{"id":239300,"date":"2023-03-06T17:30:50","date_gmt":"2023-03-06T16:30:50","guid":{"rendered":"https:\/\/rtrsports.com\/monster-energy-a-history-in-sports-sponsorship\/"},"modified":"2025-06-27T16:37:33","modified_gmt":"2025-06-27T14:37:33","slug":"monster-energy-a-history-in-sports-sponsorship","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/monster-energy-a-history-in-sports-sponsorship\/","title":{"rendered":"Energia dos monstros: Uma hist\u00f3ria no patroc\u00ednio desportivo"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Monster Energy: A history in sports sponsorship\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/C5FewZ7sV9U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 class=\"ai-optimize-6\"><em>Uma das maiores marcas do mundo, a Monster Energy, \u00e9 um caso de estudo interessante, uma vez que utilizou o patroc\u00ednio desportivo para chegar ao topo da ind\u00fastria das bebidas energ\u00e9ticas.<\/em><\/h2>\n<p class=\"ai-optimize-7\"><strong>Esta bebida energ\u00e9tica ic\u00f3nica<\/strong> tornou-se<strong> uma marca sin\u00f3nimo do mundo do desporto<\/strong>. Ao sintonizar alguns dos teus desportos favoritos, nunca est\u00e1s muito longe da Monster Energy Claw. A marca sediada na Calif\u00f3rnia orgulha-se de ser aut\u00eantica e encontrou uma forma de se ligar aos consumidores atrav\u00e9s do patroc\u00ednio desportivo.<\/p>\n<p class=\"ai-optimize-8\">Monster Energy \u00e9 atualmente o patrocinador de alguns dos eventos desportivos e atletas mais populares do mundo,<strong> mas o mercado desportivo nem sempre foi o principal foco da marca. A sua imagem \u201crock and roll\u201d fez com que a marca concentrasse grande parte do seu marketing na ind\u00fastria musical <\/strong>. Patrocina v\u00e1rios artistas musicais em ascens\u00e3o nos EUA &#8211; desde bandas de rock at\u00e9 rappers e cantores. O sucesso que tiveram neste campo levou-os a lan\u00e7ar a Monster Energy Outbreak Tour em 2011. Esta digress\u00e3o anual apresenta alguns dos maiores novos nomes da m\u00fasica e abrange 5 g\u00e9neros: hip-hop, EDM, rock, country e universit\u00e1rio. Entre os artistas famosos que actuaram nestas digress\u00f5es contam-se <em>Kendrick Lamar<\/em>, <em>Post Malone,<\/em> e <em>21 Savage<\/em>.<\/p>\n<p class=\"ai-optimize-9\"><strong>No final de 2022, <\/strong><strong>a Monster Energy tornou-se parceira da popular equipa<\/strong> de futebol<a href=\"https:\/\/www.sportbusiness.com\/news\/monster-energy-adds-newcastle-united-to-premier-league-roster\/#:~:text=Premier%20League%20club%20Newcastle%20United,also%20included%20in%20the%20deal.\"><strong> equipa de futebol Newcastle<\/strong><\/a>que se junta a uma lista de outras equipas da Premier League que patrocinam. Esta lista inclui <strong>o West Ham<\/strong> e<strong> o Southampton<\/strong>, tendo sido anteriormente patrocinadores de outras equipas como o <strong>Tottenham Hotspur<\/strong> e <strong>o Aston Villa<\/strong>. O acordo com o <strong>Newcastle<\/strong> inclui direitos de marca digital no seu est\u00e1dio ic\u00f3nico, St. James&#8217; Park. Ter uma presen\u00e7a na liga desportiva mais popular do mundo faz muito sentido para a Monster Energy, que se aventurou na liga como parte de uma iniciativa para refor\u00e7ar as suas actividades de marketing centradas no Reino Unido. O vasto portf\u00f3lio de patroc\u00ednios desportivos da marca \u00e9 muito impressionante e estende-se mesmo aos desportos de combate &#8211; em 2021, assinaram uma renova\u00e7\u00e3o de 3 anos para o patroc\u00ednio da UFC.<\/p>\n<p class=\"ai-optimize-10\">A lista de parceiros da <strong>Monster Energy<\/strong>prova que \u00e9 uma marca muito ligada ao mundo do desporto, pelo que n\u00e3o \u00e9 de surpreender que tenha identificado o desporto autom\u00f3vel como um mercado atrativo para entrar. Tendo <strong>feito parcerias<\/strong> com equipas e atletas de topo, estabeleceram agora uma presen\u00e7a muito forte<strong> tanto no MotoGP como na F\u00f3rmula 1<\/strong>. No entanto, os la\u00e7os da marca de bebidas energ\u00e9ticas com os desportos motorizados s\u00e3o ainda mais profundos do que apenas os 2 principais desportos motorizados, uma vez que patrocinam uma longa lista de outros desportos, incluindo Motocross, NASCAR, corridas de arrancada, etc.<\/p>\n<h2 class=\"ai-optimize-11\">Monster Energy no mundo dos desportos motorizados<\/h2>\n<h3 class=\"ai-optimize-12\">O patroc\u00ednio do Monster Energy MotoGP<\/h3>\n<p class=\"ai-optimize-13\">Tendo visto o sucesso que a marca rival de bebidas energ\u00e9ticas Red Bull teve ao patrocinar pilotos de MotoGP, a Monster Energy fez uma parceria com o lend\u00e1rio piloto <em><strong>Valentino Rossi <\/strong><\/em>em 2009. Apelidado de &#8220;O Doutor&#8221;, <em>Rossi<\/em> \u00e9 indiscutivelmente o maior piloto de sempre do MotoGP, tendo ganho 7 Campeonatos do Mundo da categoria rainha numa carreira que se estendeu por mais de 2 d\u00e9cadas. A Monster Energy atingiu o ouro ao patrocinar os italianos, uma vez que estar alinhada com uma figura t\u00e3o popular ajudou-os a crescer realmente a sua imagem no MotoGP. Esta parceria levou-os a envolverem-se fortemente no marketing digital e a produzirem conte\u00fados multim\u00e9dia como &#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=4NMQDqh6YcE&amp;t=68s\">Valentino Rossi: The Doctor Series<\/a>&#8220;, aumentando o envolvimento dos f\u00e3s com a marca e, em 2014, at\u00e9 lan\u00e7aram uma bebida de assinatura &#8211; &#8220;Monster Energy The Doctor&#8221;. <em>Valentino Rossi<\/em> passou grande parte da sua carreira a correr pela equipa Yamaha MotoGP, que \u00e9 oficialmente conhecida como Monster Energy Yamaha MotoGP Team. Monster Energy tornou-se um patrocinador oficial da equipa em 2013 e depois tornou-se o patrocinador do t\u00edtulo em 2019. Esta parceria fez com que n\u00e3o possas assistir a uma corrida de MotoGP sem veres o log\u00f3tipo da marca em forma de garra, tal como est\u00e1 presente nos capacetes, fatos e fatos das motos dos pilotos.<\/p>\n<p class=\"ai-optimize-14\">Apenas este ano foi assinada uma renova\u00e7\u00e3o do acordo, destacando o estabelecimento de uma forte rela\u00e7\u00e3o entre as duas marcas e sublinhando a paix\u00e3o da Monster Energy pelo desporto motorizado. Comentando a recente renova\u00e7\u00e3o, <em>Rodney Sacks<\/em>, Presidente e co-CEO da Monster Energy, disse: &#8220;A Monster Energy e a Yamaha t\u00eam uma longa hist\u00f3ria de corridas em conjunto no auge do motociclismo e, durante esse tempo, forj\u00e1mos uma parceria de sucesso dentro e fora da pista&#8221;.<\/p>\n<p class=\"ai-optimize-15\">At\u00e9 agora, a Monster Energy e a parceria da Yamaha entregaram a tripla coroa do MotoGP em 2015, o t\u00edtulo de equipa em 2016, e o Campeonato Mundial de MotoGP em 2021. Esse t\u00edtulo de 2021 foi conquistado pelo piloto franc\u00eas <strong><em>Fabio Quartararo<\/em><\/strong>que \u00e9 um dos muitos pilotos actuais patrocinados pela Monster Energy. A ele junta-se o colega da equipa Yamaha <strong><em>Franco Morbidelli<\/em><\/strong><em><strong>Alex Rins<\/strong>,<\/em> e o Campe\u00e3o do Mundo de 2017 <strong><em>Joan Mir<\/em><\/strong>de 2017, entre outros.<\/p>\n<p class=\"ai-optimize-16\">A parceria tamb\u00e9m n\u00e3o termina com o MotoGP, uma vez que o acordo inclui at\u00e9 a Monster Energy como parceiro oficial das equipas Yamaha que participam no Campeonato do Mundo de Motocross e no Rally Dakar. Isto sublinha a profunda liga\u00e7\u00e3o que a marca estabeleceu com os desportos motorizados, uma longa viagem que come\u00e7ou com a primeira parceria h\u00e1 10 anos.<\/p>\n<p class=\"ai-optimize-17\">\u00c9 claro ver como a Monster Energy se estabeleceu no MotoGP, e o sucesso da sua parceria com a Team Yamaha e <em>Valentino Rossi<\/em> destaca uma opini\u00e3o que temos na RTR: \u00e9 importante criar parcerias a partir dos teus acordos de patroc\u00ednio.<\/p>\n<h3 class=\"ai-optimize-18\">O patroc\u00ednio da F\u00f3rmula 1 Monster Energy<\/h3>\n<p class=\"ai-optimize-19\">A presen\u00e7a da marca nos desportos motorizados estende-se \u00e0 F1, uma vez que, tal como fez no MotoGP, a Monster Energy estabeleceu uma parceria com uma das maiores equipas do desporto &#8211; a Mercedes AMG Petronas Team. O patroc\u00ednio teve in\u00edcio em 2010, e o facto de o seu acordo ainda estar a ser forte \u00e9 prova da liga\u00e7\u00e3o que foi feita entre as duas marcas. Tamb\u00e9m abriu a porta para prender <em>Lewis Hamilton<\/em> como um dos seus atletas.<\/p>\n<p class=\"ai-optimize-20\"><strong><em>Lewis Hamilton<\/em><\/strong> \u00e9 uma <strong>lenda da F1<\/strong>, tendo <strong>ganho 7 campeonatos do mundo<\/strong> e batido v\u00e1rios recordes. Assegurar um dos atletas mais populares tem benef\u00edcios \u00f3bvios, e o acordo que assinou com Monster em 2017 viu-os juntarem-se para trazerem \u00e0 tona v\u00e1rias <a href=\"https:\/\/www.monsterenergy.com\/se\/en\/products\/monster-energy\/lh44\">bebidas com assinatura &#8220;LH44<\/a>&#8220;. A semelhan\u00e7a deste marketing com o <em>de Valentino Rossi<\/em> torna claro que a marca californiana fez um esfor\u00e7o consciente para se alinhar com os melhores dos melhores. N\u00e3o \u00e9 uma m\u00e1 estrat\u00e9gia&#8230;<\/p>\n<p class=\"ai-optimize-21\">Com a influ\u00eancia dos desportos motorizados a crescer agora rapidamente, <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/formula1-na-como-que-que-nao-e-popularidade\/\">como se viu pela tempestade de F1 no mercado dos EUA<\/a>, \u00e9 seguro dizer que a decis\u00e3o da Monster Energy de se aventurar no nosso mundo h\u00e1 mais de uma d\u00e9cada atr\u00e1s deu os seus frutos.<\/p>\n<hr \/>\n<pre>Picture: <bdi>Lewis Hamilton, <\/bdi><bdi><a class=\"external text\" href=\"https:\/\/www.flickr.com\/people\/40234118@N00\" rel=\"nofollow\">Jake Archibald, <\/a><\/bdi><a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\" target=\"_blank\" rel=\"noopener\">Creative Commons Attribution 2.0<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Uma das maiores marcas do mundo, Monster Energy, faz um estudo de caso interessante, uma vez que utilizaram o patroc\u00ednio desportivo para subir ao topo da ind\u00fastria das bebidas energ\u00e9ticas.<\/p>\n","protected":false},"author":33,"featured_media":193803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20147,20149],"tags":[],"class_list":["post-239300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pt-pt","category-formula1-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Energia dos monstros: Uma hist\u00f3ria no patroc\u00ednio desportivo - RTR Sports<\/title>\n<meta name=\"description\" content=\"Uma das maiores marcas do mundo, a Monster Energy utilizou o patroc\u00ednio desportivo para ascender ao topo da ind\u00fastria das bebidas energ\u00e9ticas.\" \/>\n<meta name=\"robots\" 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