{"id":298335,"date":"2025-07-18T18:06:46","date_gmt":"2025-07-18T16:06:46","guid":{"rendered":"https:\/\/rtrsports.com\/qual-e-a-melhor-posicao-para-o-meu-logotipo-num-acordo-de-patrocinio\/"},"modified":"2025-07-18T18:19:47","modified_gmt":"2025-07-18T16:19:47","slug":"qual-e-a-melhor-posicao-para-o-meu-logotipo-num-acordo-de-patrocinio","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/whats-best-position-brand-logo-sponsorship-deal\/","title":{"rendered":"Qual \u00e9 a melhor posi\u00e7\u00e3o para o meu log\u00f3tipo num acordo de patroc\u00ednio?"},"content":{"rendered":"<h2 class=\"ai-optimize-6\"><strong>No s\u00edtio certo \u00e0 hora certa! Patroc\u00ednio desportivo. Pensa nisso <\/strong><\/h2>\n<p class=\"ai-optimize-7 ai-optimize-introduction\">O <strong>diretor de marketing<\/strong> deu-nos todas as informa\u00e7\u00f5es necess\u00e1rias para podermos elaborar uma boa proposta. Os objectivos de marketing e de promo\u00e7\u00e3o, a utiliza\u00e7\u00e3o que queria fazer da hospitalidade, a forma como pretendia empregar a equipa de comunica\u00e7\u00e3o&#8230; E, o mais querido de tudo, o <strong>or\u00e7amento dispon\u00edvel &#8211; sim,<\/strong> at\u00e9 o or\u00e7amento.<\/p>\n<p class=\"ai-optimize-8\">Com base nestas indica\u00e7\u00f5es, mont\u00e1mos o que pens\u00e1vamos ser a solu\u00e7\u00e3o ideal. Apresent\u00e1mos o projeto e lemos a desilus\u00e3o nos olhos deste homem, ou adivinh\u00e1mos que ele esperava algo diferente, mais &#8220;visualmente coerente com o estatuto da empresa&#8221;. Na verdade, as empresas aspiram sempre a <strong>grandes espa\u00e7os<\/strong>.<\/p>\n<p class=\"ai-optimize-9\">Mas ser\u00e1 que \u00e9 melhor <strong>dar prioridade \u00e0 qualidade ou \u00e0 quantidade nos patroc\u00ednios<\/strong>? &#8220;Esperava que fosse mais vis\u00edvel&#8221; (que traduzido significa: Parece-me pequeno). \u00c9 muitas vezes o primeiro coment\u00e1rio que nos fazem.<\/p>\n<p class=\"ai-optimize-10\">Mas tens a certeza de que um espa\u00e7o grande \u00e9 sempre mais vis\u00edvel e, portanto, melhor do que um espa\u00e7o mais pequeno numa posi\u00e7\u00e3o melhor? E que a visibilidade \u00e9 consequentemente maior? <strong>O tamanho \u00e9 importante<\/strong>?<\/p>\n<p class=\"ai-optimize-11\">Na vida real n\u00e3o funciona assim, pelo menos nem sempre; h\u00e1 partes pequenas, mesmo muito pequenas, da moto ou do piloto que s\u00e3o frequentemente enquadradas mais tempo pelas c\u00e2maras durante a televis\u00e3o em direto e que geram um <strong>ROI maior<\/strong> em compara\u00e7\u00e3o com outras posi\u00e7\u00f5es que, num olhar r\u00e1pido, a maioria das pessoas consideraria superiores.<\/p>\n<p class=\"ai-optimize-12\">Por exemplo, e hipoteticamente, <strong>no <a href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/motogp-audience-fans\/\">MotoGP<\/a><\/strong>, seria prefer\u00edvel ter a cobertura do fecho de correr do fato de corrida (ver imagem) onde <strong>Valentino Rossi<\/strong> exp\u00f5e h\u00e1 anos a marca escolar<strong>&#8220;WLF<\/strong>&#8220;* ou uma grande marca na barriga? A marca na barriga muitas vezes n\u00e3o \u00e9 enquadrada porque as c\u00e2maras est\u00e3o focadas na cara do Valentino durante as entrevistas&#8230; Por isso, para al\u00e9m do tamanho, h\u00e1 que ter sempre em conta a posi\u00e7\u00e3o. <strong>Qualidade e n\u00e3o apenas quantidade<\/strong>. E isto acontece tamb\u00e9m com os autom\u00f3veis, os jogadores de r\u00e2guebi ou de t\u00e9nis, etc.<\/p>\n<p class=\"ai-optimize-13\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18568\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/rossi_intervista-1-3.png\" alt=\"rossi_intervista-1\" width=\"600\" height=\"338\" \/>Como j\u00e1 foi dito, e nunca me cansarei de o repetir, deixar-se guiar pelo <strong>instinto<\/strong> nem sempre \u00e9 o mais correto quando se trata de patroc\u00ednios.<\/p>\n<p class=\"ai-optimize-14\">Como corol\u00e1rio destas linhas, \u00e9 bom lembrar que existem <strong>v\u00e1rias empresas que se dedicam a medir os retornos de visibilidade<\/strong> relacionados com a exposi\u00e7\u00e3o de uma marca num evento desportivo.<\/p>\n<p class=\"ai-optimize-15\">Se quiseres, podes fazer uma pesquisa ex-ante para fazer uma previs\u00e3o dos retornos em visibilidade** e da congru\u00eancia do pre\u00e7o.<\/p>\n<p class=\"ai-optimize-16\">Se quiseres obter mais informa\u00e7\u00f5es sobre patroc\u00ednios, l\u00ea <a href=\"https:\/\/rtrsports.com\/pt-pt\/what-is-sports-sponsorship-activation-2\/\"><strong>O que \u00e9 uma Ativa\u00e7\u00e3o de Patroc\u00ednio,<\/strong><\/a> e contacta-nos atrav\u00e9s do nosso endere\u00e7o de e-mail: info@rtrsports.com<\/p>\n<p>&nbsp;<\/p>\n<p class=\"ai-optimize-17\">*WLF&#8221; Para quem n\u00e3o fala ingl\u00eas, WLF costumava ser muito escrito nos balne\u00e1rios das escolas secund\u00e1rias<\/p>\n<p class=\"ai-optimize-18\">** Com base nos resultados dos anos anteriores da mesma posi\u00e7\u00e3o<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No s\u00edtio certo \u00e0 hora certa! Patroc\u00ednio desportivo. Pensa nisso O diretor de marketing deu-nos todas as informa\u00e7\u00f5es necess\u00e1rias para podermos elaborar uma boa proposta. Os objectivos de marketing e de promo\u00e7\u00e3o, a utiliza\u00e7\u00e3o que queria fazer da hospitalidade, a forma como pretendia empregar a equipa de comunica\u00e7\u00e3o&#8230; E, o mais querido de tudo, o [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20226],"tags":[],"class_list":["post-298335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria-pt-pt"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qual \u00e9 a melhor posi\u00e7\u00e3o para o meu log\u00f3tipo num acordo de patroc\u00ednio?<\/title>\n<meta name=\"description\" content=\"Onde devo colocar o meu log\u00f3tipo? 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Nem sempre maior \u00e9 melhor no patroc\u00ednio desportivo, por isso tem muito cuidado com a posi\u00e7\u00e3o que compras.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pt-pt\/blog\/whats-best-position-brand-logo-sponsorship-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/rossi_intervista-1-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1004\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Qual \u00e9 a melhor posi\u00e7\u00e3o para o meu log\u00f3tipo num acordo de patroc\u00ednio?\",\"datePublished\":\"2025-07-18T16:06:46+00:00\",\"dateModified\":\"2025-07-18T16:19:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/\"},\"wordCount\":519,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/rossi_intervista-1-4.png\",\"articleSection\":[\"Sem categoria\"],\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/\",\"name\":\"Qual \u00e9 a melhor posi\u00e7\u00e3o para o meu log\u00f3tipo num acordo de patroc\u00ednio?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/rossi_intervista-1-4.png\",\"datePublished\":\"2025-07-18T16:06:46+00:00\",\"dateModified\":\"2025-07-18T16:19:47+00:00\",\"description\":\"Onde devo colocar o meu log\u00f3tipo? 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