{"id":239543,"date":"2023-03-29T15:39:14","date_gmt":"2023-03-29T13:39:14","guid":{"rendered":"https:\/\/rtrsports.com\/does-puma-sponsor-f1-unveiling-the-collaboration-between-puma-and-formula-1-racing\/"},"modified":"2026-10-02T09:43:48","modified_gmt":"2026-10-02T07:43:48","slug":"does-puma-sponsor-f1-unveiling-the-collaboration-between-puma-and-formula-1-racing","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/does-puma-sponsor-f1-unveiling-the-collaboration-between-puma-and-formula-1-racing\/","title":{"rendered":"Puma F1: a parceria com a F\u00f3rmula 1 e as equipas que veste em 2026"},"content":{"rendered":"<p><strong>Puma F1 em resumo: sim, a Puma est\u00e1 na F\u00f3rmula 1 a dois n\u00edveis: desde 2024 \u00e9 fornecedor oficial do campeonato (acordo anunciado a 4 de maio de 2023, com licen\u00e7a para vestu\u00e1rio, cal\u00e7ado e acess\u00f3rios da marca F1) e em 2026 veste tr\u00eas das onze equipas: Ferrari, McLaren e Aston Martin. O seu papel \u00e9 o de parceiro t\u00e9cnico e licenciado: fabrica fardamento, fatos e botas de piloto e produtos para os adeptos.<\/strong><\/p>\n<p><em>Atualizado em outubro de 2026.<\/em><\/p>\n<p>A resposta a \u00abA Puma patrocina a F1?\u00bb depende do que se entende por patrocinador. A Puma fabrica o que equipas, pilotos e pessoal de pista vestem e o que os adeptos compram com as cores da equipa; com a Ferrari \u00e9 tamb\u00e9m Premium Partner desde 2024. O cen\u00e1rio mudou muito: em 2020 a Puma vestia a Mercedes, a Red Bull e a Ferrari, em 2026 veste a Ferrari, a McLaren e a Aston Martin.<\/p>\n<h2>A Puma na F\u00f3rmula 1: a resposta em resumo<\/h2>\n<ul>\n<li>Fornecedor oficial da F1 desde 2024: licen\u00e7a para vestu\u00e1rio, cal\u00e7ado e acess\u00f3rios da marca F1 e uniformes para o pessoal nos circuitos.<\/li>\n<li>Em 2026 veste a Ferrari (desde 2005), a Aston Martin (desde 2025) e a McLaren (desde 2026), tr\u00eas equipas em onze.<\/li>\n<li>Deixou a Red Bull Racing (2016-2022), a Mercedes (2012-2024) e a Williams (2024-2025).<\/li>\n<li>Fabrica fardamento das equipas, roupa de competi\u00e7\u00e3o dos pilotos (fatos e botas) e r\u00e9plicas para os adeptos.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/701219220001_pp_01_mercedes.webp\" alt=\"Bota de piloto Puma Speedcat Pro preta, com os log\u00f3tipos da Mercedes-AMG Petronas Formula One Team\" width=\"400\" height=\"400\" \/><\/p>\n<h2>O acordo da Puma com a F\u00f3rmula 1<\/h2>\n<p>A 4 de maio de 2023 a F\u00f3rmula 1 anunciou a Puma como fornecedor oficial, com um acordo plurianual. A Puma pode produzir vestu\u00e1rio, cal\u00e7ado e acess\u00f3rios da marca F1 para os adeptos e, desde 2024, fornece os uniformes a todo o pessoal da F1 presente nos circuitos. Os produtos vendem-se em Puma.com e nas lojas Puma.<\/p>\n<p>A parte mais vis\u00edvel nos Grandes Pr\u00e9mios \u00e9 comercial: a stichd, empresa controlada pela Puma, gere em exclusivo a venda junto \u00e0 pista em alguns eventos, com produtos licenciados e r\u00e9plicas do fardamento das dez equipas de ent\u00e3o. Stefano Domenicali, presidente e diretor executivo da F1, justificou a escolha com a hist\u00f3ria da Puma no desporto autom\u00f3vel, onde a empresa desenvolve roupa de competi\u00e7\u00e3o desde meados dos anos oitenta, incluindo fatos ign\u00edfugos e botas de piloto (Formula1.com).<\/p>\n<h2>As equipas que a Puma veste em 2026<\/h2>\n<h3>Ferrari, desde 2005<\/h3>\n<p>\u00c9 a rela\u00e7\u00e3o mais longa. A 17 de setembro de 2023 a Ferrari renovou a colabora\u00e7\u00e3o iniciada em 2005 com um acordo plurianual que, a partir de 2024, faz da Puma Premium Partner da Scuderia; a Puma continua licenciada dos produtos da marca Ferrari e fornecedora do fardamento e da roupa de competi\u00e7\u00e3o da equipa. Em mar\u00e7o de 2025, pelos vinte anos de colabora\u00e7\u00e3o, foi apresentada em Maranello uma cole\u00e7\u00e3o r\u00e9plica dedicada, com Lewis Hamilton e Charles Leclerc entre os convidados.<\/p>\n<h3>Aston Martin, desde 2025<\/h3>\n<p>A 12 de novembro de 2024 a Aston Martin Aramco anunciou a Puma como parceira oficial de vestu\u00e1rio desportivo, athleisure e equipamento t\u00e9cnico, com um acordo de longo prazo que arranca na \u00e9poca de 2025 e inclui tamb\u00e9m c\u00e1psulas de roupa para adeptos em edi\u00e7\u00e3o limitada.<\/p>\n<h3>McLaren, desde 2026<\/h3>\n<p>\u00c9 a \u00faltima a chegar. A 21 de janeiro de 2026 a McLaren anunciou a Puma como parceira de vestu\u00e1rio com um acordo plurianual global, que abrange a equipa de F1, a Arrow McLaren na IndyCar, a F1 Academy, o sim racing e, a partir de 2027, a equipa Hypercar do WEC. Para dar lugar \u00e0 Puma, a McLaren terminou com um ano de anteced\u00eancia o acordo com a Castore, que era de cinco anos, de 2022 a 2026.<\/p>\n<h2>Quem deixou a Puma<\/h2>\n<p>Os acordos de vestu\u00e1rio mudam. A Red Bull Racing assinou com a Puma em 2015 um contrato com efeito a partir de 1 de janeiro de 2016 e desde 2023 veste Castore. A Mercedes, parceira da Puma desde 2012, tem a Adidas desde 2025, que produz para a equipa uma gama completa de vestu\u00e1rio, cal\u00e7ado e acess\u00f3rios. A Williams, com a Puma desde 2024 (acordo anunciado a 11 de outubro de 2023), viu o contrato terminar em dezembro de 2025 e em 2026 tem a New Era. Entre os fornecedores das restantes equipas est\u00e3o a Adidas, a Castore e a New Era.<\/p>\n<h2>O que a Puma produz para a F1<\/h2>\n<p>Para as equipas a Puma produz o fardamento, a roupa de competi\u00e7\u00e3o dos pilotos, isto \u00e9, fatos e botas, e as r\u00e9plicas vendidas aos adeptos. A bota de piloto mais conhecida \u00e9 a Speedcat: em 2020 o relat\u00f3rio anual da Puma refere o lan\u00e7amento em com\u00e9rcio eletr\u00f3nico da Speedcat Pro, a vers\u00e3o de corrida, a par do relan\u00e7amento da Speedcat OG. A fotografia acima mostra uma Speedcat Pro com as cores da Mercedes, equipa que a Puma vestiu at\u00e9 2024.<\/p>\n<h2>O que a Puma ensina a quem quer entrar na F1<\/h2>\n<p>Para uma marca a F1 n\u00e3o passa s\u00f3 pelo patrocinador na carro\u00e7aria. O modelo da Puma, fornecimento t\u00e9cnico mais licen\u00e7a, transforma a visibilidade em produto: o fardamento que o piloto usa em pista \u00e9 o mesmo que o adepto compra. \u00c9 um modelo que se renegoceia: desde 2023 a Puma perdeu a Red Bull, a Mercedes e a Williams, que tinha conquistado em 2024, e ganhou a Aston Martin e a McLaren.<\/p>\n<p>Para perceber como se avalia um contrato deste tipo existe o guia sobre <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/renovar-renegociar-ou-mudar-como-decidir-quando-termina-o-teu-ciclo-de-patrocinio-nos-desportos-motorizados\/\">renovar ou mudar um patroc\u00ednio no desporto motorizado<\/a>; para os custos de entrada, o do <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/cost-formula-1-sponsorships\/\">custo de um patroc\u00ednio na F\u00f3rmula 1<\/a>. Quem pensa num acordo de licenciamento ao modelo da Puma encontra o nosso trabalho em <a href=\"https:\/\/rtrsports.com\/pt-pt\/licenciamento-de-marca-2\/\">brand licensing<\/a>, enquanto o ponto de partida para entrar na grelha continua a ser a p\u00e1gina sobre o <a href=\"https:\/\/rtrsports.com\/pt-pt\/formula-1-patrocinio\/\">patroc\u00ednio na F\u00f3rmula 1<\/a>.<\/p>\n<p>O caso Puma mostra que na F1 o fornecimento t\u00e9cnico dura enquanto durar a confian\u00e7a entre marca e equipa: a Ferrari ultrapassou os vinte anos, a Mercedes (2012-2024) e a Red Bull (2016-2022) pararam antes, a Williams ao fim de duas \u00e9pocas. Para quem entra hoje, a pergunta a fazer antes de assinar n\u00e3o \u00e9 s\u00f3 o que se obt\u00e9m em pista, mas o que fica da marca quando o contrato termina.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Quer levar a sua marca para a F\u00f3rmula 1?<\/strong><br \/>A RTR Sports Marketing constr\u00f3i patroc\u00ednios no desporto motorizado desde 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/pt-pt\/formula-1-patrocinio\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Patroc\u00ednio F\u00f3rmula 1<\/a><br \/><\/div>\n<p><strong>Fontes<\/strong>: <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/puma-to-become-official-f1-provider-in-new-multi-year-partnership.52c5F3sDQHehb7rgf2gC1H\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, Puma fornecedor oficial da F1<\/a>; <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1648416\/000164841623000173\/fnv17923pumaprex.htm\" target=\"_blank\" rel=\"nofollow noopener\">Ferrari, comunicado sobre a renova\u00e7\u00e3o com a Puma (17 de setembro de 2023)<\/a>; <a href=\"https:\/\/www.mannpublications.com\/fashionmannuscript\/2025\/03\/05\/the-family-comes-together-puma-and-scuderia-ferrari-hp-celebrate-20-years-of-speed\/\" target=\"_blank\" rel=\"nofollow noopener\">Puma e Scuderia Ferrari HP, vinte anos de colabora\u00e7\u00e3o<\/a>; <a href=\"https:\/\/about.puma.com\/en\/newsroom\/product-and-brand-news\/2024\/12-11-2024-puma-announces-high-performance-partnership-aston\" target=\"_blank\" rel=\"nofollow noopener\">Puma, parceria com a Aston Martin Aramco<\/a>; <a href=\"https:\/\/speedcafe.com\/f1-news-2026-williams-mclaren-apparel-wear-teamwear-new-updated-puma-new-era\/\" target=\"_blank\" rel=\"nofollow noopener\">Speedcafe, fornecedores de vestu\u00e1rio 2026<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/mclaren-puma-f1-2026-merchandise\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, McLaren e Puma<\/a>; <a href=\"https:\/\/www.williamsf1.com\/posts\/c2901b6a-87a1-4ff8-896c-972c56a3b4dc\/williams-racing-puma-partnership\" target=\"_blank\" rel=\"nofollow noopener\">Williams Racing, parceria com a Puma<\/a>; <a href=\"https:\/\/fashionunited.com\/news\/fashion\/adidas-replaces-puma-as-clothing-partner-of-mercedes-amg-petronas-f1\/2025010763790\" target=\"_blank\" rel=\"nofollow noopener\">FashionUnited, a Adidas substitui a Puma na Mercedes<\/a>; <a href=\"https:\/\/mercedesblog.com\/mercedes-amg-petronas-puma-extend-partnership\/\" target=\"_blank\" rel=\"nofollow noopener\">Mercedes Blog, renova\u00e7\u00e3o com a Puma<\/a>; <a href=\"https:\/\/www.si.com\/onsi\/f1\/news\/f1-news-red-bull-parts-ways-with-two-major-sponsors-ahead-of-2023-lm22\" target=\"_blank\" rel=\"nofollow noopener\">Sports Illustrated, a Red Bull deixa a Puma<\/a>; <a href=\"https:\/\/www.nss-sports.com\/en\/lifestyle\/44244\/f1-2026-fashion-partners\" target=\"_blank\" rel=\"nofollow noopener\">NSS Sports, parceiros de vestu\u00e1rio 2026<\/a>; <a href=\"https:\/\/annual-report.puma.com\/2020\/en\/company-overview\/motorsport.html\" target=\"_blank\" rel=\"nofollow noopener\">Puma, relat\u00f3rio anual 2020, desporto motorizado<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Perguntas frequentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>A Puma patrocina a F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSim, de duas formas: desde 2024 \u00e9 fornecedor oficial da F\u00f3rmula 1 (acordo anunciado a 4 de maio de 2023) e em 2026 veste a Ferrari, a McLaren e a Aston Martin. O seu papel \u00e9 o de parceiro t\u00e9cnico e licenciado; com a Ferrari \u00e9 tamb\u00e9m Premium Partner desde 2024.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Que equipas de F1 veste a Puma em 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nA Ferrari (desde 2005), a Aston Martin (desde 2025) e a McLaren (desde 2026): tr\u00eas equipas em onze.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Desde quando est\u00e1 a Puma com a Ferrari?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDesde 2005. O acordo foi renovado com um contrato plurianual a 17 de setembro de 2023, e desde 2024 a Puma \u00e9 Premium Partner da Scuderia. Em mar\u00e7o de 2025 celebraram-se os vinte anos de colabora\u00e7\u00e3o.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>A Puma ainda veste a Mercedes ou a Red Bull?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nN\u00e3o. A Puma vestiu a Mercedes de 2012 a 2024 e desde 2025 \u00e9 a Adidas. A Red Bull Racing teve a Puma de 2016 a 2022 e desde 2023 tem a Castore.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quem veste a McLaren em 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nA Puma, anunciada a 21 de janeiro de 2026 com um acordo plurianual global. Ocupa o lugar da Castore, cujo contrato a McLaren terminou com um ano de anteced\u00eancia.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Onde se compram os produtos Puma da F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nEm Puma.com e nas lojas Puma. Em alguns Grandes Pr\u00e9mios, a venda junto \u00e0 pista \u00e9 gerida em exclusivo pela stichd, empresa controlada pela Puma, com produtos licenciados e r\u00e9plicas do fardamento das equipas.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Puma F1 em resumo: sim, a Puma est\u00e1 na F\u00f3rmula 1 a dois n\u00edveis: desde 2024 \u00e9 fornecedor oficial do campeonato (acordo anunciado a 4 de maio de 2023, com licen\u00e7a para vestu\u00e1rio, cal\u00e7ado e acess\u00f3rios da marca F1) e em 2026 veste tr\u00eas das onze equipas: Ferrari, McLaren e Aston Martin. O seu papel [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20147],"tags":[],"class_list":["post-239543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Puma F1: parceria, equipas e hist\u00f3ria em 2026<\/title>\n<meta name=\"description\" content=\"Puma F1: fornecedor oficial desde 2024, em 2026 veste a Ferrari, a McLaren e a Aston Martin. 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