{"id":240095,"date":"2023-05-11T10:27:51","date_gmt":"2023-05-11T08:27:51","guid":{"rendered":"https:\/\/rtrsports.com\/dhl-f1-uma-parceria-de-longo-prazo\/"},"modified":"2025-07-24T18:46:12","modified_gmt":"2025-07-24T16:46:12","slug":"dhl-f1-uma-parceria-de-longo-prazo","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/dhl-f1-a-longstanding-partnership\/","title":{"rendered":"DHL E F1: Uma parceria de longa data"},"content":{"rendered":"<h3 class=\"ai-optimize-6\"><em>Na RTR acreditamos que as grandes parcerias devem ser formadas a partir de acordos de patroc\u00ednio &#8211; a DHL e a F1 s\u00e3o um grande exemplo disso, uma vez que colaboraram para alcan\u00e7ar um crescimento not\u00e1vel.<\/em><\/h3>\n<p class=\"ai-optimize-7 ai-optimize-introduction\">Em 2021, a DHL e a F1 renovaram uma parceria que a far\u00e1 continuar a ser o Parceiro Oficial de Log\u00edstica do desporto, um t\u00edtulo que tem desde 2004. Com uma rela\u00e7\u00e3o que j\u00e1 tem quase 20 anos, \u00e9 evidente que as duas marcas encontraram benef\u00edcios m\u00fatuos, mas quais s\u00e3o eles? A DHL n\u00e3o \u00e9 um patrocinador comum para a F1; na verdade, \u00e9 uma marca muito funcional com a qual se deve estabelecer uma parceria, uma vez que a sua experi\u00eancia em servi\u00e7os de entrega a torna vital para o transporte da infraestrutura da F1 em todo o mundo. Por outro lado, o envio do circo da F1 \u00e9, sem d\u00favida, um processo complicado para a marca alem\u00e3&#8230; requer certamente mais planeamento do que uma simples carta. Neste artigo, ser\u00e3o exploradas todas as diferentes caracter\u00edsticas desta rela\u00e7\u00e3o, dando uma vis\u00e3o sobre uma das parcerias mais importantes da F1.<\/p>\n<h2 class=\"ai-optimize-8\">O papel da DHL na log\u00edstica<\/h2>\n<p class=\"ai-optimize-9\">A log\u00edstica \u00e9 um factor chave na temporada de F1, mas a sua import\u00e2ncia pode ser negligenciada pelo f\u00e3 casual. \u00c9 absolutamente vital que o equipamento, o combust\u00edvel e, obviamente, os carros sejam transportados entre eventos com efici\u00eancia, e o <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/official-2023-f1-calendar-24-races-9-months-of-competition\/\">calend\u00e1rio apertado da F1<\/a> significa que esta tarefa s\u00f3 pode ser levada a cabo pelos melhores dos melhores. Uma complica\u00e7\u00e3o adicional \u00e9, obviamente, as dist\u00e2ncias entre as diferentes corridas &#8211; por exemplo, a \u00e9poca de 2023 come\u00e7ou em mar\u00e7o com corridas no Bahrain e na Ar\u00e1bia Saudita antes de tudo ter de ser enviado atrav\u00e9s do Oceano \u00cdndico para a Austr\u00e1lia para o Grande Pr\u00e9mio da Austr\u00e1lia a<sup>2<\/sup> de abril.<\/p>\n<p class=\"ai-optimize-10\">\u00c0 medida que a F1 se tornou um desporto global, a import\u00e2ncia do papel da DHL como parceiro log\u00edstico tamb\u00e9m cresceu. A \u00e9poca de 2023 j\u00e1 foi marcada por corridas em 3 continentes diferentes, mas a DHL supervisionou o transporte sem problemas das infra-estruturas entre os diferentes eventos. Para contextualizar a dimens\u00e3o da tarefa, <a href=\"https:\/\/www.dhl.com\/global-en\/home\/about-us\/partnerships\/motorsports\/formula-1.html\">a carga total da F1<\/a> consiste em 10 000 kg de electr\u00f3nica e 40-50 toneladas de carga (por exemplo, carros) por equipa, bem como 150 000 kg de equipamento de transmiss\u00e3o.<\/p>\n<p class=\"ai-optimize-11\"><a href=\"https:\/\/www.youtube.com\/watch?v=5C53dfVDx_8\">Veja como a DHL transportou toda a infra-estrutura da F1 desde o GP de Austin at\u00e9 \u00e0 Cidade do M\u00e9xico (1504 km!) em apenas 5 dias durante a \u00e9poca de 2022.<\/a><\/p>\n<p class=\"ai-optimize-12\">A F1 n\u00e3o conseguiria encontrar um parceiro log\u00edstico mais fi\u00e1vel do que a DHL, uma vez que a marca se orgulha do transporte r\u00e1pido e eficiente das mercadorias. Os seus valores permitiram a cria\u00e7\u00e3o de uma excelente rela\u00e7\u00e3o, como afirmou Arjan Sissing, Director Global de Marketing de Marca do Grupo DHL, <a href=\"https:\/\/www.formula1.com\/en\/latest\/article.formula-1-and-dhl-renew-multi-year-global-partnership-ahead-of-f1s-biggest.4oSFPgnRexfvTUN9lKH5ff.html\">Durante mais de quatro d\u00e9cadas, os nossos valores comuns ligaram-nos uns aos outros e tornaram poss\u00edvel ganhar qualquer corrida log\u00edstica em todo o mundo antes de os primeiros pneus tocarem na pista. Estamos ansiosos por defender o nosso t\u00edtulo em cada uma destas corridas entre as corridas&#8221;.<\/a><\/p>\n<p class=\"ai-optimize-13\">A DHL pode ser descrita como os &#8220;her\u00f3is desconhecidos&#8221; da \u00e9poca da F1, uma vez que, sem o seu trabalho, o calend\u00e1rio da F1, em constante expans\u00e3o, n\u00e3o seria poss\u00edvel.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-126628\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1_paddock_access_37996086504.jpg\" alt=\"Patroc\u00ednio da DHL f1\" width=\"560\" height=\"400\" \/><\/h2>\n<h2 class=\"ai-optimize-14\">Como \u00e9 que a DHL est\u00e1 envolvida num fim de semana de corrida?<\/h2>\n<p class=\"ai-optimize-15\">O papel da DHL na F1 n\u00e3o se limita \u00e0 log\u00edstica, uma vez que tamb\u00e9m est\u00e1 envolvida na parte mais t\u00e9cnica das corridas. A DHL \u00e9 tamb\u00e9m o patrocinador oficial do Fastest Lap Award e do Fastest Pit Stop Award. O Fastest Lap Award \u00e9 atribu\u00eddo ao piloto com a maior acumula\u00e7\u00e3o de voltas mais r\u00e1pidas em Grandes Pr\u00e9mios ao longo da \u00e9poca. <em>Lewis Hamilton <\/em>tem atualmente o recorde de maior n\u00famero de DHL Fastest Lap Awards com 6 trof\u00e9us, enquanto o atual detentor \u00e9 <em>Max Verstappen<\/em>. Por outro lado, o Fastest Pit Stop Award destaca o trabalho realizado pelas equipas de corrida e \u00e9 atribu\u00eddo \u00e0 equipa que fez o maior n\u00famero de \u201cparagens mais r\u00e1pidas nas boxes\u201d durante a \u00e9poca.<\/p>\n<p class=\"ai-optimize-16\">Estes pr\u00e9mios ajudam a sublinhar a rela\u00e7\u00e3o especial entre a DHL e a F1, uma vez que os vencedores posam com o seu trof\u00e9u em frente ao log\u00f3tipo da DHL, o que oferece benef\u00edcios comerciais \u00f3bvios para a marca. Esta \u00e9 uma caracter\u00edstica fundamental da parceria, e seria muito dif\u00edcil para os f\u00e3s n\u00e3o repararem no ic\u00f3nico log\u00f3tipo da DHL quando assistem \u00e0s corridas, uma vez que a sua marca pode ser vista ao longo da pista e de forma mais proeminente nas boxes. A singularidade desta parceria \u00e9 real\u00e7ada pelo facto de que, \u00e0 medida que a DHL continua a facilitar <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/formula1-na-como-que-que-nao-e-popularidade\/\">o crescimento global da F1<\/a>, ambas as marcas ir\u00e3o colher os benef\u00edcios, uma vez que uma maior cobertura da F1 significa uma maior visibilidade do log\u00f3tipo da DHL.<\/p>\n<h2 class=\"ai-optimize-17\">Experi\u00eancia dos f\u00e3s<\/h2>\n<p class=\"ai-optimize-18\">Nos \u00faltimos anos, os desportos electr\u00f3nicos tornaram-se um fen\u00f3meno e, sem d\u00favida, continuar\u00e3o a atingir novos patamares nos pr\u00f3ximos anos. A DHL ajudou a garantir que a F1 n\u00e3o perde este crescimento, uma vez que se tornou o primeiro parceiro oficial da <a href=\"https:\/\/f1esports.com\/\">F1 Esports Series<\/a> em 2018. A s\u00e9rie incorpora o videojogo oficial da F1 e oferece um suplemento divertido \u00e0 \u00e9poca regular da F1. Durante a<a href=\"https:\/\/www.formula1.com\/en\/latest\/article.leclerc-albon-and-russell-join-the-grid-for-this-weekends-f1-esports-virtual.6kI9lrstvszWDhPOeEqSsc.html\"> pandemia do coronav\u00edrus, os actuais pilotos de F1, como <em>Charles Leclerc<\/em> e <em>George Russell <\/em>, chegaram a competir num Grande Pr\u00e9mio virtual.<\/a><\/p>\n<p class=\"ai-optimize-19\">A F1 Esports Series acrescentou uma nova dimens\u00e3o \u00e0 F1 e, com a ades\u00e3o de novas equipas todos os anos, ser\u00e1 emocionante ver como a s\u00e9rie continua a desenvolver-se &#8211; ano ap\u00f3s ano, continua a bater os seus anteriores recordes de audi\u00eancia. A DHL estar\u00e1, obviamente, envolvida em todas as etapas, e o seu envolvimento enfatiza ainda mais a paix\u00e3o que a marca alem\u00e3 tem pela F1.<\/p>\n<p class=\"ai-optimize-20\">A DHL tamb\u00e9m ajudou a elevar a experi\u00eancia dos f\u00e3s da F1, organizando Fan Festivals nos fins-de-semana de corrida. Estes Fan Festivals ajudaram a <a href=\"https:\/\/www.youtube.com\/watch?v=cGx1-nUw6KY\">transformar os fins-de-semana de corrida em eventos que satisfazem as necessidades de todos<\/a>, com m\u00fasica e entretenimento a serem acompanhados por corridas de carros ao vivo e entrevistas com pilotos. Fazem parte de uma iniciativa da F1 para envolver diferentes grupos demogr\u00e1ficos e ajudar a impulsionar a empresa em novos mercados.<\/p>\n<p class=\"ai-optimize-21\">N\u00e3o h\u00e1 d\u00favida de que a rela\u00e7\u00e3o DHL-F1 continuar\u00e1 a florescer e ser\u00e1 emocionante ver o que vir\u00e1 a seguir das duas marcas, uma vez que os seus valores alinhados criaram uma parceria modelo para os interessados <a href=\"https:\/\/rtrsports.com\/pt-pt\/why-choose-rtr-sports\/\">em envolver-se no patroc\u00ednio desportivo<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<pre>Pictures from the top:\r\n\r\nEuropean Air Transport Leipzig - Boeing 757-23APF , <b>Creative-Commons-Licence CC BY-SA 4.0.<\/b>\r\nSteve_Melnyk, F1 Paddock Access, Creative Commons Attribution 2.0 Generic license.<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Na RTR acreditamos que as grandes parcerias devem ser formadas a partir de acordos de patroc\u00ednio &#8211; a DHL e a F1 s\u00e3o um grande exemplo disso, uma vez que colaboraram para alcan\u00e7ar um crescimento not\u00e1vel. Em 2021, a DHL e a F1 renovaram uma parceria que a far\u00e1 continuar a ser o Parceiro Oficial [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":194504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20147,20149,20151,20150],"tags":[],"class_list":["post-240095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pt-pt","category-formula1-pt-pt","category-marketing-desportivo","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DHL E F1: Uma parceria de longa data - RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"Na RTR acreditamos que as grandes parcerias devem ser formadas a partir de acordos de 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