{"id":296338,"date":"2025-07-11T12:52:17","date_gmt":"2025-07-11T10:52:17","guid":{"rendered":"https:\/\/rtrsports.com\/patrocinio-e-poluicao-uma-questao-de-coerencia\/"},"modified":"2025-07-11T12:57:56","modified_gmt":"2025-07-11T10:57:56","slug":"patrocinio-e-poluicao-uma-questao-de-coerencia","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/sponsorship-pollution-matter-consistency\/","title":{"rendered":"Patroc\u00ednio e polui\u00e7\u00e3o: uma quest\u00e3o de coer\u00eancia"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\">Uma breve anedota. Recentemente, o<strong> diretor de marketing<\/strong> de uma empresa disse-me que n\u00e3o iria patrocinar <strong><a href=\"https:\/\/rtrsports.com\/en\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\">desportos motorizados<\/a><\/strong> por causa dos efeitos poluentes causados pelos carros e motas. Esta decis\u00e3o foi-me comunicada no final de um almo\u00e7o muito agrad\u00e1vel, durante o qual nos foi servida fruta (de tamanho muito invulgar), que me disseram vir do <strong>Chile<\/strong> (uvas) e de <strong>Marrocos<\/strong> (morangos), quando perguntei a sua origem. Escusado ser\u00e1 dizer que o senhor com quem almocei n\u00e3o considerou que a bel\u00edssima fruta que est\u00e1vamos a comer n\u00e3o tinha &#8220;impacto zero&#8221;, dada a longa dist\u00e2ncia que tinha percorrido desde o outro lado do mundo at\u00e9 \u00e0 nossa mesa.<\/p>\n<h2 class=\"ai-optimize-7\"><strong>Acabaram-se as desculpas<\/strong><\/h2>\n<p class=\"ai-optimize-8\">As empresas que pretendem associar a sua marca ao desporto autom\u00f3vel t\u00eam agora uma resposta para as suas preocupa\u00e7\u00f5es ambientais: <a href=\"https:\/\/rtrsports.com\/pt-pt\/andretti-autosport-sponsoring-formula-e\/\"><strong>A F\u00f3rmula E<\/strong>,<\/a> uma s\u00e9rie de muito baixo impacto ambiental que envolve carros el\u00e9ctricos n\u00e3o poluentes e sem ru\u00eddo, que correm no <strong>centro de algumas cidades ic\u00f3nicas<\/strong>, como Hong Kong, Cidade do M\u00e9xico, Roma, Paris e Berlim, s\u00f3 para mencionar algumas das cidades que acolhem o campeonato. A partir do pr\u00f3ximo ano, <strong><a href=\"https:\/\/rtrsports.com\/en\/blog\/motoe-sponsorship-not-miss-chance\/\">motas el\u00e9ctricas<\/a><\/strong> tamb\u00e9m far\u00e3o a sua estreia. <strong> <\/strong>Ent\u00e3o, acabaram-se as desculpas. Apesar disso, ainda h\u00e1 pessoas a fazer declara\u00e7\u00f5es como a inicial deste post e a usar produtos com uma enorme &#8220;pegada de carbono&#8221; &#8211; como lhe chamam os &#8220;English speakers&#8221;.<\/p>\n<p class=\"ai-optimize-9\">Tudo o que fazemos tem um impacto no ambiente que nos rodeia, desde o copo de leite que bebemos de manh\u00e3 at\u00e9 \u00e0 \u00faltima pe\u00e7a de roupa que vestimos. Tudo tem um impacto ambiental e quanto mais consumimos produtos longe do seu local de produ\u00e7\u00e3o, maior \u00e9 a pegada ecol\u00f3gica. Todas as actividades humanas provocam algumas formas de polui\u00e7\u00e3o; afinal, os piores casos est\u00e3o ligados \u00e0s ind\u00fastrias de transforma\u00e7\u00e3o de alimentos e de produ\u00e7\u00e3o de carne, mas isso n\u00e3o nos vai impedir de comer, pois n\u00e3o?<\/p>\n<p class=\"ai-optimize-10\">De qualquer forma, se gostas da F\u00f3rmula E, devias ler mais sobre a ag\u00eancia <a href=\"https:\/\/www.fiaformulae.com\/en\">da F\u00f3rmula E<\/a>!<\/p>\n<h2 class=\"ai-optimize-11\"><strong>Ac\u00e7\u00f5es, n\u00e3o apenas palavras<\/strong><\/h2>\n<p class=\"ai-optimize-12\">N\u00e3o seria bom se todos n\u00f3s pud\u00e9ssemos realmente mudar para produtos zero quil\u00f3metros em vez de nos limitarmos a ler artigos de prega\u00e7\u00e3o bastante \u00f3bvios que todos publicam nos seus s\u00edtios Web? N\u00e3o seria bom encontrar um pouco de coer\u00eancia entre o que dizemos\/escrevemos e o que fazemos? Eis um exemplo do que quero dizer. Fui ao <strong>Whole Foods<\/strong> \u00e0 tarde para comprar comida e deram-me um saco de papel bonito, reciclado e de aspeto natural, contendo um frango assado embalado numa concha de pl\u00e1stico que provavelmente ser\u00e1 deixada no ambiente durante os pr\u00f3ximos 100 a 1000 anos. Isto d\u00e1-nos que pensar e aos desportos motorizados a oportunidade de reverem a sua estrat\u00e9gia de comunica\u00e7\u00e3o.<\/p>\n<p class=\"ai-optimize-13\">Por outro lado, dever\u00edamos passar \u00e0 frente do ru\u00eddo e da polui\u00e7\u00e3o e come\u00e7ar a considerar em que medida <strong>as corridas<\/strong> ajudaram ao progresso da ind\u00fastria das 2 e 4 <strong>rodas <\/strong>: <strong>melhorias em termos de fiabilidade<\/strong> e consumo, que t\u00eam um impacto direto na polui\u00e7\u00e3o; melhorias na constru\u00e7\u00e3o e na <strong>utiliza\u00e7\u00e3o de materiais<\/strong> que t\u00eam um impacto na seguran\u00e7a em caso de acidente; a possibilidade de reciclar muitos dos componentes instalados nas motos\/ve\u00edculos; e a introdu\u00e7\u00e3o de ajudas \u00e0 condu\u00e7\u00e3o como a dire\u00e7\u00e3o assistida, o servo-freio e o ABS, que aumentam o n\u00edvel de seguran\u00e7a din\u00e2mica do ve\u00edculo. A lista pode continuar com os milh\u00f5es de postos de trabalho que a ind\u00fastria da mobilidade tem criado ao longo do tempo, embora todos estejamos conscientes da necessidade e esperemos que seja menos poluente no futuro.<\/p>\n<p class=\"ai-optimize-14\">O ru\u00eddo e a polui\u00e7\u00e3o s\u00e3o apenas duas fatias de um bolo maior, que inclui o progresso, o aumento da mobilidade e <strong>as corridas de impacto zero<\/strong> (pelo menos nos \u00faltimos quatro anos). \u00c9 por isso que n\u00e3o existem mais desculpas v\u00e1lidas para as empresas n\u00e3o se arriscarem no desporto autom\u00f3vel.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma breve anedota. Recentemente, o diretor de marketing de uma empresa disse-me que n\u00e3o iria patrocinar desportos motorizados por causa dos efeitos poluentes causados pelos carros e motas. Esta decis\u00e3o foi-me comunicada no final de um almo\u00e7o muito agrad\u00e1vel, durante o qual nos foi servida fruta (de tamanho muito invulgar), que me disseram vir do [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20150],"tags":[],"class_list":["post-296338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patroc\u00ednio, motores e polui\u00e7\u00e3o: caminho para a sustentabilidade<\/title>\n<meta name=\"description\" content=\"As empresas dispostas a associar a sua marca aos desportos motorizados t\u00eam agora uma resposta 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