{"id":241346,"date":"2023-09-07T10:13:51","date_gmt":"2023-09-07T08:13:51","guid":{"rendered":"https:\/\/rtrsports.com\/ciberseguranca-patrocinio-na-formula-1\/"},"modified":"2026-10-06T18:47:31","modified_gmt":"2026-10-06T16:47:31","slug":"ciberseguranca-patrocinio-na-formula-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/cybersecurity-sponsorship-in-formula-1\/","title":{"rendered":"Ciberseguran\u00e7a na F1: quem s\u00e3o os patrocinadores e porque escolhem a F\u00f3rmula 1"},"content":{"rendered":"<p>Em novembro de 2025, George Kurtz, fundador e diretor executivo da CrowdStrike, tornou-se s\u00f3cio da equipa Mercedes de F\u00f3rmula 1, ao adquirir uma participa\u00e7\u00e3o na sociedade de Toto Wolff. Seis anos antes, a sua empresa tinha entrado na equipa como patrocinador t\u00e9cnico; hoje a CrowdStrike figura entre os Principal Partners da equipa. \u00c9 talvez o exemplo mais claro de como a rela\u00e7\u00e3o entre a F\u00f3rmula 1 e as empresas de ciberseguran\u00e7a se estreitou em poucos anos.<\/p>\n<p>Em 2026, muitas equipas t\u00eam um parceiro de ciberseguran\u00e7a: CrowdStrike com a Mercedes, Bitdefender com a Ferrari, 1Password com a Red Bull, Keeper Security com a Williams, Arctic Wolf com a Alpine. N\u00e3o \u00e9 uma moda. Uma equipa de F\u00f3rmula 1 \u00e9 uma empresa tecnol\u00f3gica que produz e movimenta enormes quantidades de dados por todo o mundo, e esses dados valem muit\u00edssimo. Para uma marca de ciberseguran\u00e7a, proteg\u00ea-los perante o p\u00fablico global da F\u00f3rmula 1 \u00e9 a demonstra\u00e7\u00e3o mais convincente que pode oferecer.<\/p>\n<h2>Quem s\u00e3o os patrocinadores de ciberseguran\u00e7a na F1<\/h2>\n<ul>\n<li><strong>CrowdStrike e Mercedes.<\/strong> A colabora\u00e7\u00e3o come\u00e7ou em 2019. Hoje a CrowdStrike figura entre os Principal Partners da equipa e, desde novembro de 2025, o seu fundador \u00e9 tamb\u00e9m um dos s\u00f3cios.<\/li>\n<li><strong>Bitdefender e Ferrari.<\/strong> A empresa romena chegou a Maranello em 2022, substituindo a Kaspersky, e em outubro de 2025 renovou e alargou o acordo, com mais visibilidade no monolugar.<\/li>\n<li><strong>1Password e Red Bull.<\/strong> Desde 2025 \u00e9 o parceiro de ciberseguran\u00e7a exclusivo da equipa, com a marca at\u00e9 no ecr\u00e3 do volante.<\/li>\n<li><strong>Keeper Security e Williams.<\/strong> Parceiro oficial desde 2024, est\u00e1 em 2026 na terceira temporada e criou uma campanha global com Alex Albon.<\/li>\n<li><strong>Arctic Wolf e Alpine.<\/strong> Chegou em 2025, na mesma altura em que a Red Bull anunciava a 1Password.<\/li>\n<\/ul>\n<p>No passado, outros nomes marcaram esta hist\u00f3ria. A Kaspersky foi parceira da Ferrari durante mais de dez anos, at\u00e9 2022, quando o acordo terminou ap\u00f3s a invas\u00e3o russa da Ucr\u00e2nia. A Darktrace trabalhou com a McLaren a partir de 2020, levando a intelig\u00eancia artificial para a defesa inform\u00e1tica da equipa.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/09\/fia_f1_austria_2023_nr._44_misc.jpg\" alt=\"Ciberseguran\u00e7a na F1: o Mercedes, parceiro da CrowdStrike desde 2019\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Porque \u00e9 que uma equipa de F1 precisa de se proteger<\/h2>\n<p>Uma equipa de F\u00f3rmula 1 vive de dados. Durante um fim de semana de corrida, centenas de sensores transmitem informa\u00e7\u00e3o do carro para a box e da box para a f\u00e1brica, onde engenheiros e simuladores trabalham em tempo real. Juntam-se a isto os projetos dos monolugares, os dados do t\u00fanel de vento, as estrat\u00e9gias, os contratos e a informa\u00e7\u00e3o dos pilotos. \u00c9 um patrim\u00f3nio que vale milhares de milh\u00f5es, como mostra o <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/o-crescimento-economico-sem-precedentes-da-formula-uma-equipa-desvendando-os-factores-por-tras-do-sucesso-em-crescimento\/\">valor das equipas de F\u00f3rmula 1<\/a>, e que ao longo da temporada se desloca de um continente para outro mais de vinte vezes.<\/p>\n<p>As amea\u00e7as s\u00e3o as mesmas de qualquer grande empresa: phishing, roubo de credenciais, ransomware. Um \u00fanico e-mail aberto no momento errado pode bloquear um sistema. Por isso, muitas destas colabora\u00e7\u00f5es s\u00e3o mais do que patroc\u00ednios: as empresas fornecem mesmo as suas ferramentas, que a equipa usa todos os dias na f\u00e1brica e na pista.<\/p>\n<h2>Porque \u00e9 que as empresas de seguran\u00e7a escolhem a F\u00f3rmula 1<\/h2>\n<p>Do ponto de vista de quem vende ciberseguran\u00e7a, a F\u00f3rmula 1 tem tr\u00eas vantagens raras.<\/p>\n<ul>\n<li><strong>O banco de ensaio.<\/strong> Proteger uma equipa que trabalha a uma velocidade alt\u00edssima, com dados que n\u00e3o podem parar um segundo, \u00e9 uma demonstra\u00e7\u00e3o concreta da qualidade do produto. E \u00e9 uma hist\u00f3ria que os clientes percebem logo.<\/li>\n<li><strong>O p\u00fablico certo.<\/strong> A F\u00f3rmula 1 \u00e9 seguida por gestores e decisores de todo o mundo, precisamente as pessoas que escolhem os fornecedores de seguran\u00e7a das suas empresas. E a hospitality do paddock permite conhec\u00ea-los pessoalmente.<\/li>\n<li><strong>A reputa\u00e7\u00e3o.<\/strong> Associar-se a um ambiente em que precis\u00e3o e fiabilidade s\u00e3o tudo ajuda a construir confian\u00e7a, que para uma empresa de seguran\u00e7a \u00e9 o valor principal.<\/li>\n<\/ul>\n<p>\u00c9 o mesmo motivo pelo qual a F\u00f3rmula 1 atrai tantas empresas tecnol\u00f3gicas, como explicamos no nosso guia sobre o <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/patrocinio-no-desporto-motorizado-para-marcas-de-tecnologia-e-saas-o-guia-de-2026\/\">patroc\u00ednio no desporto motorizado para marcas tech e SaaS<\/a>.<\/p>\n<h2>Quanto vale um patroc\u00ednio deste tipo<\/h2>\n<p>Os valores dos acordos quase nunca s\u00e3o divulgados, e as estimativas da imprensa devem ser lidas com prud\u00eancia. O que se pode dizer \u00e9 que a forma conta tanto como o pre\u00e7o: muitas destas parcerias combinam dinheiro e servi\u00e7os, ou seja, parte do valor \u00e9 a tecnologia fornecida \u00e0 equipa. Para uma empresa que pondera entrar na F\u00f3rmula 1, \u00e9 um modelo a conhecer: o patrocinador nem sempre paga apenas com um cheque.<\/p>\n<p>Quem quiser um panorama completo das marcas presentes no campeonato pode consultar a nossa lista de <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/parceiros-oficiais-formula-1\/\">parceiros da F\u00f3rmula 1 em 2026<\/a>. E quem est\u00e1 a pensar num <a href=\"https:\/\/rtrsports.com\/pt-pt\/formula-1-patrocinio\/\">patroc\u00ednio na F\u00f3rmula 1<\/a> no setor da ciberseguran\u00e7a deve saber que os lugares nas equipas de topo s\u00e3o poucos e quase todos ocupados: muitas vezes as melhores oportunidades est\u00e3o nas equipas do meio do pelot\u00e3o ou nas categorias que levam \u00e0 F\u00f3rmula 1.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Perguntas frequentes sobre ciberseguran\u00e7a na F1<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Que empresas de ciberseguran\u00e7a patrocinam a F\u00f3rmula 1 em 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Entre as principais: CrowdStrike com a Mercedes, Bitdefender com a Ferrari, 1Password com a Red Bull, Keeper Security com a Williams e Arctic Wolf com a Alpine.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Desde quando a CrowdStrike patrocina a Mercedes?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Desde 2019. Em novembro de 2025, George Kurtz, fundador da CrowdStrike, adquiriu a t\u00edtulo pessoal 15% da sociedade atrav\u00e9s da qual Toto Wolff det\u00e9m um ter\u00e7o da equipa. Hoje a CrowdStrike est\u00e1 entre os Principal Partners da Mercedes.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quem \u00e9 o parceiro de ciberseguran\u00e7a da Ferrari?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>A Bitdefender, desde 2022, quando substituiu a Kaspersky. Em outubro de 2025 o acordo foi renovado e alargado.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>A Darktrace patrocina a McLaren?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>N\u00e3o consta entre os parceiros atuais da McLaren. A Darktrace foi parceira da equipa a partir de 2020, com uma renova\u00e7\u00e3o em 2021 alargada tamb\u00e9m \u00e0 IndyCar, levando a intelig\u00eancia artificial para a prote\u00e7\u00e3o inform\u00e1tica da equipa.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Porque \u00e9 que as equipas de F1 precisam de ciberseguran\u00e7a?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Porque gerem enormes quantidades de dados de grande valor, da telemetria aos projetos dos monolugares, e transferem-nos continuamente entre a pista e a f\u00e1brica. Est\u00e3o expostas \u00e0s mesmas amea\u00e7as de qualquer grande empresa, como phishing e ransomware.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Porque \u00e9 que as empresas de ciberseguran\u00e7a patrocinam a F\u00f3rmula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Porque a F\u00f3rmula 1 \u00e9 um banco de ensaio cred\u00edvel para os seus produtos, chega a gestores e decisores de todo o mundo e associa a marca \u00e0 precis\u00e3o e \u00e0 fiabilidade, valores centrais para quem vende seguran\u00e7a.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Em novembro de 2025, George Kurtz, fundador e diretor executivo da CrowdStrike, tornou-se s\u00f3cio da equipa Mercedes de F\u00f3rmula 1, ao adquirir uma participa\u00e7\u00e3o na sociedade de Toto Wolff. Seis anos antes, a sua empresa tinha entrado na equipa como patrocinador t\u00e9cnico; hoje a CrowdStrike figura entre os Principal Partners da equipa. \u00c9 talvez o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":195745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20147],"tags":[],"class_list":["post-241346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ciberseguran\u00e7a F1: os patrocinadores das equipas em 2026<\/title>\n<meta name=\"description\" content=\"Ciberseguran\u00e7a na F1: CrowdStrike com a Mercedes, Bitdefender com a Ferrari, 1Password com a Red Bull e outros. 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