{"id":242447,"date":"2024-01-05T16:30:33","date_gmt":"2024-01-05T15:30:33","guid":{"rendered":"https:\/\/rtrsports.com\/i-choose-sport-sponsor-quick-guide\/"},"modified":"2025-07-15T17:03:43","modified_gmt":"2025-07-15T15:03:43","slug":"i-choose-sport-sponsor-quick-guide","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/i-choose-sport-sponsor-quick-guide\/","title":{"rendered":"Como \u00e9 que escolho o desporto a patrocinar? Um guia r\u00e1pido"},"content":{"rendered":"

Este \u00e9 um grande dilema, devo seguir o meu instinto ou devo olhar para os n\u00fameros<\/strong>? Bem, eu vou olhar para os n\u00fameros, eles n\u00e3o mentem. Mas antes disso, a principal sugest\u00e3o \u00e9: opta por algo divertido e envolvente. Algo que fa\u00e7a os f\u00e3s saltarem para o sof\u00e1 e ansiarem por mais.<\/p>\n

O desporto \u00e9 entretenimento e n\u00e3o podes dar-te ao luxo de associar a tua marca a um espet\u00e1culo aborrecido<\/strong>. J\u00e1 alguma vez foste ao cinema e viste um filme indigesto? Tenho a certeza de que n\u00e3o sugeriste aos teus amigos que fossem ver o filme depois. Se est\u00e1s insatisfeito, n\u00e3o s\u00f3 n\u00e3o encorajas as pessoas a ir, como as desencorajas de o fazer, porque te preocupas com os teus amigos.<\/p>\n

Isto tamb\u00e9m acontece no desporto e pode reduzir os resultados potenciais do teu programa de patroc\u00ednio<\/strong>.<\/p>\n

Por isso, a \u00faltima coisa que queres \u00e9 estar associado a um espet\u00e1culo que n\u00e3o entret\u00e9m e, infelizmente, tenho de dizer que um dos meus desportos favoritos de sempre, a F1,<\/strong> est\u00e1 a passar por uma grande crise a este respeito, ao ponto de alguns dos pilotos mais importantes terem declarado abertamente que tamb\u00e9m estavam aborrecidos.<\/p>\n

Anexei alguns dos artigos que li sobre F1 ultimamente<\/p>\n

http:\/\/www.espn.com\/f1\/story\/_\/id\/23623208\/lewis-hamilton-monaco-grand-prix-was-most-boring-race-my-life<\/strong><\/p>\n

http:\/\/www.dailymail.co.uk\/sport\/formulaone\/article-5544407\/Max-Verstappen-blasts-boring-completely-worthless-F1-Australian-Grand-Prix.html<\/strong><\/p>\n

https:\/\/www.crash.net\/f1\/news\/898122\/1\/raikkonen-expectations-canadian-gp-meant-it-was-boring<\/strong><\/p>\n

\"\"<\/a><\/h2>\n

Como escolher<\/a><\/h2>\n

Mas quais s\u00e3o as carater\u00edsticas que um desporto deve ter para ser uma grande ferramenta para uma empresa?<\/p>\n

    \n
  1. Envolvente e divertido<\/strong><\/a><\/li>\n
  2. Os eventos n\u00e3o devem ser demasiado longos<\/strong>; hoje em dia, a capacidade de aten\u00e7\u00e3o \u00e9 mais curta do que no passado.<\/li>\n
  3. Internacional<\/strong> (especialmente se uma empresa opera em mais de um pa\u00eds)<\/li>\n
  4. Grande cobertura televisiva<\/strong> (grande audi\u00eancia e, de prefer\u00eancia, alguns ou a maioria dos eventos devem ser transmitidos pela televis\u00e3o generalista e n\u00e3o exclusivamente pela televis\u00e3o paga)<\/li>\n
  5. Presen\u00e7a forte nas redes sociais<\/strong><\/a><\/li>\n
  6. Plataformas digitais alternativas<\/strong> para ver o espet\u00e1culo – Streaming<\/li>\n
  7. Limpo<\/strong> (certas disciplinas s\u00e3o menos afectadas ou n\u00e3o s\u00e3o afectadas pela dopagem)<\/li>\n
  8. Sustent\u00e1vel<\/a>.<\/strong> Alguns desportos est\u00e3o a implementar estrat\u00e9gias para compensar a pegada de carbono ou est\u00e3o a passar a ser el\u00e9ctricos<\/li>\n<\/ol>\n

    Esta \u00e9 a base que deves procurar ao escolheres o teu desporto e pode ser qualquer desporto, se conseguires preencher a maior parte destes requisitos. Quando tiveres selecionado os desportos com estas carater\u00edsticas, os passos seguintes est\u00e3o relacionados com o valor da modalidade, podes optar por algo que esteja alinhado com a tua marca ou podes escolher algo que ajude a reposicion\u00e1-la.<\/p>\n

    Ao mesmo tempo, temos de pensar nos nossos objectivos<\/strong> comerciais e de marketing<\/strong>. Por \u00faltimo, mas n\u00e3o menos importante, tens o or\u00e7amento. Temos de nos certificar de que dispomos de um or\u00e7amento suficiente para a execu\u00e7\u00e3o das actividades durante o ano.<\/p>\n

    \"motogp-2018\"<\/a><\/h2>\n

    Comunica\u00e7\u00e3o, promo\u00e7\u00e3o, concursos<\/h2>\n

    Finalmente, temos de pensar na configura\u00e7\u00e3o de todas as ferramentas para medir o ROI.<\/strong> Agora que seleccionaste um desporto cativante com todas as carater\u00edsticas certas, est\u00e1s na posi\u00e7\u00e3o certa para construir um plano de patroc\u00ednio para explorar ao m\u00e1ximo todas as oportunidades que o programa oferece. Todas as empresas s\u00e3o diferentes e t\u00eam necessidades diferentes, pelo que qualquer plano de patroc\u00ednio \u00e9 feito \u00e0 medida. Se quiseres ter um esquema que englobe um exemplo geral, segue esta liga\u00e7\u00e3o: o que \u00e9 um plano de patroc\u00ednio<\/a><\/p>\n

    Entretanto, v\u00ea como as pessoas comparam a F1<\/strong> e o MotoGP.<\/strong><\/p>\n

    http:\/\/www.gq-magazine.co.uk\/article\/why-motogp-is-better-than-formula-1<\/strong><\/p>\n

    https:\/\/www.motorsportmagazine.com\/opinion\/motogp\/motogp-bigger-formula-1<\/strong><\/p>\n

    https:\/\/www.eurosport.co.uk\/formula-1\/lauda-motogp-is-better-than-f1-which-is-just-too-easy_sto4860816\/story.shtml<\/strong><\/p>\n

    Sempre que quiseres falar sobre patroc\u00ednios, podes contactar-nos em info@rtrsports.com<\/a><\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Este \u00e9 um grande dilema, devo seguir o meu instinto ou devo olhar para os n\u00fameros? Bem, eu vou olhar para os n\u00fameros, eles n\u00e3o mentem. Mas antes disso, a principal sugest\u00e3o \u00e9: opta por algo divertido e envolvente. Algo que fa\u00e7a os f\u00e3s saltarem para o sof\u00e1 e ansiarem por mais. O desporto \u00e9 […]<\/p>\n","protected":false},"author":14,"featured_media":189536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20150],"tags":[],"class_list":["post-242447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"\nComo \u00e9 que escolho o desporto a patrocinar? 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