{"id":280385,"date":"2025-04-15T10:54:44","date_gmt":"2025-04-15T08:54:44","guid":{"rendered":"https:\/\/rtrsports.com\/como-obter-o-maximo-roi-do-teu-patrocinio-no-motogp\/"},"modified":"2025-04-18T10:40:04","modified_gmt":"2025-04-18T08:40:04","slug":"como-obter-o-maximo-roi-do-teu-patrocinio-no-motogp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/como-obter-o-maximo-roi-do-teu-patrocinio-no-motogp\/","title":{"rendered":"Como obter o m\u00e1ximo ROI do teu patroc\u00ednio no MotoGP."},"content":{"rendered":"<p>H\u00e1 v\u00e1rios passos a seguir para obteres o m\u00e1ximo de <strong>ROI<\/strong> de qualquer programa de patroc\u00ednio. <strong><a href=\"https:\/\/rtrsports.com\/en\/motorsports-motogp-sponsorship-agency\/\">O patroc\u00ednio do MotoGP<\/a><\/strong> n\u00e3o \u00e9 exce\u00e7\u00e3o e o que se segue pode ser aplicado ao patroc\u00ednio em geral.<\/p>\n<p>\u00c9 \u00f3bvio que <strong>a COVID-19<\/strong>, o distanciamento social e os eventos realizados \u00e0 porta fechada s\u00e3o problemas que t\u00eam de ser resolvidos. Temos de refor\u00e7ar e repensar partes do que j\u00e1 fizemos nos \u00faltimos anos, n\u00e3o s\u00f3 para atenuar os efeitos dos problemas acima referidos no nosso programa de patroc\u00ednio, mas tamb\u00e9m para prosperar, e teremos de acrescentar algo mais.<\/p>\n<p>H\u00e1 dois pontos que devem ser refor\u00e7ados: <strong>as actividades digitais<\/strong> e <strong>as apresenta\u00e7\u00f5es B2B<\/strong>.<\/p>\n<h3><strong>Comecemos pelo princ\u00edpio: definir objectivos<\/strong><\/h3>\n<p>A primeira coisa a fazer \u00e9 ter <strong>objectivos claros<\/strong> e defini-los. S\u00f3 estabelecendo objectivos \u00e9 que teremos uma ideia clara do que medir e de que dados necessitamos para medir o ROI do nosso patroc\u00ednio. Ter um procedimento estruturado e reunir toda a informa\u00e7\u00e3o relevante permitir-nos-\u00e1 comparar a efic\u00e1cia de qualquer programa com outros meios de comunica\u00e7\u00e3o.<\/p>\n<p>Os objectivos que podemos definir e acompanhar podem ser diferentes. Normalmente, as marcas est\u00e3o interessadas em:<\/p>\n<ul>\n<li><strong>Objectivos de marketing (por exemplo, sensibiliza\u00e7\u00e3o)<\/strong><\/li>\n<li><strong>Objectivos comerciais (por exemplo, vendas).<\/strong><\/li>\n<\/ul>\n<h3><strong>Segunda etapa: Planeamento<\/strong><\/h3>\n<p>O planeamento \u00e9 a fase mais crucial de qualquer programa de patroc\u00ednio e <strong>o patroc\u00ednio do MotoGP<\/strong> n\u00e3o \u00e9 exce\u00e7\u00e3o. Quando uma empresa decide usar o patroc\u00ednio do MotoGP pela primeira vez, tem de planear todas e quaisquer actividades que tenha de implementar para maximizar a parceria. Os valores da marca e do desporto est\u00e3o alinhados, a cobertura televisiva \u00e9 ampla, as na\u00e7\u00f5es interessadas s\u00e3o as certas, por isso, se tivermos uma grande parte da carenagem, podemos contar com cobertura autom\u00e1tica. O resto est\u00e1 por fazer.<\/p>\n<p>E o resto \u00e9 a quantidade de actividades <strong>de marketing<\/strong> e comerciais que garantir\u00e3o que qualquer d\u00f3lar investido no programa resultar\u00e1, pelo menos, num d\u00f3lar de retorno e, se planeares com aten\u00e7\u00e3o e estiveres nas m\u00e3os de uma boa ag\u00eancia de ativa\u00e7\u00e3o de patroc\u00ednios, \u00e9 prov\u00e1vel que os retornos sejam muito superiores a isso.<\/p>\n<p>Qualquer ag\u00eancia que esteja a ajudar (esperando que tenhas contratado uma) passar\u00e1 muito tempo a estudar e a planear um plano de ativa\u00e7\u00e3o capaz de explorar todas as oportunidades da atividade. Para te orientar, podes consultar este <strong>plano de implementa\u00e7\u00e3o gen\u00e9rico<\/strong> que representa uma base para qualquer projeto. Tem em conta que se trata de uma esp\u00e9cie de check list e que qualquer interven\u00e7\u00e3o \u00e9 diferente, tal como diferentes s\u00e3o as empresas e os seus objectivos. Utiliza-o apenas como uma base s\u00f3lida a partir da qual podes come\u00e7ar.<\/p>\n<p>Qualquer programa bem-sucedido cont\u00e9m uma mistura de sensibiliza\u00e7\u00e3o, narra\u00e7\u00e3o de hist\u00f3rias, actividades de rela\u00e7\u00f5es p\u00fablicas, promo\u00e7\u00e3o do consumidor, envolvimento do consumidor e actividades B2B. \u00c9 no B2B e no envolvimento digital que temos de nos concentrar, especialmente nesta era<\/p>\n<h3><strong>B2B<\/strong><\/h3>\n<p>Ser parceiro de uma <strong>propriedade desportiva<\/strong> \u00e9 como aderir a um clube privado. Partilhas com os teus pares a mesma paix\u00e3o pelo desporto escolhido, tens a mesma ambi\u00e7\u00e3o e a mesma vontade de competir no mercado que a tua equipa expressa domingo ap\u00f3s domingo. Neste terreno comum, \u00e9 f\u00e1cil construir uma forte rela\u00e7\u00e3o de trabalho e a equipa \u00e9 fundamental para criar as apresenta\u00e7\u00f5es certas.<\/p>\n<p>Os dias <strong>dos patrocinadores<\/strong> podem ser transformados em apresenta\u00e7\u00f5es individuais, talvez organizadas atrav\u00e9s do Zoom, para mostrar as nossas capacidades e produtos. As equipas devem come\u00e7ar a olhar para si pr\u00f3prias como facilitadoras da cria\u00e7\u00e3o de novos neg\u00f3cios para os seus <strong>parceiros.<\/strong> A lealdade conquistada pelos resultados comerciais pode resultar numa maior taxa de reten\u00e7\u00e3o e na estabilidade financeira, mesmo quando os factores externos ou os resultados desportivos n\u00e3o est\u00e3o no seu auge. Pede \u00e0 equipa para trabalhar neste sentido e associa alguns benef\u00edcios para a equipa a qualquer neg\u00f3cio fechado entre os seus parceiros.<\/p>\n<h3><strong>Digital<\/strong><\/h3>\n<p>Digamo-lo em voz alta, h\u00e1 muitas empresas desportivas que falam de digital porque soa bem, mas que n\u00e3o fazem ideia do que fazer para al\u00e9m de utilizar as suas plataformas de redes sociais. O patrocinador deve pedir mais \u00e0s equipas e pode tornar-se o motor da mudan\u00e7a.<\/p>\n<p>Devias ver, por exemplo, o que o <strong><a href=\"https:\/\/customers.microsoft.com\/en-us\/story\/729437-real-madrid-brings-the-stadium-closer-to-450-million-f\">Real Madrid fez em parceria com a Microsoft<\/a><\/strong> e come\u00e7ar a tentar fazer algo semelhante. A equipa espanhola registou um crescimento de 30% nas receitas digitais gra\u00e7as a esta abordagem e muito mais est\u00e1 para vir. Al\u00e9m disso, as equipas devem come\u00e7ar a construir a sua pr\u00f3pria base de dados, utilizando t\u00e1cticas e ferramentas j\u00e1 existentes no mercado, tais como aplica\u00e7\u00f5es pr\u00f3prias para construir uma base de f\u00e3s estruturada.<\/p>\n<h3><strong>Uma opera\u00e7\u00e3o vantajosa para todos<\/strong><\/h3>\n<p>Estes dados podem ser processados e utilizados em benef\u00edcio das <strong>equipas, dos parceiros<\/strong> e dos <strong>adeptos.<\/strong> Al\u00e9m disso, os patrocinadores poderiam tirar partido da grande base de dados de adeptos para as suas campanhas de envolvimento: milh\u00f5es de adeptos que poderiam tornar-se um recurso, felizes por interagir com a sua equipa preferida. Se precisares de uma <a href=\"https:\/\/rtrsports.com\/pt-pt\/\"><strong>ag\u00eancia de marketing desportivo em Londres<\/strong><\/a> que te possa ajudar a seguir este caminho, podemos ser contactados em<a href=\"mailto:info@rtrsports.com\"><strong> info@rtrsports.com<\/strong><\/a><\/p>\n<p>E para terminar, encontra <a href=\"https:\/\/rtrsports.com\/en\/blog\/the-calculation-of-roi-return-on-investment-in-sports-marketing\/\">neste link<\/a> um artigo que te d\u00e1 mais informa\u00e7\u00f5es sobre o assunto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e1 v\u00e1rios passos a seguir para obteres o m\u00e1ximo de ROI de qualquer programa de patroc\u00ednio. O patroc\u00ednio do MotoGP n\u00e3o \u00e9 exce\u00e7\u00e3o e o que se segue pode ser aplicado ao patroc\u00ednio em geral. \u00c9 \u00f3bvio que a COVID-19, o distanciamento social e os eventos realizados \u00e0 porta fechada s\u00e3o problemas que t\u00eam de [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":191953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20152,20150],"tags":[],"class_list":["post-280385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-desportivo-pt-pt","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como obter o m\u00e1ximo ROI do teu patroc\u00ednio no MotoGP<\/title>\n<meta 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