{"id":298451,"date":"2025-07-19T09:56:46","date_gmt":"2025-07-19T07:56:46","guid":{"rendered":"https:\/\/rtrsports.com\/mulheres-e-duas-rodas-uma-historia-de-amor-em-curso\/"},"modified":"2026-09-09T14:45:37","modified_gmt":"2026-09-09T12:45:37","slug":"mulheres-e-duas-rodas-uma-historia-de-amor-em-curso","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/women-two-wheels\/","title":{"rendered":"Mulheres e duas rodas: uma hist\u00f3ria de amor em evolu\u00e7\u00e3o"},"content":{"rendered":"<p>Em 2018, a vit\u00f3ria de Ana Carrasco no Campeonato Mundial Supersport 300 entrou para a hist\u00f3ria: foi a primeira mulher a conquistar um t\u00edtulo mundial numa classe de velocidade pura no motociclismo. Essa vit\u00f3ria abriu um debate \u2014 ainda mais relevante em 2025 \u2014 sobre o que significa a presen\u00e7a de <strong>mulheres no desporto motorizado de duas rodas<\/strong> para marcas, patrocinadores e empresas que procuram novas formas de comunicar com um p\u00fablico em evolu\u00e7\u00e3o.<\/p>\n<p>Sete anos depois, o panorama mudou de forma estrutural. J\u00e1 n\u00e3o se trata de um \u00fanico evento simb\u00f3lico, mas de uma transforma\u00e7\u00e3o real que envolve campeonatos, audi\u00eancias, fabricantes e estrat\u00e9gias de patroc\u00ednio. Para quem trabalha no patroc\u00ednio desportivo, este segmento oferece hoje oportunidades concretas e em forte crescimento.<\/p>\n<h2>Ana Carrasco e as pioneiras do motociclismo feminino<\/h2>\n<p>Nascida em 1997 em M\u00farcia, Ana Carrasco provou que o talento n\u00e3o tem g\u00e9nero. Ap\u00f3s o t\u00edtulo mundial de 2018, sofreu uma grave les\u00e3o nas costas em 2019 \u2014 uma fratura vertebral que poderia ter terminado a sua carreira \u2014 e escolheu regressar \u00e0 competi\u00e7\u00e3o. Esse regresso fez dela um s\u00edmbolo n\u00e3o apenas para as mulheres no desporto, mas para qualquer marca que queira transmitir valores de resili\u00eancia e determina\u00e7\u00e3o atrav\u00e9s de um patroc\u00ednio.<\/p>\n<p>Ao seu lado, Mar\u00eda Herrera representou a Espanha no WorldSSP e noutros campeonatos internacionais, confirmando que a presen\u00e7a feminina no topo do motociclismo n\u00e3o \u00e9 um fen\u00f3meno isolado. Ambas s\u00e3o refer\u00eancias para uma nova gera\u00e7\u00e3o de pilotas que se aventuram no desporto motorizado de duas rodas.<\/p>\n<h2>O FIM Women&#8217;s Circuit Racing World Championship<\/h2>\n<p>A resposta institucional mais significativa a esta transforma\u00e7\u00e3o chegou da Federa\u00e7\u00e3o Internacional de Motociclismo (FIM), que criou o FIM Women&#8217;s Circuit Racing World Championship: o primeiro campeonato mundial dedicado a mulheres em corridas de circuito. Esta iniciativa marca a transi\u00e7\u00e3o de presen\u00e7as espor\u00e1dicas em corrida para uma plataforma competitiva estruturada, com calend\u00e1rio, regulamentos e visibilidade medi\u00e1tica pr\u00f3prios.<\/p>\n<p>Para as marcas, este campeonato representa uma janela de oportunidade concreta. Entrar nas fases iniciais de uma competi\u00e7\u00e3o em crescimento significa associar-se a um projeto com custos de ativa\u00e7\u00e3o ainda contidos e um posicionamento de grande valor narrativo. A RTR Sports acompanha de perto a evolu\u00e7\u00e3o deste campeonato como parte das suas an\u00e1lises sobre oportunidades emergentes no desporto motorizado internacional.<\/p>\n<h2>As mulheres na audi\u00eancia da MotoGP: os n\u00fameros que importam<\/h2>\n<p>Compreender os n\u00fameros \u00e9 essencial para avaliar as oportunidades. De acordo com dados da CSM International e Nielsen Sports, tr\u00eas em cada dez espectadores da MotoGP s\u00e3o mulheres. Com uma audi\u00eancia global que ultrapassa os 400 milh\u00f5es de f\u00e3s em 207 pa\u00edses, isso equivale a mais de 120 milh\u00f5es de espectadoras \u2014 um segmento demogr\u00e1fico de grande interesse comercial para qualquer estrat\u00e9gia de patroc\u00ednio.<\/p>\n<p>Nos circuitos, os dados confirmam a tend\u00eancia: dos mais de 2,6 milh\u00f5es de pessoas que assistem aos Grandes Pr\u00e9mios ao vivo todos os anos, mais de 800.000 s\u00e3o mulheres. N\u00e3o se trata de uma quota marginal, mas de um segmento que cada marca deve considerar ao avaliar uma presen\u00e7a no motociclismo.<\/p>\n<h2>O mercado das motas e a consumidora feminina<\/h2>\n<p>A mudan\u00e7a vai al\u00e9m das corridas. Segundo um inqu\u00e9rito do Motorcycle Industry Council (MIC), nos Estados Unidos as mulheres representam 14% dos propriet\u00e1rios de motociclos \u2014 um n\u00famero mais que duplicado numa d\u00e9cada. A idade m\u00e9dia de uma mulher propriet\u00e1ria de mota \u00e9 de cerca de 35 anos, contra 49 para os homens: um perfil demogr\u00e1fico com poder de compra e forte orienta\u00e7\u00e3o para um estilo de vida ativo.<\/p>\n<p>Os fabricantes responderam com modelos concebidos para facilitar o acesso das mulheres \u00e0s duas rodas \u2014 da Ducati Scrambler \u00e0 Triumph Bonneville, da Honda CB500 \u00e0 Yamaha MT-07 \u2014 e com campanhas de comunica\u00e7\u00e3o cada vez mais inclusivas.<\/p>\n<h2>Mulheres, desporto motorizado e patroc\u00ednio: oportunidades para as marcas<\/h2>\n<p>O crescimento das mulheres no desporto motorizado de duas rodas \u2014 como pilotas, como p\u00fablico, como consumidoras \u2014 abre cen\u00e1rios concretos para as estrat\u00e9gias de patroc\u00ednio. As marcas de setores como a beleza, as finan\u00e7as, a moda, o healthcare e a tecnologia encontram no motociclismo um contexto pouco convencional mas muito eficaz para alcan\u00e7ar um p\u00fablico feminino qualificado.<\/p>\n<p>N\u00e3o se trata apenas de visibilidade no capacete ou no fato de corrida. As ativa\u00e7\u00f5es mais eficazes constroem conte\u00fados, experi\u00eancias e narrativas que ressoam com os valores do p\u00fablico feminino: autenticidade, compet\u00eancia, supera\u00e7\u00e3o de limites. Trabalhar com uma figura como Ana Carrasco, ou com o FIM Women&#8217;s Championship, oferece uma plataforma narrativa dif\u00edcil de replicar noutros contextos desportivos.<\/p>\n<p>Se quiser explorar como integrar o p\u00fablico feminino na sua estrat\u00e9gia de patroc\u00ednio no desporto motorizado, a nossa equipa est\u00e1 dispon\u00edvel para uma an\u00e1lise personalizada.<\/p>\n\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>FAQ \u2014 Mulheres no desporto motorizado de duas rodas<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quantas mulheres seguem a MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Existe um campeonato mundial feminino no motociclismo de circuito?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quem foi a primeira mulher a ganhar um campeonato mundial de velocidade no motociclismo?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Como pode uma marca chegar ao p\u00fablico feminino atrav\u00e9s do desporto motorizado de duas rodas?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>A RTR Sports apoia marcas que querem integrar o p\u00fablico feminino nos patroc\u00ednios de desporto motorizado?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Em 2018, a vit\u00f3ria de Ana Carrasco no Campeonato Mundial Supersport 300 entrou para a hist\u00f3ria: foi a primeira mulher a conquistar um t\u00edtulo mundial numa classe de velocidade pura no motociclismo. Essa vit\u00f3ria abriu um debate \u2014 ainda mais relevante em 2025 \u2014 sobre o que significa a presen\u00e7a de mulheres no desporto motorizado [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":189761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20156,20240,20157,20151,20118,20122],"tags":[],"class_list":["post-298451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobilismo","category-corse-automobilistiche","category-desportos-motorizados","category-marketing-desportivo","category-motorsports-2","category-sports-marketing-2"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mulheres no desporto motorizado de duas rodas: pilotas, f\u00e3s e patroc\u00ednio<\/title>\n<meta name=\"description\" content=\"Ana Carrasco, FIM Women&#039;s Championship, MotoGP: como o crescimento das mulheres no motociclismo abre novas oportunidades para as marcas. Dados atualizados a 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/women-two-wheels\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mulheres e duas rodas: uma hist\u00f3ria de amor em evolu\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Ana Carrasco, FIM Women&#039;s Championship, MotoGP: como o crescimento das mulheres no motociclismo abre novas oportunidades para as marcas. Dados atualizados a 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/women-two-wheels\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1339\" \/>\n\t<meta property=\"og:image:height\" content=\"1338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Mulheres e duas rodas: uma hist\u00f3ria de amor em evolu\u00e7\u00e3o\",\"datePublished\":\"2025-07-19T07:56:46+00:00\",\"dateModified\":\"2026-09-09T12:45:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/\"},\"wordCount\":1185,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"articleSection\":[\"Automobilismo\",\"Corse automobilistiche\",\"Desportos motorizados\",\"Marketing Desportivo\",\"Motorsports\",\"Sports Marketing\"],\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/\",\"name\":\"Mulheres no desporto motorizado de duas rodas: pilotas, f\u00e3s e patroc\u00ednio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"datePublished\":\"2025-07-19T07:56:46+00:00\",\"dateModified\":\"2026-09-09T12:45:37+00:00\",\"description\":\"Ana Carrasco, FIM Women's Championship, MotoGP: como o crescimento das mulheres no motociclismo abre novas oportunidades para as marcas. 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