{"id":240037,"date":"2023-05-05T12:43:47","date_gmt":"2023-05-05T10:43:47","guid":{"rendered":"https:\/\/rtrsports.com\/tudo-o-que-ha-para-saber-sobre-o-acordo-de-patrocinio-da-formula-1-da-aramco\/"},"modified":"2026-10-02T17:28:48","modified_gmt":"2026-10-02T15:28:48","slug":"tudo-o-que-ha-para-saber-sobre-o-acordo-de-patrocinio-da-formula-1-da-aramco","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/everything-there-is-to-know-about-the-aramco-formula-1-sponsorship-deal\/","title":{"rendered":"Aramco F1: o que \u00e9, o que patrocina e quanto vale o acordo"},"content":{"rendered":"<p><strong>A Aramco \u00e9 a empresa de energia estatal saudita e \u00e9, desde 2020, Global Partner da F\u00f3rmula 1, desde 2022 parceira da Aston Martin e, desde 1 de janeiro de 2024, title partner da equipa, que se chama Aston Martin Aramco Formula One Team. O valor do acordo com a F1 n\u00e3o \u00e9 oficial: em 2020 a Motorsport Week divulgou uma estimativa de 450 milh\u00f5es de d\u00f3lares em dez anos, entre 42 e 51 milh\u00f5es por ano.<\/strong><\/p>\n<p><em>Atualizado em outubro de 2026.<\/em><\/p>\n<p>Pergunte a uma marca o que vende a Aramco e a resposta ser\u00e1 petr\u00f3leo. Na F\u00f3rmula 1 a Aramco compra outra coisa: um lugar no topo do campeonato, o nome de uma equipa e, desde 2026, aquilo que vai para os dep\u00f3sitos. Tr\u00eas n\u00edveis, tr\u00eas contratos, e nenhum com pre\u00e7o declarado. Por isso vale a pena separar o que est\u00e1 documentado do que \u00e9 estimado.<\/p>\n<h2>Aramco F1 em resumo<\/h2>\n<ul>\n<li>Quem \u00e9: a empresa de energia estatal saudita (Autosport, ESPN).<\/li>\n<li>O campeonato: a 10 de mar\u00e7o de 2020 a F1 apresenta-a como o seu sexto Global Partner, depois de DHL, Emirates, Heineken, Pirelli e Rolex (Motor Sport Magazine, ESPN).<\/li>\n<li>O valor: n\u00e3o oficial. A Motorsport Week divulgou 450 milh\u00f5es de d\u00f3lares em dez anos, entre 42 e 51 milh\u00f5es por ano (Motorsport Week).<\/li>\n<li>A equipa: parceira da Aston Martin desde 2022 e title partner desde 1 de janeiro de 2024, por cinco anos (Aston Martin F1, F1technical).<\/li>\n<li>A tecnologia: desde 2026 fornece combust\u00edveis e lubrificantes avan\u00e7ados \u00e0 equipa, que passa aos motores Honda (Aston Martin F1, F1technical).<\/li>\n<li>O que n\u00e3o est\u00e1 confirmado: a dura\u00e7\u00e3o e o pre\u00e7o oficiais do acordo com a F1 e qualquer participa\u00e7\u00e3o no capital da equipa.<\/li>\n<\/ul>\n<h2>Quem \u00e9 a Aramco<\/h2>\n<p>A Aramco \u00e9 um gigante energ\u00e9tico e qu\u00edmico detido pelo Estado saudita (Autosport). A sua presen\u00e7a na F1 \u00e9 tamb\u00e9m lida como um passo rumo a um Grande Pr\u00e9mio na Ar\u00e1bia Saudita, que a imprensa j\u00e1 mencionava em 2020 como possibilidade (ESPN, Autosport).<\/p>\n<h2>O primeiro piso: Global Partner da F1<\/h2>\n<p>A 10 de mar\u00e7o de 2020 a F\u00f3rmula 1 anuncia um acordo de longo prazo com a Aramco, que se torna o sexto Global Partner do campeonato (Motor Sport Magazine, ESPN). O acordo inclui os direitos de denomina\u00e7\u00e3o de alguns Grandes Pr\u00e9mios de 2020, entre eles os de Espanha, Hungria e Estados Unidos, e uma colabora\u00e7\u00e3o em combust\u00edveis sustent\u00e1veis, efici\u00eancia dos motores e tecnologias de mobilidade (ESPN, Motor Sport Magazine).<\/p>\n<p>Quanto ao pre\u00e7o, o \u00fanico n\u00famero em circula\u00e7\u00e3o \u00e9 uma estimativa: a Motorsport Week escreveu que a F1 receberia entre 42 e 51 milh\u00f5es de d\u00f3lares por ano durante dez anos, 450 milh\u00f5es no total, ap\u00f3s uma negocia\u00e7\u00e3o de cerca de quinze meses com a intermedia\u00e7\u00e3o da ag\u00eancia CAA Sports (Motorsport Week). A F1 falou de um acordo de longo prazo, sem n\u00fameros nem dura\u00e7\u00e3o (Motor Sport Magazine, ESPN). Na minha opini\u00e3o, esse n\u00famero deve ler-se como uma ordem de grandeza, n\u00e3o como um pre\u00e7o de tabela.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2022_french_grand_prix_52278951366.png\" alt=\"Um Ferrari em pista no Grande Pr\u00e9mio de Fran\u00e7a de 2022, em frente a um painel da Aramco junto \u00e0 pista\" width=\"600\" height=\"400\" \/><\/p>\n<h2>O segundo piso: a Aston Martin<\/h2>\n<p>A Aramco \u00e9 parceira da Aston Martin desde 2022 (Aston Martin F1). Desde 1 de janeiro de 2024 a equipa chama-se Aston Martin Aramco Formula One Team: a Aramco passa a title partner e a Cognizant sai do nome (Aston Martin F1, F1technical). A extens\u00e3o dura cinco anos (Aston Martin F1, F1technical).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/05\/fia_f1_austria_2022_nr._18_stroll.jpg\" alt=\"O Aston Martin n\u00famero 18 de Lance Stroll no Grande Pr\u00e9mio da \u00c1ustria de 2022, com os log\u00f3tipos da Aramco e da Cognizant\" width=\"600\" height=\"338\" \/><\/p>\n<h2>O terceiro piso: combust\u00edveis e lubrificantes<\/h2>\n<p>Desde 2026 a Aramco fornece \u00e0 Aston Martin combust\u00edveis e lubrificantes avan\u00e7ados, em paralelo com a passagem aos motores Honda (Aston Martin F1, F1technical). \u00c9 o n\u00edvel mais afastado do log\u00f3tipo: desde 2026 todas as equipas usam combust\u00edveis sustent\u00e1veis avan\u00e7ados (Formula1.com), e um parceiro energ\u00e9tico que os desenvolve est\u00e1 dentro do produto, n\u00e3o ao lado.<\/p>\n<h2>O que n\u00e3o sabemos e o que foi criticado<\/h2>\n<p>O pre\u00e7o e a dura\u00e7\u00e3o exatos do contrato com a F1 n\u00e3o s\u00e3o p\u00fablicos, nem as condi\u00e7\u00f5es financeiras do acordo com a Aston Martin (Motor Sport Magazine, F1technical). No passado falou-se de op\u00e7\u00f5es de participa\u00e7\u00e3o no capital da equipa: n\u00e3o encontr\u00e1mos confirma\u00e7\u00e3o e n\u00e3o o tratamos como um facto.<\/p>\n<p>No an\u00fancio de 2020 a ESPN assinalou a tens\u00e3o entre o acordo e o objetivo da F1 de atingir emiss\u00f5es l\u00edquidas nulas at\u00e9 2030, enquanto a F1 e a Aramco apresentavam a colabora\u00e7\u00e3o como trabalho em combust\u00edveis sustent\u00e1veis e efici\u00eancia dos motores (ESPN, Motor Sport Magazine). \u00c9 uma cr\u00edtica a ter presente, n\u00e3o um ju\u00edzo nosso.<\/p>\n<h2>O que ensina a quem patrocina<\/h2>\n<p>O caso Aramco F1 mostra uma estrutura de tr\u00eas pisos, e \u00e9 leitura nossa, n\u00e3o um dado publicado. No primeiro est\u00e1 o campeonato, com a visibilidade global. No segundo, a equipa, com o nome no t\u00edtulo. No terceiro, o papel t\u00e9cnico, que transforma o patrocinador em fornecedor. Cada piso tem um custo e um horizonte diferentes: o guia sobre o <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/cost-formula-1-sponsorships\/\">custo de um patroc\u00ednio na F\u00f3rmula 1<\/a> d\u00e1 os limiares de entrada e a p\u00e1gina sobre o <a href=\"https:\/\/rtrsports.com\/pt-pt\/formula-1-patrocinio\/\">patroc\u00ednio na F\u00f3rmula 1<\/a> mostra como trabalhamos. Para ver quem tem o nome no t\u00edtulo das outras equipas h\u00e1 a lista dos <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/patrocinador-principal-de-todas-as-equipas-para-a-epoca-de-formula-1-de-2026\/\">title sponsors da F1 2026<\/a>, e para o depois da assinatura o guia sobre a <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/o-que-e-a-ativacao-de-patrocinios-desportivos\/\">ativa\u00e7\u00e3o do patroc\u00ednio desportivo<\/a>.<\/p>\n<p>O log\u00f3tipo vem por \u00faltimo. Primeiro vem o papel.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Quer levar a sua marca para a F\u00f3rmula 1?<\/strong><br \/>A RTR Sports Marketing constr\u00f3i patroc\u00ednios no desporto motorizado desde 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/pt-pt\/formula-1-patrocinio\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Patroc\u00ednio F\u00f3rmula 1<\/a><br \/><\/div>\n<p><em>Imagens: Ferrari no Grande Pr\u00e9mio de Fran\u00e7a de 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:2022_French_Grand_Prix_(52278951366).png\" target=\"_blank\" rel=\"noopener\">nabtifal<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC BY 2.0<\/a>); Aston Martin de Stroll no Grande Pr\u00e9mio da \u00c1ustria de 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:FIA_F1_Austria_2022_Nr._18_Stroll.jpg\" target=\"_blank\" rel=\"noopener\">Lukas Raich<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>). Imagem de destaque: Aston Martin de Stroll no Grande Pr\u00e9mio da \u00c1ustria de 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:FIA_F1_Austria_2022_Nr._18_Stroll_(side_2).jpg\" target=\"_blank\" rel=\"noopener\">Lukas Raich<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>).<\/em><\/p>\n<p><strong>Fontes<\/strong>: <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/formula-1-announces-global-partnership-deal-with-saudi-aramco\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, a F1 anuncia a parceria global com a Saudi Aramco (2020)<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/28876704\/f1-announces-sponsorship-deal-saudi-oil-giant-aramco\" target=\"_blank\" rel=\"nofollow noopener\">ESPN, a F1 anuncia o acordo com o gigante petrol\u00edfero saudita Aramco (2020)<\/a>; <a href=\"https:\/\/www.autosport.com\/f1\/news\/who-is-aramco-f1s-saudi-state-energy-sponsor-explained-4981512\/4981512\/\" target=\"_blank\" rel=\"nofollow noopener\">Autosport, quem \u00e9 a Aramco, o patrocinador energ\u00e9tico estatal saudita da F1<\/a>; <a href=\"https:\/\/www.motorsportweek.com\/2020\/04\/03\/aramco-deal-worth-more-than-450m-to-formula-1\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport Week, o acordo com a Aramco vale mais de 450 milh\u00f5es para a F1 (2020)<\/a>; <a href=\"https:\/\/www.astonmartinf1.com\/en-GB\/news\/announcement\/aramco-extends-successful-partnership-with-aston-martin-formula-one-team-to-become-official-title-partner\" target=\"_blank\" rel=\"nofollow noopener\">Aston Martin F1, a Aramco torna-se title partner oficial da equipa (dezembro de 2023)<\/a>; <a href=\"https:\/\/www.f1technical.net\/news\/24333\" target=\"_blank\" rel=\"nofollow noopener\">F1technical, a Aston Martin alarga a parceria com o title sponsor Aramco (2023)<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/2026-regulations-explained-all-you-necessitate-to-know-about-f1s-new-power-units.14jfv7a36905uDJDdNyfQd\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, as unidades de pot\u00eancia 2026<\/a>; RTR Sports Marketing, patroc\u00ednios no desporto motorizado.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Perguntas frequentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>O que \u00e9 a Aramco e porque est\u00e1 na F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nA Aramco \u00e9 a empresa de energia estatal saudita. Est\u00e1 na F1 desde 2020 como Global Partner do campeonato, desde 2022 como parceira da Aston Martin e desde 2024 como title partner da equipa (Autosport, Motor Sport Magazine, Aston Martin F1).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quanto paga a Aramco para patrocinar a F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nO pre\u00e7o n\u00e3o \u00e9 oficial. Em 2020 a Motorsport Week divulgou uma estimativa de 450 milh\u00f5es de d\u00f3lares em dez anos, entre 42 e 51 milh\u00f5es por ano. A F1 falou de um acordo de longo prazo, sem dar n\u00fameros nem dura\u00e7\u00e3o (Motorsport Week, Motor Sport Magazine).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>A Aramco \u00e9 o patrocinador titular da Aston Martin?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSim, desde 1 de janeiro de 2024: a equipa chama-se Aston Martin Aramco Formula One Team e a Cognizant saiu do nome. O acordo dura cinco anos (Aston Martin F1, F1technical).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Desde quando \u00e9 a Aramco patrocinadora da F\u00f3rmula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDesde 10 de mar\u00e7o de 2020, quando a F1 a anunciou como sexto Global Partner ao lado de DHL, Emirates, Heineken, Pirelli e Rolex (Motor Sport Magazine, ESPN).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>O que faz a Aramco pela Aston Martin desde 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFornece combust\u00edveis e lubrificantes avan\u00e7ados \u00e0 equipa, que usa motores Honda desde 2026. Desde 2026 todas as equipas de F1 usam combust\u00edveis sustent\u00e1veis avan\u00e7ados (Aston Martin F1, F1technical, Formula1.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>A Aramco det\u00e9m uma participa\u00e7\u00e3o na Aston Martin?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nN\u00e3o est\u00e1 confirmado. Os comunicados oficiais que lemos falam de parceria e de title partner, n\u00e3o de uma participa\u00e7\u00e3o no capital da equipa (Aston Martin F1, F1technical).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>A Aramco \u00e9 a empresa de energia estatal saudita e \u00e9, desde 2020, Global Partner da F\u00f3rmula 1, desde 2022 parceira da Aston Martin e, desde 1 de janeiro de 2024, title partner da equipa, que se chama Aston Martin Aramco Formula One Team. O valor do acordo com a F1 n\u00e3o \u00e9 oficial: em [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":194447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20147],"tags":[],"class_list":["post-240037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aramco F1: o que \u00e9, o que patrocina e quanto vale<\/title>\n<meta name=\"description\" content=\"Aramco F1: patrocinadora da F\u00f3rmula 1 desde 2020 e title partner da Aston Martin desde 2024. 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