{"id":239300,"date":"2023-03-06T17:30:48","date_gmt":"2023-03-06T16:30:48","guid":{"rendered":"https:\/\/rtrsports.com\/monster-energy-a-history-in-sports-sponsorship\/"},"modified":"2026-09-30T17:27:31","modified_gmt":"2026-09-30T15:27:31","slug":"monster-energy-a-history-in-sports-sponsorship","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/monster-energy-a-history-in-sports-sponsorship\/","title":{"rendered":"Patroc\u00ednio da Monster Energy: do MotoGP \u00e0 F1, como constr\u00f3i a marca"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Monster Energy: A history in sports sponsorship\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/C5FewZ7sV9U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>A Monster Energy, criada em 2002 pela Hansen Natural (hoje Monster Beverage), construiu o seu crescimento sobre o patroc\u00ednio desportivo: em 2025 o grupo faturou 8,29 mil milh\u00f5es de d\u00f3lares. No desporto motorizado \u00e9 parceira da McLaren na F1 desde 2024, depois de 14 anos com a Mercedes, e no MotoGP \u00e9 patrocinadora principal (title sponsor) da equipa oficial da Yamaha desde 2019; a 29 de maio de 2026 anunciou a entrada na Aprilia, de que ser\u00e1 title sponsor a partir de 2027. Fora das corridas, \u00e9 a bebida energ\u00e9tica oficial do UFC desde 2015.<\/strong><\/p>\n<p><em>Atualizado em setembro de 2026.<\/em><\/p>\n<p>A Monster Energy \u00e9 um caso de estudo interessante, porque usou o patroc\u00ednio desportivo para subir ao topo do setor das bebidas energ\u00e9ticas. Quando se sintoniza muitos desportos, o log\u00f3tipo das tr\u00eas garras nunca est\u00e1 longe: a marca californiana fez da autenticidade a sua alavanca, e do desporto o modo de falar diretamente com os consumidores. Vejamos como nasceu esta estrat\u00e9gia e como mudou o portef\u00f3lio nos \u00faltimos anos.<\/p>\n<h2>Como a Monster Energy construiu a marca com o desporto<\/h2>\n<p>A bebida Monster Energy foi criada pela Hansen Natural em abril de 2002. A sua imagem &#8220;rock and roll&#8221; levou a marca a concentrar grande parte do marketing na m\u00fasica, com artistas emergentes de rock, rap e country. Da\u00ed nasce o Monster Energy Outbreak Tour, lan\u00e7ado em 2011: uma digress\u00e3o de clubes e teatros que hoje a marca define como a maior digress\u00e3o nacional do setor, e que j\u00e1 acolheu artistas como Post Malone, Kendrick Lamar, Morgan Wallen, The Chainsmokers e 21 Savage.<\/p>\n<p>O mercado desportivo nem sempre esteve no centro da estrat\u00e9gia, mas hoje o portef\u00f3lio \u00e9 vast\u00edssimo. Nos desportos de combate, a 12 de fevereiro de 2025 o UFC e a Monster anunciaram a terceira renova\u00e7\u00e3o consecutiva de uma parceria iniciada em 2015: a Monster continua a ser a bebida energ\u00e9tica oficial global do UFC com um acordo plurianual que ambas as partes classificam como o maior da sua hist\u00f3ria, sem comunicar o valor. No futebol, a 15 de novembro de 2022 a Monster tornou-se parceira oficial de bebida energ\u00e9tica do Newcastle United com um acordo plurianual que inclui presen\u00e7a digital em St James&#8217; Park.<\/p>\n<h2>A Monster Energy e o desporto motorizado hoje<\/h2>\n<h3>MotoGP: de Valentino Rossi \u00e0 Yamaha e \u00e0 Aprilia<\/h3>\n<p>No MotoGP o primeiro grande nome foi Valentino Rossi: em 2009 a marca assinou com ele um acordo de dois anos, estimado pela imprensa em 3,3 milh\u00f5es de d\u00f3lares. Em 2013 tornou-se patrocinadora da equipa oficial da Yamaha, e desde 2019 \u00e9 a title sponsor da equipa, em substitui\u00e7\u00e3o da Movistar. Em janeiro de 2026, na apresenta\u00e7\u00e3o da Yamaha V4, a equipa ainda se chamava Monster Energy Yamaha MotoGP, com Fabio Quartararo e \u00c1lex Rins, e a Yamaha sublinhou uma colabora\u00e7\u00e3o que vai al\u00e9m da d\u00e9cada e abrange tamb\u00e9m o MXGP e o Supercross.<\/p>\n<p>A 29 de maio de 2026, durante o fim de semana do Grande Pr\u00e9mio de It\u00e1lia em Mugello, a Aprilia Racing e a Monster Energy anunciaram o primeiro title sponsor da hist\u00f3ria da Aprilia como equipa oficial desde 2022: a Monster ser\u00e1 main sponsor no resto de 2026 e title sponsor a partir de 2027, com um acordo plurianual. Para uma leitura do que este acordo significa para o mercado do MotoGP, leia a nossa <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/analise-do-acordo-entre-a-monster-e-a-aprilia-o-que-isso-nos-diz-sobre-o-mercado-da-motogp\/\">an\u00e1lise do acordo Monster-Aprilia<\/a>; e para ver como se constr\u00f3i um acordo destes num setor como o das bebidas energ\u00e9ticas, consulte os <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/patrocinio-motogp-bebidas-energeticas-fintech-aftermarket\/\">briefs de patroc\u00ednio do MotoGP para bebidas energ\u00e9ticas, fintech e aftermarket<\/a>.<\/p>\n<h3>F\u00f3rmula 1: da Mercedes \u00e0 McLaren<\/h3>\n<p>Na F\u00f3rmula 1 a Monster foi parceira da Mercedes durante mais de 14 anos, desde 2010. A 29 de novembro de 2023 a McLaren anunciou a Monster como parceira oficial com um acordo plurianual a partir da temporada de 2024: a marca aparece nos capacetes, nos fatos, nos bon\u00e9s e nas garrafas de Lando Norris e Oscar Piastri, e colabora com a equipa em ativa\u00e7\u00f5es e conte\u00fados originais. Desde 2026 a Mercedes tem um acordo com a PepsiCo. Para o quadro completo do custo de entrada na F1, leia o nosso guia sobre o <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/cost-formula-1-sponsorships\/\">custo do patroc\u00ednio na F\u00f3rmula 1<\/a>.<\/p>\n<h2>A li\u00e7\u00e3o para quem patrocina<\/h2>\n<p>A hist\u00f3ria da Monster Energy mostra que um patroc\u00ednio funciona quando se torna uma parceria: conte\u00fados, eventos e produtos assinados com os atletas, e n\u00e3o apenas um log\u00f3tipo numa mota ou num fato. Mostra tamb\u00e9m que o portef\u00f3lio de um grande patrocinador se reequilibra com o tempo: em 2024 deixou a Mercedes pela McLaren e em 2026 juntou a Aprilia. Para transformar um acordo em resultados s\u00e3o precisas ideias concretas de <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/5-ideias-brilhantes-para-ativacao-de-patrocinio-no-desporto-motor\/\">ativa\u00e7\u00e3o no desporto motorizado<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Quer levar a sua marca para o desporto motorizado?<\/strong><br \/>A RTR Sports Marketing constr\u00f3i patroc\u00ednios no desporto motorizado desde 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/pt-pt\/formula-1-patrocinio\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Patroc\u00ednio na F\u00f3rmula 1<\/a><br \/><\/div>\n<p><em>Imagem de destaque: Lewis Hamilton, Jake Archibald, Creative Commons Attribution 2.0.<\/em><\/p>\n<p><strong>Fontes<\/strong>: <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/865752\/000110465926020831\/mnst-20251231x10k.htm\" target=\"_blank\" rel=\"nofollow noopener\">Monster Beverage, Form 10-K 2025<\/a>; <a href=\"https:\/\/www.crash.net\/motogp\/news\/1096305\/1\/official-aprilia-gains-monster-energy-motogp-title-sponsor\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Aprilia e Monster<\/a>; <a href=\"https:\/\/www.motogp.com\/en\/news\/2026\/05\/29\/aprilia-racing-and-monster-energy-sign-a-multi-year-sponsorship-agreement\/1070549\" target=\"_blank\" rel=\"nofollow noopener\">MotoGP, acordo Aprilia-Monster<\/a>; <a href=\"https:\/\/global.yamaha-motor.com\/race\/release\/2026\/003\/\" target=\"_blank\" rel=\"nofollow noopener\">Yamaha, apresenta\u00e7\u00e3o de 2026<\/a>; <a href=\"https:\/\/crash.net\/motogp\/news\/901398\/1\/monster-replaces-movistar-yamaha-title-sponsor\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Monster title sponsor da Yamaha<\/a>; <a href=\"https:\/\/www.cyclenews.com\/2009\/01\/article\/rossi-goes-monster\" target=\"_blank\" rel=\"nofollow noopener\">Cycle News, Rossi e a Monster<\/a>; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/monster-energy-shifts-from-mercedes-to-mclaren-to-maintain-f1-presence\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, a Monster passa para a McLaren<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/mercedes-announce-2026-pepsico-partnership-replacing-monster-enery\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Mercedes e PepsiCo<\/a>; <a href=\"https:\/\/www.ufc.com\/news\/ufc-and-monster-energy-announce-historic-renewal-their-global-partnership\" target=\"_blank\" rel=\"nofollow noopener\">UFC, renova\u00e7\u00e3o com a Monster<\/a>; <a href=\"https:\/\/www.newcastleunited.com\/en\/news\/newcastle-united-welcome-monster-energy-as-clubs-official-energy-drink-partner\" target=\"_blank\" rel=\"nofollow noopener\">Newcastle United, Monster Energy<\/a>; <a href=\"https:\/\/www.prnewswire.com\/news-releases\/che-announces-headlining-monster-energy-outbreak-tour-kicking-off-331-302689262.html\" target=\"_blank\" rel=\"nofollow noopener\">PR Newswire, Monster Energy Outbreak Tour<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Perguntas frequentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Que equipas de desporto motorizado patrocina a Monster Energy?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNa F1 \u00e9 parceira oficial da McLaren desde 2024, depois de mais de 14 anos com a Mercedes. No MotoGP \u00e9 title sponsor da equipa oficial da Yamaha desde 2019 e, desde 29 de maio de 2026, main sponsor da Aprilia, de que ser\u00e1 title sponsor a partir de 2027.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Desde quando a Monster Energy patrocina a Yamaha no MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDesde 2013 como patrocinadora da equipa oficial e desde 2019 como title sponsor, em substitui\u00e7\u00e3o da Movistar. Em 2026 a equipa continua a chamar-se Monster Energy Yamaha MotoGP.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>A Monster Energy ainda \u00e9 patrocinadora da Mercedes na F\u00f3rmula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nN\u00e3o. Depois de mais de 14 anos, a parceria terminou com o an\u00fancio do acordo com a McLaren, a 29 de novembro de 2023. Desde 2026 a Mercedes tem uma parceria com a PepsiCo.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>O que anunciou a Monster Energy com a Aprilia?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nA 29 de maio de 2026, em Mugello, a Aprilia Racing e a Monster anunciaram um acordo plurianual: a Monster ser\u00e1 main sponsor no resto de 2026 e title sponsor a partir de 2027. \u00c9 o primeiro title sponsor da Aprilia como equipa oficial, desde 2022.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>A Monster Energy \u00e9 patrocinadora do UFC?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSim, desde 2015. A 12 de fevereiro de 2025 o UFC e a Monster anunciaram a terceira renova\u00e7\u00e3o consecutiva: a Monster continua a ser a bebida energ\u00e9tica oficial global do UFC, com um acordo plurianual descrito como o maior da hist\u00f3ria de ambas as partes.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Uma das maiores marcas do mundo, Monster Energy, faz um estudo de caso interessante, uma vez que utilizaram o patroc\u00ednio desportivo para subir ao topo da ind\u00fastria das bebidas energ\u00e9ticas.<\/p>\n","protected":false},"author":33,"featured_media":193803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20150],"tags":[],"class_list":["post-239300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monster Energy patroc\u00ednio: MotoGP, F1 e UFC (2026)<\/title>\n<meta name=\"description\" content=\"Patroc\u00ednio da Monster Energy: McLaren na F1, Yamaha e Aprilia no MotoGP a partir de 2027, UFC desde 2015. 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