{"id":243154,"date":"2024-04-25T14:27:28","date_gmt":"2024-04-25T12:27:28","guid":{"rendered":"https:\/\/rtrsports.com\/ferrari-patrocinio-hp\/"},"modified":"2025-05-29T16:22:59","modified_gmt":"2025-05-29T14:22:59","slug":"ferrari-patrocinio-hp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/ferrari-patrocinio-hp\/","title":{"rendered":"Ferrari F1, t\u00edtulo de patroc\u00ednio com a HP: azul, inova\u00e7\u00e3o, amanh\u00e3"},"content":{"rendered":"<p>Muito mais do que um <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/o-que-e-um-title-sponsor\/\">patroc\u00ednio de t\u00edtulo<\/a>, o acordo de parceria entre a<a href=\"https:\/\/it.motorsport.com\/f1\/news\/f1-scuderia-ferrari-hp-il-cavallino-ha-trovato-il-title-sponsor\/10602752\/\"><strong> Scuderia Ferrari e a HP<\/strong> <\/a>\u00e9 mais uma pe\u00e7a de um quebra-cabe\u00e7as de marketing que a Ferrari vem construindo com cuidado e precis\u00e3o h\u00e1 algum tempo. O gigante da tecnologia &#8211; a HP \u00e9 o segundo maior produtor mundial de computadores pessoais &#8211; aparecer\u00e1 no carro de Maranello a partir do <strong>Grande Pr\u00e9mio de Miami<\/strong> e permanecer\u00e1 como patrocinador principal da Scuderia durante pelo menos dois anos, a valores de mercado que n\u00e3o foram revelados, mas que s\u00e3o certamente multimilion\u00e1rios. O acordo envolve tamb\u00e9m, sem surpresas, a Esport Team e o carro conduzido por Maya Weug na F1 Academy: dois activos de comunica\u00e7\u00e3o que a empresa de Palo Alto n\u00e3o queria perder.<\/p>\n<h2>Patroc\u00ednio do t\u00edtulo<\/h2>\n<p>A Scuderia n\u00e3o tem um patrocinador desde a <strong>Mission Winnow<\/strong>, a iniciativa de marketing e comunica\u00e7\u00e3o posta em pr\u00e1tica pelo parceiro hist\u00f3rico Philip Morris que contornou &#8211; embora parcialmente &#8211; os regulamentos sobre o patroc\u00ednio do tabaco. Gra\u00e7as ao atual acordo, a Ferrari vai correr sob o nome <strong>Scuderia Ferrari HP<\/strong>, um nome que n\u00e3o deixou de despertar a curiosidade, o interesse e o elogio de v\u00e1rias comunidades online, que se apressaram a salientar que \u201cHP\u201d, para al\u00e9m de ser um acr\u00f3nimo de \u201cHewlett-Packard\u201d, \u00e9 mais famoso no mundo das corridas como uma abreviatura de <strong>Horse Power<\/strong>, uma unidade de medida do desempenho do motor.<\/p>\n<h2>O vermelho e o azul<\/h2>\n<p>J\u00e1 h\u00e1 algum tempo que a Ferrari tinha anunciado a sua inten\u00e7\u00e3o de correr em <strong>Miami<\/strong> com uma nova <strong>pintura azul<\/strong>, mostrando mesmo uma antevis\u00e3o dos belos fatos azuis criados para a ocasi\u00e3o para LeClerc, Sainz e toda a equipa. O azul claro, l\u00ea-se em algumas notas de imprensa que circularam nos \u00faltimos dias, era uma das cores preferidas de <strong>Enzo Ferrari<\/strong> (para dizer a verdade, nos \u00faltimos 30 anos, o Drake tem tido as prefer\u00eancias de cor mais heterog\u00e9neas para justificar mais ou menos qualquer jogada de marketing), bem como uma cor hist\u00f3rica da Scuderia, que na d\u00e9cada de 1960 correu com <strong>Surtees, Amon<\/strong> e <strong>Bandini<\/strong>.<\/p>\n<p>Sem querer ser malicioso, no entanto, a cor azul escolhida para Miami assume um significado especial na sequ\u00eancia do an\u00fancio da parceria entre a Ferrari e a HP, cujo log\u00f3tipo \u00e9 azul. Na pista da Fl\u00f3rida, os dois carros de Maranello mostrar\u00e3o pela primeira vez o grande log\u00f3tipo da HP numa pintura azul que se tornar\u00e1 um cl\u00e1ssico instant\u00e2neo para o mundo do marketing desportivo e uma oportunidade imperd\u00edvel de rela\u00e7\u00f5es p\u00fablicas e fotografias.<\/p>\n<h2>Inova\u00e7\u00e3o, sustentabilidade e a import\u00e2ncia de uma parceria na F\u00f3rmula 1<\/h2>\n<p><strong>Inova\u00e7\u00e3o, sustentabilidade, paix\u00e3o e investiga\u00e7\u00e3o<\/strong> s\u00e3o as palavras que se sucedem nos comunicados de imprensa que lan\u00e7am a parceria, como \u00e9 natural e correto. Num mundo de alta tecnologia como a F\u00f3rmula 1, um fabricante de computadores est\u00e1 perfeitamente posicionado e representado. Muito provavelmente, mesmo que n\u00e3o seja o foco do acordo, a HP tamb\u00e9m se tornar\u00e1 um importante aliado de Maranello em toda a frente de equipamentos t\u00e9cnicos, desenvolvimento de software e inova\u00e7\u00e3o em geral. A sustentabilidade &#8211; um tema muito caro \u00e0 tecnologia e ao autom\u00f3vel e sobre o qual ambas as ind\u00fastrias est\u00e3o a receber uma forte press\u00e3o &#8211; \u00e9 tamb\u00e9m uma chave para este patroc\u00ednio, l\u00ea-se.<\/p>\n<p>No entanto, e para sermos claros, \u00e9 imposs\u00edvel n\u00e3o colocar entre as \u201craz\u00f5es\u201d deste acordo tamb\u00e9m a <strong>extraordin\u00e1ria centralidade da F\u00f3rmula 1<\/strong> na arena do marketing moderno e da popularidade global. O Circus \u00e9, para todos os efeitos, uma extraordin\u00e1ria plataforma de comunica\u00e7\u00e3o &#8211; como os Jogos Ol\u00edmpicos e muito poucas outras propriedades no mundo &#8211; com a qual as marcas n\u00e3o se podem dar ao luxo de n\u00e3o se associar. Neste aspeto, a Ferrari \u00e9 certamente e sempre foi a joia mais brilhante da coroa, se n\u00e3o na pista, pelo menos ao n\u00edvel do marketing.<\/p>\n<h2>Lewis HP<\/h2>\n<p>Finalmente, o elemento <strong>Hamilton<\/strong> n\u00e3o deve ser deixado de fora da equa\u00e7\u00e3o. Anunciado ao lado de <strong>Charles LeClerc<\/strong> a partir da pr\u00f3xima temporada, o brit\u00e2nico n\u00e3o \u00e9 apenas um dos pilotos mais bem sucedidos da F\u00f3rmula 1, mas tamb\u00e9m um dos mais seguidos do mundo. A sua contrata\u00e7\u00e3o, que fez disparar o pre\u00e7o das ac\u00e7\u00f5es da Prancing Horse, tem repercuss\u00f5es a n\u00edvel de marketing mais do que desportivo, em parte gra\u00e7as ao ativismo determinado do piloto em muitas das causas mais debatidas dos \u00faltimos anos. Hamilton ser\u00e1, sem d\u00favida, o centro das aten\u00e7\u00f5es, trazendo consigo, obviamente, todo o mundo Ferrari \u00e0 sua volta, incluindo os patrocinadores. Este \u00e9, de facto, um elemento que n\u00e3o deve ser subestimado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muito mais do que um patroc\u00ednio de t\u00edtulo, o acordo de parceria entre a Scuderia Ferrari e a HP \u00e9 mais uma pe\u00e7a de um quebra-cabe\u00e7as de marketing que a Ferrari vem construindo com cuidado e precis\u00e3o h\u00e1 algum tempo. O gigante da tecnologia &#8211; a HP \u00e9 o segundo maior produtor mundial de computadores [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":197652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20147],"tags":[],"class_list":["post-243154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ferrari F1, t\u00edtulo de patroc\u00ednio com a HP: azul, inova\u00e7\u00e3o, amanh\u00e3<\/title>\n<meta name=\"description\" content=\"A parceria entre a Scuderia Ferrari e a HP \u00e9 mais uma pe\u00e7a de um puzzle de marketing que o Cavalo Empinado est\u00e1 a construir cuidadosamente.\" \/>\n<meta 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