{"id":240463,"date":"2023-07-11T10:03:22","date_gmt":"2023-07-11T08:03:22","guid":{"rendered":"https:\/\/rtrsports.com\/patrocinio-do-champanhe-na-formula-1-historia-e-importancia\/"},"modified":"2026-10-05T15:45:48","modified_gmt":"2026-10-05T13:45:48","slug":"patrocinio-do-champanhe-na-formula-1-historia-e-importancia","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/champagne-sponsorship-in-formula-1-history-and-importance\/","title":{"rendered":"O champanhe na F\u00f3rmula 1: hist\u00f3ria, fornecedores e valor para os patrocinadores"},"content":{"rendered":"<p><strong>O champanhe oficial da F\u00f3rmula 1 \u00e9, desde 2025, a Mo\u00ebt &amp; Chandon: a marca regressou ao p\u00f3dio com um acordo de dez anos entre a F1 e a LVMH anunciado a 5 de fevereiro de 2025, no lugar da Ferrari Trento (2021-2024). O brinde no p\u00f3dio de F1 nasce em 1950, quando a Mo\u00ebt ofereceu uma garrafa a Juan Manuel Fangio; a borrifadela, por seu lado, nasceu nas 24 Horas de Le Mans de 1967 com Dan Gurney.<\/strong><\/p>\n<p><em>Atualizado em outubro de 2026.<\/em><\/p>\n<p>Se fosse preciso destilar a vit\u00f3ria num \u00fanico gesto, seria provavelmente agitar uma garrafa e borrifar os mec\u00e2nicos. \u00c9 um ritual que parece espont\u00e2neo, e em parte foi, mas hoje \u00e9 tamb\u00e9m um dos momentos de marca mais valiosos do desporto: chega ao auge da emo\u00e7\u00e3o, perante um p\u00fablico mundial, no mesmo instante em que um piloto levanta o trof\u00e9u. Aqui encontra de onde vem, quem o forneceu ao longo dos anos, porque vale para um patrocinador e o que acontece noutros desportos.<\/p>\n<h2>Que champanhe se usa hoje no p\u00f3dio de F1<\/h2>\n<p>Desde 2025 \u00e9 a Mo\u00ebt &amp; Chandon. Os tr\u00eas primeiros classificados e a equipa vencedora celebram com as suas garrafas, e a marca foi tamb\u00e9m patrocinador principal do Grande Pr\u00e9mio da B\u00e9lgica de 2025. Com o regresso da Mo\u00ebt, a F1 fechou o cap\u00edtulo da Ferrari Trento, um espumante italiano (n\u00e3o um champanhe) chegado em 2021, depois da Carbon e de um breve regresso da Mo\u00ebt durante a pandemia. A sucess\u00e3o de fornecedores, segundo as reconstitui\u00e7\u00f5es:<\/p>\n<ul>\n<li><strong>desde 1950:<\/strong> Mo\u00ebt &amp; Chandon, com a primeira garrafa para Fangio no Grande Pr\u00e9mio de Fran\u00e7a em Reims;<\/li>\n<li><strong>2000-2015:<\/strong> G.H. Mumm;<\/li>\n<li><strong>2016-2017:<\/strong> Chandon, a vers\u00e3o argentina da casa, durante poucos Grandes Pr\u00e9mios;<\/li>\n<li><strong>2017-2019:<\/strong> Champagne Carbon;<\/li>\n<li><strong>2020:<\/strong> Mo\u00ebt &amp; Chandon, num breve regresso;<\/li>\n<li><strong>2021-2024:<\/strong> Ferrari Trento;<\/li>\n<li><strong>desde 2025:<\/strong> Mo\u00ebt &amp; Chandon.<\/li>\n<\/ul>\n<p>As fontes n\u00e3o coincidem nos anos exatos do primeiro contrato da Mo\u00ebt (uns indicam 1966, outros 1950-1999): o essencial \u00e9 que durante d\u00e9cadas o brinde da F1 foi seu.<\/p>\n<h2>Como nasceu a borrifadela<\/h2>\n<p>Em 1950, depois do Grande Pr\u00e9mio de Fran\u00e7a em Reims-Gueux, a Mo\u00ebt &amp; Chandon ofereceu uma garrafa a Fangio: da\u00ed vem o brinde no p\u00f3dio. A borrifadela veio mais tarde e quase por acaso. Em 1966, em Le Mans, a rolha de uma garrafa saltou sozinha; em 1967 Dan Gurney, vencedor com A.J. Foyt num Ford GT40, agitou a garrafa de Mo\u00ebt e borrifou Henry Ford II, Carroll Shelby e quem estivesse \u00e0 volta. Contou-o ele pr\u00f3prio: foi um gesto espont\u00e2neo, sem ideia de fundar uma tradi\u00e7\u00e3o.<\/p>\n<h2>Porque vale para um patrocinador<\/h2>\n<p>O champanhe no p\u00f3dio \u00e9 um caso de manual de coloca\u00e7\u00e3o de marca: o produto aparece no momento de m\u00e1xima emo\u00e7\u00e3o, na m\u00e3o do vencedor, e a cena \u00e9 filmada e partilhada por todo o mundo. Para uma casa de luxo o valor est\u00e1 na associa\u00e7\u00e3o entre a vit\u00f3ria e o brinde: a marca n\u00e3o se limita a estar ao lado da emo\u00e7\u00e3o, torna-a reconhec\u00edvel. Com a LVMH, al\u00e9m disso, o acordo n\u00e3o diz respeito s\u00f3 ao p\u00f3dio: a mesma parceria de dez anos levou a Mo\u00ebt &amp; Chandon a ligar o seu nome a todo um Grande Pr\u00e9mio.<\/p>\n<p>Quem quiser perceber como um grupo de luxo entra na F1 pode ler a hist\u00f3ria do <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/patrocinio-da-louis-vuitton-na-formula-1-um-momento-historico\/\">patroc\u00ednio da Louis Vuitton na F\u00f3rmula 1<\/a>, que pertence ao mesmo universo de marca.<\/p>\n<h2>Outros desportos, outros rituais<\/h2>\n<p>Cada desporto tem o seu. Nas 500 Milhas de Indian\u00e1polis o vencedor bebe leite: a tradi\u00e7\u00e3o remonta a 1936, quando Louis Meyer, depois da sua terceira vit\u00f3ria, pediu leitelho e um dirigente da Milk Foundation viu a fotografia no jornal. No futebol americano o duche de Gatorade nasce em 1984, quando Jim Burt, dos New York Giants, virou uma geleira sobre o treinador Bill Parcells. Na MotoGP o p\u00f3dio festeja-se com Prosecco: o Consorzio Prosecco DOC \u00e9 fornecedor oficial das celebra\u00e7\u00f5es desde 2019. Mudam as bebidas, o mecanismo permanece: um gesto coletivo e reconhec\u00edvel que a marca pode fazer seu.<\/p>\n<h2>O limite: \u00e1lcool e mercados<\/h2>\n<p>O ritual tem um limite. Nos Grandes Pr\u00e9mios dos pa\u00edses onde o \u00e1lcool \u00e9 proibido (Ar\u00e1bia Saudita, Bahrein, Catar, Emirados) a F1 substitui o champanhe por uma bebida sem \u00e1lcool. Para quem patrocina, o tema n\u00e3o \u00e9 marginal: a presen\u00e7a de bebidas alco\u00f3licas no desporto motorizado tem uma hist\u00f3ria de regras e debates que contamos em <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/alcohol-advertising-in-f1-between-sports-marketing-and-ethics\/\">publicidade de \u00e1lcool na F1: entre desporto, marketing e \u00e9tica<\/a> e em <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/alcohol-motor-sports-sponsorships\/\">Drink and Drive: porque tantas marcas de \u00e1lcool patrocinam o desporto motorizado<\/a>. Se est\u00e1 a ponderar entrar na F1, os limiares de or\u00e7amento est\u00e3o no guia do <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/cost-formula-1-sponsorships\/\">custo do patroc\u00ednio na F\u00f3rmula 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Quer levar a sua marca para a F\u00f3rmula 1?<\/strong><br \/>A RTR Sports Marketing constr\u00f3i patroc\u00ednios no desporto motorizado desde 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/pt-pt\/formula-1-patrocinio\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Patroc\u00ednio F\u00f3rmula 1<\/a><br \/><\/div>\n<p><strong>Fontes<\/strong>: <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/moet-and-chandon-returns-as-the-official-champagne-of-formula-1.5ys8u5lq4Z6eXQRPtCaa5g\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, a Mo\u00ebt &amp; Chandon regressa como champanhe oficial<\/a>; <a href=\"https:\/\/www.autosport.com\/f1\/news\/-how-spraying-champagne-became-a-tradition-on-the-f1-podium\/10646556\/\" target=\"_blank\" rel=\"nofollow noopener\">Autosport, como a borrifadela se tornou tradi\u00e7\u00e3o<\/a>; <a href=\"https:\/\/www.thegentlemansjournal.com\/article\/moet-chandon-formula-one-f1-podium-champagne\/\" target=\"_blank\" rel=\"nofollow noopener\">The Gentleman&#8217;s Journal, a Mo\u00ebt &amp; Chandon e a F1<\/a>; <a href=\"https:\/\/www.falstaff.com\/en\/news\/moet-chandon-returns-as-the-official-champagne-of-formula-1\" target=\"_blank\" rel=\"nofollow noopener\">Falstaff, o regresso da Mo\u00ebt &amp; Chandon<\/a>; <a href=\"https:\/\/www.motorsportmagazine.com\/archive\/article\/january-2015\/106\/throwing-bubbles\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, Gurney e a primeira borrifadela<\/a>; <a href=\"https:\/\/24h-lemans.com\/en\/news\/24-hours-stories-dan-gurney-starts-podium-champagne-spray-tradition-55835\" target=\"_blank\" rel=\"nofollow noopener\">24 Horas de Le Mans, a tradi\u00e7\u00e3o da borrifadela<\/a>; <a href=\"https:\/\/www.motogp.com\/ja\/news\/2019\/02\/07\/150934\" target=\"_blank\" rel=\"nofollow noopener\">MotoGP.com, Prosecco DOC e MotoGP<\/a>; <a href=\"https:\/\/www.nbcwashington.com\/news\/sports\/indy-500-winner-drink-milk-tradition-history-meaning\/\" target=\"_blank\" rel=\"nofollow noopener\">NBC Washington, o leite na Indy 500<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Gatorade_shower\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, o duche de Gatorade<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Perguntas frequentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Que champanhe usa a F\u00f3rmula 1 no p\u00f3dio?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDesde 2025 a Mo\u00ebt &amp; Chandon, champanhe oficial da F1 com um acordo de dez anos entre a F1 e a LVMH. De 2021 a 2024 o fornecedor era a Ferrari Trento.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quem come\u00e7ou a borrifar champanhe no p\u00f3dio?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDan Gurney, nas 24 Horas de Le Mans de 1967, depois de vencer com A.J. Foyt num Ford GT40. O brinde no p\u00f3dio de F1 remonta a 1950, com uma garrafa de Mo\u00ebt oferecida a Fangio.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Porque n\u00e3o se borrifa champanhe em alguns Grandes Pr\u00e9mios?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNos pa\u00edses onde o \u00e1lcool \u00e9 proibido, como a Ar\u00e1bia Saudita, o Bahrein, o Catar e os Emirados, a F1 usa uma bebida sem \u00e1lcool.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>O que se bebe no p\u00f3dio da MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nProsecco: o Consorzio Prosecco DOC \u00e9 fornecedor oficial das celebra\u00e7\u00f5es do p\u00f3dio desde 2019.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Porque \u00e9 o champanhe no p\u00f3dio um bom investimento para uma marca?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPorque o produto aparece no momento de m\u00e1xima emo\u00e7\u00e3o, na m\u00e3o do vencedor, perante um p\u00fablico mundial: a associa\u00e7\u00e3o entre vit\u00f3ria e marca \u00e9 imediata.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>O champanhe oficial da F\u00f3rmula 1 \u00e9, desde 2025, a Mo\u00ebt &amp; Chandon: a marca regressou ao p\u00f3dio com um acordo de dez anos entre a F1 e a LVMH anunciado a 5 de fevereiro de 2025, no lugar da Ferrari Trento (2021-2024). O brinde no p\u00f3dio de F1 nasce em 1950, quando a Mo\u00ebt [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":194866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20147],"tags":[],"class_list":["post-240463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Champanhe F1: hist\u00f3ria, fornecedores e valor para patrocinadores<\/title>\n<meta name=\"description\" content=\"Que champanhe usa a F1 no p\u00f3dio? Desde 2025 a Mo\u00ebt &amp; Chandon. Hist\u00f3ria do ritual (Gurney 1967), fornecedores desde 1950 e valor para patrocinadores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/champagne-sponsorship-in-formula-1-history-and-importance\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O champanhe na F\u00f3rmula 1: hist\u00f3ria, fornecedores e valor para os patrocinadores\" \/>\n<meta property=\"og:description\" content=\"Que champanhe usa a F1 no p\u00f3dio? Desde 2025 a Mo\u00ebt &amp; Chandon. 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