{"id":240445,"date":"2023-07-10T08:17:10","date_gmt":"2023-07-10T06:17:10","guid":{"rendered":"https:\/\/rtrsports.com\/o-grande-prix-f1-de-las-vegas-e-o-movimento-mais-grande-que-o-mais-alto\/"},"modified":"2026-10-05T16:48:50","modified_gmt":"2026-10-05T14:48:50","slug":"o-grande-prix-f1-de-las-vegas-e-o-movimento-mais-grande-que-o-mais-alto","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/the-las-vegas-grand-prix-f1s-biggest-boldest-move\/","title":{"rendered":"O Grande Pr\u00e9mio de Las Vegas: como a F1 construiu a sua corrida mais americana"},"content":{"rendered":"<p><strong>O Grande Pr\u00e9mio de Las Vegas \u00e9 a corrida em que a F\u00f3rmula 1 n\u00e3o se limita a vender um lugar no calend\u00e1rio: promove-a ela pr\u00f3pria. Disputa-se desde 2023 no circuito urbano da Strip (6,201 km, 17 curvas, 50 voltas) ao s\u00e1bado \u00e0 noite; em 2026 o fim de semana \u00e9 de 19 a 21 de novembro. A Liberty Media, propriet\u00e1ria da F1, investiu mais de 500 milh\u00f5es de d\u00f3lares em terreno, pista e paddock, e em junho de 2026 o contrato foi prolongado por dez anos, at\u00e9 2037. O impacto econ\u00f3mico acumulado declarado \u00e9 de 3,2 mil milh\u00f5es de d\u00f3lares, mas os economistas contestam o c\u00e1lculo.<\/strong><\/p>\n<p><em>Atualizado em outubro de 2026.<\/em><\/p>\n<p>Nove minutos. Foi quanto durou a primeira sess\u00e3o de treinos livres da hist\u00f3ria do Grande Pr\u00e9mio de Las Vegas, na noite de quinta-feira, 16 de novembro de 2023: Carlos Sainz passou por cima da tampa de uma tomada de \u00e1gua que se tinha levantado e danificou gravemente o seu Ferrari. Os espectadores foram retirados das bancadas e a segunda sess\u00e3o terminou \u00e0s quatro da manh\u00e3, hora local. Era a inaugura\u00e7\u00e3o de uma corrida que custara mais de 500 milh\u00f5es de d\u00f3lares, e parecia o prel\u00fadio de um fracasso. Tr\u00eas edi\u00e7\u00f5es depois, todas esgotadas segundo os organizadores, a F1 assinou para ficar em Las Vegas at\u00e9 2037. O que aconteceu pelo meio diz muito sobre como muda a rela\u00e7\u00e3o entre desporto, entretenimento e marketing, e sobre o que pode comprar um patrocinador.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/las-vegas-strip-as-seen-from-cosmopolitan-hotel-with-view-onto-hotel-casino-600x400.jpg\" alt=\"A Strip de Las Vegas vista de um hotel, palco do Grande Pr\u00e9mio de F1\" width=\"600\" height=\"400\" \/><\/p>\n<h2>Porqu\u00ea Las Vegas: a jogada da Liberty<\/h2>\n<p>A regra de sempre na F1 \u00e9 que uma cidade que quer acolher um Grande Pr\u00e9mio paga os direitos \u00e0 F\u00f3rmula 1. Em Las Vegas o modelo est\u00e1 invertido: \u00e9 a F1 que organiza a corrida e arrisca o capital. A Liberty Media comprou por 240 milh\u00f5es de d\u00f3lares um terreno de 39 acres, construiu o circuito e um paddock permanente (cerca de 300 000 p\u00e9s quadrados, que acolhe eventos todo o ano e serve de sede americana), e segundo o seu diretor financeiro gastou cerca de 435 milh\u00f5es de d\u00f3lares, com uma estimativa que se aproxima dos 500 milh\u00f5es. O retorno esperado, declarado antes da estreia, era uma receita pr\u00f3xima dos 500 milh\u00f5es de d\u00f3lares e um lugar entre as cinco corridas mais lucrativas logo no primeiro ano.<\/p>\n<p>\u00c9 essa a diferen\u00e7a para todas as outras etapas: em Las Vegas a F1 vende bilhetes, hospitality e patroc\u00ednios do evento, n\u00e3o apenas os direitos. \u00c9 o motivo por que os direitos de nome (a corrida chama-se hoje Formula 1 Heineken Las Vegas Grand Prix), as bancadas, os pacotes com os grandes resorts e as suites se leem como produtos de uma empresa que organiza um espet\u00e1culo.<\/p>\n<h2>A corrida em n\u00fameros<\/h2>\n<ul>\n<li><strong>Circuito:<\/strong> 6,201 km, 17 curvas, 50 voltas para 309,958 km; cerca de 2 km de reta ao longo da Strip, e o segundo tra\u00e7ado mais longo do calend\u00e1rio;<\/li>\n<li><strong>Vencedores:<\/strong> Max Verstappen em 2023, George Russell em 2024, de novo Verstappen em 2025, depois da desqualifica\u00e7\u00e3o de Lando Norris e Oscar Piastri por desgaste excessivo do fundo dos seus McLaren;<\/li>\n<li><strong>Velocidade m\u00e1xima registada:<\/strong> 368,9 km\/h, de Alex Albon em 2024;<\/li>\n<li><strong>Ultrapassagens:<\/strong> 181 na estreia de 2023, o n\u00famero mais alto de toda a \u00e9poca;<\/li>\n<li><strong>Hor\u00e1rio:<\/strong> s\u00e1bado \u00e0 noite, sob os holofotes; em 2025 a partida foi antecipada duas horas, para as 20h;<\/li>\n<li><strong>2026:<\/strong> fim de semana de 19 a 21 de novembro, com a corrida no s\u00e1bado 21. O calend\u00e1rio completo est\u00e1 no <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/calendario-f1-2026\/\">calend\u00e1rio de F1 2026<\/a>.<\/li>\n<\/ul>\n<h2>De um arranque dif\u00edcil \u00e0 velocidade de cruzeiro<\/h2>\n<p>A estreia foi dolorosa, e a tampa que parou os treinos ficou como o s\u00edmbolo dessa noite. Os organizadores corrigiram o rumo nos anos seguintes. Segundo a imprensa local, em 2025 os bilhetes custaram cerca de 30% menos e a corrida foi antecipada duas horas; a terceira edi\u00e7\u00e3o voltou a esgotar e a MGM Resorts falou de quartos quase cheios nos tr\u00eas dias. Para 2026 os pre\u00e7os de partida s\u00e3o 50 d\u00f3lares por um dia e 492 d\u00f3lares pelos tr\u00eas dias em bancada geral (Flamingo General Admission), 925 d\u00f3lares para as bancadas Heineken e 2051 d\u00f3lares para a Heineken Silver Main Grandstand; o Trackside Tavern do Paddock Club parte de 10 902 d\u00f3lares (impostos e taxas inclu\u00eddos).<\/p>\n<p>A forquilha \u00e9 a l\u00f3gica do espet\u00e1culo de gama alta: um bilhete de entrada acess\u00edvel como porta de acesso e uma oferta premium que sustenta a receita.<\/p>\n<h2>Quanto vale para a cidade, e quem p\u00f5e a conta em causa<\/h2>\n<p>O n\u00famero mais citado \u00e9 o do impacto de 2024: 934 milh\u00f5es de d\u00f3lares, segundo o estudo da Applied Analysis, consultora de Las Vegas contratada pela LVCVA, o organismo do turismo, com cerca de 4500 postos de trabalho. O total acumulado declarado desde a estreia \u00e9 de 3,2 mil milh\u00f5es de d\u00f3lares, e em 2025 teriam estado presentes cerca de 300 000 pessoas durante o fim de semana. Para 2025 a imprensa local falou de cerca de 150 000 pessoas chegadas expressamente pela corrida.<\/p>\n<p>Os economistas avisam, por\u00e9m, que s\u00e3o n\u00fameros de despesa bruta. Victor Matheson, do Holy Cross, observa que os estudos de impacto descuidam o que n\u00e3o acontece por causa de um evento, e que \u00e9 f\u00e1cil chegar a um n\u00famero grande se se fizerem todas as somas e nenhuma subtra\u00e7\u00e3o. Uma an\u00e1lise de Frank Stephenson de 2023 concluiu que a ocupa\u00e7\u00e3o hoteleira tinha ca\u00eddo 8 a 18 pontos percentuais nas noites em torno da corrida, com 12 000 a 30 000 quartos vendidos a menos por noite, e que as receitas extra das noites de corrida (cerca de 70 milh\u00f5es de d\u00f3lares em dez dias) eram compensadas por quedas nas outras noites. Quatro neg\u00f3cios locais tamb\u00e9m processaram, alegando que as suas perdas n\u00e3o estavam no c\u00e1lculo. \u00c9 um debate aberto, e conv\u00e9m t\u00ea-lo presente antes de tomar como facto os milhares de milh\u00f5es declarados.<\/p>\n<h2>O que significa para um patrocinador<\/h2>\n<p>Para quem patrocina, Las Vegas funciona como caso de estudo porque o evento \u00e9 um produto \u00fanico, com categorias pr\u00f3prias, distintas dos patroc\u00ednios das equipas.<\/p>\n<ul>\n<li><strong>Parceiro principal.<\/strong> A Heineken d\u00e1 o nome \u00e0 corrida e \u00e0 bancada principal, e leva ao fim de semana as suas ativa\u00e7\u00f5es de hospitality.<\/li>\n<li><strong>Parceiros dos resorts.<\/strong> Os grandes hot\u00e9is da Strip s\u00e3o parceiros do evento: o The Venetian assinou um acordo de parceiro fundador de cinco anos at\u00e9 2030, e a MGM Resorts e a Caesars Entertainment tamb\u00e9m t\u00eam parcerias at\u00e9 2030.<\/li>\n<li><strong>Hospitality.<\/strong> Do Paddock Club aos pacotes dos resorts, \u00e9 a parte mais rent\u00e1vel para quem organiza e a mais \u00fatil para quem quer levar clientes a um evento de grande atra\u00e7\u00e3o.<\/li>\n<\/ul>\n<p>Las Vegas \u00e9 tamb\u00e9m uma das tr\u00eas etapas americanas do calend\u00e1rio, com Austin (contrato at\u00e9 2034) e Miami (at\u00e9 2041): o mercado norte-americano \u00e9 hoje o mais importante para o crescimento da F1 e para os patrocinadores que lhe querem falar. Com os direitos de televis\u00e3o dos Estados Unidos passados para a Apple TV desde 2026, como muda tamb\u00e9m a forma de medir a visibilidade contamo-lo em <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/motorsport-sponsorship-and-visibility-in-the-digital-age\/\">patroc\u00ednio e visibilidade na era digital<\/a>. Quem pondera entrar na F1 encontra os limiares de or\u00e7amento no guia do <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/cost-formula-1-sponsorships\/\">custo do patroc\u00ednio na F\u00f3rmula 1<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/las-vegas-welcome-sign.jpg\" alt=\"O letreiro de Las Vegas\" width=\"598\" height=\"400\" \/><\/p>\n<h2>Desporto ou espet\u00e1culo? Uma aposta que compensou, por agora<\/h2>\n<p>As duas palavras estiveram sempre em tens\u00e3o, e Las Vegas mant\u00e9m-nas em equil\u00edbrio. O risco, ao in\u00edcio, era que o Grande Pr\u00e9mio se tornasse uma festa com uma corrida ao fundo e afastasse os adeptos que amam a F1 pelas suas ra\u00edzes europeias. Depois de tr\u00eas edi\u00e7\u00f5es o balan\u00e7o \u00e9 mais matizado: houve uma estreia incerta, uma corre\u00e7\u00e3o de rumo nos pre\u00e7os e nos hor\u00e1rios, uma corrida que soube ser tamb\u00e9m relevante no plano desportivo (as 181 ultrapassagens de 2023, a desqualifica\u00e7\u00e3o dos McLaren que em 2025 voltou a p\u00f4r Verstappen na luta pelo t\u00edtulo) e um contrato de dez anos. A pergunta que fica em aberto \u00e9 quanto deste sucesso depende da corrida e quanto da cidade, e o que acontecer\u00e1 quando o valor da novidade se esgotar. Por agora Las Vegas mostrou que um Grande Pr\u00e9mio pode ser tamb\u00e9m um produto que a F1 possui, e isto muda a forma como os patrocinadores o devem olhar.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Quer levar a sua marca para a F\u00f3rmula 1?<\/strong><br \/>A RTR Sports Marketing constr\u00f3i patroc\u00ednios no desporto motorizado desde 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/pt-pt\/formula-1-patrocinio\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Patroc\u00ednio F\u00f3rmula 1<\/a><br \/><\/div>\n<p><strong>Fontes<\/strong>: <a href=\"https:\/\/www.skysports.com\/f1\/news\/12433\/13550987\/f1-to-race-in-las-vegas-until-at-least-2037-following-10-year-extension\" target=\"_blank\" rel=\"nofollow noopener\">Sky Sports, a F1 em Las Vegas at\u00e9 2037<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/las-vegas-grand-prix-contract-extension-2037-season\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, o prolongamento do contrato<\/a>; <a href=\"https:\/\/frontofficesports.com\/f1-owner-expects-big-return-on-500m-vegas-gp-investment\/\" target=\"_blank\" rel=\"nofollow noopener\">Front Office Sports, o investimento de 500 milh\u00f5es da Liberty<\/a>; <a href=\"https:\/\/www.espn.com\/espn\/print?id=33868384\" target=\"_blank\" rel=\"nofollow noopener\">ESPN, a Liberty compra o terreno por 240 milh\u00f5es<\/a>; <a href=\"https:\/\/www.sportico.com\/leagues\/motorsports\/2023\/liberty-ceo-las-vegas-grand-prix-f1-revenue-1234747122\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportico, as receitas esperadas em Las Vegas<\/a>; <a href=\"https:\/\/www.fox5vegas.com\/2023\/11\/17\/loose-drain-cover-cancels-first-ever-f1-practice-las-vegas-strip-officials-say\" target=\"_blank\" rel=\"nofollow noopener\">Fox 5 Vegas, os primeiros treinos de 2023<\/a>; <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/norris-piastri-disqualified-from-las-vegas-gp-over-0-1mm-of-plank-wear-verstappen-back-in-f1-title-hunt\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, a desqualifica\u00e7\u00e3o dos McLaren<\/a>; <a href=\"https:\/\/ministryofsport.com\/las-vegas-grand-prix-generates-3-2-billion-economic-impact-as-f1-extends-contract-through-2037\/\" target=\"_blank\" rel=\"nofollow noopener\">Ministry of Sport, os n\u00fameros do circuito<\/a>; <a href=\"https:\/\/lvsportsbiz.com\/2025\/03\/05\/economists-question-f1-race-economics-in-las-vegas-arguing-its-gross-spending-and-not-actual-net-gains-to-las-vegas\/\" target=\"_blank\" rel=\"nofollow noopener\">LVSportsBiz, os economistas e o impacto da corrida<\/a>; <a href=\"https:\/\/coyotecountrylv.com\/2025\/11\/25\/las-vegas-grand-prix-generates-near-1-billion-economic-impact-extends-f1-partnership-through-2030\/\" target=\"_blank\" rel=\"nofollow noopener\">Coyote Country, o balan\u00e7o de 2025<\/a>; <a href=\"https:\/\/www.8newsnow.com\/sports\/vegas-full-throttle\/f1-las-vegas-grand-prix-ticket-prices-for-2026-begin-at-50-3-day-general-admission-from-492\/\" target=\"_blank\" rel=\"nofollow noopener\">8 News Now, os pre\u00e7os dos bilhetes de 2026<\/a>; <a href=\"https:\/\/x1075lasvegas.com\/2025\/03\/10\/las-vegas-grand-prix-brings-934-million-to-local-economy-adds-4500-jobs\/\" target=\"_blank\" rel=\"nofollow noopener\">X1075, os 934 milh\u00f5es e os 4500 empregos<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Perguntas frequentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quando \u00e9 o Grande Pr\u00e9mio de Las Vegas 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nO fim de semana \u00e9 de 19 a 21 de novembro de 2026, com a corrida no s\u00e1bado 21 de novembro, \u00e0 noite, no circuito urbano da Strip.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Qual \u00e9 o comprimento do circuito de Las Vegas?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n6,201 km, com 17 curvas e 50 voltas, para uma dist\u00e2ncia de corrida de 309,958 km. Cerca de 2 km s\u00e3o uma reta ao longo da Strip.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quem ganhou o Grande Pr\u00e9mio de Las Vegas?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nMax Verstappen em 2023, George Russell em 2024 e de novo Verstappen em 2025, depois da desqualifica\u00e7\u00e3o de Norris e Piastri.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quanto investiu a F1 em Las Vegas?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nA Liberty Media investiu mais de 500 milh\u00f5es de d\u00f3lares em terreno (240 milh\u00f5es por 39 acres), circuito e paddock permanente. Ao contr\u00e1rio de outras etapas, em Las Vegas \u00e9 a F1 que promove a corrida.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quanto custam os bilhetes do Grande Pr\u00e9mio de Las Vegas 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nA partir de 50 d\u00f3lares por um dia e de 492 d\u00f3lares pelos tr\u00eas dias em bancada geral; a Heineken Silver Main Grandstand parte de 2051 d\u00f3lares e o Trackside Tavern do Paddock Club de 10 902 d\u00f3lares, impostos e taxas inclu\u00eddos.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>O Grande Pr\u00e9mio de Las Vegas \u00e9 a corrida em que a F\u00f3rmula 1 n\u00e3o se limita a vender um lugar no calend\u00e1rio: promove-a ela pr\u00f3pria. Disputa-se desde 2023 no circuito urbano da Strip (6,201 km, 17 curvas, 50 voltas) ao s\u00e1bado \u00e0 noite; em 2026 o fim de semana \u00e9 de 19 a 21 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20147,20151],"tags":[],"class_list":["post-240445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pt-pt","category-marketing-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Grande Pr\u00e9mio de Las Vegas F1: modelo, n\u00fameros, patroc\u00ednio<\/title>\n<meta name=\"description\" content=\"Grande Pr\u00e9mio de Las Vegas: a Liberty investiu mais de 500 milh\u00f5es, contrato at\u00e9 2037, impacto declarado de 3,2 mil milh\u00f5es. 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