{"id":295779,"date":"2025-07-10T10:00:26","date_gmt":"2025-07-10T08:00:26","guid":{"rendered":"https:\/\/rtrsports.com\/patrocinio-de-desportos-motorizados-e-envolvimento-dos-fas\/"},"modified":"2025-07-10T10:09:58","modified_gmt":"2025-07-10T08:09:58","slug":"patrocinio-de-desportos-motorizados-e-envolvimento-dos-fas","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/motorsport-sponsorship-engagement\/","title":{"rendered":"Patroc\u00ednio de desportos motorizados e envolvimento dos f\u00e3s"},"content":{"rendered":"

Posso envolver os f\u00e3s na pista durante o fim de semana da corrida de MotoGP?<\/strong><\/h2>\n

No ano passado, mais de 2.660.000 pessoas assistiram \u00e0s 18 corridas do Campeonato de MotoGP<\/strong>. Em m\u00e9dia, estiveram mais de 148.000 pessoas em cada corrida<\/strong>: maioritariamente homens (80%), a maioria dos quais com menos de 35 anos. 83% deles declararam que tendem a escolher uma marca porque a associam ao MotoGP*<\/p>\n

\"envolvimentoEscusado ser\u00e1 dizer que n\u00e3o s\u00f3 \u00e9 poss\u00edvel realizar algumas actividades para envolver os participantes na pista de corrida<\/a>, como estas activa\u00e7\u00f5es no local devem desempenhar um papel importante em qualquer programa de patroc\u00ednio.<\/p>\n

De que precisas para organizar uma a\u00e7\u00e3o de marketing no hip\u00f3dromo?<\/h3>\n

– Em primeiro lugar, tens de ser um parceiro do campeonato, seja patrocinando uma das equipas ou sendo um Parceiro Oficial para a \u00e9poca de MotoGP. O direito de organizar uma atividade deste tipo \u00e9 estritamente concedido aos envolvidos, e com raz\u00e3o: o contacto com um p\u00fablico-alvo t\u00e3o espec\u00edfico \u00e9 um privil\u00e9gio para o parceiro e n\u00e3o deve ser tornado menos eficaz pela presen\u00e7a de concorrentes.<\/p>\n

– Depois, tens de comprar um espa\u00e7o na \u00e1rea p\u00fablica (a \u00e1rea com o maior n\u00famero de pessoas acess\u00edveis). Aqui podes construir o teu stand ou montar as tuas instala\u00e7\u00f5es: de sexta-feira a domingo, esta ser\u00e1 a casa da tua marca (l\u00ea mais sobre Custos de patroc\u00ednio do MotoGP<\/strong><\/a>)<\/p>\n

– Concebe um stand adequado para o efeito<\/p>\n

– Planeia a atividade ao pormenor, tratando das actividades de envolvimento, do material informativo e dos folhetos, das promo\u00e7\u00f5es, dos brindes de gadgets, da cria\u00e7\u00e3o de uma base de dados, etc. Durante esta fase, estar\u00e1s constantemente em contacto com o organizador para obteres todas as informa\u00e7\u00f5es e especifica\u00e7\u00f5es t\u00e9cnicas de que necessitas. Algumas das mais comuns? Um hor\u00e1rio para as opera\u00e7\u00f5es de carga\/descarga, um mapa da zona, o tipo de passes necess\u00e1rios para aceder ao circuito…<\/p>\n

Ao fazeres esta parte relacionada com o hardware, ter\u00e1s de organizar tamb\u00e9m a outra parte<\/p>\n

Por isso, ter\u00e1s de procurar a fonte:<\/p>\n

– A empresa que pode construir o stand que concebeste<\/p>\n

– A empresa que te pode ajudar com o pessoal<\/p>\n

– Algu\u00e9m que est\u00e1 a resolver as burocracias, especialmente se tencionas vender alguma coisa<\/p>\n

\u00c9 muito importante organizar antecipadamente o material necess\u00e1rio para recolher os dados para a medi\u00e7\u00e3o do ROI e\/ou para a eventual constru\u00e7\u00e3o de uma base de dados<\/p>\n

Agora est\u00e1s pronto<\/h3>\n

A cabina est\u00e1 limpa e equipada com tudo o que \u00e9 necess\u00e1rio, o pessoal foi informado e est\u00e1 ansioso por come\u00e7ar. Ao mesmo tempo, os F\u00e3s s\u00e3o todos teus, est\u00e3o ansiosos por interagir com as marcas ligadas ao desporto, aproveita a oportunidade.<\/p>\n

Faz figas, espera que n\u00e3o chova… Mas prepara-te para isso (por isso, n\u00e3o te esque\u00e7as de levar sempre guarda-chuvas com o log\u00f3tipo da marca, para o caso de acontecer, e n\u00e3o te esque\u00e7as de pedir um piso elevado).<\/p>\n

Como podes ver, a opera\u00e7\u00e3o em si n\u00e3o \u00e9 muito complicada. No entanto, \u00e9 melhor que seja efectuada por especialistas, para evitar os erros normais que s\u00e3o naturais quando se enfrenta um novo desafio.<\/p>\n

Como sempre, n\u00e3o te abstenhas de pedir qualquer tipo de informa\u00e7\u00e3o que queiras obter. Entra em contacto atrav\u00e9s de info@rtrsports.com<\/a> ou visita rtrsports.com\/pt<\/a><\/p>\n

* Fonte CSM International Gmbh<\/p>\n","protected":false},"excerpt":{"rendered":"

Posso envolver os f\u00e3s na pista durante o fim de semana da corrida de MotoGP? No ano passado, mais de 2.660.000 pessoas assistiram \u00e0s 18 corridas do Campeonato de MotoGP. Em m\u00e9dia, estiveram mais de 148.000 pessoas em cada corrida: maioritariamente homens (80%), a maioria dos quais com menos de 35 anos. 83% deles declararam […]<\/p>\n","protected":false},"author":14,"featured_media":189364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20150],"tags":[],"class_list":["post-295779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"\nPatroc\u00ednio de desportos motorizados Compromisso RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"Patroc\u00ednio de desportos motorizados: posso envolver os f\u00e3s na pista durante o fim de semana da corrida de MotoGP? 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