{"id":255459,"date":"2024-08-30T09:22:20","date_gmt":"2024-08-30T07:22:20","guid":{"rendered":"https:\/\/rtrsports.com\/blog\/fim-womens-circuit-racing-um-novo-capitulo-para-os-desportos-motorizados-femininos\/"},"modified":"2026-10-30T03:58:01","modified_gmt":"2026-10-30T02:58:01","slug":"fim-womens-circuit-racing-um-novo-capitulo-para-os-desportos-motorizados-femininos","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/fim-womens-circuit-racing-um-novo-capitulo-para-os-desportos-motorizados-femininos\/","title":{"rendered":"WorldWCR: o mundial feminino de motociclismo explicado a pilotos e patrocinadores"},"content":{"rendered":"<p>Em meados de outubro de 2026, em Jerez, bastou a Mar\u00eda Herrera um quinto lugar na corrida 1 para fechar as contas: segundo t\u00edtulo mundial consecutivo no <strong>WorldWCR<\/strong>, o campeonato do mundo feminino de motociclismo de velocidade em circuito. A ronda de Jerez foi tamb\u00e9m a \u00faltima do campeonato com as Yamaha YZF-R7: a partir de 2027, as pilotos correr\u00e3o com uma mota chinesa, a CFMoto 675SR-R.<\/p>\n<p>Tr\u00eas \u00e9pocas s\u00e3o poucas para avaliar um campeonato, mas chegam para perceber o que oferece a quem corre e a quem investe. Este guia arruma o que \u00e9 preciso saber: como funciona o WorldWCR, quem o ganhou, o que muda a partir de 2027 e para que empresas faz sentido estar presente.<\/p>\n<p><strong>Em resumo<\/strong><\/p>\n<ul>\n<li>O WorldWCR (FIM Women&#8217;s Circuit Racing World Championship) nasceu em 2024: um monomarca reservado a mulheres que corre em seis dos fins de semana europeus do Mundial de Superbike.<\/li>\n<li>Coroou Ana Carrasco em 2024 e Mar\u00eda Herrera em 2025 e em 2026.<\/li>\n<li>De 2027 a 2029, a mota \u00fanica ser\u00e1 a CFMoto 675SR-R, em vez da Yamaha YZF-R7.<\/li>\n<\/ul>\n<h2>O que \u00e9 o WorldWCR<\/h2>\n<p>O <strong>FIM Women&#8217;s Circuit Racing World Championship<\/strong> \u00e9 o primeiro campeonato do mundo de velocidade em circuito reservado a mulheres. Foi criado pela FIM, a federa\u00e7\u00e3o internacional de motociclismo, em conjunto com o promotor do Mundial de Superbike, e estreou-se em 2024. As corridas disputam-se em seis das rondas europeias do <strong>WorldSBK<\/strong>, nos mesmos fins de semana: as pilotos partilham o paddock, o p\u00fablico e a cobertura televisiva com o Superbike.<\/p>\n<p>A f\u00f3rmula \u00e9 a do monomarca. Todas correm com a mesma mota preparada da mesma forma, por isso a diferen\u00e7a est\u00e1 na condu\u00e7\u00e3o e no trabalho da equipa, n\u00e3o no or\u00e7amento t\u00e9cnico. Cada fim de semana inclui os treinos, a Superpole que define a grelha e duas corridas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-361663\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/firefly-high-quality-full-body-illustration-of-female-motorcycle-racer-in-full-leather-suit-and-full-400x400.jpg\" alt=\"Ilustra\u00e7\u00e3o de uma piloto de mota com capacete integral e fato de couro, sobre fundo rosa e azul\" width=\"400\" height=\"400\" srcset=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/firefly-high-quality-full-body-illustration-of-female-motorcycle-racer-in-full-leather-suit-and-full-400x400.jpg 400w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/firefly-high-quality-full-body-illustration-of-female-motorcycle-racer-in-full-leather-suit-and-full-300x300.jpg 300w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/firefly-high-quality-full-body-illustration-of-female-motorcycle-racer-in-full-leather-suit-and-full-150x150.jpg 150w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/firefly-high-quality-full-body-illustration-of-female-motorcycle-racer-in-full-leather-suit-and-full-768x768.jpg 768w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/firefly-high-quality-full-body-illustration-of-female-motorcycle-racer-in-full-leather-suit-and-full-1536x1536.jpg 1536w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/firefly-high-quality-full-body-illustration-of-female-motorcycle-racer-in-full-leather-suit-and-full.jpg 2048w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<h2>Tr\u00eas \u00e9pocas, duas campe\u00e3s<\/h2>\n<h3>2024: Ana Carrasco<\/h3>\n<p>A primeira \u00e9poca, seis rondas e doze corridas, foi ganha por <strong>Ana Carrasco<\/strong> com a Evan Bros Racing Yamaha: 244 pontos, quatro vit\u00f3rias e um p\u00f3dio em todas as doze corridas. Mar\u00eda Herrera foi segunda com 215 pontos e Sara S\u00e1nchez terceira com 191. O t\u00edtulo decidiu-se em Jerez, na \u00faltima ronda.<\/p>\n<h3>2025: Mar\u00eda Herrera<\/h3>\n<p>Em 2025, o campeonato foi para <strong>Mar\u00eda Herrera<\/strong>, \u00e0 frente de Beatriz Neila. Herrera corria ent\u00e3o com a Klint Forward Team; em 2026 mudou-se para a Terra &amp; Vita GRT Yamaha WorldWCR.<\/p>\n<h3>2026: o bis de Herrera<\/h3>\n<p>No arranque de 2026, a lista de inscritas contava 24 pilotos efetivas de 12 nacionalidades. Herrera chegou a Jerez com 44 pontos de vantagem sobre Neila e fechou o campeonato logo na corrida 1, gerindo um quinto lugar. \u00c9 o seu segundo t\u00edtulo consecutivo.<\/p>\n<h2>A partir de 2027 mudam a mota e os pneus<\/h2>\n<p>Em outubro de 2026 foi anunciada a mudan\u00e7a de fornecedor: de 2027 a 2029, a mota \u00fanica do WorldWCR ser\u00e1 a <strong>CFMoto 675SR-R<\/strong>, uma tricil\u00edndrica de 675 cc. A CFMoto torna-se assim o primeiro fabricante chin\u00eas fornecedor \u00fanico de um monomarca ao n\u00edvel de campeonato do mundo FIM, com assist\u00eancia t\u00e9cnica em pista e fornecimento de pe\u00e7as. Segundo as estimativas da imprensa especializada, em configura\u00e7\u00e3o de corrida a nova mota dever\u00e1 ter entre 15 e 20 cavalos a mais do que a Yamaha R7.<\/p>\n<p>A partir de 2027 muda tamb\u00e9m o fornecedor de pneus do paddock do Superbike: a Michelin substitui a Pirelli nas quatro categorias, incluindo o WorldWCR. Para quem pensa entrar no campeonato, 2027 \u00e9 portanto um ano de partida: motas novas, novos equil\u00edbrios e uma nova hist\u00f3ria para contar.<\/p>\n<h2>As pilotos a conhecer<\/h2>\n<h3>Ana Carrasco<\/h3>\n<p>Espanhola da regi\u00e3o de M\u00farcia, em 2018 tornou-se a primeira mulher a ganhar um t\u00edtulo mundial de velocidade em motociclismo, no Supersport 300. Em 2013 tinha-se estreado no Moto3, no Mundial de Motociclismo. Em 2024 tornou-se a primeira campe\u00e3 do WorldWCR; desde 2025 corre no Mundial de Supersport.<\/p>\n<h3>Mar\u00eda Herrera<\/h3>\n<p>Natural de Oropesa, na prov\u00edncia de Toledo, correu no Mundial de Motociclismo no Moto3 e no MotoE, a categoria el\u00e9trica suspensa depois de 2025, e no Mundial de Superbike no Supersport 300. No WorldWCR foi segunda em 2024 e venceu em 2025 e em 2026.<\/p>\n<h3>Beatriz Neila<\/h3>\n<p>Madrilena, foi a principal rival de Herrera nas duas \u00faltimas \u00e9pocas: segunda em 2025 e a sua perseguidora at\u00e9 Jerez em 2026.<\/p>\n<p>Para uma empresa, isto significa algo concreto: o WorldWCR j\u00e1 tem rostos reconhec\u00edveis, com hist\u00f3rias desportivas reais para contar.<\/p>\n<h2>Porque \u00e9 que o WorldWCR interessa a uma empresa<\/h2>\n<p>O desporto motorizado feminino j\u00e1 n\u00e3o \u00e9 uma curiosidade. Em 2024, a marca de cosm\u00e9tica Charlotte Tilbury escolheu a F1 Academy, a s\u00e9rie feminina do paddock da F\u00f3rmula 1, para o seu primeiro patroc\u00ednio desportivo global. Falamos disso no guia sobre as <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/mulheres-na-formula-1\/\">mulheres na F\u00f3rmula 1<\/a>. O WorldWCR oferece o mesmo tema no mundo das duas rodas, com uma entrada mais acess\u00edvel e um paddock, o do Superbike, que j\u00e1 tem um p\u00fablico fiel.<\/p>\n<p>As vias de entrada s\u00e3o tr\u00eas:<\/p>\n<ul>\n<li><strong>a equipa<\/strong>: visibilidade nas motas e no vestu\u00e1rio, hospitalidade no paddock, conte\u00fados dos bastidores;<\/li>\n<li><strong>a piloto<\/strong>: um rosto e uma hist\u00f3ria, com direitos de imagem para usar na pr\u00f3pria comunica\u00e7\u00e3o;<\/li>\n<li><strong>o campeonato ou o evento<\/strong>: acordos de parceria com o promotor, adequados a marcas que procuram presen\u00e7a durante toda a \u00e9poca.<\/li>\n<\/ul>\n<p>Um aviso sobre os n\u00fameros. O valor medi\u00e1tico, ou seja, quanto custaria comprar a mesma visibilidade em publicidade, \u00e9 \u00fatil para comparar duas propostas, mas n\u00e3o diz se o patroc\u00ednio funcionou. Para o medir s\u00e3o precisos indicadores de neg\u00f3cio: contactos, vendas, rela\u00e7\u00f5es comerciais nascidas no paddock.<\/p>\n<h2>Para quem funciona e para quem n\u00e3o funciona<\/h2>\n<p>O WorldWCR funciona para empresas que t\u00eam um motivo real para falar de mulheres e motas: marcas de vestu\u00e1rio t\u00e9cnico e acess\u00f3rios de mota, empresas que se dirigem a um p\u00fablico feminino, organiza\u00e7\u00f5es que querem uma narrativa cred\u00edvel sobre inclus\u00e3o, fabricantes e fornecedores que procuram visibilidade no paddock do Superbike. Funciona tamb\u00e9m para quem tem um or\u00e7amento contido e quer um projeto reconhec\u00edvel, em vez de uma presen\u00e7a marginal num campeonato maior.<\/p>\n<p>Funciona menos para quem procura sobretudo grandes n\u00fameros de audi\u00eancia a n\u00edvel mundial: nesse caso, a F\u00f3rmula 1 e o MotoGP est\u00e3o noutro patamar. E n\u00e3o funciona para quem s\u00f3 quer um log\u00f3tipo, sem ativa\u00e7\u00e3o: um patroc\u00ednio constru\u00eddo sobre valores, se n\u00e3o for contado, n\u00e3o se v\u00ea.<\/p>\n<h2>Como avan\u00e7ar<\/h2>\n<p>O primeiro passo \u00e9 escolher a via de entrada certa, equipa, piloto ou campeonato, em fun\u00e7\u00e3o dos objetivos e dos mercados da empresa. O segundo \u00e9 construir a ativa\u00e7\u00e3o antes de assinar: conte\u00fados, hospitalidade, eventos com clientes e rede comercial. O terceiro \u00e9 decidir desde o in\u00edcio como se vai medir o resultado.<\/p>\n<p>\u00c9 nisto que trabalhamos h\u00e1 anos no paddock do <a href=\"https:\/\/rtrsports.com\/pt-pt\/wsbk-spatrocinio\/\">patroc\u00ednio no WSBK<\/a>. No nosso modelo, a comiss\u00e3o \u00e9 paga pela propriedade desportiva, a equipa ou o campeonato, e n\u00e3o pela empresa que patrocina: \u00e9 esta separa\u00e7\u00e3o que nos permite recomendar a via de entrada mais adequada, mesmo quando \u00e9 a menos dispendiosa.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Perguntas frequentes sobre o WorldWCR<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>O que \u00e9 o WorldWCR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u00c9 o FIM Women&#8217;s Circuit Racing World Championship, o campeonato do mundo de velocidade em circuito reservado a mulheres, nascido em 2024. \u00c9 um monomarca e corre em seis dos fins de semana europeus do Mundial de Superbike, com Superpole e duas corridas por ronda.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quem ganhou o WorldWCR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ana Carrasco ganhou a primeira edi\u00e7\u00e3o, em 2024. Mar\u00eda Herrera venceu em 2025 e revalidou o t\u00edtulo em 2026, fechando o campeonato com uma corrida de anteced\u00eancia em Jerez.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Que mota se usa no WorldWCR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>De 2024 a 2026, todas as pilotos correram com a Yamaha YZF-R7. De 2027 a 2029, a mota \u00fanica ser\u00e1 a CFMoto 675SR-R, uma tricil\u00edndrica de 675 cc.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quantas corridas tem o WorldWCR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>O campeonato tem seis rondas, cada uma com duas corridas. Em 2026 come\u00e7ou em Portim\u00e3o no final de mar\u00e7o e terminou em Jerez em meados de outubro.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quantas pilotos correm no WorldWCR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>No arranque de 2026, a lista de inscritas contava 24 pilotos efetivas de 12 nacionalidades, todas com a mesma mota.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Como se patrocina o WorldWCR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>H\u00e1 tr\u00eas formas de entrar: patrocinar uma equipa, uma piloto ou o campeonato e os seus eventos. A escolha depende dos objetivos e dos mercados da empresa, e deve ser acompanhada de um plano de ativa\u00e7\u00e3o e de indicadores de resultado definidos antes de assinar.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Em meados de outubro de 2026, em Jerez, bastou a Mar\u00eda Herrera um quinto lugar na corrida 1 para fechar as contas: segundo t\u00edtulo mundial consecutivo no WorldWCR, o campeonato do mundo feminino de motociclismo de velocidade em circuito. A ronda de Jerez foi tamb\u00e9m a \u00faltima do campeonato com as Yamaha YZF-R7: a partir [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":255471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20151,20272,20150],"tags":[],"class_list":["post-255459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-desportivo","category-motogp-10-2","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WorldWCR: o mundial feminino de motociclismo<\/title>\n<meta name=\"description\" content=\"WorldWCR, o mundial feminino de velocidade em mota: como funciona, as campe\u00e3s 2024-2026, a CFMoto a partir de 2027 e como o patrocinar.\" 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