{"id":239370,"date":"2023-03-13T14:37:34","date_gmt":"2023-03-13T13:37:34","guid":{"rendered":"https:\/\/rtrsports.com\/formula1-spurs-what-is-behind-the-partnership\/"},"modified":"2025-06-27T15:07:03","modified_gmt":"2025-06-27T13:07:03","slug":"formula1-spurs-what-is-behind-the-partnership","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/formula-1-spurs-what-is-behind-the-partnership\/","title":{"rendered":"F\u00f3rmula 1 &amp; Spurs: O que est\u00e1 por detr\u00e1s da parceria?"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Formula 1 &amp; Spurs: What is behind the partnership?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/t1l58zRf6hs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3 class=\"ai-optimize-6\"><em>Esta parceria improv\u00e1vel far\u00e1 com que os mundos do futebol e da F\u00f3rmula 1 colidam. A longo prazo, a sua colabora\u00e7\u00e3o poder\u00e1 for\u00e7ar uma mudan\u00e7a positiva no desporto autom\u00f3vel. <\/em><\/h3>\n<p class=\"ai-optimize-7\">No final de fevereiro deste ano, a F\u00f3rmula 1 e a equipa de futebol da Premier League, Tottenham Hotspur, anunciaram uma parceria de 15 anos. O acordo envolve v\u00e1rias iniciativas que procurar\u00e3o ajudar as duas marcas a atingir objectivos comuns, tais como a redu\u00e7\u00e3o das emiss\u00f5es de carbono. No entanto, a caracter\u00edstica deste acordo que tem ocupado as manchetes \u00e9 a constru\u00e7\u00e3o de uma pista de corridas no est\u00e1dio de Spurs.<\/p>\n<p class=\"ai-optimize-8\">A instala\u00e7\u00e3o, que ficar\u00e1 situada debaixo da bancada sul do moderno Est\u00e1dio de Tottenham, ser\u00e1 a primeira instala\u00e7\u00e3o de karting el\u00e9trico em est\u00e1dio do mundo e a mais longa de Londres. A equipa planeia ter pistas separadas para adultos e crian\u00e7as, o que significa que esta nova instala\u00e7\u00e3o se alinha com o objetivo da Motorsport UK de <a href=\"https:\/\/www.formula1.com\/en\/latest\/article.formula-1-and-tottenham-hotspur-fc-join-forces-to-find-the-next-generation.5KW2UI65kALagAuGJ3OCdo.html\">&#8220;inspirar e permitir que mais pessoas participem no nosso desporto num ambiente seguro, justo, divertido, inclusivo e progressivo&#8221;.<\/a><\/p>\n<p class=\"ai-optimize-9\">No entanto, este n\u00e3o \u00e9 o primeiro projeto conjunto dos Spurs com outro desporto, uma vez que em 2018 foi acordado um acordo que prev\u00ea a realiza\u00e7\u00e3o de 2 jogos da NFL por \u00e9poca no seu est\u00e1dio. O est\u00e1dio \u00e9 o local perfeito para projectos como estes, <a href=\"https:\/\/www.youtube.com\/watch?v=SsQZnyCH37M\">uma vez que a sua tecnologia ultra-avan\u00e7ada significa que o campo de futebol pode ser dividido e rolado, permitindo que o est\u00e1dio seja transformado num campo da NFL<\/a>.<\/p>\n<p class=\"ai-optimize-10\">Desde a constru\u00e7\u00e3o do seu novo est\u00e1dio em 2018, os Spurs t\u00eam tido a ambi\u00e7\u00e3o de fazer ondas em outros campos que n\u00e3o o seu, tornando-se mais do que um simples clube de futebol. O presidente do clube, Daniel Levy, comentou, <a href=\"https:\/\/www.tottenhamhotspur.com\/news\/2023\/february\/tottenham-hotspur-announces-15-year-partnership-with-formula-1\/\">Desde a constru\u00e7\u00e3o deste est\u00e1dio, a nossa ambi\u00e7\u00e3o tem sido sempre a de ver at\u00e9 onde podemos ultrapassar os limites para proporcionar experi\u00eancias de classe mundial que atraiam pessoas de todo o mundo durante todo o ano. Conseguimos trazer os maiores nomes do desporto e entretenimento para Londres N17. Estamos extremamente entusiasmados com o que esta parceria a longo prazo com a F1 trar\u00e1 para as nossas comunidades globais, nacionais e locais&#8221;.<\/a><\/p>\n<p class=\"ai-optimize-11\">Para al\u00e9m da not\u00e1vel pista de corridas, \u00e9 importante explorar a raz\u00e3o pela qual este acordo faz sentido para a F1. As duas marcas partilham objectivos semelhantes quando se trata de altera\u00e7\u00f5es clim\u00e1ticas, e a localiza\u00e7\u00e3o do est\u00e1dio no Norte de Londres torna-o o local perfeito para a F1 alcan\u00e7ar o seu objectivo de tornar o desporto mais diversificado. Mas como \u00e9 que eles ir\u00e3o realmente conseguir isto&#8230;?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-124600 size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max_verstappen_driving_at_nagy_futam_2018_cropped.jpg\" alt=\"Max Verstappen\" width=\"524\" height=\"400\" \/><\/p>\n<h2 class=\"ai-optimize-12\">Objectivos partilhados de sustentabilidade<\/h2>\n<p class=\"ai-optimize-13\">Como frequentemente destacamos na RTR, a <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/formula1-na-como-que-que-nao-e-popularidade\/\">F1 est\u00e1 a crescer a um ritmo incr\u00edvel<\/a>, e o maior alcance global do desporto viu-os iniciar uma grande mudan\u00e7a positiva no mundo. A quest\u00e3o das altera\u00e7\u00f5es clim\u00e1ticas foi uma das que o desporto atacou de frente, com um plano ambicioso estabelecido <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/motorsport-sustainability-how-racing-is-getting-greener-and-better\/\">em torno do objetivo de alcan\u00e7ar uma pegada de carbono l\u00edquida zero at\u00e9 2030.<\/a><\/p>\n<p class=\"ai-optimize-14\">Da mesma forma, os Spurs lan\u00e7aram v\u00e1rias iniciativas com o objetivo de reduzir a sua pegada de carbono. <a href=\"https:\/\/www.tottenhamhotspur.com\/the-stadium\/passionate-about-our-planet\/\">Os exemplos incluem energia sustent\u00e1vel para o est\u00e1dio, um esquema de copos reutiliz\u00e1veis e um plano ecol\u00f3gico detalhado, entre muitas outras coisas.<\/a> Os Spurs deram realmente o exemplo a outros clubes de futebol da Premier League, e o facto de o clube ter sido colocado no topo da <a href=\"https:\/\/www.bbc.co.uk\/sport\/football\/60196764\">&#8220;Tabela de Sustentabilidade da Premier League&#8221;<\/a> \u00e9 uma prova do excelente trabalho que realizaram.<\/p>\n<p class=\"ai-optimize-15\">\u00c9 evidente que se trata de duas marcas com objectivos comuns, pelo que o alinhamento entre elas faz todo o sentido. Como parte da parceria, trabalhar\u00e3o em conjunto em novas iniciativas de sustentabilidade com vista a alcan\u00e7ar os seus respectivos objectivos. A F1 pretende ser zero emiss\u00f5es l\u00edquidas de carbono at\u00e9 2030, enquanto os Spurs procurar\u00e3o reduzir para metade as suas emiss\u00f5es de gases com efeito de estufa at\u00e9 2030, antes de se tornarem tamb\u00e9m zero emiss\u00f5es l\u00edquidas at\u00e9 2040.<\/p>\n<h2 class=\"ai-optimize-16\">Trabalho na comunidade<\/h2>\n<p class=\"ai-optimize-17\">A localiza\u00e7\u00e3o do est\u00e1dio foi, sem d\u00favida, um factor maci\u00e7o na decis\u00e3o da F1 de estabelecer uma parceria com Spurs, mas talvez n\u00e3o pelas raz\u00f5es em que est\u00e1 a pensar. Esta parceria parece ser mais do que apenas comercial, uma vez que a F1 pretende utilizar a base de adeptos diversificada dos Spurs para trabalhar no sentido de aumentar a diversidade no desporto autom\u00f3vel.<\/p>\n<p class=\"ai-optimize-18\">Situado em Londres, o Est\u00e1dio do Tottenham encontra-se numa das cidades mais diversificadas do mundo. <a href=\"https:\/\/www.ethnicity-facts-figures.service.gov.uk\/uk-population-by-ethnicity\/national-and-regional-populations\/regional-ethnic-diversity\/latest\">No censo de 2021, 46,2% dos residentes identificaram-se com grupos \u00e9tnicos asi\u00e1ticos, negros, mistos ou &#8220;outros&#8221;, e outros 17% com minorias \u00e9tnicas brancas.<\/a> Isto faz de Londres a cidade ideal para a F1 levar a cabo a sua miss\u00e3o, e est\u00e1 a oferecer uma vasta gama de oportunidades para todos os diferentes tipos de pessoas.<\/p>\n<p class=\"ai-optimize-19\">Os Spurs e a F1 v\u00e3o juntar-se para desenvolver um novo programa de academia de pilotos para ajudar a identificar uma nova vaga de talentos. Os Spurs n\u00e3o t\u00eam certamente falta de conhecimentos sobre como envolver os jovens em Londres, uma vez que t\u00eam atualmente uma das melhores academias de futebol do pa\u00eds, e se puderem partilhar os seus conhecimentos com a F1, pode n\u00e3o demorar muito at\u00e9 que o pr\u00f3ximo <em>Lewis Hamilton<\/em> seja descoberto. Outros programas de base incluir\u00e3o a realiza\u00e7\u00e3o de actividades educativas nas escolas para mostrar carreiras no desporto autom\u00f3vel, engenharia e at\u00e9 desenvolvimento de software. Isto ajudar\u00e1 a destacar um caminho de carreira talvez desconhecido para milh\u00f5es de estudantes.<\/p>\n<p class=\"ai-optimize-20\">Tal como os objectivos de sustentabilidade, a ambi\u00e7\u00e3o de oferecer mais oportunidades aos jovens \u00e9 m\u00fatua e, se as marcas reunirem os seus conhecimentos, poder\u00e3o ter grande sucesso. O Diretor Executivo da F1, Stefano Domenicali, salienta este facto: <a href=\"https:\/\/www.autosport.com\/f1\/news\/f1-signs-15-year-partnership-with-tottenham-hotspur\/10437438\/\">As nossas duas marcas t\u00eam uma vis\u00e3o partilhada para criar oportunidades de carreira que mudam a vida, promover a diversidade e a inclus\u00e3o, como atrav\u00e9s da recentemente anunciada F1 Academy, e impulsionar a sustentabilidade ambiental &#8211; a nossa parceria inovadora dar\u00e1 vida a tudo isto&#8221;.<\/a><\/p>\n<p class=\"ai-optimize-21\">Mas porque \u00e9 que a F1 est\u00e1 t\u00e3o concentrada em envolver especificamente os jovens de Londres? Esta parceria surge na sequ\u00eancia<em>da<\/em> cria\u00e7\u00e3o da <a href=\"https:\/\/www.hamiltoncommission.org\/\">Comiss\u00e3o Hamilton<\/a> por <em>Lewis Hamilton<\/em>em 2020. Foi criado pela lenda da F1 numa tentativa de &#8220;melhorar a representa\u00e7\u00e3o dos negros no desporto brit\u00e2nico&#8221; e tem dado grandes passos no sentido de envolver mais jovens negros no mundo do desporto autom\u00f3vel. <em>Hamilton<\/em> prometeu ajudar a derrubar as barreiras que, na sua opini\u00e3o, t\u00eam impedido o desporto autom\u00f3vel de ser <a href=\"https:\/\/www.hamiltoncommission.org\/\">&#8220;t\u00e3o diversificado como o mundo \u00e0 nossa volta&#8221;.<\/a> A parceria da F1 com a Spurs basear-se-\u00e1 certamente no grande trabalho <em>de Hamilton<\/em> e dever\u00e1 come\u00e7ar a inspirar mais grupos sub-representados no Reino Unido a envolverem-se no desporto autom\u00f3vel, quer seja atrav\u00e9s da academia de pilotos de F1 ou de uma vasta gama de esquemas de aprendizagem.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p class=\"ai-optimize-22\">Fotos, de cima para baixo: <span class=\"sd-copy-text-layout__text\">Max Verstappen driving at Nagy Futam 2018 <\/span><bdi>\u00a9 Pr\u00e1ger P\u00e9ter, <\/bdi><bdi>Fot\u00f3sh\u00edrek szerkeszt\u0151s\u00e9g, <\/bdi><a href=\"http:\/\/creativecommons.org\/publicdomain\/zero\/1.0\/deed.en\" target=\"_blank\" rel=\"noopener\">Creative Commons Zero, Dedica\u00e7\u00e3o do Dom\u00ednio P\u00fablico<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta parceria improv\u00e1vel far\u00e1 com que os mundos do futebol e da F\u00f3rmula 1 colidam. A longo prazo, a sua colabora\u00e7\u00e3o poder\u00e1 for\u00e7ar uma mudan\u00e7a positiva no desporto autom\u00f3vel. No final de fevereiro deste ano, a F\u00f3rmula 1 e a equipa de futebol da Premier League, Tottenham Hotspur, anunciaram uma parceria de 15 anos. O [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":193863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20272],"tags":[],"class_list":["post-239370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-2"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>F\u00f3rmula 1 &amp; Spurs: O que est\u00e1 por detr\u00e1s da parceria?<\/title>\n<meta name=\"description\" content=\"A parceria vai ver o mundo do futebol e da F1 colidir. 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