveals-ahead-of-season-featuring-new-regulations\" target=\"_blank\" rel=\"nofollow noopener\">Sky Sports, as apresenta\u00e7\u00f5es de 2026<\/a>; <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/f1-2026-car-launches-all-the-liveries-revealed\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, as pinturas de 2026<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Perguntas frequentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Que equipas de F1 t\u00eam um title sponsor em 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDez em onze: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa e Cash App (Racing Bulls), Revolut (Audi) e Toyota Gazoo Racing (Haas). S\u00f3 a Cadillac n\u00e3o tem um no nome.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quem patrocina a Mercedes na F\u00f3rmula 1 em 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nA Petronas (title sponsor e parceira t\u00e9cnica desde 2010), a INEOS, a CrowdStrike, a PepsiCo e a Microsoft, que desde 22 de janeiro de 2026 \u00e9 title partner. A Monster Energy deixou a equipa ao fim de 14 anos e passou para a McLaren.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quem ser\u00e1 o title sponsor da Alpine a partir de 2027?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nA Gucci, anunciada a 27 de maio de 2026. A equipa correr\u00e1 como Gucci Racing Alpine Formula One Team e \u00e9 a primeira casa de moda de luxo a tornar-se title partner na F\u00f3rmula 1.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Que setores mais patrocinam a F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFinan\u00e7as e tecnologia: pagamentos (Mastercard, Visa, Cash App), fintech (Revolut), software empresarial (Oracle, Atlassian) e inform\u00e1tica (HP). A estes juntam-se a energia (Petronas, Aramco) e, a partir de 2027, a moda de luxe com a Gucci.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quantos programas de patroc\u00ednio havia na F1 em 2023?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nA RTR Sports catalogou 275, entre as dez equipas do campeonato. Em 2026 o pelot\u00e3o tem onze equipas e mudaram tanto os nomes como a dimens\u00e3o dos acordos.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Em 2026 dez equipas de F\u00f3rmula 1 em onze t\u00eam um patrocinador principal (title sponsor) no nome: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa e Cash App (Racing Bulls), Revolut (Audi) e Toyota Gazoo Racing (Haas). S\u00f3 a Cadillac, a nova equipa americana, ainda n\u00e3o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":193663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20149,20150],"tags":[],"class_list":["post-239068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula1-pt-pt","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patrocinadores F\u00f3rmula 1 2026: quem patrocina cada equipa<\/title>\n<meta name=\"description\" content=\"Quem patrocina as 11 equipas de F1 em 2026: da Oracle \u00e0 Mastercard, da HP \u00e0 Revolut, at\u00e9 \u00e0 Gucci em 2027. 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