{"id":242878,"date":"2024-03-22T14:23:50","date_gmt":"2024-03-22T13:23:50","guid":{"rendered":"https:\/\/rtrsports.com\/sustentabilidade-nos-desportos-motorizados-uma-oportunidade-de-negocio-que-espera-ser-explorada\/"},"modified":"2025-06-02T15:36:27","modified_gmt":"2025-06-02T13:36:27","slug":"sustentabilidade-nos-desportos-motorizados-uma-oportunidade-de-negocio-que-espera-ser-explorada","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/sustainability-in-motorsports-a-business-opportunity-waiting-to-be-exploited\/","title":{"rendered":"Sustentabilidade nos desportos motorizados: uma oportunidade de neg\u00f3cio \u00e0 espera de ser explorada"},"content":{"rendered":"<p>Quando foi a \u00faltima vez que ouviste \u201c<strong>amigo do ambiente<\/strong>\u201d e \u201c<strong>desportos motorizados<\/strong>\u201d juntos numa \u00fanica frase? Provavelmente n\u00e3o h\u00e1 muito tempo; mas n\u00e3o era esse o caso h\u00e1 algumas d\u00e9cadas. Foi apenas num passado recente que surgiu a no\u00e7\u00e3o de \u201csustentabilidade ambiental\u201d. A raz\u00e3o \u00e9 simples: <em>as altera\u00e7\u00f5es clim\u00e1ticas<\/em>.<\/p>\n<p>Com toda a ind\u00fastria dos transportes a procurar mudar para op\u00e7\u00f5es \u201cmais ecol\u00f3gicas\u201d, os desportos motorizados n\u00e3o ficariam indiferentes. De facto, muitos fabricantes de autom\u00f3veis e organismos que regem os desportos motorizados (FIA\/FIM) est\u00e3o na linha da frente, <strong>liderando o processo<\/strong>. Isto levou ao aparecimento de novas s\u00e9ries de corridas, como a \u201c<a href=\"https:\/\/rtrsports.com\/pt-pt\/andretti-autosport-sponsoring-formula-e\/\"><strong>F\u00f3rmula E<\/strong><\/a>\u201d e \u201c<strong>Extreme E<\/strong>\u201d.<\/p>\n<p>As unidades de pot\u00eancia est\u00e3o gradualmente a transformar-se em motores h\u00edbridos e utilizam combust\u00edveis n\u00e3o f\u00f3sseis para gerar energia, enquanto noutros casos todo o grupo motopropulsor \u00e9 el\u00e9trico. Outra possibilidade seria o \u201chidrog\u00e9nio verde\u201d, ou seja, o hidrog\u00e9nio produzido a partir de fontes de energia renov\u00e1veis. S\u00f3 o tempo dir\u00e1 qual o grupo motopropulsor mais eficiente, e que melhor forma de o testar do que as corridas. <a href=\"https:\/\/rtrsports.com\/sponsorizzazioni-formula-1\/\"><strong>A F\u00f3rmula 1<\/strong><\/a> vai ser alimentada por e-combust\u00edveis a partir de 2026, e uma mudan\u00e7a semelhante ser\u00e1 observada no <a href=\"https:\/\/rtrsports.com\/sponsorizzazioni-formula-1\/\"><strong>MotoGP<\/strong><\/a> a partir de 2027. Olhando para a tend\u00eancia da ind\u00fastria, \u00e9 claro que alguns fabricantes querem seguir o caminho \u201cel\u00e9trico\u201d, enquanto outros mantiveram as suas op\u00e7\u00f5es em aberto. (Nota: Os combust\u00edveis electr\u00f3nicos\/combust\u00edveis sint\u00e9ticos s\u00e3o produzidos utilizando CO2 capturado da atmosfera).<\/p>\n<p><strong>At\u00e9 a borracha utilizada nos pneus \u00e9 agora obtida de forma \u201c\u00e9tica\u201d<\/strong> e com percentagens mais elevadas de materiais reciclados. De acordo com as estat\u00edsticas,<strong> 2% dos res\u00edduos globais s\u00e3o pneus usados<\/strong>, o que mostra como o fabrico de pneus \u00e9 pesado em termos de recursos. Os fabricantes de pneus est\u00e3o a testar os seus produtos em ambientes reais, em condi\u00e7\u00f5es extremas de desportos motorizados. Por exemplo, <strong>a Hankook<\/strong> fornece os pneus para as corridas <strong>de F\u00f3rmula E<\/strong> e tem uma gama completa de pneus para ve\u00edculos el\u00e9ctricos comerciais. Esta \u00e9 uma \u00f3ptima estrat\u00e9gia para os fabricantes de pneus comercializarem os seus produtos com resultados que os apoiem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-148161\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-alex-wolf-mx-14401747.jpg\" alt=\"F\u00f3rmula E\" width=\"267\" height=\"400\" \/>Um outro grande contribuinte de <strong>C02<\/strong> \u00e9 a <strong>log\u00edstica dos desportos motorizados<\/strong>. Uma vez que a maioria das s\u00e9ries de corridas s\u00e3o de natureza global, \u00e9 queimado muito combust\u00edvel f\u00f3ssil para transportar materiais e pessoas de um destino para o outro. Existem algumas op\u00e7\u00f5es para atenuar esta situa\u00e7\u00e3o, nomeadamente atrav\u00e9s de cr\u00e9ditos de carbono. Mas, na minha opini\u00e3o, esta n\u00e3o \u00e9 uma forma infal\u00edvel de reduzir as emiss\u00f5es nocivas. <strong>A ind\u00fastria da avia\u00e7\u00e3o come\u00e7ou a utilizar combust\u00edveis sustent\u00e1veis para alimentar as suas aeronaves<\/strong>, o que reduzir\u00e1 ainda mais as emiss\u00f5es. A um n\u00edvel muito semelhante, a partir deste ano, o combust\u00edvel utilizado no <strong>Campeonato do Mundo de MotoGP<\/strong> n\u00e3o \u00e9 f\u00f3ssil, numa percentagem impressionante de 40%.<\/p>\n<p>Passemos agora \u00e0 parte mais importante de qualquer evento desportivo &#8211; <strong>os adeptos<\/strong>. Escusado ser\u00e1 dizer que os adeptos tamb\u00e9m s\u00e3o respons\u00e1veis por contribuir para as emiss\u00f5es de carbono. Alguns destes f\u00e3s compensam as suas emiss\u00f5es de carbono optando por transportes sustent\u00e1veis.<\/p>\n<p>Diria que o futuro dos desportos motorizados a n\u00edvel mundial \u00e9 brilhante porque h\u00e1 muito a ser feito para manter o desporto relevante.<\/p>\n<p><strong>2024 vai ser a \u00faltima \u00e9poca da<\/strong> s\u00e9rie <strong>Extreme E<\/strong>, uma vez que se vai transformar em <strong>Extreme H a partir de 2025<\/strong>. <strong>A Extreme H<\/strong> vai ser a primeira s\u00e9rie <strong>de corridas todo-o-terreno movida a hidrog\u00e9nio aprovada pela FIA<\/strong>, que conta com o forte apoio da <strong>NEOM.<\/strong> Os carros j\u00e1 est\u00e3o a ser testados e seria uma maravilha tecnol\u00f3gica v\u00ea-los correr, porque armazenar hidrog\u00e9nio \u00e9 complicado. Seguindo as pisadas do Extreme E, o Extreme H baseia-se num carro de especifica\u00e7\u00f5es recentemente concebido e desenvolvido pela <strong>Spark Racing Technology<\/strong>. Este ser\u00e1 alimentado por uma <strong>c\u00e9lula de combust\u00edvel de hidrog\u00e9nio<\/strong> que produzir\u00e1 a mesma rela\u00e7\u00e3o peso-pot\u00eancia que a atual<strong> m\u00e1quina Extreme E Odyssey 21<\/strong>. Outro passo que est\u00e1 a ser dado na dire\u00e7\u00e3o certa \u00e9 a <strong>F\u00f3rmula G<\/strong>. \u00c9 uma cria\u00e7\u00e3o do antigo chefe da Mahindra Racing, Dilbagh Gill, e foi concebida como uma s\u00e9rie de alimenta\u00e7\u00e3o para a F\u00f3rmula E.<\/p>\n<p>At\u00e9 agora, fal\u00e1mos de unidades de pot\u00eancia \u201cverdes\u201d, agora vamos falar dos materiais utilizados para fabricar estes carros. \u00c9 do conhecimento geral que <strong>a maioria dos carros de corrida s\u00e3o constru\u00eddos com pl\u00e1stico refor\u00e7ado com fibra de carbono<\/strong>, mas o que as pessoas desconhecem \u00e9 o seu efeito no ambiente. <strong>Vai tornar-se crucial para os fabricantes justificar os materiais que utilizam para fabricar estes carros<\/strong>. <strong>A BComp<\/strong> \u00e9 uma das poucas empresas que oferecem pl\u00e1sticos refor\u00e7ados com fibras naturais. \u00c9 apontado como o pr\u00f3ximo grande avan\u00e7o no mundo dos comp\u00f3sitos.<\/p>\n<p>Para resumir este artigo, penso que o desporto autom\u00f3vel est\u00e1 muito longe dos seus objectivos de sustentabilidade, mas n\u00e3o \u00e9 um <strong>desafio inultrapass\u00e1vel<\/strong>. Na verdade, \u00e9 uma <strong>grande oportunidade de neg\u00f3cio \u00e0 espera de ser explorada<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando foi a \u00faltima vez que ouviste \u201camigo do ambiente\u201d e \u201cdesportos motorizados\u201d juntos numa \u00fanica frase? Provavelmente n\u00e3o h\u00e1 muito tempo; mas n\u00e3o era esse o caso h\u00e1 algumas d\u00e9cadas. Foi apenas num passado recente que surgiu a no\u00e7\u00e3o de \u201csustentabilidade ambiental\u201d. A raz\u00e3o \u00e9 simples: as altera\u00e7\u00f5es clim\u00e1ticas. Com toda a ind\u00fastria dos [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":197375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20151,20150],"tags":[],"class_list":["post-242878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-desportivo","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sustentabilidade nos desportos motorizados: uma oportunidade de neg\u00f3cio a explorar<\/title>\n<meta name=\"description\" content=\"O desporto autom\u00f3vel est\u00e1 a atingir rapidamente os seus objectivos de sustentabilidade. 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