{"id":243154,"date":"2024-04-25T11:19:23","date_gmt":"2024-04-25T09:19:23","guid":{"rendered":"https:\/\/rtrsports.com\/ferrari-patrocinio-hp\/"},"modified":"2026-10-15T14:08:29","modified_gmt":"2026-10-15T12:08:29","slug":"ferrari-patrocinio-hp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/ferrari-patrocinio-hp\/","title":{"rendered":"Ferrari F1 e o patroc\u00ednio principal da HP: o azul, a inova\u00e7\u00e3o, o amanh\u00e3"},"content":{"rendered":"

Muito mais do que um patroc\u00ednio principal<\/a>, o acordo entre a Scuderia Ferrari e a HP<\/strong>, anunciado a 24 de abril de 2024, \u00e9 mais uma pe\u00e7a de um puzzle de marketing que o Cavallino vem construindo com aten\u00e7\u00e3o e precis\u00e3o h\u00e1 algum tempo. O gigante da tecnologia (a HP \u00e9 o segundo maior fabricante mundial de computadores pessoais: em 2025 entregou 20,2% dos PC tradicionais vendidos no mundo, segundo os dados preliminares da IDC) aparece no carro de Maranello desde o Grande Pr\u00e9mio de Miami<\/strong> de maio de 2024, com um contrato plurianual cujos valores nunca foram divulgados, mas que s\u00e3o certamente multimilion\u00e1rios. Envolvidos no acordo, de forma nada surpreendente, est\u00e3o tamb\u00e9m a equipa de esports e o carro da F1 Academy, pilotado em 2024 por Maya Weug: dois ativos de comunica\u00e7\u00e3o que a empresa de Palo Alto n\u00e3o quis deixar escapar.<\/p>\n

O patroc\u00ednio principal<\/h2>\n

A Scuderia n\u00e3o tinha patrocinador principal desde os tempos da Mission Winnow<\/strong>, a iniciativa de marketing e comunica\u00e7\u00e3o com que o parceiro hist\u00f3rico Philip Morris, segundo os seus cr\u00edticos, contornava pelo menos em parte as regras sobre o patroc\u00ednio do tabaco: lan\u00e7ada com a Ferrari no Grande Pr\u00e9mio do Jap\u00e3o de 2018, figurou no nome da equipa em 2019 e em parte de 2021, e desapareceu a partir de 2022. Com o acordo atual, a Ferrari corre com o nome Scuderia Ferrari HP<\/strong>, um nome que n\u00e3o deixou de despertar curiosidade, interesse e aplausos em v\u00e1rias comunidades online, r\u00e1pidas a notar que \u00abHP\u00bb, al\u00e9m de sigla de Hewlett-Packard, \u00e9 mais conhecido no mundo das corridas como abreviatura de horse power<\/strong>, os cavalos de pot\u00eancia de um motor.<\/p>\n

Quanto vale, o acordo n\u00e3o o diz. Segundo o jornalista Will Buxton, o acordo vale dois ter\u00e7os do teto or\u00e7amental, cerca de 90 milh\u00f5es de d\u00f3lares por \u00e9poca no c\u00e1lculo da PlanetF1, enquanto segundo a Black Book Motorsport \u00e9 considerado compar\u00e1vel ao patroc\u00ednio principal da Oracle com a Red Bull, estimado em cerca de 300 milh\u00f5es de d\u00f3lares em cinco anos. S\u00e3o estimativas de imprensa, n\u00e3o valores declarados: mas bastam para situar a HP na faixa mais alta do mercado, aquela que vale a pena ler ao lado do guia sobre o custo de um patroc\u00ednio na F\u00f3rmula 1<\/a>.<\/p>\n

O vermelho e o azul<\/h2>\n

Na v\u00e9spera do an\u00fancio, a Ferrari tinha dado a saber que em Miami<\/strong> correria com uma pintura especial, e que durante o fim de semana Leclerc, Sainz e quase toda a equipa usariam um equipamento azul criado para a ocasi\u00e3o. A raz\u00e3o oficial era um anivers\u00e1rio, os 70 anos da presen\u00e7a da Ferrari na Am\u00e9rica do Norte, celebrados com dois azuis do passado: o Azzurro La Plata<\/strong>, um azul semelhante ao que Alberto Ascari, primeiro campe\u00e3o do mundo da Scuderia, usava como amuleto na camisola e no capacete, e o Azzurro Dino<\/strong>, usado nos fatos de pilotos como Arturo Merzario e Clay Regazzoni at\u00e9 1974.<\/p>\n

Sem querer pecar por mal\u00edcia, no entanto, o azul escolhido para Miami ganhou um significado especial no dia seguinte ao an\u00fancio da parceria com a HP, cujo log\u00f3tipo \u00e9 precisamente azul. Na pista da Florida, os dois carros de Maranello exibiram pela primeira vez o grande log\u00f3tipo da HP numa pintura com detalhes azuis, que se tornou um pequeno cl\u00e1ssico do marketing desportivo e uma oportunidade imperd\u00edvel de rela\u00e7\u00f5es p\u00fablicas e fotografias.<\/p>\n

Inova\u00e7\u00e3o, sustentabilidade e a import\u00e2ncia de uma parceria na F\u00f3rmula 1<\/h2>\n

Inova\u00e7\u00e3o, sustentabilidade, desempenho e excel\u00eancia<\/strong> eram as palavras que se repetiam nos comunicados de lan\u00e7amento da parceria, como \u00e9 justo e natural. Num mundo de alt\u00edssima tecnologia como o da F\u00f3rmula 1<\/a>, um fabricante de computadores est\u00e1 perfeitamente posicionado e representado, e o acordo di-lo explicitamente: a Ferrari usa computadores, dispositivos, sistemas de colabora\u00e7\u00e3o e de impress\u00e3o da HP. Tamb\u00e9m a sustentabilidade, um tema muito caro tanto \u00e0 tecnologia como ao setor autom\u00f3vel e sobre o qual ambas as ind\u00fastrias sofrem fortes press\u00f5es, era uma das chaves deste patroc\u00ednio, lia-se.<\/p>\n

No entanto, e para ser claro, \u00e9 imposs\u00edvel n\u00e3o contar entre as \u00abraz\u00f5es\u00bb deste acordo a extraordin\u00e1ria centralidade da F\u00f3rmula 1<\/strong> no marketing moderno e na popularidade global. O circo \u00e9, para todos os efeitos, uma extraordin\u00e1ria plataforma de comunica\u00e7\u00e3o, como os Jogos Ol\u00edmpicos e muito poucas outras propriedades no mundo, \u00e0 qual as marcas n\u00e3o se podem dar ao luxo de n\u00e3o se associar. Nisto, a Ferrari \u00e9 certamente, e desde sempre, a joia mais brilhante da coroa, se n\u00e3o em pista, pelo menos no marketing.<\/p>\n

Lewis HP<\/h2>\n

N\u00e3o se pode deixar de fora da equa\u00e7\u00e3o o fator Hamilton<\/strong>. Anunciado a 1 de fevereiro de 2024, quase tr\u00eas meses antes da HP, o brit\u00e2nico corre pela Ferrari desde 2025 ao lado de Charles Leclerc<\/strong>, que em junho de 2026 renovou o contrato, segundo a imprensa at\u00e9 2028. Hamilton n\u00e3o \u00e9 apenas um dos pilotos com mais sucesso da hist\u00f3ria da F\u00f3rmula 1, mas tamb\u00e9m uma das figuras mais reconhec\u00edveis do desporto mundial, com um p\u00fablico que vai muito al\u00e9m do paddock, gra\u00e7as tamb\u00e9m ao seu empenho em muitas das causas mais debatidas dos \u00faltimos anos. A sua chegada teve repercuss\u00f5es de marketing ainda antes das desportivas: Hamilton est\u00e1 no centro das aten\u00e7\u00f5es e arrasta consigo todo o mundo Ferrari que o rodeia, patrocinadores inclu\u00eddos. Tamb\u00e9m isto, de facto, n\u00e3o \u00e9 um elemento a subestimar.<\/p>\n

O puzzle, dois anos depois<\/h2>\n

Hoje a equipa continua a chamar-se Scuderia Ferrari HP, e o puzzle cresceu: em 2026 o Cavallino tem 40 parceiros oficiais, com a HP no topo de uma pir\u00e2mide que, na nossa classifica\u00e7\u00e3o, inclui patrocinadores principais, oficiais, parceiros de apoio e patrocinadores t\u00e9cnicos. Quem quiser v\u00ea-los todos, setor a setor, encontra a an\u00e1lise completa do portef\u00f3lio de patrocinadores da Ferrari na F\u00f3rmula 1<\/a>. O ponto, por\u00e9m, continua a ser o de 2024: a HP n\u00e3o comprou apenas um nome na carro\u00e7aria, mas um lugar dentro da hist\u00f3ria mais contada do desporto motorizado, aquela em que at\u00e9 uma cor, escolhida no momento certo, se torna uma mensagem.<\/p>\n

Fontes<\/strong>: Ferrari, o acordo com a HP<\/a>; Ferrari e HP, o comunicado conjunto<\/a>; Ferrari, a pintura de Miami 2024<\/a>; PlanetF1, o valor do acordo segundo Will Buxton<\/a>; Black Book Motorsport, o patroc\u00ednio principal da HP<\/a>; IDC, o mercado de PC em 2025<\/a>; Ferrari, a renova\u00e7\u00e3o de Leclerc<\/a>.<\/p>\n

\r\n\r\n

Perguntas frequentes sobre a HP e a Ferrari<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Desde quando \u00e9 a HP patrocinadora principal da Ferrari?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

O acordo plurianual foi anunciado a 24 de abril de 2024 e a equipa corre como Scuderia Ferrari HP desde o Grande Pr\u00e9mio de Miami de maio de 2024. O nome vale tamb\u00e9m para a equipa de esports e para o carro da F1 Academy.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Quanto paga a HP \u00e0 Ferrari?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

O valor nunca foi declarado. Segundo o jornalista Will Buxton, vale dois ter\u00e7os do teto or\u00e7amental, cerca de 90 milh\u00f5es de d\u00f3lares por \u00e9poca no c\u00e1lculo da PlanetF1; segundo a Black Book Motorsport \u00e9 compar\u00e1vel ao patroc\u00ednio principal Oracle-Red Bull, estimado em cerca de 300 milh\u00f5es de d\u00f3lares em cinco anos.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Quem era o patrocinador principal da Ferrari antes da HP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

A Mission Winnow, a iniciativa da Philip Morris lan\u00e7ada com a Ferrari no Grande Pr\u00e9mio do Jap\u00e3o de 2018. Figurou no nome da equipa em 2019 e em parte de 2021, e a partir de 2022 a Scuderia correu sem patrocinador principal at\u00e9 \u00e0 chegada da HP.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Porque \u00e9 que a Ferrari correu de azul em Miami em 2024?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Oficialmente pelos 70 anos da presen\u00e7a da Ferrari na Am\u00e9rica do Norte, com o Azzurro La Plata de Alberto Ascari e o Azzurro Dino dos fatos de Merzario e Regazzoni. A coincid\u00eancia com a estreia da HP, cujo log\u00f3tipo \u00e9 azul, fez dessa pintura tamb\u00e9m uma oportunidade de marketing.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n O que significa HP no nome Scuderia Ferrari HP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\u00c9 a marca da HP Inc., sigla de Hewlett-Packard. No mundo das corridas, por\u00e9m, HP \u00e9 tamb\u00e9m a abreviatura de horse power, os cavalos de pot\u00eancia de um motor: um jogo de palavras que as comunidades online notaram de imediato.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Quantos patrocinadores tem a Ferrari na F\u00f3rmula 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Em 2026 a Scuderia Ferrari HP tem 40 parceiros oficiais, com a HP como patrocinadora principal. A lista completa, setor a setor, est\u00e1 na an\u00e1lise do portef\u00f3lio de patrocinadores da Ferrari na F\u00f3rmula 1<\/a>.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Muito mais do que um patroc\u00ednio principal, o acordo entre a Scuderia Ferrari e a HP, anunciado a 24 de abril de 2024, \u00e9 mais uma pe\u00e7a de um puzzle de marketing que o Cavallino vem construindo com aten\u00e7\u00e3o e precis\u00e3o h\u00e1 algum tempo. O gigante da tecnologia (a HP \u00e9 o segundo maior fabricante […]<\/p>\n","protected":false},"author":2,"featured_media":197652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20147],"tags":[],"class_list":["post-243154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"\nScuderia Ferrari HP: o patroc\u00ednio principal e o seu valor<\/title>\n<meta name=\"description\" content=\"Scuderia Ferrari HP: o acordo de 2024, quanto vale segundo as estimativas, o azul de Miami e o papel de Hamilton no puzzle de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/ferrari-patrocinio-hp\/\" \/>\n<meta property=\"og:locale\" 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