{"id":286118,"date":"2025-06-10T17:16:28","date_gmt":"2025-06-10T15:16:28","guid":{"rendered":"https:\/\/rtrsports.com\/despesas-globais-com-patrocinios-desportivos\/"},"modified":"2025-07-22T20:00:45","modified_gmt":"2025-07-22T18:00:45","slug":"despesas-globais-com-patrocinios-desportivos","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/","title":{"rendered":"Despesas globais com patroc\u00ednios desportivos"},"content":{"rendered":"

Despesas de patroc\u00ednio desportivo<\/b><\/span><\/h2>\n

Estamos a aproximar-nos rapidamente do final do ano, e os dados de proje\u00e7\u00e3o para o total de despesas de patroc\u00ednio a n\u00edvel mundial em 2017<\/strong> atingiram uns impressionantes 62,8 mil milh\u00f5es de d\u00f3lares, com um aumento de 4,45% em rela\u00e7\u00e3o ao ano anterior. <\/span><\/p>\n

Estes dados s\u00e3o impressionantes se comparados com o que se passa com a publicidade tradicional. <\/span><\/p>\n

\"despesas<\/p>\n

Imagem de Statista<\/p>\n

O ano de 2017 registou para os v\u00e1rios meios de comunica\u00e7\u00e3o uma estagna\u00e7\u00e3o ou um pequeno decr\u00e9scimo<\/strong>, com exce\u00e7\u00e3o do digital em geral (que ultrapassou os an\u00fancios televisivos) e da publicidade m\u00f3vel que registou um aumento significativo. O sector em geral apresentou, gra\u00e7as ao digital, um crescimento robusto. <\/span><\/p>\n

\"dados<\/p>\n

Imagem de Zenith<\/p>\n

Porqu\u00ea o patroc\u00ednio desportivo?<\/b><\/span><\/h2>\n

Porqu\u00ea?<\/strong> Esta \u00e9 a pergunta que qualquer pessoa respons\u00e1vel por um or\u00e7amento de marketing e comunica\u00e7\u00e3o deve fazer a si pr\u00f3pria. Porque \u00e9 que as empresas mais famosas do mundo<\/strong>, as que n\u00e3o precisam de brand awareness, as que s\u00e3o sin\u00f3nimo de uma categoria de produtos (por exemplo, Coca-Cola, McDonald’s, P&G, Budweiser, Heineken, Telef\u00f3nica, Yokohama, Pirelli, Rolex, Mastercard, PlayStation, Verizon, UniCredit, Gazprom, Qatar Airways, Turkish Airways, DHL, para citar algumas), est\u00e3o fortemente envolvidas no sector?<\/strong> Porque \u00e9 que empresas t\u00e3o diferentes, e com objectivos diferentes, investem no patroc\u00ednio? <\/span><\/p>\n

Ser\u00e1 que eles sabem alguma coisa que a maioria das outras empresas n\u00e3o sabe? Ser\u00e1 uma forma de maecenatismo? Ser\u00e1 que estas empresas t\u00eam or\u00e7amentos de comunica\u00e7\u00e3o t\u00e3o grandes que se podem dar ao luxo de os espalhar \u00e0 vontade? <\/span><\/p>\n

A resposta, como podes imaginar, \u00e9 n\u00e3o. O patroc\u00ednio despor<\/strong> tivo e o valor do patroc\u00ednio desportivo<\/strong> s\u00e3o t\u00e3o eficazes que est\u00e3o a tornar-se cada vez mais populares. E h\u00e1 uma explica\u00e7\u00e3o muito simples e r\u00e1pida: estas empresas decidiram ser mais eficientes. <\/span><\/p>\n

O NOVO CEN\u00c1RIO, apenas algumas dicas <\/b><\/span><\/p>\n

1) Fragmenta\u00e7\u00e3o extrema <\/b><\/span><\/p>\n

Nos \u00faltimos anos, assistimos a um enorme aumento dos canais de televis\u00e3o tem\u00e1ticos: s\u00f3<\/strong> na Europa, em 2017, t\u00ednhamos, de acordo com a MAVISE (a base de dados sobre servi\u00e7os e empresas de televis\u00e3o e audiovisuais a pedido na Europa, criada pelo Observat\u00f3rio Europeu do Audiovisual), um n\u00famero total de 5370 canais de televis\u00e3o. Em 2009, eram 3.615, o que representa um aumento de 49% (excluindo canais e janelas locais). <\/span><\/p>\n

mavise.obs.coe.int\/bem-vindo<\/span><\/p>\n

Ser\u00e1 que a mesma tend\u00eancia se aplica \u00e0s revistas impressas?<\/strong> Sim, faz isso.<\/strong> Nos \u00faltimos anos, assistimos a um grande aumento das publica\u00e7\u00f5es de artigos espec\u00edficos. S\u00f3 para te dar um exemplo, olhemos para os EUA (EUA +35% entre 2002 e 2016) <\/span><\/p>\n

Estat\u00edsticas de patroc\u00ednio desportivo<\/strong><\/h2>\n

\"dados<\/p>\n

Assim, se antes era relativamente simples chegar ao nosso alvo utilizando alguns canais e publica\u00e7\u00f5es, agora, com esta enorme fragmenta\u00e7\u00e3o e com or\u00e7amentos que n\u00e3o cresceram consequentemente, \u00e9 muito complicado ser ouvido e visto pelo nosso alvo. <\/span><\/p>\n

Onde est\u00e1 o teu alvo?<\/strong><\/p>\n

A verdadeira quest\u00e3o, a partir de hoje, \u00e9 onde est\u00e1 o teu alvo?<\/strong> Quantos dos mais de 5000 canais europeus \u00e9 que o teu p\u00fablico v\u00ea? Ou ser\u00e1 que l\u00ea aquela nova revista fixe que tem uma tiragem de 5000 exemplares? O risco que um profissional de marketing corre \u00e9 o de canalizar os seus recursos em milhares de gotas que n\u00e3o atingem ningu\u00e9m <\/span><\/p>\n

2) A explos\u00e3o digital<\/b><\/span><\/p>\n

A explos\u00e3o do digital veio complicar ainda mais o trabalho de qualquer CMO.<\/span><\/p>\n

Atualmente, muitas informa\u00e7\u00f5es podem ser consumidas digitalmente e, ao mesmo tempo, assistimos a um enorme aumento dos smartphones. De acordo com esta pesquisa, mais de 60% dos adultos nos EUA recebem not\u00edcias atrav\u00e9s das redes sociais <\/span><\/p>\n

www.journalism.org\/2016\/05\/26\/news-use-across-social-media-platforms-2016\/<\/a><\/span><\/p>\n

Ao mesmo tempo, as empresas seguiram a tend\u00eancia com a sua pr\u00f3pria presen\u00e7a nas redes sociais, pelo que agora as pessoas podem interagir diretamente com elas. Mas agora o target tem acesso direto a lojas localizadas em todo o mundo; pode ver as melhores ofertas, descobrir produtos e trocar informa\u00e7\u00f5es sobre eles… ou sobre o servi\u00e7o de apoio ao cliente vencedor que, por azar, os devolveu como uma parede de borracha. <\/span><\/p>\n

Em 2017, existem mais de mil milh\u00f5es de s\u00edtios Web activos e o volume de neg\u00f3cios gerado pelo com\u00e9rcio eletr\u00f3nico<\/strong> em todo o mundo \u00e9 superior a 2 bili\u00f5es.<\/strong> www.atom.com\/blog\/internet-statistics\/<\/a><\/span><\/p>\n

3) CREDIBILIDADE<\/b><\/span><\/p>\n

O outro ponto simples \u00e9 a credibilidade.<\/strong> N\u00e3o confiamos em algu\u00e9m que est\u00e1 a tentar vender-nos os seus produtos (gastando muito dinheiro no processo) dizendo-nos que os seus produtos s\u00e3o os melhores… As pessoas est\u00e3o desiludidas e mais conscientes dos processos publicit\u00e1rios.<\/span><\/p>\n

Por isso, agora tens de enfrentar uma fragmenta\u00e7\u00e3o extrema e um alvo mais consciente e desiludido <\/b><\/span><\/p>\n

Al\u00e9m disso, as pessoas est\u00e3o submersas em an\u00fancios publicit\u00e1rios<\/strong>… e n\u00e3o gostam de ser constantemente interrompidas. As pessoas preferem olhar para os seus ecr\u00e3s pessoais (da\u00ed o forte crescimento das despesas publicit\u00e1rias com publicidade m\u00f3vel) do que ver ou consumir qualquer outra forma de publicidade. S\u00f3 se interessam por um produto ou servi\u00e7o quando precisam dele, e temos de admitir que h\u00e1 coisas mais interessantes na vida do que um novo champ\u00f4 ou uma tarifa de energia mais barata. Pelo menos at\u00e9 precisarmos dele. E quando precisamos, pesquisamos no Google. <\/span><\/p>\n

POR ISSO, PRECISAS DE UMA FORMA DE OPTIMIZAR O TEU OR\u00c7AMENTO SEM O FRAGMENTAR EM DEMASIADAS GOTAS; PRECISAS DE ALGO QUE N\u00c3O INTERROMPA O TEU ALVO; PRECISAS DE ALGO A QUE O ALVO DECIDA ASSISTIR COM PAIX\u00c3O E INTERESSE.<\/span><\/strong><\/p>\n

Percebes ent\u00e3o porque \u00e9 que todas estas grandes empresas est\u00e3o a utilizar o patroc\u00ednio desportivo? <\/b><\/span><\/p>\n

As suas marcas est\u00e3o integradas no evento, enquanto o p\u00fablico-alvo tomou a decis\u00e3o de assistir ao espet\u00e1culo. <\/span>Passam a fazer parte de algo que o p\u00fablico-alvo adora; o p\u00fablico-alvo come\u00e7a a apreciar o apoio que a marca d\u00e1 ao seu desporto favorito. A MARCA \u00c9 ENRIQUECIDA PELOS VALORES POSITIVOS DA MODALIDADE DESPORTIVA, EQUIPA OU ATLETA PATROCINADO. Passado algum tempo, a atitude do p\u00fablico-alvo em rela\u00e7\u00e3o \u00e0s marcas \u00e9 positiva, e uma atitude positiva leva \u00e0 inten\u00e7\u00e3o de compra. <\/span><\/p>\n

link.springer.com\/chapter\/10.1007\/978-3-319-10951-0_214<\/span><\/a><\/span><\/p>\n

www.thebalance.com\/sponsorship-a-key-to-powerful-marketing-2295276<\/a><\/span><\/p>\n

Assim, a marca n\u00e3o tenta agora impor a sua presen\u00e7a atrav\u00e9s de an\u00fancios publicit\u00e1rios ou de qualquer outra forma diante do p\u00fablico-alvo; a marca faz parte do grupo, \u00e9 amada e apreciada pela sua contribui\u00e7\u00e3o, est\u00e1 integrada no espet\u00e1culo e \u00e9 dona do cora\u00e7\u00e3o dos f\u00e3s.<\/span><\/p>\n

A marca pode concentrar-se num \u00fanico programa sem desperdi\u00e7ar os seus recursos… os meios de comunica\u00e7\u00e3o mostrar\u00e3o a sua presen\u00e7a automaticamente e sem custos adicionais COM UM ENORME AUMENTO DO CONHECIMENTO DA MARCA. E se a marca quiser utilizar outros meios… h\u00e1 uma hist\u00f3ria para contar. H\u00e1 tamb\u00e9m muito material para as plataformas sociais, insights, oportunidades de bastidores e oportunidades que s\u00e3o apenas para parceiros. <\/span><\/p>\n

Continuas a pensar que as grandes empresas que nome\u00e1mos no in\u00edcio est\u00e3o no patroc\u00ednio desportivo apenas porque gostam de um bom jogo?<\/b><\/span><\/p>\n

Empresas de patroc\u00ednio desportivo. Porqu\u00ea?<\/strong><\/h2>\n

Se quiseres conversar sobre patroc\u00ednios e marketing desportivo, n\u00e3o hesites em contactar a RTR Sports Marketing em info@rtrsports.com<\/span><\/a><\/span><\/p>\n

No pr\u00f3ximo artigo, falaremos sobre o envolvimento dos f\u00e3s e a monetiza\u00e7\u00e3o do alcance das redes sociais <\/span><\/p>\n

Continua a visitar a RTR Sports<\/a>. <\/b> <\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Despesas de patroc\u00ednio desportivo Estamos a aproximar-nos rapidamente do final do ano, e os dados de proje\u00e7\u00e3o para o total de despesas de patroc\u00ednio a n\u00edvel mundial em 2017 atingiram uns impressionantes 62,8 mil milh\u00f5es de d\u00f3lares, com um aumento de 4,45% em rela\u00e7\u00e3o ao ano anterior. Estes dados s\u00e3o impressionantes se comparados com o […]<\/p>\n","protected":false},"author":14,"featured_media":188787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20151,20150],"tags":[],"class_list":["post-286118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-desportivo","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"\nGastos globais com patroc\u00ednios em 2017 Gastos com patroc\u00ednios desportivos<\/title>\n<meta name=\"description\" content=\"Dados de patroc\u00ednio desportivo 2017, relat\u00f3rio de gastos com patroc\u00ednio desportivo 2017 e algumas dicas sobre gastos globais com patroc\u00ednio em 2018, sobre empresas de patroc\u00ednio desportivo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Despesas globais com patroc\u00ednios desportivos\" \/>\n<meta property=\"og:description\" content=\"Dados de patroc\u00ednio desportivo 2017, relat\u00f3rio de gastos com patroc\u00ednio desportivo 2017 e algumas dicas sobre gastos globais com patroc\u00ednio em 2018, sobre empresas de patroc\u00ednio desportivo!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/sports-sponsorship-data\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/sports-sponsorship-data\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Despesas globais com patroc\u00ednios desportivos\",\"datePublished\":\"2025-06-10T15:16:28+00:00\",\"dateModified\":\"2025-07-22T18:00:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/sports-sponsorship-data\\\/\"},\"wordCount\":1274,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/sports-sponsorship-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sports-sponsorship-data-2.jpeg\",\"articleSection\":[\"Marketing Desportivo\",\"Patroc\u00ednio desportivo\"],\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/sports-sponsorship-data\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/sports-sponsorship-data\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/sports-sponsorship-data\\\/\",\"name\":\"Gastos globais com patroc\u00ednios em 2017 Gastos com patroc\u00ednios desportivos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/sports-sponsorship-data\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/sports-sponsorship-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sports-sponsorship-data-2.jpeg\",\"datePublished\":\"2025-06-10T15:16:28+00:00\",\"dateModified\":\"2025-07-22T18:00:45+00:00\",\"description\":\"Dados de patroc\u00ednio desportivo 2017, relat\u00f3rio de gastos com patroc\u00ednio desportivo 2017 e algumas dicas sobre gastos globais com patroc\u00ednio em 2018, sobre empresas de patroc\u00ednio desportivo!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/sports-sponsorship-data\\\/#breadcrumb\"},\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/sports-sponsorship-data\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/sports-sponsorship-data\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sports-sponsorship-data-2.jpeg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sports-sponsorship-data-2.jpeg\",\"width\":1350,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/sports-sponsorship-data\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Despesas globais com patroc\u00ednios desportivos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gastos globais com patroc\u00ednios em 2017 Gastos com patroc\u00ednios desportivos","description":"Dados de patroc\u00ednio desportivo 2017, relat\u00f3rio de gastos com patroc\u00ednio desportivo 2017 e algumas dicas sobre gastos globais com patroc\u00ednio em 2018, sobre empresas de patroc\u00ednio desportivo!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/","og_locale":"pt_PT","og_type":"article","og_title":"Despesas globais com patroc\u00ednios desportivos","og_description":"Dados de patroc\u00ednio desportivo 2017, relat\u00f3rio de gastos com patroc\u00ednio desportivo 2017 e algumas dicas sobre gastos globais com patroc\u00ednio em 2018, sobre empresas de patroc\u00ednio desportivo!","og_url":"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1350,"height":900,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/pt-pt\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Despesas globais com patroc\u00ednios desportivos","datePublished":"2025-06-10T15:16:28+00:00","dateModified":"2025-07-22T18:00:45+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/"},"wordCount":1274,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/pt-pt\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","articleSection":["Marketing Desportivo","Patroc\u00ednio desportivo"],"inLanguage":"pt","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/","url":"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/","name":"Gastos globais com patroc\u00ednios em 2017 Gastos com patroc\u00ednios desportivos","isPartOf":{"@id":"https:\/\/rtrsports.com\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","datePublished":"2025-06-10T15:16:28+00:00","dateModified":"2025-07-22T18:00:45+00:00","description":"Dados de patroc\u00ednio desportivo 2017, relat\u00f3rio de gastos com patroc\u00ednio desportivo 2017 e algumas dicas sobre gastos globais com patroc\u00ednio em 2018, sobre empresas de patroc\u00ednio desportivo!","breadcrumb":{"@id":"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/#breadcrumb"},"inLanguage":"pt","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/"]}]},{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","width":1350,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/pt-pt\/blogue\/sports-sponsorship-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Despesas globais com patroc\u00ednios desportivos"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/pt-pt\/#website","url":"https:\/\/rtrsports.com\/pt-pt\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/pt-pt\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/pt-pt\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/rtrsports.com\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/pt-pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/pt-pt\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/pt-pt\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/posts\/286118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=286118"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/posts\/286118\/revisions"}],"predecessor-version":[{"id":299725,"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/posts\/286118\/revisions\/299725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/media\/188787"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=286118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=286118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=286118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}