{"id":240631,"date":"2001-07-20T10:12:14","date_gmt":"2001-07-20T08:12:14","guid":{"rendered":"https:\/\/rtrsports.com\/award-esca-2000-para-o-sector-do-desporto-para-o-projeto-de-rtr-para-o-patrocinio-do-fim-de-semana-mundial-da-educacao-na-regiao-da-emilia-romagna\/"},"modified":"2025-07-16T19:50:54","modified_gmt":"2025-07-16T17:50:54","slug":"award-esca-2000-para-o-sector-do-desporto-para-o-projeto-de-rtr-para-o-patrocinio-do-fim-de-semana-mundial-da-educacao-na-regiao-da-emilia-romagna","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/premium-esca-2000-para-o-sector-do-desporto-em-rtr-projeto-para-o-patrocinio-do-fim-de-semana-mundial-da-educacao-pela-regiao-da-emilia-romagna\/","title":{"rendered":"Pr\u00e9mio Esca 2000 para o sector desportivo ao projeto RTR pelo patroc\u00ednio do World Ducati Weekend pela Regi\u00e3o Emilia Romagna."},"content":{"rendered":"<p><strong>A RTR, uma empresa l\u00edder em marketing desportivo, ganhou o prestigioso pr\u00e9mio ESCA Italian Sponsorship Awards 2000 para o sector desportivo gra\u00e7as \u00e0 parceria desenvolvida entre a Regi\u00e3o Emilia Romagna e a Ducati Motor para a organiza\u00e7\u00e3o do World Ducati Weekend (Misano Adriatico, 9-11 de junho de 2000).<\/strong><\/p>\n<p>A cerim\u00f3nia oficial de entrega dos pr\u00e9mios teve lugar na quinta-feira, 8 de fevereiro, em Mil\u00e3o, na<strong>Universidade IULM<\/strong>. &#8220;A ideia da RTR nasceu da necessidade do sector do turismo na Romagna de identificar ofertas interessantes e inovadoras para segmentos de clientes que nunca consideraram a <strong>regi\u00e3o da Emilia Romagna<\/strong>, e em particular a <strong>Riviera,<\/strong> como um local para passar f\u00e9rias&#8221;, afirmou <strong>Riccardo Taf\u00e0<\/strong>, <strong>CEO da RTR<\/strong>. Com este objetivo, foi identificado o grupo-alvo dos &#8220;moto-turistas&#8221;, em particular os Ducatistas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-129583\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motorcycle-road-trip.jpg\" alt=\"pr\u00e9mio esa ducati emilia romagna\" width=\"600\" height=\"400\" \/><\/p>\n<p>De facto, este tipo de cliente, analisado numa perspetiva de marketing, apresenta um potencial consider\u00e1vel em termos de procura tur\u00edstica&#8221;. O projeto desenvolvido pela RTR cumpre todos os requisitos estabelecidos pelo regulamento de promo\u00e7\u00e3o tur\u00edstica da <strong>regi\u00e3o Emilia Romagna<\/strong> (lei 7\/98 legislador Vasco Errani), segundo o qual os projectos apresentados por empres\u00e1rios privados podem ter acesso a financiamento p\u00fablico, desde que contenham uma oferta tur\u00edstica especificamente concebida para satisfazer uma clientela espec\u00edfica e que seja assegurado um certo efeito induzido em termos de alojamento hoteleiro.<\/p>\n<p>&#8220;Depois de um estudo cuidadoso da lei 7\/98, a RTR formulou um programa atrav\u00e9s do qual as actividades da <strong>Ducati Motor<\/strong> (em particular o World Ducati <strong>Week-end<\/strong> WDW), um encontro mundial de ducatistas organizado de dois em dois anos &#8211; poderiam, ao mesmo tempo, ser instrumentos poderosos para promover o turismo na Riviera Romagnola e em toda a regi\u00e3o da Emilia Romagna&#8221;, disse <strong>Carlo Merlini da RTR<\/strong>, respons\u00e1vel pelo projeto.<\/p>\n<p>O resultado foi que <strong>a WDW foi um ve\u00edculo \u00fanico para a regi\u00e3o desenvolver uma oferta tur\u00edstica especificamente destinada \u00e0queles que passam as suas f\u00e9rias em &#8220;duas rodas&#8221;<\/strong>. Para os organizadores e para o p\u00fablico do WDW, os benef\u00edcios do patroc\u00ednio traduziram-se na disponibilidade n\u00e3o s\u00f3 de uma das maiores instala\u00e7\u00f5es de alojamento em It\u00e1lia, mas tamb\u00e9m de uma estrutura organizacional eficiente, capaz de aliviar a Ducati de quaisquer quest\u00f5es relativas \u00e0 hospitalidade dos participantes.<\/p>\n<p>Os 23.000 Ducatisti de todo o mundo puderam assim combinar o evento automobil\u00edstico com um dos pacotes de f\u00e9rias especialmente concebidos para eles, o que gerou uma receita verdadeiramente not\u00e1vel de <strong>13.800.000.000 Liras<\/strong>, especialmente considerando que foi produzido numa \u00e9poca baixa. Para o montante gasto, o evento produziu um retorno de 46,9 vezes o investimento. Na sequ\u00eancia desta colabora\u00e7\u00e3o (e testemunhando o tipo de aten\u00e7\u00e3o prestada aos &#8220;moto-turistas&#8221;) <strong>a Ducati Motor e a Regi\u00e3o identificaram 20 itiner\u00e1rios tur\u00edsticos para percorrer ao longo dos tro\u00e7os mais caracter\u00edsticos da Emilia Romagna<\/strong>. Estes percursos est\u00e3o reunidos num livro que ser\u00e1 publicado na primavera de 2001 e ser\u00e3o objeto de um novo programa de promo\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A RTR, uma empresa l\u00edder em marketing desportivo, ganhou o prestigioso pr\u00e9mio ESCA Italian Sponsorship Awards 2000 para o sector desportivo gra\u00e7as \u00e0 parceria desenvolvida entre a Regi\u00e3o Emilia Romagna e a Ducati Motor para a organiza\u00e7\u00e3o do World Ducati Weekend (Misano Adriatico, 9-11 de junho de 2000). A cerim\u00f3nia oficial de entrega dos pr\u00e9mios [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":195036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20152,20153],"tags":[],"class_list":["post-240631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-desportivo-pt-pt","category-patrocinios-desportivos"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pr\u00e9mio Esca para o projeto World Ducati Weekend - Emilia Romagna<\/title>\n<meta name=\"description\" content=\"A RTR vence os pr\u00e9mios italianos de patroc\u00ednio 2000 gra\u00e7as \u00e0 parceria desenvolvida entre a Regi\u00e3o Emilia Romagna e a Ducati Motor\" \/>\n<meta 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