{"id":294659,"date":"2025-07-04T17:01:56","date_gmt":"2025-07-04T15:01:56","guid":{"rendered":"https:\/\/rtrsports.com\/envolvimento-dos-fas-na-formula-1-o-que-nos-diz-o-global-f1-fan-survey-2025\/"},"modified":"2025-07-22T20:00:14","modified_gmt":"2025-07-22T18:00:14","slug":"envolvimento-dos-fas-na-formula-1-o-que-nos-diz-o-global-f1-fan-survey-2025","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/inquerito-global-aos-fas\/","title":{"rendered":"Envolvimento dos f\u00e3s na F\u00f3rmula 1: o que nos diz o Global F1 Fan Survey 2025"},"content":{"rendered":"

Quando, em 1950, a F\u00f3rmula 1<\/strong><\/a> arrancou em Silverstone em 1950, ningu\u00e9m poderia prever que, 75 anos mais tarde, se tornaria muito mais do que um desporto. Hoje, a F1 \u00e9 um fen\u00f3meno global<\/strong>, uma plataforma cultural, tecnol\u00f3gica e comercial que envolve mais de 826 milh\u00f5es de pessoas<\/strong> em todo o mundo<\/a> – um salto de mais de 90 milh\u00f5es de f\u00e3s em apenas um ano.<\/p>\n

N\u00e3o se trata apenas de um aumento num\u00e9rico: \u00e9 o sinal tang\u00edvel de uma mudan\u00e7a de \u00e9poca. A F\u00f3rmula 1 j\u00e1 n\u00e3o \u00e9 um clube elitista, mas um ecossistema aberto e transversal, pronto a acolher novas gera\u00e7\u00f5es, novas geografias e novos significados.<\/p>\n

1. Uma d\u00e9cada de evolu\u00e7\u00e3o<\/h2>\n

Em 2017, o primeiro Inqu\u00e9rito Global aos F\u00e3s de F1<\/strong> teve 215.000 respostas de 194 pa\u00edses. Em 2025, houve mais de 100.000 respostas de 186 pa\u00edses – uma amostra mais selectiva orientada para os f\u00e3s mais activos e envolvidos.<\/p>\n

Entretanto, o p\u00fablico transformou-se: de uma base predominantemente masculina e europeia, passou a um p\u00fablico mais jovem, mais feminino e mais global<\/strong>. Paralelamente, o consumo de conte\u00fados passou de um modelo de “apenas fim de semana de corrida” para uma abordagem “sempre ligada<\/strong>” ,<\/strong> em que a F1 \u00e9 vista todos os dias, durante todo o ano.<\/p>\n

2. Uma base de f\u00e3s cada vez mais internacional<\/h2>\n

Os Estados Unidos s\u00e3o agora o pa\u00eds mais representado no inqu\u00e9rito, com 73% dos f\u00e3s americanos<\/strong> a declararem a sua inten\u00e7\u00e3o de assistir a um GP ao vivo. Na China, a audi\u00eancia aumentou em 39%<\/strong> ap\u00f3s o regresso do GP de Xangai. O Brasil e a \u00cdndia, por seu lado, mostram mais de 90% de interesse<\/strong> em eventos “caseiros”.<\/p>\n

A F\u00f3rmula 1 adapta-se a diferentes fusos hor\u00e1rios, h\u00e1bitos de visualiza\u00e7\u00e3o e culturas, consolidando-se como uma marca verdadeiramente global<\/strong>.<\/p>\n

3. Gera\u00e7\u00e3o Z e mulheres: as novas caras do fandom<\/h2>\n

Em 2025, 27% dos inquiridos<\/strong> pertencem \u00e0 Gera\u00e7\u00e3o Z. Quase 50% deles s\u00e3o mulheres<\/strong>. Os f\u00e3s com menos de 25 anos declaram uma inten\u00e7\u00e3o muito elevada de seguir a F1 nos pr\u00f3ximos anos. Globalmente, as mulheres representam agora 25% dos f\u00e3s<\/strong>, quadruplicando os n\u00fameros de 2017.<\/p>\n

Estes novos segmentos n\u00e3o procuram apenas velocidade e resultados: s\u00e3o atra\u00eddos pela narra\u00e7\u00e3o de hist\u00f3rias,<\/strong> pela identidade e<\/strong> pelo estilo de vida<\/strong>. Querem conte\u00fados personalizados, hist\u00f3rias aut\u00eanticas e uma liga\u00e7\u00e3o emocional com o mundo \u00e0 volta da pista.<\/p>\n

4. Envolvimento emocional e lealdade a longo prazo<\/h2>\n

90% dos f\u00e3s dizem estar emocionalmente envolvidos<\/strong> nos resultados das corridas. 94% tencionam continuar a seguir a F1 durante, pelo menos, cinco anos – o n\u00famero sobe para 97% entre a Gera\u00e7\u00e3o Z.<\/p>\n

A narrativa que retrata os “novos f\u00e3s” como vol\u00e1teis n\u00e3o se sustenta: a lealdade \u00e9 elevada<\/strong>, mesmo entre os rec\u00e9m-chegados. Al\u00e9m disso,86% do p\u00fablico segue pelo menos 16 corridas por \u00e9poca<\/strong>, o que indica uma elevada frequ\u00eancia de envolvimento e um interesse duradouro.<\/p>\n

5. Conte\u00fado multiplataforma e sempre ativo<\/h2>\n

Atualmente, 61% dos adeptos consomem conte\u00fados da F1 todos os dias<\/strong>: v\u00eddeos, podcasts, artigos, destaques. Para a Gera\u00e7\u00e3o Z, a percentagem sobe para 70%<\/strong>, com uma prefer\u00eancia por plataformas sociais e de streaming como o YouTube, o TikTok e o Twitch.<\/p>\n

Os f\u00e3s de longa data preferem conte\u00fados mais t\u00e9cnicos e aprofundados, mas o quadro geral \u00e9 claro: a F\u00f3rmula 1 \u00e9 um conte\u00fado cont\u00ednuo, que j\u00e1 n\u00e3o se limita ao fim de semana<\/strong>.<\/p>\n

6. Os pilotos como \u00edcones culturais<\/h2>\n

40% dos f\u00e3s norte-americanos seguem a F1 principalmente por causa de um piloto. Entre os mais jovens, 66% sentem-se inspirados<\/strong> pelas hist\u00f3rias pessoais e pelos valores encarnados pelos seus \u00eddolos.<\/p>\n

Os pilotos j\u00e1 n\u00e3o s\u00e3o apenas atletas, mas embaixadores culturais<\/strong>: figuras carism\u00e1ticas capazes de transmitir mensagens e valores. Para as marcas, isto significa oportunidades de contar hist\u00f3rias e activa\u00e7\u00f5es de patroc\u00ednio mais profundas<\/strong>.<\/p>\n

7. Eventos ao vivo e experi\u00eancias imersivas<\/h2>\n

73% dos f\u00e3s norte-americanos e 75% dos “novos” f\u00e3s (\u22645 anos de paix\u00e3o) planeiam assistir a uma corrida ao vivo. Mas o interesse vai para al\u00e9m do fim de semana: 41% dos que nunca assistiram a um evento de F1<\/a> (exposi\u00e7\u00f5es, pop-ups, experi\u00eancias) tencionam faz\u00ea-lo num futuro pr\u00f3ximo.<\/p>\n

O contacto f\u00edsico com a marca e a comunidade torna-se um ativo estrat\u00e9gico para consolidar a lealdade<\/strong> e transformar o envolvimento digital em experi\u00eancias reais.<\/p>\n

8. Academia F1 e representa\u00e7\u00e3o inclusiva<\/h2>\n

A F1 Academy<\/strong>, a s\u00e9rie feminina apoiada pelas equipas oficiais, j\u00e1 \u00e9 seguida por 23% dos f\u00e3s<\/strong>, mas o n\u00famero sobe para 42%<\/strong> entre<\/strong>as mulheres<\/strong> e 37% entre a Gera\u00e7\u00e3o Z.<\/strong><\/a><\/p>\n

\u00c9 a segunda s\u00e9rie mais vista a seguir \u00e0 F1 e representa um terreno f\u00e9rtil para contar hist\u00f3rias inclusivas e aumentar a audi\u00eancia<\/strong>.<\/p>\n

9. Patroc\u00ednio: Uma oportunidade de valor<\/h2>\n

76% dos f\u00e3s consideram que a presen\u00e7a dos patrocinadores enriquece a experi\u00eancia desportiva<\/strong>. 33% s\u00e3o mais propensos a comprar produtos relacionados com a marca F1 – o n\u00famero sobe para 40% na Gera\u00e7\u00e3o Z e 41% entre as mulheres.<\/p>\n

A F\u00f3rmula 1 \u00e9 agora um ecossistema empresarial de grande impacto<\/strong>, especialmente para sectores como a moda, a tecnologia, a beleza e o luxo.<\/p>\n

10. Moda, estilo de vida e artigos de merchandising<\/h2>\n

59% dos f\u00e3s d\u00e3o grande import\u00e2ncia ao estilo e \u00e0 moda<\/strong> na sua forma de viver a F1. A parceria de 10 anos com a Louis Vuitton<\/strong> (title sponsor do GP da Austr\u00e1lia) e a presen\u00e7a de \u00edcones como Rihanna e Zendaya nos GPs confirmam a voca\u00e7\u00e3o lifestyle do Circus.<\/p>\n

Entretanto, 37% dos f\u00e3s j\u00e1 compraram artigos oficiais<\/strong>, impulsionados por colec\u00e7\u00f5es c\u00e1psula e colec\u00e7\u00f5es de edi\u00e7\u00e3o limitada.<\/p>\n

11. Tend\u00eancias futuras no fandom<\/h2>\n
    \n
  • Digital imersivo<\/strong>: realidade aumentada, metaverso, comunidades virtuais.<\/li>\n
  • Expans\u00e3o para mercados emergentes<\/strong>: concursos h\u00edbridos e activa\u00e7\u00f5es na \u00c1sia, M\u00e9dio Oriente e \u00c1frica.<\/li>\n
  • Sustentabilidade<\/strong>: combust\u00edveis ecol\u00f3gicos e unidades de pot\u00eancia h\u00edbridas para f\u00e3s preocupados com o ambiente.<\/li>\n
  • Experi\u00eancias<\/strong> personalizadas: merchandising e conte\u00fados adaptados para a Gera\u00e7\u00e3o Z, amantes do luxo e do patrim\u00f3nio.<\/li>\n
  • Inclus\u00e3o e representa\u00e7\u00e3o<\/strong>: narrativas inclusivas e valoriza\u00e7\u00e3o de novos talentos.<\/li>\n<\/ul>\n

    Conclus\u00f5es: O que as marcas devem fazer<\/h2>\n

    Para quem trabalha em marketing e comunica\u00e7\u00e3o, a F\u00f3rmula 1 do futuro \u00e9 uma oportunidade extraordin\u00e1ria. Mas para a aproveitar, \u00e9 necess\u00e1ria uma mudan\u00e7a de paradigma.<\/p>\n

      \n
    • Contar hist\u00f3rias aut\u00eanticas<\/strong>, centradas no condutor e emocionais.<\/li>\n
    • Cria conte\u00fados multiplataforma<\/strong>, curtos e longos, editoriais e sociais.<\/li>\n
    • Investe em experi\u00eancias f\u00edsicas<\/strong>, transformando o digital em contacto real.<\/li>\n
    • Abra\u00e7a a moda e o estilo de vida<\/strong>, para se alinhar com os c\u00f3digos culturais do p\u00fablico.<\/li>\n
    • Colocar a sustentabilidade e a inclus\u00e3o no centro<\/strong>: valores fundamentais para o p\u00fablico de amanh\u00e3.<\/li>\n<\/ul>\n

      A F\u00f3rmula 1 j\u00e1 n\u00e3o \u00e9 apenas um desporto. \u00c9 cultura. \u00c9 identidade. \u00c9 futuro.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Quando, em 1950, a F\u00f3rmula 1 arrancou em Silverstone em 1950, ningu\u00e9m poderia prever que, 75 anos mais tarde, se tornaria muito mais do que um desporto. Hoje, a F1 \u00e9 um fen\u00f3meno global, uma plataforma cultural, tecnol\u00f3gica e comercial que envolve mais de 826 milh\u00f5es de pessoas em todo o mundo – um salto […]<\/p>\n","protected":false},"author":2,"featured_media":284062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20147,20149],"tags":[],"class_list":["post-294659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-pt-pt","category-formula1-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"\nEnvolvimento dos f\u00e3s na F\u00f3rmula 1: o Global F1 Fan Survey 2025<\/title>\n<meta name=\"description\" content=\"O Global F1 Fan Survey 2025 redesenha o perfil do f\u00e3 moderno. 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