{"id":242459,"date":"2019-06-11T08:05:26","date_gmt":"2019-06-11T06:05:26","guid":{"rendered":"https:\/\/rtrsports.com\/patrocinios-internacionais-desportos\/"},"modified":"2026-09-18T14:07:16","modified_gmt":"2026-09-18T12:07:16","slug":"patrocinios-internacionais-desportos","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/patrocinios-internacionais-desportos\/","title":{"rendered":"Patroc\u00ednio desportivo internacional: por que o desporto \u00e9 a alavanca global para as marcas"},"content":{"rendered":"<p>O patroc\u00ednio desportivo internacional \u00e9 uma das poucas alavancas de marketing que consegue ser simultaneamente local e global. Este dualismo \u2014 alcance global, impacto local \u2014 \u00e9 a raz\u00e3o pela qual as marcas com ambici\u00f5es internacionais continuam a investir no desporto.<\/p>\n<h2>Por que o desporto supera qualquer outro canal em alcance internacional<\/h2>\n<p>Segundo dados da Repucom\/Nielsen, a visibilidade de uma marca numa temporada de MotoGP equivale em m\u00e9dia a 500-800 milh\u00f5es de euros em valor publicit\u00e1rio equivalente para um parceiro t\u00edtulo de equipa. N\u00e3o existe nenhum outro canal de marketing que garanta ao mesmo tempo presencial televisiva global, ativa\u00e7\u00e3o digital e oportunidades B2B de alto n\u00edvel numa \u00fanica plataforma.<\/p>\n<h2>Campanhas multidisciplinares: do circuito ao digital<\/h2>\n<p>Um patroc\u00ednio internacional bem estruturado n\u00e3o se limita ao logo na mota ou no carro. Existem pelo menos tr\u00eas camadas de ativa\u00e7\u00e3o:<\/p>\n<ul>\n<li><strong>Conte\u00fado digital<\/strong>: entrevistas com pilotos, bastidores das boxes, dados de telemetria narrados com a marca.<\/li>\n<li><strong>Hospitality B2B<\/strong>: o paddock de um Grande Pr\u00e9mio \u00e9 um dos ambientes mais eficazes para construir rela\u00e7\u00f5es comerciais de alto n\u00edvel.<\/li>\n<li><strong>Licen\u00e7as e merchandising<\/strong>: a parceria permite a utiliza\u00e7\u00e3o de direitos de imagem para opera\u00e7\u00f5es de co-branding.<\/li>\n<\/ul>\n<h2>Geopolit\u00edca e desporto: o que mudou<\/h2>\n<p>A exclus\u00e3o da R\u00fassia das competi\u00e7\u00f5es internacionais ap\u00f3s 2022 redesenhou os mapas de investimento. Marcas que antes alocavam or\u00e7amentos para o mercado russo transferiram esses recursos para outras geografias. Ao mesmo tempo, a crescente presen\u00e7a de marcas chin\u00easas no patrocinio desportivo internacional introduziu novos atores com l\u00f3gicas de investimento e exposi\u00e7\u00e3o de marca muito diferentes.<\/p>\n<h2>Em que desportos investir para um patroc\u00ednio internacional<\/h2>\n<p><strong>MotoGP<\/strong>: audi\u00eancia global em 19 pa\u00edses de corrida, mais de 400 milh\u00f5es de telespectadores por temporada. Para uma vis\u00e3o completa, consulte o nosso guia sobre <a href=\"https:\/\/rtrsports.com\/pt-pt\/patrocinio-motogp\/\">patroc\u00ednio MotoGP<\/a>.<\/p>\n<p><strong>Formula 1<\/strong>: o campeonato mais seguido do mundo, com audi\u00eancias a crescer em mercados como EUA, M\u00e9xico e Brasil.<\/p>\n<p><strong>NASCAR<\/strong>: forte presid\u00eancia nos Estados Unidos, com uma base de f\u00e3s extremamente fiel e taxas de aten\u00e7\u00e3o \u00e0 marca acima da m\u00e9dia do desporto.<\/p>\n<h2>Como a RTR trabalha em patroc\u00ednios internacionais<\/h2>\n<p>A RTR Sports Marketing opera no automobilismo internacional h\u00e1 mais de 30 anos. Acompanha marcas de setores como tecnologia, bens de consumo e B2B industrial desde a an\u00e1lise de viabilidade at\u00e9 \u00e0 ativa\u00e7\u00e3o completa do patroc\u00ednio. Escreva-nos para <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a> ou consulte a p\u00e1gina de <a href=\"https:\/\/rtrsports.com\/pt-pt\/contacto\/\">contacto<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O patroc\u00ednio desportivo internacional \u00e9 uma das poucas alavancas de marketing que consegue ser simultaneamente local e global. Este dualismo \u2014 alcance global, impacto local \u2014 \u00e9 a raz\u00e3o pela qual as marcas com ambici\u00f5es internacionais continuam a investir no desporto. Por que o desporto supera qualquer outro canal em alcance internacional Segundo dados da [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,20026],"tags":[],"class_list":["post-242459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp","category-sponsorizzazioni-sportive"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patroc\u00ednio desportivo internacional: como as marcas conquistam o mundo pelo desporto<\/title>\n<meta name=\"description\" content=\"O patroc\u00ednio desportivo internacional permite \u00e0s marcas alcance global e ativa\u00e7\u00e3o local. 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Descubra como funciona e em que desportos investir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/patrocinios-internacionais-desportos\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ax12018-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/patrocinios-internacionais-desportos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/patrocinios-internacionais-desportos\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Patroc\u00ednio desportivo internacional: por que o desporto \u00e9 a alavanca global para as marcas\",\"datePublished\":\"2019-06-11T06:05:26+00:00\",\"dateModified\":\"2026-09-18T12:07:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/patrocinios-internacionais-desportos\\\/\"},\"wordCount\":436,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/patrocinios-internacionais-desportos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ax12018-6.jpg\",\"articleSection\":[\"MotoGP\",\"Sponsorizzazioni Sportive\"],\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/patrocinios-internacionais-desportos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/patrocinios-internacionais-desportos\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/patrocinios-internacionais-desportos\\\/\",\"name\":\"Patroc\u00ednio desportivo internacional: como as marcas conquistam o mundo pelo desporto\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/patrocinios-internacionais-desportos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/patrocinios-internacionais-desportos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ax12018-6.jpg\",\"datePublished\":\"2019-06-11T06:05:26+00:00\",\"dateModified\":\"2026-09-18T12:07:16+00:00\",\"description\":\"O patroc\u00ednio desportivo internacional permite \u00e0s marcas alcance global e ativa\u00e7\u00e3o local. 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