{"id":295968,"date":"2025-07-10T13:28:25","date_gmt":"2025-07-10T11:28:25","guid":{"rendered":"https:\/\/rtrsports.com\/nao-temos-um-grande-orcamento-nao-podemos-entrar-no-patrocinio-desportivo\/"},"modified":"2025-07-10T13:35:21","modified_gmt":"2025-07-10T11:35:21","slug":"nao-temos-um-grande-orcamento-nao-podemos-entrar-no-patrocinio-desportivo","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/nao-temos-um-grande-orcamento-nao-podemos-entrar-no-patrocinio-desportivo\/","title":{"rendered":"&#8220;N\u00e3o temos um grande or\u00e7amento, n\u00e3o podemos entrar no patroc\u00ednio desportivo&#8221;"},"content":{"rendered":"<p><strong>O or\u00e7amento<\/strong> \u00e9 um dos temas quentes quando se trata de desporto e as empresas pensam muitas vezes que n\u00e3o t\u00eam os recursos necess\u00e1rios para se envolverem. &#8220;N\u00e3o temos or\u00e7amento&#8221; ou &#8220;n\u00e3o temos muitos recursos&#8221; s\u00e3o as respostas habituais que os profissionais do sector est\u00e3o habituados a receber.<\/p>\n<p>Ter um or\u00e7amento importante \u00e9 uma <strong>vantagem<\/strong>, mas n\u00e3o \u00e9 essencial para criar programas de marketing desportivo bem sucedidos: existem muitas oportunidades que n\u00e3o requerem milh\u00f5es de investimentos. Como sempre, tudo come\u00e7a com os objectivos da empresa e o desejo de encontrar solu\u00e7\u00f5es. Dito isto, podes ter a certeza de que existe o <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/motogp-sponsorship-calculator\/\"><strong>n\u00edvel de patroc\u00ednio<\/strong><\/a> para qualquer empresa.<\/p>\n<h2>Um servi\u00e7o feito \u00e0 medida<\/h2>\n<p>Por exemplo: achas que \u00e9 melhor <strong>patrocinar<\/strong> uma atividade de grande prest\u00edgio e custo ou atuar diretamente no territ\u00f3rio? (Obviamente, isso depender\u00e1 dos objectivos, dirias tu)<\/p>\n<p>Suponhamos que \u00e9s um <strong>produtor de energia<\/strong> que opera apenas num pa\u00eds. \u00c9 prefer\u00edvel fazeres uma parceria com um campe\u00e3o <strong>de vela<\/strong> famoso pelas suas iniciativas a solo (a vela \u00e9 &#8220;limpa&#8221; e a energia que produzimos prov\u00e9m maioritariamente de fontes &#8220;renov\u00e1veis&#8221;), ou \u00e9 prefer\u00edvel renovar as instala\u00e7\u00f5es desportivas nas zonas onde as nossas centrais el\u00e9ctricas est\u00e3o presentes, equipando-as com pain\u00e9is solares e, contextualmente, dando \u00e0s escolas pr\u00f3ximas o equipamento essencial para a educa\u00e7\u00e3o f\u00edsica?<\/p>\n<p>E se, entre as actividades de implementa\u00e7\u00e3o, estiv\u00e9ssemos a contactar todos os utilizadores das<strong> instala\u00e7\u00f5es desportivas<\/strong> acima mencionadas e a oferecer-lhes condi\u00e7\u00f5es especiais? E se repet\u00edssemos a opera\u00e7\u00e3o em algumas grandes cidades? Tens assim tanta certeza de que as actividades capilares no territ\u00f3rio dariam um retorno comercial e de imagem inferior ao da parceria de perfil mais elevado &#8211; perfeita como mistura de valores mas distante -? Ou tens a certeza de que a hist\u00f3ria a contar \u00e9 menos interessante?<\/p>\n<h2>Precisas sempre de um plano<\/h2>\n<p>O patroc\u00ednio pode ter baixos n\u00edveis de acesso, mas tens de ter um <a href=\"https:\/\/rtrsports.com\/en\/blog\/whats-sponsorship-plan\/\">plano <strong>para o explorar<\/strong><\/a>, tens de pensar em todas as actividades instrumentais para atingir os teus objectivos. Este \u00e9 um exerc\u00edcio que tem de ser feito antes de assinares o contrato, n\u00e3o depois.<\/p>\n<p>Obviamente, se tiveres muito dinheiro, \u00e9 mais f\u00e1cil operar e poder\u00e1s intervir em mais cidades, talvez possas tamb\u00e9m conseguir a parceria com o famoso marinheiro e aproveit\u00e1-la, levando o testemunho \u00e0s escolas, onde ele dir\u00e1 \u00e0s crian\u00e7as que pensar em energia limpa \u00e9 essencial.<\/p>\n<p>Assim, antes do or\u00e7amento, <strong>\u00e9 preciso uma ideia<\/strong>, uma vis\u00e3o e a vontade de fazer algum esfor\u00e7o, na certeza de que o <strong>ROI<\/strong> de opera\u00e7\u00f5es bem concebidas \u00e9 sempre muito positivo e acompanhado de uma boa perce\u00e7\u00e3o p\u00fablica da marca. Quem n\u00e3o aprecia uma marca que oferece equipamento gratuito \u00e0 escola onde os seus filhos fazem exerc\u00edcio?<\/p>\n<p>N\u00e3o me vou alongar sobre outros exemplos, aqui utilizei uma manifesta\u00e7\u00e3o de grande prest\u00edgio e uma atividade b\u00e1sica dirigida ao territ\u00f3rio. A lista poderia ser muito longa, se quiseres despertar a nossa criatividade n\u00e3o hesites em telefonar ou escrever para <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O or\u00e7amento \u00e9 um dos temas quentes quando se trata de desporto e as empresas pensam muitas vezes que n\u00e3o t\u00eam os recursos necess\u00e1rios para se envolverem. &#8220;N\u00e3o temos or\u00e7amento&#8221; ou &#8220;n\u00e3o temos muitos recursos&#8221; s\u00e3o as respostas habituais que os profissionais do sector est\u00e3o habituados a receber. Ter um or\u00e7amento importante \u00e9 uma vantagem, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20150],"tags":[],"class_list":["post-295968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;N\u00e3o temos um grande or\u00e7amento, n\u00e3o podemos entrar no patroc\u00ednio desportivo&quot;<\/title>\n<meta name=\"description\" content=\"O or\u00e7amento \u00e9 um dos temas quentes quando se trata de desporto e as empresas pensam muitas vezes que n\u00e3o t\u00eam os recursos necess\u00e1rios para se envolverem.\" \/>\n<meta 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