{"id":273847,"date":"2024-12-19T17:32:44","date_gmt":"2024-12-19T16:32:44","guid":{"rendered":"https:\/\/rtrsports.com\/formula-1-e-inclusao-como-we-race-as-one-e-muito-mais-esta-a-revolucionar-o-desporto-automovel\/"},"modified":"2026-11-04T15:20:39","modified_gmt":"2026-11-04T14:20:39","slug":"formula-1-e-inclusao-como-we-race-as-one-e-muito-mais-esta-a-revolucionar-o-desporto-automovel","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/formula-1-e-inclusao-como-we-race-as-one-e-muito-mais-esta-a-revolucionar-o-desporto-automovel\/","title":{"rendered":"F\u00f3rmula 1 e inclus\u00e3o: o que mudou desde We Race As One"},"content":{"rendered":"<p>Em 2020, a <strong>F\u00f3rmula 1<\/strong> p\u00f4s a inclus\u00e3o no centro de uma campanha, We Race As One. Seis anos depois, tem uma carta assinada em 2024 por todas as equipas de ent\u00e3o, uma s\u00e9rie feminina na sua quarta temporada e uma campe\u00e3, Alisha Palmowski, que garantiu o t\u00edtulo com tr\u00eas corridas de anteced\u00eancia. Ainda n\u00e3o \u00e9 um paddock diferente. Mas j\u00e1 n\u00e3o \u00e9 apenas uma campanha.<\/p>\n<p>Para quem patrocina, esta hist\u00f3ria conta por uma raz\u00e3o concreta: o p\u00fablico da F\u00f3rmula 1 mudou mais depressa do que o paddock, e as marcas que o perceberam a tempo encontraram espa\u00e7os que no desporto motorizado de h\u00e1 dez anos n\u00e3o existiam.<\/p>\n<p><strong>Em resumo<\/strong><\/p>\n<ul>\n<li>We Race As One nasce a <strong>22 de junho de 2020<\/strong>; tr\u00eas dias depois surge uma funda\u00e7\u00e3o lan\u00e7ada com um milh\u00e3o de d\u00f3lares doados pelo ent\u00e3o presidente executivo da F\u00f3rmula 1, Chase Carey.<\/li>\n<li>A <strong>26 de novembro de 2024<\/strong>, a F\u00f3rmula 1, a FIA e as dez equipas assinaram uma carta para a diversidade e a inclus\u00e3o, a primeira recomenda\u00e7\u00e3o da Comiss\u00e3o Hamilton.<\/li>\n<li>A <strong>F1 Academy<\/strong>, que arrancou em 2023, teve quatro campe\u00e3s: Marta Garc\u00eda, Abbi Pulling, Doriane Pin e, em 2026, Alisha Palmowski.<\/li>\n<\/ul>\n<h2>We Race As One: de campanha a programa<\/h2>\n<p>We Race As One \u00e9 anunciada a 22 de junho de 2020, na v\u00e9spera de uma temporada que recome\u00e7a depois da paragem provocada pela pandemia. No Grande Pr\u00e9mio da \u00c1ustria, a 5 de julho, os monolugares levam um arco-\u00edris dedicado aos trabalhadores da linha da frente e \u00e0 volta da pista aparece a mensagem contra o racismo. Tr\u00eas dias depois nasce tamb\u00e9m uma funda\u00e7\u00e3o para financiar est\u00e1gios e programas de aprendizagem destinados a grupos sub-representados: arranca com um milh\u00e3o de d\u00f3lares doados pessoalmente por Chase Carey, ent\u00e3o presidente e diretor executivo da F\u00f3rmula 1, e a FIA junta-lhe um milh\u00e3o de euros.<\/p>\n<p>Em 2021 chegam as primeiras medidas concretas: dez bolsas de estudo em engenharia com seis universidades brit\u00e2nicas e italianas, para estudantes de grupos sub-representados, e seis est\u00e1gios na organiza\u00e7\u00e3o da F\u00f3rmula 1.<\/p>\n<p>As cr\u00edticas n\u00e3o faltaram, e a mais dura veio do piloto mais pr\u00f3ximo do tema. Em julho de 2022, no Grande Pr\u00e9mio da \u00c1ustria, depois de den\u00fancias de insultos e ass\u00e9dio entre o p\u00fablico, Lewis Hamilton disse que We Race As One tinha sido \u00abs\u00f3 palavras\u00bb, sem fundos nem um programa capaz de mudar realmente as coisas.<\/p>\n<h2>A Comiss\u00e3o Hamilton e a carta assinada por todas as equipas<\/h2>\n<p>Em 2020, Hamilton promove com a Royal Academy of Engineering a Comiss\u00e3o Hamilton, uma investiga\u00e7\u00e3o sobre as raz\u00f5es pelas quais t\u00e3o poucas pessoas negras trabalham no desporto motorizado brit\u00e2nico. O relat\u00f3rio sai a 13 de julho de 2021: as pessoas negras s\u00e3o menos de 1% de quem trabalha na F\u00f3rmula 1, e as recomenda\u00e7\u00f5es para mudar as coisas s\u00e3o dez.<\/p>\n<p>A primeira pedia uma carta para a diversidade e a inclus\u00e3o. Chegou a 26 de novembro de 2024: a F\u00f3rmula 1, a FIA e as dez equipas assinaram um documento comum, elaborado com o apoio da Royal Academy of Engineering e assente em quatro pilares: atrair, reter, criar e envolver. A Mission 44, a funda\u00e7\u00e3o de Hamilton, apoia a sua aplica\u00e7\u00e3o, e o grupo de trabalho que j\u00e1 existia tornou-se um grupo de implementa\u00e7\u00e3o, encarregado de produzir resultados mensur\u00e1veis. Escrevemos sobre a carreira e o empenho de Hamilton no <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/lewis-hamilton-quando-o-talento-desafia-o-tempo-uma-viagem-para-alem-dos-limites-do-desporto\/\">retrato de Lewis Hamilton<\/a>.<\/p>\n<h2>F1 Academy: quatro temporadas, quatro campe\u00e3s<\/h2>\n<p>A F1 Academy foi anunciada em novembro de 2022 e arrancou em 2023, com o objetivo de fazer crescer as pilotos rumo \u00e0s categorias superiores. \u00c9 dirigida desde mar\u00e7o de 2023 por Susie Wolff, antiga piloto. As campe\u00e3s foram Marta Garc\u00eda em 2023, Abbi Pulling em 2024, Doriane Pin em 2025 e Alisha Palmowski em 2026, campe\u00e3 em Austin a 24 de outubro. Desde 2024, cada equipa de F\u00f3rmula 1 apoia uma piloto com as suas cores: em 2026 fazem-no as dez equipas hist\u00f3ricas, enquanto a Cadillac se juntar\u00e1 em 2027. A campe\u00e3 recebe 10 pontos para a superlicen\u00e7a.<\/p>\n<p>O n\u00famero que explica porque \u00e9 necess\u00e1ria \u00e9 simples: desde 1950, s\u00f3 cinco mulheres foram inscritas num Grande Pr\u00e9mio de F\u00f3rmula 1, e apenas duas partiram, Maria Teresa de Filippis e Lella Lombardi, a \u00fanica a ter conquistado pontos, meio ponto em Espanha em 1975. A \u00faltima partida de uma mulher num Grande Pr\u00e9mio remonta a 1976. Fal\u00e1mos disso no nosso artigo sobre as <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/mulheres-na-formula-1\/\">mulheres na F\u00f3rmula 1<\/a>.<\/p>\n<p>Doriane Pin, campe\u00e3 em 2025, foi depois escolhida pela Mercedes como piloto de desenvolvimento para 2026: uma decis\u00e3o da equipa, n\u00e3o um pr\u00e9mio da s\u00e9rie, mas \u00e9 precisamente o tipo de passo que a F1 Academy nasceu para tornar poss\u00edvel.<\/p>\n<h2>O que ganham os patrocinadores<\/h2>\n<p>A F1 Academy \u00e9 tamb\u00e9m um caso de patroc\u00ednio. Em fevereiro de 2024, a Charlotte Tilbury tornou-se parceira oficial da s\u00e9rie: a primeira marca de beleza fundada por uma mulher a faz\u00ea-lo e, para a empresa, o primeiro patroc\u00ednio desportivo global. Deu as suas cores a um dos carros de 2024, o da piloto francesa Lola Lovinfosse. Em 2026 chegou a Sephora, que apoia a piloto espanhola Natalia Granada. Para marcas assim, o desporto motorizado n\u00e3o era um territ\u00f3rio \u00f3bvio. Tornou-se um territ\u00f3rio poss\u00edvel.<\/p>\n<p>O motivo est\u00e1 no p\u00fablico. Segundo um estudo da Nielsen de dezembro de 2024, as mulheres eram 41% dos f\u00e3s da F\u00f3rmula 1. \u00c9 um dado que alarga o per\u00edmetro das marcas que podem falar a este p\u00fablico de forma cred\u00edvel, e aprofund\u00e1mo-lo no artigo sobre <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/mulheres-e-patrocinios-desportivos\/\">mulheres e patroc\u00ednios desportivos<\/a>.<\/p>\n<p>Mas tamb\u00e9m \u00e9 preciso dizer onde est\u00e1 o limite. Associar uma marca \u00e0 inclus\u00e3o s\u00f3 funciona se houver por tr\u00e1s um compromisso mensur\u00e1vel, porque o mesmo p\u00fablico que premeia a coer\u00eancia reconhece depressa uma opera\u00e7\u00e3o de fachada. Na minha experi\u00eancia, as empresas que obt\u00eam mais s\u00e3o as que apoiam um programa, uma piloto ou uma bolsa de estudo e o contam durante anos, n\u00e3o durante uma temporada. As regras b\u00e1sicas para entrar neste mundo explicamo-las na p\u00e1gina sobre o <a href=\"https:\/\/rtrsports.com\/pt-pt\/formula-1-patrocinio\/\">patroc\u00ednio na F\u00f3rmula 1<\/a>.<\/p>\n<h2>A diversidade tamb\u00e9m passa pelo calend\u00e1rio<\/h2>\n<p>H\u00e1 ainda uma diversidade geogr\u00e1fica. A 13 de outubro de 2026, a F\u00f3rmula 1 anunciou um acordo de dez anos para o Grande Pr\u00e9mio de \u00c1frica, num circuito novo em Bugesera, no Ruanda, com estreia prevista para o in\u00edcio da d\u00e9cada de 2030. A \u00faltima corrida do Mundial em \u00c1frica continua a ser a de Kyalami, na \u00c1frica do Sul, a 14 de mar\u00e7o de 1993. Escrevemos sobre isso no nosso artigo sobre o <a href=\"https:\/\/rtrsports.com\/pt-pt\/blog\/grande-premio-africa-formula-1-ruanda\/\">Grande Pr\u00e9mio de \u00c1frica no Ruanda<\/a>.<\/p>\n<h2>Onde estamos em 2026<\/h2>\n<p>O paddock de hoje ainda n\u00e3o se parece com o seu p\u00fablico. Mas desde 2020 a F\u00f3rmula 1 passou dos slogans para um documento assinado por todas as equipas, das campanhas para as bolsas de estudo, de uma s\u00e9rie feminina acabada de nascer para quatro campe\u00e3s. \u00c9 a mesma diferen\u00e7a que separa um patroc\u00ednio de fachada de um que dura.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Perguntas frequentes sobre F\u00f3rmula 1 e inclus\u00e3o<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>O que \u00e9 a We Race As One?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>We Race As One \u00e9 a iniciativa lan\u00e7ada pela F\u00f3rmula 1 a 22 de junho de 2020 contra o racismo e as desigualdades, e para agradecer a quem enfrentava a pandemia. Poucos dias depois nasceu uma funda\u00e7\u00e3o para est\u00e1gios e programas de aprendizagem destinados a grupos sub-representados, lan\u00e7ada com um milh\u00e3o de d\u00f3lares doados por Chase Carey, e em 2021 chegaram dez bolsas de estudo em engenharia com seis universidades brit\u00e2nicas e italianas.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>O que \u00e9 a Comiss\u00e3o Hamilton?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u00c9 a investiga\u00e7\u00e3o promovida em 2020 por Lewis Hamilton com a Royal Academy of Engineering sobre as raz\u00f5es da escassa presen\u00e7a de pessoas negras no desporto motorizado brit\u00e2nico. O relat\u00f3rio, publicado a 13 de julho de 2021, cont\u00e9m dez recomenda\u00e7\u00f5es; a primeira, uma carta para a diversidade e a inclus\u00e3o, foi assinada pela F\u00f3rmula 1, pela FIA e por todas as equipas a 26 de novembro de 2024.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>O que \u00e9 a F1 Academy?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u00c9 a s\u00e9rie feminina criada pela F\u00f3rmula 1, anunciada em novembro de 2022 e em pista desde 2023, dirigida por Susie Wolff. As campe\u00e3s s\u00e3o Marta Garc\u00eda (2023), Abbi Pulling (2024), Doriane Pin (2025) e Alisha Palmowski (2026). As dez equipas hist\u00f3ricas de F\u00f3rmula 1 apoiam uma piloto cada uma (a Cadillac a partir de 2027) e a campe\u00e3 recebe 10 pontos para a superlicen\u00e7a.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quantas mulheres correram na F\u00f3rmula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Desde 1950, cinco mulheres foram inscritas num Grande Pr\u00e9mio de F\u00f3rmula 1 e duas partiram: Maria Teresa de Filippis em 1958 e Lella Lombardi entre 1975 e 1976. Lombardi \u00e9 a \u00fanica a ter conquistado pontos, meio ponto em Espanha em 1975. Depois de 1976, nenhuma mulher voltou a alinhar \u00e0 partida de um Grande Pr\u00e9mio.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>O que disse Lewis Hamilton sobre a We Race As One?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Em julho de 2022, no Grande Pr\u00e9mio da \u00c1ustria, depois de den\u00fancias de insultos e ass\u00e9dio entre o p\u00fablico, Hamilton disse que a We Race As One tinha sido \u00abs\u00f3 palavras\u00bb, sem fundos nem um programa capaz de produzir uma mudan\u00e7a. Dois anos depois, saudou a carta para a diversidade e a inclus\u00e3o assinada por todas as equipas.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Porque deveria uma empresa patrocinar a inclus\u00e3o no desporto motorizado?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Porque o p\u00fablico mudou: segundo a Nielsen, em dezembro de 2024 as mulheres eram 41% dos f\u00e3s da F\u00f3rmula 1. Marcas como a Charlotte Tilbury em 2024 e a Sephora em 2026 escolheram a F1 Academy para falar a este p\u00fablico. Mas s\u00f3 funciona com um compromisso mensur\u00e1vel e mantido ao longo do tempo, n\u00e3o com uma opera\u00e7\u00e3o de uma temporada.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Em 2020, a F\u00f3rmula 1 p\u00f4s a inclus\u00e3o no centro de uma campanha, We Race As One. Seis anos depois, tem uma carta assinada em 2024 por todas as equipas de ent\u00e3o, uma s\u00e9rie feminina na sua quarta temporada e uma campe\u00e3, Alisha Palmowski, que garantiu o t\u00edtulo com tr\u00eas corridas de anteced\u00eancia. Ainda n\u00e3o [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":273836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20147],"tags":[],"class_list":["post-273847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>F\u00f3rmula 1 e inclus\u00e3o: de We Race As One at\u00e9 hoje<\/title>\n<meta name=\"description\" content=\"F\u00f3rmula 1 e inclus\u00e3o: We Race As One, a Comiss\u00e3o Hamilton, a carta de 2024 e a F1 Academy. 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