{"id":240132,"date":"2023-05-15T14:14:54","date_gmt":"2023-05-15T12:14:54","guid":{"rendered":"https:\/\/rtrsports.com\/a-surpreendente-historia-por-tras-do-dhls-iconico-amarelo-e-vermelho-da-marca-uma-licao-da-formula-1\/"},"modified":"2026-10-02T15:27:21","modified_gmt":"2026-10-02T13:27:21","slug":"a-surpreendente-historia-por-tras-do-dhls-iconico-amarelo-e-vermelho-da-marca-uma-licao-da-formula-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/a-surpreendente-historia-por-tras-do-dhls-iconico-amarelo-e-vermelho-da-marca-uma-licao-da-formula-1\/","title":{"rendered":"Log\u00f3tipo DHL: porque \u00e9 amarelo e vermelho e que liga\u00e7\u00e3o tem \u00e0 F1"},"content":{"rendered":"<p><strong>O log\u00f3tipo DHL \u00e9 amarelo e vermelho porque, no relan\u00e7amento da marca em 2003, o vermelho hist\u00f3rico da DHL foi combinado com o amarelo da Deutsche Post, que tinha adquirido todas as a\u00e7\u00f5es em dezembro de 2002. Segundo Eddie Jordan, cuja equipa corria de amarelo, foi ele que convenceu a DHL durante o seu patroc\u00ednio de 2002: \u00e9 uma vers\u00e3o que a DHL n\u00e3o confirmou. A liga\u00e7\u00e3o verificada \u00e0 F\u00f3rmula 1 \u00e9 outra: a DHL foi patrocinador principal da Jordan em 2002 e \u00e9 Official Logistics Partner da F1 desde 2004.<\/strong><\/p>\n<p><em>Atualizado em outubro de 2026.<\/em><\/p>\n<p>Em fevereiro de 2002, num hangar da DHL no aeroporto de Bruxelas, a Jordan apresentou o EJ12: amarelo como sempre, com o log\u00f3tipo vermelho da DHL nos radiadores laterais (Grand Prix.com, Heritage F1). Hoje esse amarelo \u00e9 a cor de uma das empresas de log\u00edstica mais reconhec\u00edveis do mundo. Quanto pesou a F\u00f3rmula 1 nessa escolha \u00e9 uma quest\u00e3o de documentos, de relatos e de um fato amarelo: aqui mantemos as tr\u00eas coisas separadas.<\/p>\n<h2>O log\u00f3tipo DHL em resumo<\/h2>\n<ul>\n<li>O amarelo do log\u00f3tipo DHL \u00e9 o amarelo da Deutsche Post, combinado com o vermelho da DHL no relan\u00e7amento da marca anunciado em mar\u00e7o de 2003 (Horizont, Transform Magazine).<\/li>\n<li>Em 2002 a equipa Jordan de F1, que corria de amarelo, teve a DHL como patrocinador principal e chamou-se \u00abDHL Jordan Honda\u00bb (Sportcal, Grand Prix.com).<\/li>\n<li>Eddie Jordan conta que convenceu a DHL a tornar-se amarela, com uma compensa\u00e7\u00e3o pelo uso do \u00abamarelo Jordan\u00bb durante vinte anos: uma vers\u00e3o que a DHL n\u00e3o confirmou (News24, Balls.ie).<\/li>\n<li>A DHL \u00e9 Official Logistics Partner da F\u00f3rmula 1 desde 2004 e renovou o acordo em fevereiro de 2024 por v\u00e1rios anos (Formula1.com, DHL).<\/li>\n<li>Na F1 a DHL transporta mais de mil toneladas de carga em cada corrida e patrocina dois pr\u00e9mios: o Fastest Lap Award e o Fastest Pit Stop Award (DHL, Formula1.com).<\/li>\n<\/ul>\n<h2>O relan\u00e7amento de 2003: o que est\u00e1 documentado<\/h2>\n<p>A DHL nasceu em 1969 em S\u00e3o Francisco e o nome \u00e9 formado pelas iniciais dos tr\u00eas fundadores: Dalsey, Hillblom e Lynn (Wikip\u00e9dia). A Deutsche Post come\u00e7ou a comprar participa\u00e7\u00f5es em 1998, obteve o controlo em 2001 e adquiriu todas as a\u00e7\u00f5es em dezembro de 2002 (Wikip\u00e9dia).<\/p>\n<p>A 6 de mar\u00e7o de 2003 o grupo anunciou o relan\u00e7amento da DHL como marca \u00fanica para expresso e log\u00edstica, com um investimento de 125 milh\u00f5es de euros em tr\u00eas anos: a Euro Express e a Danzas deixaram de existir como marcas aut\u00f3nomas e o vermelho da DHL foi combinado com o amarelo da Deutsche Post (Horizont). A Transform Magazine descreve a mesma passagem: o \u00abamarelo Post\u00bb junta-se \u00e0 marca DHL para sinalizar a integra\u00e7\u00e3o (Transform Magazine). Nenhuma das duas fontes indica a F\u00f3rmula 1 entre as raz\u00f5es da escolha do amarelo.<\/p>\n<h2>A Jordan amarela e 2002<\/h2>\n<p>Eddie Jordan fundou a sua equipa de F1 em 1991 e estreou-se com Michael Schumacher em Spa nesse mesmo ano, no lugar de Bertrand Gachot (Wikip\u00e9dia). Desde 1996 o principal patrocinador era a Benson &#038; Hedges e a pintura passou a amarelo (Wikip\u00e9dia). A Deutsche Post, atrav\u00e9s da DHL, j\u00e1 estava ao lado da equipa h\u00e1 dois anos quando, em 2002, a DHL se tornou patrocinador principal: o carro chamou-se \u00abDHL Jordan Honda\u00bb, continuou amarelo e levava o log\u00f3tipo vermelho da DHL nos radiadores laterais (Sportcal, Grand Prix.com). A Benson &#038; Hedges continuou no carro (Wikip\u00e9dia, Grand Prix.com).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/jordan-dhl.jpeg\" alt=\"O Jordan EJ12 amarelo de Takuma Sato com o log\u00f3tipo vermelho da DHL nos radiadores laterais, em Indian\u00e1polis em 2002\" width=\"600\" height=\"316\" \/><\/p>\n<h2>A vers\u00e3o de Eddie Jordan<\/h2>\n<p>O relato, divulgado pela News24 em 2023 e pela Balls.ie em dezembro de 2025, \u00e9 este. A Deutsche Post, h\u00e1 pouco propriet\u00e1ria da DHL, queria um Jordan branco para o adaptar a uma marca que ent\u00e3o era branca e vermelha. Jordan recusou, porque o contrato com a Benson &#038; Hedges exigia um carro amarelo. Apresentou-se no conselho da DHL vestido todo de amarelo e mostrou imagens de carrinhas e avi\u00f5es da concorr\u00eancia: os brancos confundiam-se, os amarelos notavam-se logo. Para ser notada no mundo, disse em subst\u00e2ncia, a DHL tinha de ser amarela. Segundo Keith O&#8217;Loughlin, seu amigo e s\u00f3cio, obteve ainda uma compensa\u00e7\u00e3o pelo uso do \u00abamarelo Jordan\u00bb durante vinte anos (News24, Balls.ie).<\/p>\n<p>N\u00e3o encontr\u00e1mos confirma\u00e7\u00e3o da DHL, e o amarelo da Deutsche Post j\u00e1 aparece nos documentos do relan\u00e7amento de 2003: as duas vers\u00f5es n\u00e3o se excluem, mas a segunda continua a ser um relato, n\u00e3o um facto documentado. Jordan morreu em 2025 (Balls.ie).<\/p>\n<h2>A DHL e a F\u00f3rmula 1 hoje<\/h2>\n<p>Desde 2004 a DHL \u00e9 Official Logistics Partner da F1 (Formula1.com, Ministry of Sport) e, segundo a DHL, o parceiro mais antigo da hist\u00f3ria do desporto (DHL). Em 2021 o acordo foi renovado a longo prazo e em fevereiro de 2024 por v\u00e1rios anos (F1technical, Formula1.com).<\/p>\n<p>A sua tarefa \u00e9 levar o campeonato de uma corrida para a seguinte: em cada fim de semana a DHL transporta mais de mil toneladas de carga de alto valor, entre monolugares, motores, combust\u00edvel, pneus e equipamento de televis\u00e3o e de hospitalidade (DHL). Em 2023 os cami\u00f5es a biocombust\u00edvel usados nas corridas europeias reduziram em m\u00e9dia 83% as emiss\u00f5es log\u00edsticas, e em 2024 o seu n\u00famero subiu para 37 (Formula1.com, Ministry of Sport).<\/p>\n<p>A DHL patrocina ainda dois pr\u00e9mios: o Fastest Lap Award, atribu\u00eddo desde 2007 ao piloto com mais voltas mais r\u00e1pidas da \u00e9poca, e o Fastest Pit Stop Award, que premeia o trabalho das equipas nas boxes (DHL, Wikip\u00e9dia, Formula1.com).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1_paddock_access_37996086504.jpg\" alt=\"Faixa amarela e vermelha da DHL no paddock da F1, atr\u00e1s de uma haste com a inscri\u00e7\u00e3o Williams Martini Racing\" width=\"560\" height=\"400\" \/><\/p>\n<h2>O que ensina a quem patrocina<\/h2>\n<p>O caso DHL mostra duas coisas, e s\u00e3o leitura nossa, n\u00e3o dados publicados. A primeira \u00e9 que a cor faz parte do contrato de patroc\u00ednio e negocia-se como os espa\u00e7os do carro. A segunda \u00e9 que a rela\u00e7\u00e3o com a F1 dura desde 2004 porque a DHL tem um papel funcional, transporta o campeonato, al\u00e9m do log\u00f3tipo: \u00e9 a diferen\u00e7a entre um autocolante e uma plataforma, de que fala o guia sobre a <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/o-que-e-a-ativacao-de-patrocinios-desportivos\/\">ativa\u00e7\u00e3o do patroc\u00ednio desportivo<\/a>.<\/p>\n<p>Para perceber o que \u00e9 preciso para entrar, h\u00e1 o guia sobre o <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/cost-formula-1-sponsorships\/\">custo de um patroc\u00ednio na F\u00f3rmula 1<\/a> e a p\u00e1gina sobre o <a href=\"https:\/\/rtrsports.com\/pt-pt\/formula-1-patrocinio\/\">patroc\u00ednio na F\u00f3rmula 1<\/a>.<\/p>\n<p>Quer o amarelo tenha sido escolhido por Jordan, pela Deutsche Post ou por uma mesa de marketing, fica uma pergunta \u00fatil para quem vai assinar um patroc\u00ednio: o que est\u00e1 disposto a mudar, al\u00e9m do log\u00f3tipo, para ser reconhecido?<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Quer levar a sua marca para a F\u00f3rmula 1?<\/strong><br \/>A RTR Sports Marketing constr\u00f3i patroc\u00ednios no desporto motorizado desde 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/pt-pt\/formula-1-patrocinio\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Patroc\u00ednio F\u00f3rmula 1<\/a><br \/><\/div>\n<p><em>Imagens: Takuma Sato no Jordan EJ12 em Indian\u00e1polis em 2002 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Jordan_GP_2002_sato.jpg\" target=\"_blank\" rel=\"noopener\">RickDikeman<\/a>, Wikimedia Commons, <a href=\"https:\/\/creativecommons.org\/publicdomain\/zero\/1.0\/\" target=\"_blank\" rel=\"noopener\">CC0<\/a>); paddock de F1 com a faixa da DHL (<a href=\"https:\/\/www.flickr.com\/photos\/steve-melnyk\/37996086504\/\" target=\"_blank\" rel=\"noopener\">Steve Melnyk<\/a>, Flickr, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC BY 2.0<\/a>).<\/em><\/p>\n<p><strong>Fontes<\/strong>: <a href=\"https:\/\/www.horizont.net\/marketing\/nachrichten\/-Post-baut-DHL-mit-125-Millionen-Euro-zur-einzigen-Express--und-Logistikmarke-um-42948\" target=\"_blank\" rel=\"nofollow noopener\">Horizont, a Deutsche Post relan\u00e7a a DHL como marca \u00fanica (mar\u00e7o de 2003)<\/a>; <a href=\"https:\/\/www.transformmagazine.net\/articles\/2014\/forwarding-address\/\" target=\"_blank\" rel=\"nofollow noopener\">Transform Magazine, a hist\u00f3ria da marca DHL<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/DHL\" target=\"_blank\" rel=\"nofollow noopener\">Wikip\u00e9dia, DHL<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jordan_Grand_Prix\" target=\"_blank\" rel=\"nofollow noopener\">Wikip\u00e9dia, Jordan Grand Prix<\/a>; <a href=\"https:\/\/www.sportcal.com\/pressreleases\/formula-1s-jordan-confirms-new-dhl-title-sponsorship\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, a DHL patrocinador principal da Jordan<\/a>; <a href=\"https:\/\/www.grandprix.com\/news\/dhl-jordan-honda-launches-ej12.html\" target=\"_blank\" rel=\"nofollow noopener\">Grand Prix.com, a apresenta\u00e7\u00e3o do DHL Jordan Honda EJ12<\/a>; <a href=\"https:\/\/www.balls.ie\/motorsport\/eddie-jordan-the-man-who-made-everything-move-faster-645679\" target=\"_blank\" rel=\"nofollow noopener\">Balls.ie, Eddie Jordan contado por Keith O&#8217;Loughlin (dezembro de 2025)<\/a>; <a href=\"https:\/\/www.news24.com\/sport\/motorsport\/formula-one\/how-a-struggling-formula-1-team-gave-dhl-its-famous-yellow-and-red-colours-20230327\" target=\"_blank\" rel=\"nofollow noopener\">News24, como uma equipa de F1 deu \u00e0 DHL as suas cores (2023)<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1-and-dhl-build-on-20-year-partnership-in-expanded-multi-year.5eDcqE9SiryWYL0THT3Qsl\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, a renova\u00e7\u00e3o da parceria com a DHL (2024)<\/a>; <a href=\"https:\/\/ministryofsport.com\/formula-1-extends-partnership-with-dhl-as-official-logistics-partner\/\" target=\"_blank\" rel=\"nofollow noopener\">Ministry of Sport, a renova\u00e7\u00e3o F1-DHL (2024)<\/a>; <a href=\"https:\/\/inmotion.dhl\/en\/formula-1\" target=\"_blank\" rel=\"nofollow noopener\">DHL, a F\u00f3rmula 1<\/a>; <a href=\"https:\/\/www.f1technical.net\/news\/23125\" target=\"_blank\" rel=\"nofollow noopener\">F1technical, a renova\u00e7\u00e3o F1-DHL (2021)<\/a>; <a href=\"https:\/\/inmotion.dhl\/en\/formula-1\/fastest-lap-award\" target=\"_blank\" rel=\"nofollow noopener\">DHL, o Fastest Lap Award<\/a>; RTR Sports Marketing, patroc\u00ednios no desporto motorizado.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Perguntas frequentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Porque \u00e9 que o log\u00f3tipo da DHL \u00e9 amarelo e vermelho?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPorque no relan\u00e7amento da marca em 2003 o vermelho da DHL foi combinado com o amarelo da Deutsche Post, propriet\u00e1ria a 100% desde dezembro de 2002 (Horizont, Wikip\u00e9dia). Eddie Jordan afirma ter convencido a DHL a tornar-se amarela por causa do patroc\u00ednio da sua equipa de F1, mas a DHL n\u00e3o parece ter confirmado essa vers\u00e3o.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>O que tem Eddie Jordan a ver com a DHL?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nEm 2002 a DHL foi patrocinador principal da equipa Jordan de F1, que se chamou \u00abDHL Jordan Honda\u00bb e corria de amarelo com o log\u00f3tipo vermelho da DHL. Jordan contou que empurrou a DHL para o amarelo, com uma compensa\u00e7\u00e3o de vinte anos pelo \u00abamarelo Jordan\u00bb segundo o seu s\u00f3cio Keith O&#8217;Loughlin (Sportcal, Balls.ie).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>A DHL patrocina a F\u00f3rmula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSim. A DHL \u00e9 Official Logistics Partner da F\u00f3rmula 1 desde 2004 e renovou o acordo por v\u00e1rios anos em fevereiro de 2024 (Formula1.com, Ministry of Sport). Patrocina tamb\u00e9m o Fastest Lap Award e o Fastest Pit Stop Award.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>O que transporta a DHL na F\u00f3rmula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nEm cada corrida, mais de mil toneladas de carga de alto valor: monolugares, motores, combust\u00edvel, pneus e equipamento de televis\u00e3o e de hospitalidade (DHL). Em 2023 os cami\u00f5es a biocombust\u00edvel reduziram em m\u00e9dia 83% as emiss\u00f5es log\u00edsticas das corridas europeias (Formula1.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>O que s\u00e3o o DHL Fastest Lap Award e o DHL Fastest Pit Stop Award?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nO Fastest Lap Award \u00e9 atribu\u00eddo desde 2007 ao piloto que faz mais voltas mais r\u00e1pidas na \u00e9poca. O Fastest Pit Stop Award premeia o trabalho das equipas nas boxes. Ambos s\u00e3o patrocinados pela DHL (DHL, Formula1.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quem fundou a DHL e porque se chama assim?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nA DHL foi fundada em 1969 em S\u00e3o Francisco por Dalsey, Hillblom e Lynn: o nome \u00e9 formado pelas iniciais dos seus apelidos (Wikip\u00e9dia). Desde dezembro de 2002 pertence inteiramente \u00e0 Deutsche Post.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>O log\u00f3tipo DHL \u00e9 amarelo e vermelho porque, no relan\u00e7amento da marca em 2003, o vermelho hist\u00f3rico da DHL foi combinado com o amarelo da Deutsche Post, que tinha adquirido todas as a\u00e7\u00f5es em dezembro de 2002. Segundo Eddie Jordan, cuja equipa corria de amarelo, foi ele que convenceu a DHL durante o seu patroc\u00ednio [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20147],"tags":[],"class_list":["post-240132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Log\u00f3tipo DHL amarelo e vermelho: Jordan, Deutsche Post e F1<\/title>\n<meta name=\"description\" content=\"Log\u00f3tipo DHL: porque \u00e9 amarelo e vermelho? O relan\u00e7amento de 2003 com o amarelo da Deutsche Post, a vers\u00e3o de Eddie Jordan e a DHL na F1. 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