{"id":242509,"date":"2024-01-08T11:03:01","date_gmt":"2024-01-08T10:03:01","guid":{"rendered":"https:\/\/rtrsports.com\/vestuario-moda-e-desporto\/"},"modified":"2025-07-14T18:19:16","modified_gmt":"2025-07-14T16:19:16","slug":"vestuario-moda-e-desporto","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/roupas-moda-e-desporto\/","title":{"rendered":"Vestu\u00e1rio, moda e desporto: uma combina\u00e7\u00e3o \u00e0 prova de falhas"},"content":{"rendered":"<p><strong>A moda e o desporto<\/strong> t\u00eam muito em comum: a primeira inspirou-se fortemente no segundo, colocando no mercado uma multiplicidade de artigos que antes estavam confinados a actividades espec\u00edficas ou ao gin\u00e1sio.<\/p>\n<p>Tudo come\u00e7ou h\u00e1 muitos anos com os <strong>t\u00e9nis<\/strong>. Estes t\u00e9nis, inicialmente utilizados para <strong>desporto<\/strong>, foram convertidos em vers\u00f5es mais sofisticadas ou vendidos em edi\u00e7\u00f5es limitadas ao p\u00fablico em geral e foram depois revistos e corrigidos para se tornarem parte das colec\u00e7\u00f5es de muitos <strong>designers de moda<\/strong> e itens &#8220;obrigat\u00f3rios&#8221; no guarda-roupa de toda a gente, desde crian\u00e7as a gestores, desde senhoras elegantes \u00e0 adolescente do lado.<\/p>\n<p>Isto foi apenas o in\u00edcio. Nos \u00faltimos anos, e nos <strong>Estados Unidos<\/strong>, que foram pioneiros nesta mat\u00e9ria, como \u00e9 habitual, o vestu\u00e1rio de ioga ou de compress\u00e3o come\u00e7ou a ser usado noutros contextos que n\u00e3o os gin\u00e1sios. Assim, agora \u00e9 bastante comum ver raparigas a usar leggings justas, que inicialmente foram concebidas apenas para uso desportivo.<\/p>\n<p>As grandes marcas desportivas aperceberam-se imediatamente da tend\u00eancia e iniciaram a contamina\u00e7\u00e3o entre o desporto e a moda, de tal forma que a oferta de artigos desportivos para utiliza\u00e7\u00e3o no dia a dia se tornou natural, como fizeram <strong>a Nike<\/strong> e <strong>a Adidas<\/strong>, abrindo novas oportunidades de mercado. <strong>A Adidas<\/strong> \u00e9 particularmente ativa neste sector: para al\u00e9m das colabora\u00e7\u00f5es permanentes com <strong>Stella McCartney<\/strong> e <strong>Yohji Yamamoto<\/strong> (Y-3), lan\u00e7ou recentemente v\u00e1rios projectos ou colec\u00e7\u00f5es c\u00e1psula com, por exemplo, <strong>Raf Simons<\/strong>, <strong>Rick Owens<\/strong> e <strong>Jeremy Scott<\/strong> e acabou por estipular um acordo de co-branding com a super marca &#8220;Palace&#8221; para o torneio de Wimbledon 2018.<\/p>\n<p>Outros exemplos bem conhecidos s\u00e3o a <strong>Bikkembergs<\/strong> e os jogadores de futebol, ou <strong>a Emporio Armani<\/strong>, patrocinadora das <strong>equipas ol\u00edmpicas nacionais italianas<\/strong> e recente parceira do tenista italiano Fabio Fognini. Como \u00e9 habitual, alguns criadores de tend\u00eancias abrem caminho e, com o tempo, grandes ind\u00fastrias e empresas seguem o exemplo &#8230;. e ganham dinheiro, claro.<\/p>\n<h2><span class=\"s3\" style=\"line-height: 21.600000381469727px; font-size: 18px;\"><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/hamilton-hilfiger-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20517\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/hamilton-hilfiger-2.png\" alt=\"\" width=\"600\" height=\"388\" \/><\/a><\/span><\/h2>\n<h2><span class=\"s3\" style=\"line-height: 21.600000381469727px; font-size: 18px;\">O que acontece nos desportos motorizados? O mesmo! <\/span><\/h2>\n<p>Muitas empresas decidiram surfar esta onda est\u00e9tica, fazendo a ponte entre o mundo dos autom\u00f3veis e o das motas. Ao longo do tempo, a Puma e a Belstaff, por exemplo, criaram colec\u00e7\u00f5es que se inspiraram tanto nas quatro como nas duas rodas; Ralph Lauren chegou mesmo a fazer um desfile de moda na sua garagem, onde guarda a sua preciosa cole\u00e7\u00e3o de carros.<\/p>\n<p>A lista das empresas de vestu\u00e1rio que estiveram e est\u00e3o atualmente envolvidas no <a href=\"https:\/\/rtrsports.com\/pt-pt\/programa-de-patrocinios-desportivos\/attachment\/motogp-sponsorship\/\"><strong>MotoGP<\/strong><\/a> e nos campeonatos de superbikes \u00e9 bastante longa. Da <strong>BombBoogie<\/strong> \u00e0 <strong>Pull&amp;Bear<\/strong>, da <strong>Gas<\/strong> \u00e0 <strong>Fila<\/strong>, da <strong>DonDup<\/strong> \u00e0 <strong>Descente<\/strong>, da <strong>Oakley<\/strong> (conhecida por todos como fabricante de \u00f3culos, mas tamb\u00e9m de vestu\u00e1rio para ciclismo) \u00e0 <strong>Lumberjack<\/strong>, para n\u00e3o falar da <strong>A-Style<\/strong> e da <strong>Nero Giardini<\/strong>.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/en\/brand-licensing\/\"><u>O uso extensivo de <strong>licen\u00e7as<\/strong> tamb\u00e9m foi experimentado no sector do vestu\u00e1rio e acess\u00f3rios<\/u><\/a> onde as melhores marcas de duas e quatro rodas, como a <strong>Norton<\/strong>, <strong>Lamborghini<\/strong>, <strong>Ferrari<\/strong>, <strong>Aston Martin<\/strong> e <strong>Porsche<\/strong>, associaram as suas marcas a casacos, sapatos, pul\u00f4veres e acess\u00f3rios diversos, incluindo o sempre presente vestu\u00e1rio em pele.<\/p>\n<h2><span class=\"s3\" style=\"line-height: 21.600000381469727px; font-size: 18px;\"><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/scarpa-ferrar-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20518\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/scarpa-ferrar-3.png\" alt=\"\" width=\"400\" height=\"400\" \/><\/a>O que fizeste?<\/span><span class=\"s3\" style=\"line-height: 21.600000381469727px; font-size: 18px;\"><span class=\"Apple-converted-space\"> <\/span><\/span><span class=\"s3\" style=\"line-height: 21.600000381469727px; font-size: 18px;\">de onde \u00e9 que tudo come\u00e7ou<\/span><span class=\"s3\" style=\"line-height: 21.600000381469727px; font-size: 18px;\">?<\/span><span class=\"s3\" style=\"line-height: 21.600000381469727px; font-size: 18px;\"><span class=\"Apple-converted-space\"> <\/span><\/span><\/h2>\n<p>\u00c9 <strong>claro que os atletas jovens e saud\u00e1veis s\u00e3o modelos perfeitos<\/strong>. As modalidades desportivas em que competem s\u00e3o seguidas por um grande n\u00famero de f\u00e3s apaixonados. Para al\u00e9m da sua apar\u00eancia agrad\u00e1vel, estes atletas s\u00e3o tamb\u00e9m apreciados pelos seus talentos e est\u00e3o no centro das paix\u00f5es (desportivas) de muitos adeptos. S\u00e3o modelos de sucesso a que podes aspirar. O facto de serem o centro das aten\u00e7\u00f5es tornou-os conhecidos para al\u00e9m dos limites das suas capacidades desportivas: a imprensa de mexericos e as redes sociais contribu\u00edram para a sua enorme popularidade. Por outras palavras, <strong>s\u00e3o testemunhos ideais<\/strong>.<\/p>\n<p>\u00c9 por isso que \u00e9 natural aproveitar <strong><a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/sports-testimonials-come-true-celebrities\/\">as celebridades e as modalidadesdesportivas<\/a><\/strong> para promover uma marca e enriquec\u00ea-la com os valores que elas encarnam, com vista a ganhar visibilidade planet\u00e1ria e a associar-se a pessoas muito apelativas.<\/p>\n<p>Se quiseres obter mais informa\u00e7\u00f5es para compreenderes como construir um <strong>plano de patroc\u00ednio <\/strong>para a tua marca <strong>utilizando o desporto autom\u00f3vel<\/strong> e alguns dos desportos mais emocionantes de sempre, contacta-nos atrav\u00e9s do seguinte endere\u00e7o de e-mail: <u><a href=\"mailto:info@rtrsports.com\">info@rtrsports.com.<\/a><\/u><\/p>\n<p><strong>Gostou deste post? N\u00e3o perca a oportunidade de o partilhar! <\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A moda e o desporto t\u00eam muito em comum: a primeira inspirou-se fortemente no segundo, colocando no mercado uma multiplicidade de artigos que antes estavam confinados a actividades espec\u00edficas ou ao gin\u00e1sio. Tudo come\u00e7ou h\u00e1 muitos anos com os t\u00e9nis. Estes t\u00e9nis, inicialmente utilizados para desporto, foram convertidos em vers\u00f5es mais sofisticadas ou vendidos em [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20151],"tags":[],"class_list":["post-242509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vestu\u00e1rio, moda e desporto: uma combina\u00e7\u00e3o \u00e0 prova de falhas<\/title>\n<meta name=\"description\" content=\"A moda e o desporto t\u00eam muito em comum: a primeira inspirou-se fortemente no segundo, colocando no mercado uma infinidade de artigos que antes estavam confinados a actividades espec\u00edficas ou ao gin\u00e1sio. 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