{"id":240295,"date":"2023-05-21T13:41:15","date_gmt":"2023-05-21T11:41:15","guid":{"rendered":"https:\/\/rtrsports.com\/como-e-porque-bwt-patrocina-f1\/"},"modified":"2026-10-05T11:09:30","modified_gmt":"2026-10-05T09:09:30","slug":"como-e-porque-bwt-patrocina-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/how-and-why-does-bwt-sponsor-f1\/","title":{"rendered":"BWT na F\u00f3rmula 1: a hist\u00f3ria do patrocinador rosa, da Force India \u00e0 Alpine"},"content":{"rendered":"<p><strong>A BWT, sigla de Best Water Technology, \u00e9 uma empresa austr\u00edaca de tratamento de \u00e1gua com sede em Mondsee. Est\u00e1 na F\u00f3rmula 1 desde 2017, quando se tornou patrocinador principal da Force India e levou o rosa para a grelha; seguiu a equipa como Racing Point e como Aston Martin (2021, com uma marca mais discreta) e \u00e9 title partner da Alpine desde 2022. Em 2026 a equipa ainda corre como BWT Alpine, mas a partir de 2027 o nome ser\u00e1 Gucci Racing Alpine.<\/strong><\/p>\n<p><em>Atualizado em outubro de 2026.<\/em><\/p>\n<p>No paddock da F1 h\u00e1 uma cor que se associa a um patrocinador mais do que qualquer outra: o rosa da BWT. Chega em 2017 aos Force India, fica com a Racing Point, reduz-se a um detalhe no Aston Martin verde de 2021 e em 2022 volta com for\u00e7a no Alpine, que nas duas primeiras corridas dessa \u00e9poca corre com uma pintura quase toda rosa. Aqui encontra quem \u00e9 a BWT, como mudou a sua presen\u00e7a na F1, o que diz a sua mensagem sobre a \u00e1gua e porque \u00e9 que a partir de 2027 a hist\u00f3ria muda.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-127261\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ocon.jpg\" alt=\"Esteban Ocon no Alpine com a pintura rosa e azul da BWT\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Quem \u00e9 a BWT<\/h2>\n<p>A BWT produz sistemas para o tratamento e a melhoria da qualidade da \u00e1gua para casas particulares, ind\u00fastrias, instala\u00e7\u00f5es p\u00fablicas e hot\u00e9is. A empresa nasceu em 1823 como Benckiser Wassertechnik; em 1990 foi adquirida num management buyout por Andreas Wei\u00dfenbacher, que a rebatizou Best Water Technology, com aquele \u00abB\u00bb a indicar a ambi\u00e7\u00e3o de fazer as coisas \u00abum pouco melhor\u00bb do que os outros. Tem sede em Mondsee, na \u00c1ustria, e f\u00e1bricas tamb\u00e9m na Alemanha, em Fran\u00e7a e na Su\u00ed\u00e7a.<\/p>\n<h2>A presen\u00e7a na F1, ano a ano<\/h2>\n<ul>\n<li><strong>2017:<\/strong> a BWT entra na F1 como patrocinador principal da Force India. \u00c9 a raz\u00e3o dos carros rosa que o paddock apelida de \u00abPink Panthers\u00bb.<\/li>\n<li><strong>2018-2020:<\/strong> a equipa passa a Racing Point e a BWT fica ao seu lado.<\/li>\n<li><strong>2021:<\/strong> com a passagem para a Aston Martin e a pintura verde, a BWT continua como parceira com uma marca mais discreta, enquanto o t\u00edtulo vai para a Cognizant. Sebastian Vettel torna-se embaixador da marca e corre com um capacete rosa.<\/li>\n<li><strong>2022:<\/strong> a 11 de fevereiro a Alpine anuncia a BWT como title partner num acordo plurianual, e a equipa passa a BWT Alpine F1 Team. O A522 \u00e9 quase todo rosa nas duas primeiras corridas, no Bahrein e na Ar\u00e1bia Saudita.<\/li>\n<li><strong>2026:<\/strong> o A526, apresentado em Barcelona a 23 de janeiro, \u00e9 azul com o log\u00f3tipo BWT a rosa nos sidepods. \u00c9 o primeiro Alpine com motor Mercedes, como cliente.<\/li>\n<li><strong>2027:<\/strong> anunciado a 27 de maio de 2026, a Gucci ocupa o lugar da BWT como title partner: a equipa chamar-se-\u00e1 Gucci Racing Alpine Formula One Team.<\/li>\n<\/ul>\n<h2>A mensagem: \u00abChange the world, sip by sip\u00bb<\/h2>\n<p>O rosa n\u00e3o \u00e9 uma escolha crom\u00e1tica casual: na narrativa da BWT representa a miss\u00e3o de mudar o mundo \u00abgole a gole\u00bb, com a ideia das \u00abBottle Free Zones\u00bb, lugares onde se bebe \u00e1gua da torneira e n\u00e3o de garrafas de pl\u00e1stico. Quando em 2021 Vettel se tornou embaixador da marca, o capacete rosa levava precisamente esse lema e a colabora\u00e7\u00e3o arrancou transformando escolas e jardins de inf\u00e2ncia em \u00abBottle Free Zones\u00bb; nesses mesmos meses a F\u00f3rmula 1 pedia ao seu pessoal que n\u00e3o usasse garrafas de pl\u00e1stico de uso \u00fanico no paddock. Para uma marca cujo produto \u00e9 a \u00e1gua da torneira, a visibilidade na F1 e o tema da sustentabilidade do desporto motorizado apoiaram-se mutuamente.<\/p>\n<h2>O que a F1 deu \u00e0 BWT<\/h2>\n<p>Uma plataforma e, sobretudo, uma identidade reconhec\u00edvel. A cor deu a uma empresa de tecnologia da \u00e1gua uma presen\u00e7a na grelha que um pequeno log\u00f3tipo nos sidepods n\u00e3o teria garantido. \u00c9 um caso de estudo \u00fatil para quem pensa em patrocinar: uma cor, uma mensagem e uma equipa que a leva para a pista durante anos valem mais do que uma \u00fanica \u00e9poca com a marca em destaque.<\/p>\n<h2>A partir de 2027: o naming passa para a Gucci<\/h2>\n<p>Depois de cinco \u00e9pocas como title partner (de 2022 a 2026), a BWT deixa o nome da equipa \u00e0 Gucci, que entra na F1 como a primeira casa de moda de luxo a tornar-se title partner. Para quem observa o mercado \u00e9 um sinal: o naming de uma equipa n\u00e3o \u00e9 fixo e muda com as estrat\u00e9gias de quem o compra. Quem s\u00e3o hoje os patrocinadores das equipas encontra em <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/the-275-sponsorship-deals-of-the-2023-formula-1-seasons\/\">os patrocinadores das equipas de F1 em 2026<\/a> e na lista dos <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/patrocinador-principal-de-todas-as-equipas-para-a-epoca-de-formula-1-de-2026\/\">title sponsors da \u00e9poca 2026<\/a>; o quadro dos carros e dos pilotos est\u00e1 em <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/as-equipas-da-formula-1-2023-lancam-pilotos-e-patrocinadores\/\">equipas de F\u00f3rmula 1 2026<\/a>, enquanto para os limiares de or\u00e7amento h\u00e1 o guia sobre o <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/cost-formula-1-sponsorships\/\">custo do patroc\u00ednio na F\u00f3rmula 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Quer levar a sua marca para a F\u00f3rmula 1?<\/strong><br \/>A RTR Sports Marketing constr\u00f3i patroc\u00ednios no desporto motorizado desde 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/pt-pt\/formula-1-patrocinio\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Patroc\u00ednio na F\u00f3rmula 1<\/a><br \/><\/div>\n<p><strong>Fontes<\/strong>: <a href=\"https:\/\/en.wikipedia.org\/wiki\/BWT_(company)\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, BWT<\/a>; <a href=\"https:\/\/www.chemie.de\/firmen\/1039851\/bwt-austria-gmbh.html\" target=\"_blank\" rel=\"nofollow noopener\">chemie.de, BWT Austria<\/a>; <a href=\"https:\/\/www.the-race.com\/formula-1\/bwt-to-remain-in-f1-with-aston-will-feature-on-livery\" target=\"_blank\" rel=\"nofollow noopener\">The Race, a BWT com a Aston Martin em 2021<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/950962\/1\/aston-martin-will-retain-subtle-bwt-branding-2021-f1-car\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, a marca BWT no Aston Martin<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/alpine-bwt-partnership-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, BWT e Alpine<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/former-aston-martin-sponsor-bwt-joins-alpine\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, a BWT junta-se \u00e0 Alpine<\/a>; <a href=\"https:\/\/www.automotiveworld.com\/news-releases\/bwt-and-alpine-f1-team-combine-forces-in-strategic-partnership-aimed-at-sustainability-drive\/\" target=\"_blank\" rel=\"nofollow noopener\">Alpine, comunicado sobre a parceria com a BWT<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/972279\/1\/vettel-race-pink-f1-helmet-2021-after-becoming-bwt-ambassador\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Vettel embaixador da BWT<\/a>; <a href=\"https:\/\/www.crash.net\/f1\/news\/1088626\/1\/alpine-unveil-mercedes-powered-f1-2026-car-livery-cruise-ship\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, a pintura da Alpine 2026<\/a>; <a href=\"https:\/\/www.grandprix247.com\/f1-teams-news\/gucci-to-become-title-partner-of-alpine-f1-team-from-2027\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Gucci title partner da Alpine<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/gucci-alpine-f1-title-sponsor-2027-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, Gucci e Alpine<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Perguntas frequentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>O que significa BWT?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nBWT significa Best Water Technology: \u00e9 uma empresa austr\u00edaca de tratamento de \u00e1gua com sede em Mondsee, nascida em 1823 como Benckiser Wassertechnik e rebatizada ap\u00f3s o management buyout de 1990.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Que equipa de F1 patrocina a BWT em 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nA Alpine, que corre como BWT Alpine F1 Team. A BWT \u00e9 title partner da equipa desde 2022.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Porque \u00e9 que os carros da BWT s\u00e3o rosa?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nO rosa \u00e9 a cor da marca: a BWT levou-o para a F1 em 2017 com a Force India, manteve-o com a Racing Point e, desde 2022, com a Alpine. Representa o lema \u00abChange the world, sip by sip\u00bb.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>A BWT deixa a Alpine?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nA partir de 2027 a BWT deixa de ser title partner: o nome da equipa passar\u00e1 a Gucci Racing Alpine Formula One Team, como anunciado a 27 de maio de 2026.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quem foi o embaixador da BWT na F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSebastian Vettel, a partir de 2021, quando corria pela Aston Martin: o seu capacete rosa levava o lema \u00abChange the world, sip by sip\u00bb.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>A BWT, sigla de Best Water Technology, \u00e9 uma empresa austr\u00edaca de tratamento de \u00e1gua com sede em Mondsee. Est\u00e1 na F\u00f3rmula 1 desde 2017, quando se tornou patrocinador principal da Force India e levou o rosa para a grelha; seguiu a equipa como Racing Point e como Aston Martin (2021, com uma marca mais [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":194738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20147,20150],"tags":[],"class_list":["post-240295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pt-pt","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BWT na F1: o patrocinador rosa, da Force India \u00e0 Alpine<\/title>\n<meta name=\"description\" content=\"Quem \u00e9 a BWT, como entrou na F1 em 2017 com a Force India, o rosa, o t\u00edtulo da Alpine desde 2022 e a mudan\u00e7a para a Gucci em 2027. 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