{"id":242515,"date":"2024-01-08T11:05:08","date_gmt":"2024-01-08T10:05:08","guid":{"rendered":"https:\/\/rtrsports.com\/exemplos-de-ativacao-de-patrocinios\/"},"modified":"2025-07-15T17:49:14","modified_gmt":"2025-07-15T15:49:14","slug":"exemplos-de-ativacao-de-patrocinios","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/exemplos-de-ativacao-de-patrocinios\/","title":{"rendered":"Exemplos de ativa\u00e7\u00e3o de patroc\u00ednios"},"content":{"rendered":"<p>Podes saber que queres investir em desportos, que tipo de desportos se alinham bem com a tua marca e como \u00e9 que os teus clientes actuais v\u00e3o reagir a certas parcerias de marca &#8211; mas sabes realmente se as tuas activa\u00e7\u00f5es cuidadosamente planeadas v\u00e3o funcionar?<\/p>\n<p>A resposta \u00e9: provavelmente n\u00e3o. A \u00fanica coisa a fazer nesta situa\u00e7\u00e3o \u00e9 aprender com o melhor do que j\u00e1 foi feito antes &#8211; por isso, aqui trouxemos-te uma sele\u00e7\u00e3o dos melhores <strong>exemplos de ativa\u00e7\u00e3o de patroc\u00ednios no desporto<\/strong> dos \u00faltimos tempos, para que possas come\u00e7ar a ter uma ideia do que funciona bem.<\/p>\n<h2><strong>Exemplos de ativa\u00e7\u00e3o de patroc\u00ednios desportivos: utiliza\u00e7\u00e3o de AR <\/strong><\/h2>\n<p>Os consumidores querem cada vez mais uma verdadeira imers\u00e3o &#8211; e uma forma de a proporcionar, especialmente no patroc\u00ednio desportivo, \u00e9 atrav\u00e9s da gamifica\u00e7\u00e3o. <strong>A Nike <\/strong>utilizou a realidade aumentada para colocar o p\u00fablico de Los Angeles dentro de um videojogo virtual durante o lan\u00e7amento da sua campanha de sapatilhas Epic React. A ativa\u00e7\u00e3o de tr\u00eas dias teve 1,5 milh\u00f5es de impress\u00f5es no exterior, 4,4 milh\u00f5es na televis\u00e3o (gra\u00e7as a Jimmy Kimmel) e uns impressionantes 25,6 milh\u00f5es de visualiza\u00e7\u00f5es no Snapchat.<\/p>\n<h2><strong>Exemplos de ativa\u00e7\u00e3o de patroc\u00ednios: utiliza\u00e7\u00e3o de conte\u00fados de v\u00eddeo <\/strong><\/h2>\n<p>Um dos <strong>exemplos de ativa\u00e7\u00e3o de patroc\u00ednio<\/strong> mais bem sucedidos do desporto autom\u00f3vel \u00e9 a s\u00e9rie <strong>Gymkhana <\/strong>do piloto Ken Block no YouTube. A s\u00e9rie de v\u00eddeos utilizava os patrocinadores de uma forma que era valiosa para o espetador, dando assim aos v\u00eddeos uma capacidade de partilha org\u00e2nica e assegurando que os patrocinadores &#8211; que eram altamente vis\u00edveis &#8211; recebiam uma audi\u00eancia t\u00e3o vasta quanto poss\u00edvel. Ganha com isso!<\/p>\n<p>No futebol, os clubes de futebol de primeira linha que utilizaram com sucesso o v\u00eddeo de 360 graus como parte das suas campanhas de patroc\u00ednio desportivo incluem o <strong>Barcelona<\/strong>, o <strong>Real Madrid <\/strong>e o <strong>Paris Saint Germain<\/strong>. A utiliza\u00e7\u00e3o do v\u00eddeo permitiu que os adeptos participassem nas sess\u00f5es de treino, imergindo-os nos clubes em tempo real e, em \u00faltima an\u00e1lise, demonstrou que estas equipas est\u00e3o na vanguarda da tecnologia.<\/p>\n<h2><strong>Exemplos de ativa\u00e7\u00e3o de patroc\u00ednios: o valor das activa\u00e7\u00f5es experimentais <\/strong><\/h2>\n<p>J\u00e1 discutimos v\u00e1rias vezes neste blogue a import\u00e2ncia dos eventos ao vivo na ativa\u00e7\u00e3o de patroc\u00ednios desportivos &#8211; os eventos continuam a oferecer uma forma \u00fanica de estabelecer uma liga\u00e7\u00e3o com o p\u00fablico, mesmo que a ind\u00fastria pare\u00e7a estar mais virada para as activa\u00e7\u00f5es digitais.<\/p>\n<p>Experiencial <strong><a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/sport-sponsorship-sponsorship-activation\/\">exemplos de ativa\u00e7\u00e3o de patroc\u00ednio<\/a> <\/strong>que funcionaram bem para as marcas incluem micropigs de corrida para a <strong>Coral <\/strong>e &#8220;pontos de intera\u00e7\u00e3o&#8221; no centro da cidade para a<strong> William Hill <\/strong>em Cheltenham, passadeiras de rastreio de energia para a <strong>Puma <\/strong>em Times Square, em Nova Iorque, e uma celebra\u00e7\u00e3o de um dia inteiro da <strong>NFL <\/strong>na Regent Street, em Londres.<\/p>\n<h2><strong>Exemplos de ativa\u00e7\u00e3o do patroc\u00ednio: acrescentar valor <\/strong><\/h2>\n<p>Escrevendo especificamente sobre a F\u00f3rmula 1, o especialista em marketing Robin Fenwick aponta v\u00e1rias formas como as marcas utilizaram activa\u00e7\u00f5es fora da pista para fornecer valor a longo prazo que tamb\u00e9m impulsionou as vendas. <strong>Os exemplos de ativa\u00e7\u00e3o de patroc\u00ednio <\/strong>apontados incluem uma parceria entre <strong>a Logitech <\/strong>e a McLaren, que proporcionou um aumento nas vendas de volantes, e <strong>a Randstad<\/strong>, uma empresa de recrutamento que se associou \u00e0 equipa Williams para desenvolver uma academia de forma\u00e7\u00e3o para jovens engenheiros talentosos.<\/p>\n<h2><strong>Ativa\u00e7\u00e3o do patroc\u00ednio no desporto: exemplos de redes sociais e UGC<\/strong><\/h2>\n<p>\u00c9 claro que as redes sociais oferecem uma enorme oportunidade no que diz respeito \u00e0 ativa\u00e7\u00e3o de patroc\u00ednios desportivos &#8211; \u00e9 onde os adultos passam uma parte significativa do seu tempo, por isso, se conseguires utiliz\u00e1-las para que se sintam envolvidos com a tua marca, o sucesso da tua campanha \u00e9 cada vez mais prov\u00e1vel.<\/p>\n<p>Um exemplo do mundo do <a href=\"https:\/\/rtrsports.com\/pt-pt\/programa-de-patrocinios-desportivos\/attachment\/motogp-sponsorship\/\">MotoGP<\/a> vem da <strong>Dunlop<\/strong>, em Espanha &#8211; a cria\u00e7\u00e3o de FanPics gerou quase seis milh\u00f5es de fotografias de marca, 51.000 visitas \u00e0 p\u00e1gina de destino, 10.500 etiquetas no Facebook e uma taxa de marca\u00e7\u00e3o de 9%. A campanha foi vista por 120.000 pessoas que assistiram \u00e0 corrida. Nada mau para 90 minutos de trabalho!<\/p>\n<p>Queres saber <strong><a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/o-que-e-a-ativacao-de-patrocinios-desportivos\/\">o que \u00e9 uma ativa\u00e7\u00e3o de patroc\u00ednio<\/a><\/strong>? Queres saber mais <strong><a href=\"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/\">exemplos de ativa\u00e7\u00e3o de patroc\u00ednio<\/a>? <\/strong>Contacta a RTR Sports Marketing hoje mesmo em info@rtrsports.com<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podes saber que queres investir em desportos, que tipo de desportos se alinham bem com a tua marca e como \u00e9 que os teus clientes actuais v\u00e3o reagir a certas parcerias de marca &#8211; mas sabes realmente se as tuas activa\u00e7\u00f5es cuidadosamente planeadas v\u00e3o funcionar? A resposta \u00e9: provavelmente n\u00e3o. A \u00fanica coisa a fazer [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":190333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20150],"tags":[],"class_list":["post-242515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Exemplos de ativa\u00e7\u00e3o de patroc\u00ednios | RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"Podes saber que queres investir em desportos, que tipo de desportos se alinham bem com a tua marca e como \u00e9 que os teus clientes actuais v\u00e3o reagir a certas parcerias de marca - mas sabes realmente se as tuas activa\u00e7\u00f5es cuidadosamente planeadas v\u00e3o funcionar?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/exemplos-de-ativacao-de-patrocinios\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exemplos de ativa\u00e7\u00e3o de patroc\u00ednios\" \/>\n<meta property=\"og:description\" content=\"Podes saber que queres investir em desportos, que tipo de desportos se alinham bem com a tua marca e como \u00e9 que os teus clientes actuais v\u00e3o reagir a certas parcerias de marca - 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