{"id":242473,"date":"2024-01-08T10:04:23","date_gmt":"2024-01-08T09:04:23","guid":{"rendered":"https:\/\/rtrsports.com\/patrocinador-boa-saude\/"},"modified":"2025-07-24T18:34:44","modified_gmt":"2025-07-24T16:34:44","slug":"patrocinador-boa-saude","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/patrocinar-bom-saude\/","title":{"rendered":"O desportista que pretendes patrocinar est\u00e1 de boa sa\u00fade? Aqui tens uma maneira simples de descobrir!"},"content":{"rendered":"

O t\u00edtulo deste post pode parecer um pouco provocador<\/strong>, mas n\u00e3o \u00e9. As motiva\u00e7\u00f5es subjacentes \u00e0 decis\u00e3o de patrocinar um<\/strong> desporto espec\u00edfico<\/strong><\/a> podem ser muitas: as pessoas que tomam a decis\u00e3o podem ser f\u00e3s de uma modalidade<\/strong> ou de um evento e estar dispostas a patrocin\u00e1-lo de qualquer maneira – independentemente da consist\u00eancia do valor ou da visibilidade. Da mesma forma, podem gostar da ideia de continuar a manter um p\u00e9 num desporto que costumavam praticar<\/strong>.<\/p>\n

Se \u00e9s uma empresa sensata<\/strong> e o que procuras \u00e9 ter retornos positivos, ent\u00e3o deves sempre verificar se um evento desportivo est\u00e1 de boa sa\u00fade<\/strong>. H\u00e1 uma forma simples e verdadeiramente infal\u00edvel de o fazer: verifica os dados de vendas recentes da bilheteira<\/strong>.<\/p>\n

Um desporto que pode oferecer espect\u00e1culos e emo\u00e7\u00f5es espectaculares est\u00e1 sempre esgotado<\/strong>. As disciplinas muito publicitadas, que tamb\u00e9m t\u00eam uma grande audi\u00eancia televisiva, mas que n\u00e3o vendem bilhetes, devem ser motivo de reflex\u00e3o ou, de forma menos diplom\u00e1tica, um sinal de alarme significativo.<\/p>\n

S\u00f3 os eventos que conseguem apelar ao p\u00fablico<\/strong> ao ponto de o induzir a viajar e a sobreviver \u00e0s inevit\u00e1veis filas de espera e a algumas dificuldades de estacionamento podem ser realmente motivadores para as multid\u00f5es e transmitir os valores positivos da disciplina \u00e0 tua marca, com resultados impactantes nas vendas. Porqu\u00ea? Porque estes eventos s\u00e3o m\u00e1gicos. S\u00e3o \u00fanicos e o p\u00fablico quer viv\u00ea-los pessoalmente. S\u00e3o emocionantes e apelativos. S\u00e3o estes os eventos em que o p\u00fablico est\u00e1 disposto a participar, acontecimentos que fazem o p\u00fablico feliz, momentos \u00fanicos para serem recordados e que fazem o p\u00fablico ter orgulho em dizer “eu estive l\u00e1”, como a final do Campeonato do Mundo<\/strong>, um combate de boxe com Mike Tyson<\/strong>, as corridas de F1 no M\u00f3naco<\/strong>.<\/p>\n

Se o desporto em que est\u00e1s a pensar perdeu a sua magia, n\u00e3o enche as bancadas e os terra\u00e7os e \u00e9 melhor v\u00ea-lo na televis\u00e3o, deixa-me dizer-te que est\u00e1s a ir na dire\u00e7\u00e3o errada. Os desportos saud\u00e1veis s\u00e3o desportos em que os organizadores conseguem criar competitividade a todos os n\u00edveis, o resultado n\u00e3o \u00e9 de todo garantido e as reviravoltas s\u00e3o bastante comuns. Em alternativa, s\u00e3o desportos em que o talento dos homens d\u00e1 lugar a desempenhos sem precedentes, como \u00e9 o caso dos jogos entre Federer<\/strong>, Nadal<\/strong> e Djokovic<\/strong> ou das \u00faltimas voltas que Rossi<\/strong>, Stoner<\/strong>, Lorenzo<\/strong>, Marquez <\/strong>e Dovizioso<\/strong> nos t\u00eam entretido nos \u00faltimos anos, fazendo-nos saltar dos nossos sof\u00e1s, citando Guido Meda, um apresentador italiano de MotoGP muito popular.<\/p>\n

Este \u00e9 o tipo de programas que podem atrair o p\u00fablico e que podes utilizar em teu pr\u00f3prio benef\u00edcio. S\u00e3o uma estrat\u00e9gia de comunica\u00e7\u00e3o muito forte, na medida em que d\u00e3o visibilidade e s\u00e3o memor\u00e1veis. Os eventos aborrecidos ou os eventos com um desfecho previs\u00edvel devem ser evitados como uma praga.<\/p>\n

Por isso, n\u00e3o te esque\u00e7as de perguntar sobre as tend\u00eancias da bilheteira do im\u00f3vel desportivo que est\u00e1s prestes a comprar: este \u00e9 o melhor indicador da sa\u00fade do evento\/acontecimento que vais apoiar.<\/p>\n

\u00c9 claro que este exerc\u00edcio deve ser feito durante um per\u00edodo de , pelo menos, tr\u00eas a cinco anos, a fim de compreender as tend\u00eancias reais<\/strong>. Um \u00fanico ano n\u00e3o \u00e9 um indicador adequado, pois pode ser afetado por factores como as chuvas, as elei\u00e7\u00f5es pol\u00edticas, as greves nas bombas de gasolina e muitos outros (menciono estes factores porque tive a oportunidade de os experimentar pessoalmente ao longo dos anos).<\/p>\n

Se quiseres saber mais sobre o patroc\u00ednio, l\u00ea O que \u00e9 uma Ativa\u00e7\u00e3o de Patroc\u00ednio<\/strong><\/a>.<\/p>\n

Se quiseres falar sobre este assunto, n\u00e3o hesites em contactar-nos atrav\u00e9s do seguinte endere\u00e7o eletr\u00f3nico: info@rtrsports.com<\/strong><\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

O t\u00edtulo deste post pode parecer um pouco provocador, mas n\u00e3o \u00e9. 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