{"id":296186,"date":"2025-07-11T10:37:20","date_gmt":"2025-07-11T08:37:20","guid":{"rendered":"https:\/\/rtrsports.com\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/"},"modified":"2025-07-11T10:41:29","modified_gmt":"2025-07-11T08:41:29","slug":"o-que-e-um-plano-de-patrocinio-e-como-o-utilizar","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/","title":{"rendered":"O que \u00e9 um plano de patroc\u00ednio e como o utilizar"},"content":{"rendered":"

Como desenvolver um plano de patroc\u00ednio<\/strong><\/h2>\n

Se decidires (com raz\u00e3o) come\u00e7ar a patrocinar um desporto,<\/strong> \u00e9 bom fazer um plano para explorar todas as oportunidades relacionadas com a tua parceria. Este n\u00e3o \u00e9 um exerc\u00edcio trivial porque o patroc\u00ednio<\/strong><\/a> pode ser declinado em dezenas e dezenas de ac\u00e7\u00f5es diferentes, e as empresas, mesmo quando pertencem ao mesmo sector de produtos, s\u00e3o todas diversas.<\/p>\n

\u00c9, portanto, necess\u00e1rio identificar as actividades que, gra\u00e7as ao patroc\u00ednio, poder\u00edamos iniciar e elaborar um plano, talvez correlacionado com um esquema simples, para obter uma vis\u00e3o geral de tudo o que vamos implementar durante o ano.<\/p>\n

Este documento \u00e9 conhecido pelo nome de Plano de Patroc\u00ednio.<\/strong><\/p>\n

O que \u00e9 um plano de patroc\u00ednio?<\/h3>\n

Um plano de patroc\u00ednio \u00e9 o conjunto de ac\u00e7\u00f5es, actividades e eventos que devem ser postos em pr\u00e1tica para melhor explorar a efic\u00e1cia de um acordo de patroc\u00ednio<\/strong>. O marketing desportivo refere-se a essas ac\u00e7\u00f5es, actividades, eventos, etc., como “activa\u00e7\u00f5es”, ou<\/strong> seja, todas as actividades que se destinam a transformar os benef\u00edcios de marketing em resultados tang\u00edveis.<\/p>\n

Em conjunto, todas as activa\u00e7\u00f5es criam o plano de patroc\u00ednio. Embora seja poss\u00edvel encontrar muitos exemplos no modelo abaixo, \u00e9 importante compreender que um bom plano de patroc\u00ednio consiste em tarefas e actividades de todas as dimens\u00f5es. Desde feiras comerciais onde a bicicleta de exposi\u00e7\u00e3o est\u00e1 na frente e no centro at\u00e9 uma simples publica\u00e7\u00e3o nas redes sociais, cada a\u00e7\u00e3o tem de ser cuidadosamente planeada e cuidada.<\/p>\n

Como desenvolver um plano de patroc\u00ednio?<\/h3>\n

Para desenvolver um plano de patroc\u00ednio<\/strong>, as empresas e as marcas t\u00eam dois pontos de partida principais: o conjunto de direitos de patroc\u00ednio decorrentes do contrato e os seus objectivos de vendas e marketing. <\/span><\/p>\n

Com estas \u00e1reas-chave em mente, um primeiro quadro pode ser elaborado com a ajuda do calend\u00e1rio desportivo<\/strong> e constru\u00eddo em torno das principais datas de interesse dessa disciplina espec\u00edfica. Os diferentes desportos t\u00eam calend\u00e1rios diferentes e \u00e9 importante ter uma ideia clara do que vai acontecer durante o ano. O in\u00edcio da \u00e9poca, as corridas (ou jogos) em casa, a interrup\u00e7\u00e3o da \u00e9poca, os playoffs, etc., devem tornar-se pilares da tua atividade. <\/span><\/p>\n

Depois, \u00e9 altura de cruzar essa informa\u00e7\u00e3o com o calend\u00e1rio do teu sector: exposi\u00e7\u00f5es, momentos-chave, conven\u00e7\u00f5es e reuni\u00f5es que possam exigir um impulso extra. Para essas ocasi\u00f5es, podes querer reservar a presen\u00e7a de um piloto, ou incluir a mota da equipa (se fores um patrocinador de desportos motorizados), ou talvez utilizar as instala\u00e7\u00f5es da equipa para organizar uma festa especial.<\/p>\n

Uma vez conclu\u00eddos estes momentos principais, \u00e9 altura de colocar no calend\u00e1rio as actividades mais pequenas e as ac\u00e7\u00f5es de constru\u00e7\u00e3o.<\/p>\n

Utilizar um plano de patroc\u00ednio<\/h3>\n

O ponto de partida \u00e9 a decis\u00e3o que te levou a entrar no patroc\u00ednio, os objectivos<\/strong><\/a> objectivos que te propuseste e os desafios (para n\u00e3o lhes chamar problemas) que pretendes ultrapassar com a sua ajuda. A partir da\u00ed, pensa nas ac\u00e7\u00f5es t\u00e1cticas que servem para atingir esses objectivos e para ultrapassar essas dificuldades, e escreve tudo numa folha de c\u00e1lculo Excel.<\/p>\n

O passo seguinte seria transformar cada linha numa atividade t\u00e1tica<\/strong> completa, importante e instrumental para atingir os objectivos que estabeleceste.<\/p>\n

Se n\u00e3o tiveres tempo para reunir a tua equipa, para fazer um brainstorming<\/strong> ou para verificar o que um concorrente est\u00e1 a fazer do outro lado do oceano, bem… tens sorte.<\/p>\n

D\u00e1 uma vista de olhos ao esquema que anexo aqui<\/strong> e utiliza-o como lista de verifica\u00e7\u00e3o.<\/p>\n

N\u00e3o est\u00e1 completo, n\u00e3o pretende estar, mas \u00e9 sem d\u00favida uma boa base para constru\u00edres o teu plano de patroc\u00ednio<\/strong><\/a> e poupa algum tempo.<\/p>\n

Alguns destes elementos est\u00e3o sempre presentes nas actividades de implementa\u00e7\u00e3o da parceria, outros n\u00e3o, e alguns foram omitidos… O jogo de encher as caixas \u00e9 bom desde que haja espa\u00e7o no tabuleiro…<\/p>\n

Utiliza este esquema abundantemente; lembra-te onde o encontraste e, se quiseres aprofundar e falar sobre o plano de patroc\u00ednio<\/strong> e talvez sobre o que gostarias de patrocinar no futuro<\/a>, podes sempre encontrar-nos em info@rtrsports.com<\/strong><\/a><\/p>\n

Plano de patroc\u00ednio da RTR Sports<\/strong><\/h2>\n

\"plano<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Como desenvolver um plano de patroc\u00ednio Se decidires (com raz\u00e3o) come\u00e7ar a patrocinar um desporto, \u00e9 bom fazer um plano para explorar todas as oportunidades relacionadas com a tua parceria. Este n\u00e3o \u00e9 um exerc\u00edcio trivial porque o patroc\u00ednio pode ser declinado em dezenas e dezenas de ac\u00e7\u00f5es diferentes, e as empresas, mesmo quando pertencem […]<\/p>\n","protected":false},"author":14,"featured_media":189315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20150],"tags":[],"class_list":["post-296186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"\nO que \u00e9 um plano de patroc\u00ednio e como o desenvolver<\/title>\n<meta name=\"description\" content=\"O que \u00e9 um plano de patroc\u00ednio? Descobre como desenvolver um plano de patroc\u00ednio de sucesso com a nossa lista de verifica\u00e7\u00e3o e experi\u00eancia. L\u00ea mais!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 um plano de patroc\u00ednio e como o utilizar\" \/>\n<meta property=\"og:description\" content=\"O que \u00e9 um plano de patroc\u00ednio? Descobre como desenvolver um plano de patroc\u00ednio de sucesso com a nossa lista de verifica\u00e7\u00e3o e experi\u00eancia. L\u00ea mais!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-04-30-alle-15.10.40-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"O que \u00e9 um plano de patroc\u00ednio e como o utilizar\",\"datePublished\":\"2025-07-11T08:37:20+00:00\",\"dateModified\":\"2025-07-11T08:41:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\\\/\"},\"wordCount\":738,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/schermata-2018-04-30-alle-15.10.40-4.png\",\"articleSection\":[\"Patroc\u00ednio desportivo\"],\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\\\/\",\"name\":\"O que \u00e9 um plano de patroc\u00ednio e como o desenvolver\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/schermata-2018-04-30-alle-15.10.40-4.png\",\"datePublished\":\"2025-07-11T08:37:20+00:00\",\"dateModified\":\"2025-07-11T08:41:29+00:00\",\"description\":\"O que \u00e9 um plano de patroc\u00ednio? Descobre como desenvolver um plano de patroc\u00ednio de sucesso com a nossa lista de verifica\u00e7\u00e3o e experi\u00eancia. L\u00ea mais!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\\\/#breadcrumb\"},\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/schermata-2018-04-30-alle-15.10.40-4.png\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/schermata-2018-04-30-alle-15.10.40-4.png\",\"width\":2500,\"height\":1403},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O que \u00e9 um plano de patroc\u00ednio e como o utilizar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"O que \u00e9 um plano de patroc\u00ednio e como o desenvolver","description":"O que \u00e9 um plano de patroc\u00ednio? Descobre como desenvolver um plano de patroc\u00ednio de sucesso com a nossa lista de verifica\u00e7\u00e3o e experi\u00eancia. L\u00ea mais!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/","og_locale":"pt_PT","og_type":"article","og_title":"O que \u00e9 um plano de patroc\u00ednio e como o utilizar","og_description":"O que \u00e9 um plano de patroc\u00ednio? Descobre como desenvolver um plano de patroc\u00ednio de sucesso com a nossa lista de verifica\u00e7\u00e3o e experi\u00eancia. L\u00ea mais!","og_url":"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":2500,"height":1403,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-04-30-alle-15.10.40-4.png","type":"image\/png"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/pt-pt\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"O que \u00e9 um plano de patroc\u00ednio e como o utilizar","datePublished":"2025-07-11T08:37:20+00:00","dateModified":"2025-07-11T08:41:29+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/"},"wordCount":738,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/pt-pt\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-04-30-alle-15.10.40-4.png","articleSection":["Patroc\u00ednio desportivo"],"inLanguage":"pt","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/","url":"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/","name":"O que \u00e9 um plano de patroc\u00ednio e como o desenvolver","isPartOf":{"@id":"https:\/\/rtrsports.com\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-04-30-alle-15.10.40-4.png","datePublished":"2025-07-11T08:37:20+00:00","dateModified":"2025-07-11T08:41:29+00:00","description":"O que \u00e9 um plano de patroc\u00ednio? Descobre como desenvolver um plano de patroc\u00ednio de sucesso com a nossa lista de verifica\u00e7\u00e3o e experi\u00eancia. L\u00ea mais!","breadcrumb":{"@id":"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/#breadcrumb"},"inLanguage":"pt","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/"]}]},{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-04-30-alle-15.10.40-4.png","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-04-30-alle-15.10.40-4.png","width":2500,"height":1403},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/pt-pt\/o-que-e-um-plano-de-patrocinio-e-como-o-utilizar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"O que \u00e9 um plano de patroc\u00ednio e como o utilizar"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/pt-pt\/#website","url":"https:\/\/rtrsports.com\/pt-pt\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/pt-pt\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/pt-pt\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/rtrsports.com\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/pt-pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/pt-pt\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"pt","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/pt-pt\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/posts\/296186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=296186"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/posts\/296186\/revisions"}],"predecessor-version":[{"id":296201,"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/posts\/296186\/revisions\/296201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/media\/189315"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=296186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=296186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=296186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}