{"id":242453,"date":"2024-01-05T16:31:32","date_gmt":"2024-01-05T15:31:32","guid":{"rendered":"https:\/\/rtrsports.com\/boas-razoes-escolher-patrocinio-motogp\/"},"modified":"2025-07-16T17:36:49","modified_gmt":"2025-07-16T15:36:49","slug":"boas-razoes-escolher-patrocinio-motogp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/good-reasons-choose-motogp-sponsorship\/","title":{"rendered":"Boas raz\u00f5es para escolheres o patroc\u00ednio do MotoGP"},"content":{"rendered":"

A RTR Sports Marketing<\/strong> tem centrado a sua atividade principal nos patroc\u00ednios no MotoGP <\/strong>e no marketing dos desportos motorizados desde 1995.<\/h2>\n

Na RTR somos especializados na presta\u00e7\u00e3o de servi\u00e7os de consultoria a empresas e marcas que pretendam utilizar o desporto como ferramenta de comunica\u00e7\u00e3o, com destaque para patroc\u00ednios de MotoGP<\/strong><\/a>sem, no entanto, descurar outras modalidades. Somos uma ag\u00eancia independente de Ag\u00eancia de Marketing Motorsport<\/strong> <\/a>desde os seus prim\u00f3rdios, podemos conceder aos nossos clientes a grande vantagem de aceder a todos os desportos, atletas e eventos sem qualquer tipo de reserva ou impedimento. O nosso portf\u00f3lio de oportunidades vai do golfe<\/strong> ao futebol,<\/strong> do Campeonato Europeu de Nata\u00e7\u00e3o<\/strong> ao Torneio de Wimbledon<\/strong>, em fun\u00e7\u00e3o dos objectivos da marca e do neg\u00f3cio.<\/p>\n

\"Valentino-rossi-sponsor\"<\/a><\/h3>\n

Patrocinar o MotoGP: Porqu\u00ea?<\/h3>\n

Como o nosso portef\u00f3lio e os nossos casos hist\u00f3ricos documentam devidamente, uma grande parte da nossa atividade centra-se nos desportos motorizados, mais especificamente no Campeonato do Mundo de MotoGP<\/strong>. N\u00e3o se trata de uma escolha precipitada ou de uma prefer\u00eancia pessoal; na maioria dos casos, recomendamos o Campeonato do Mundo de Motociclismo aos nossos clientes por raz\u00f5es ligadas ao marketing, \u00e0 visibilidade e ao impacto comercial<\/strong>. Estas mesmas raz\u00f5es s\u00e3o o tema deste post, uma vez que fornecem uma resposta \u00e0 importante pergunta: “Porque \u00e9 que uma empresa ou marca deve escolher o MotoGP para a sua estrat\u00e9gia de marketing e tornar-se um patrocinador do MotoGP?”<\/strong><\/p>\n

Visibilidade<\/h3>\n

Uma das principais e mais evidentes motiva\u00e7\u00f5es para escolher o MotoGP como ferramenta de neg\u00f3cio \u00e9 a sua extraordin\u00e1ria visibilidade<\/strong>: 207 pa\u00edses recebem o sinal televisivo em direto<\/strong><\/a> num total de 20.227 horas de transmiss\u00e3o por ano em todo o mundo<\/strong>, quase 60% das quais em direto<\/strong>. Este enorme alcance, que equivale a 428 milh\u00f5es de lares atingidos<\/strong> ao longo da \u00e9poca, \u00e9 depois adaptado em cada na\u00e7\u00e3o para respeitar a l\u00edngua local, bem como os costumes e h\u00e1bitos televisivos dos telespectadores. Um total de 9.454<\/strong> representantes de televis\u00f5es , revistas <\/strong>e webzines de 59 pa\u00edses diferentes est\u00e3o envolvidos para garantir uma cobertura medi\u00e1tica altamente homog\u00e9nea.<\/p>\n

\"vr46-patrocinador\"<\/a><\/h3>\n

Internacionalidade<\/h3>\n

Ao contr\u00e1rio dos campeonatos nacionais, como tradicionalmente se pretendia (por exemplo, a Primeira Liga Italiana “Serie A” e o campeonato italiano de basquetebol ou voleibol), as grandes s\u00e9ries de desportos motorizados, como a F\u00f3rmula 1 ou o MotoGP, s\u00e3o dotadas de um sabor internacional extremamente apelativo e s\u00e3o geograficamente transversais para as empresas e marcas que fazem neg\u00f3cios ou t\u00eam clientes em diferentes \u00e1reas do mundo. N\u00e3o se trata apenas de visibilidade mundial (a Premier League e a NBA tamb\u00e9m t\u00eam espectadores em todos os cantos do planeta), mas da oportunidade de ter uma plataforma de comunica\u00e7\u00e3o itinerante<\/strong> que se desloca fisicamente para um novo pa\u00eds quase todos os domingos. O campeonato mais popular de duas rodas viaja para 4 continentes para realizar as 19 corridas programadas durante esta competi\u00e7\u00e3o de 9 meses<\/strong>, oferecendo hospitalidade no local e oportunidades de ativa\u00e7\u00e3o em Espanha, Austr\u00e1lia, Estados Unidos, It\u00e1lia, Argentina e Mal\u00e1sia.<\/p>\n

Perfil do p\u00fablico<\/h3>\n

O p\u00fablico do MotoGP \u00e9 jovem, heterog\u00e9neo e muito fiel<\/strong>: inclui mulheres (30%)<\/strong>, mais de 70% t\u00eam menos de 35 anos<\/strong> e um espetador segue 14 corridas em 19<\/strong><\/a> em m\u00e9dia, mostrando grande afei\u00e7\u00e3o \u00e0 s\u00e9rie durante toda a \u00e9poca. Al\u00e9m disso, os espectadores comuns s\u00e3o normalmente espectadores de longa dura\u00e7\u00e3o: normalmente, assistem ao MotoGP com perseveran\u00e7a h\u00e1 mais de 11 anos<\/strong> e tornaram-no um dos rituais familiares. 70% da amostra entrevistada acompanha o fim de semana de corridas com amigos e familiares e, quando v\u00e3o ver as corridas de Grande Pr\u00e9mio em direto, fazem-no em grupos de 4 pessoas. Neste sentido, o perfil de um espetador de MotoGP<\/strong> n\u00e3o \u00e9 muito diferente do perfil do p\u00fablico que lota os circuitos<\/strong> nos domingos de corrida. Tamb\u00e9m neste caso, os espectadores comuns t\u00eam menos de 35 anos de idade, mas a componente masculina sobe para quase 80%, e o n\u00famero de espectadores que declaram a sua inten\u00e7\u00e3o de voltar \u00e0 corrida no ano seguinte \u00e9 igual a 93%<\/strong>.<\/p>\n

Propens\u00e3o para comprar<\/h3>\n

Uma quest\u00e3o extremamente interessante para as empresas que optam pelo patroc\u00ednio do MotoGP<\/strong> como ferramenta de neg\u00f3cio \u00e9 o impacto no bottom line<\/strong>, ou seja, o aumento de vendas<\/a> resultante do acordo de patroc\u00ednio. Relativamente a este aspeto, \u00e9 importante sublinhar que o Campeonato de MotoGP<\/strong> \u00e9 um motor de neg\u00f3cio <\/strong>impressionante para todas as empresas parceiras.<\/p>\n

A investiga\u00e7\u00e3o demonstrou que o p\u00fablico do MotoGP<\/strong> \u00e9 altamente recetivo e atento aos patrocinadores da categoria. Os valores deste desporto e a capacidade de comunica\u00e7\u00e3o s\u00e3o tais que o posicionamento da marca perante qualquer potencial cliente cresce muito mais do que sensivelmente. 83% do p\u00fablico declarou que a associa\u00e7\u00e3o com o MotoGP \u00e9 uma raz\u00e3o suficientemente boa para preferir uma marca \u00e0(s) sua(s) concorrente(s),<\/strong> e o mesmo se aplica ao efeito percebido do patroc\u00ednio. Al\u00e9m disso, 68% das pessoas entrevistadas afirmaram que compraram um produto pelo simples facto de ser um patrocinador da categoria<\/strong>.<\/p>\n

\"marc-marquez-patrocinador\"<\/a><\/h3>\n

Valores<\/h3>\n

Um tema muito caro aos profissionais de marketing<\/strong> sempre foi o valor da proximidade<\/a> de uma disciplina com a miss\u00e3o, a hist\u00f3ria e a vis\u00e3o da marca em causa. Muitas vezes, estes temas nem sequer s\u00e3o mencionados explicitamente, mas s\u00e3o evidentes para a maioria das pessoas e parecem naturais \u00e0 luz do conhecimento e da cultura partilhados. \u00c9 por isso, por exemplo, que o golfe<\/strong> e a vela<\/strong> est\u00e3o universalmente ligados a um perfil econ\u00f3mico e social elevado, enquanto o r\u00e2guebi incorpora valores como o respeito, o esp\u00edrito desportivo <\/strong>e o trabalho de equipa.<\/strong><\/p>\n

Agora deve ser f\u00e1cil compreender porque \u00e9 que o patroc\u00ednio<\/strong> de desportos bem estruturados como o MotoGP<\/strong>, que s\u00e3o ricos em peculiaridades \u00fanicas e definitivamente extraordin\u00e1rias, \u00e9 t\u00e3o atrativo em termos de comunica\u00e7\u00e3o. <\/strong>Os valores-chave do mais importante campeonato de duas rodas s\u00e3o, nomeadamente, a inova\u00e7\u00e3o, a frescura, a paix\u00e3o, o dinamismo <\/strong>e a tecnologia<\/strong>. E o quadro em que s\u00e3o implementados \u00e9 profundamente excitante<\/strong> e muito divertido.<\/p>\n

Esta espantosa riqueza de valores atrai fortemente as empresas e as marcas<\/strong> de diferentes sectores de origem: as companhias telef\u00f3nicas que dependem da velocidade de liga\u00e7\u00e3o, os produtores de lubrificantes e de combust\u00edveis que elogiam o(s) seu(s) produto(s) inovador<\/strong> (es), as grandes redes de televis\u00e3o <\/strong>e os meios de comunica\u00e7\u00e3o social que utilizam uma tecnologia<\/strong> de filmagem muito elevada e os fabricantes de computadores que encontram semelhan\u00e7as em termos de desenvolvimento tecnol\u00f3gico maci\u00e7o. A lista pode continuar com as bebidas energ\u00e9ticas e as marcas no dom\u00ednio do <\/strong>vestu\u00e1rio desportivo e estilo de vida<\/strong><\/a> que encontram o seu alvo perfeito no p\u00fablico jovem e entusiasta do MotoGP, que est\u00e1 constantemente \u00e0 procura de produtos sempre novos.<\/p>\n

Se desejas obter mais informa\u00e7\u00f5es sobre os patroc\u00ednios do MotoGP, <\/strong>l\u00ea Ativa\u00e7\u00e3o de Patroc\u00ednio,<\/a><\/strong> e contacta-nos atrav\u00e9s do nosso endere\u00e7o de email: info@rtrsports.com<\/a><\/p>\n

Source: Repucom Deutschland\/Zenith Media\/Dorna Sources<\/pre>\n","protected":false},"excerpt":{"rendered":"
A RTR Sports Marketing tem centrado a sua atividade principal nos patroc\u00ednios no MotoGP e no marketing dos desportos motorizados desde 1995. Na RTR somos especializados na presta\u00e7\u00e3o de servi\u00e7os de consultoria a empresas e marcas que pretendam utilizar o desporto como ferramenta de comunica\u00e7\u00e3o, com destaque para patroc\u00ednios de MotoGPsem, no entanto, descurar outras […]<\/p>\n","protected":false},"author":14,"featured_media":190612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20151,20150],"tags":[],"class_list":["post-242453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-desportivo","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"\nBoas raz\u00f5es para patrocinar o MotoGP<\/title>\n<meta name=\"description\" content=\"Desde 1995, a RTR Sports Marketing tem centrado a sua atividade principal nos patroc\u00ednios no MotoGP e no marketing dos desportos motorizados.\" \/>\n<meta name=\"robots\" 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