{"id":298451,"date":"2025-07-19T09:56:46","date_gmt":"2025-07-19T07:56:46","guid":{"rendered":"https:\/\/rtrsports.com\/mulheres-e-duas-rodas-uma-historia-de-amor-em-curso\/"},"modified":"2025-07-19T10:09:52","modified_gmt":"2025-07-19T08:09:52","slug":"mulheres-e-duas-rodas-uma-historia-de-amor-em-curso","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blogue\/women-two-wheels\/","title":{"rendered":"Mulheres e duas rodas: uma hist\u00f3ria de amor em curso"},"content":{"rendered":"

De certa forma, podemos dizer que a vit\u00f3ria de Ana Carrasco no Campeonato Supersport 300 de 2018 foi revolucion\u00e1ria. Sendo a primeira vez que uma mulher vence um campeonato internacional oficial de duas rodas, \u00e9 sem d\u00favida um acontecimento hist\u00f3rico, tanto para as mulheres no desporto motorizado<\/strong> como para o motociclismo em geral.<\/p>\n

Prova disso \u00e9 n\u00e3o s\u00f3 a enorme cobertura medi\u00e1tica dada \u00e0 not\u00edcia, mas tamb\u00e9m o fato de, na confer\u00eancia de imprensa do Grande Pr\u00eamio de MotoGP<\/strong> da Tail\u00e2ndia, o tema das mulheres no desporto motorizado<\/strong> ter sido amplamente discutido tanto pelos pilotos como por outros profissionais da ind\u00fastria.<\/p>\n

Uma mulher com muitos registros.<\/h2>\n

Nascida em 1997, Carrasco, de 21 anos, n\u00e3o \u00e9 obviamente a primeira mulher a competir sobre duas rodas no mundo tradicionalmente masculino do automobilismo. Nem sequer \u00e9 a primeira a vencer uma corrida de velocidade no circuito ou mesmo a primeira a conquistar um t\u00edtulo mundial sob a \u00e9gide da FIM – a finlandesa Kirsi Kainulainen f\u00ea-lo em 2016, no campeonato de sidecar.<\/p>\n

No entanto, Carrasco \u00e9 a primeira mulher a ganhar um campeonato internacional de motociclismo, numa classe dif\u00edcil e impenetr\u00e1vel.<\/p>\n

No entanto, o seu resultado n\u00e3o surpreendeu nem os f\u00e3s nem os especialistas. O fato de Carrasco ter um forte futuro \u00e9 bem conhecido desde a sua vit\u00f3ria em oitavo lugar no GP de Moto3 em Val\u00eancia, em 2013, embora os \u00faltimos anos de Moto3<\/strong> provavelmente n\u00e3o tenham mostrado o seu verdadeiro potencial.<\/p>\n

Os seus resultados recentes podem n\u00e3o ter sido muito satisfat\u00f3rios e, juntamente com as dificuldades financeiras da sua equipe e as v\u00e1rias les\u00f5es, nem sempre se mostrou muito competitiva.<\/p>\n

Neste ponto, a eterna quest\u00e3o volta a colocar-se: podem as mulheres no desporto autom\u00f3vel<\/strong> ser competitivas ao mais alto n\u00edvel?<\/p>\n

Para responder a esta pergunta, poder\u00edamos facilmente debru\u00e7ar-nos sobre um racioc\u00ednio estafado que \u00e9 arriscado e j\u00e1 foi repetidamente abordado. O espectro de quest\u00f5es \u00e9 vasto, come\u00e7ando com a diferen\u00e7a de desempenho f\u00edsico entre homens e mulheres e terminando com as inevit\u00e1veis e irritantes teorias sobre o machismo – e assim por diante.<\/p>\n

Em vez disso, cabe \u00e0queles que trabalham na \u00e1rea do patroc\u00ednio desportivo investigar a rela\u00e7\u00e3o entre as mulheres e o desporto autom\u00f3vel no sentido mais lato e ver como esta \u00e1rea do desporto pode ser utilizada para uma a\u00e7\u00e3o positiva para as marcas.<\/p>\n

As mulheres s\u00e3o uma grande parte do p\u00fablico.<\/h2>\n

Se olharmos para as estat\u00edsticas oficiais do Campeonato do Mundo de MotoGP<\/strong>, verificamos que o p\u00fablico feminino representa uma grande parte das audi\u00eancias dos Grandes Pr\u00eamios, tanto em casa como na pista.<\/p>\n

De acordo com a CSM International GMBH & Nielsen Sports, em cada dez espectadores das principais s\u00e9ries de duas rodas, tr\u00eas s\u00e3o mulheres. Estes n\u00fameros s\u00e3o interessantes, especialmente se tivermos em conta a grande dimens\u00e3o da audi\u00eancia do MotoGP<\/strong><\/a>. O campeonato tem mais de 2,6 milh\u00f5es de pessoas registradas nos circuitos todos os anos, o que significa que mais de 800.000 garotas e mulheres assistiram a um Grande Pr\u00eamio ao vivo nos \u00faltimos nove meses.<\/p>\n

\u00c9 evidente, e importante, que o sucesso das mulheres nos desportos motorizados<\/strong><\/a> est\u00e1 intimamente ligado \u00e0 popularidade do desporto entre as mulheres que assistem \u00e0s corridas. Quanto mais vezes as motos forem pilotadas por mulheres, mais mulheres assistir\u00e3o e ficar\u00e3o entusiasmadas com o desporto – e, por sua vez, mais mulheres ser\u00e3o protagonistas no desporto autom\u00f3vel nos pr\u00f3ximos anos.<\/p>\n

Infelizmente, existem relativamente poucas estat\u00edsticas de mercado que nos falem sobre o impacto feminino nos desportos motorizados – mas as que existem s\u00e3o encorajadoras. De acordo com um inqu\u00e9rito realizado pelo Motorcycle Industry Council (MIC) em 2015, na Am\u00e9rica, 14% dos propriet\u00e1rios de motociclos s\u00e3o mulheres, e esse n\u00famero mais do que duplicou na d\u00e9cada anterior.<\/p>\n

H\u00e1 tamb\u00e9m um dado interessante sobre a idade m\u00e9dia de uma mulher que conduz – as mulheres s\u00e3o frequentemente cerca de 15 anos mais novas do que os seus colegas homens: 35 contra 49.<\/p>\n

Trata-se, evidentemente, de um mercado em evolu\u00e7\u00e3o e de uma paix\u00e3o crescente, que emerge tanto nos jovens como nos muito jovens. As raz\u00f5es para esta tend\u00eancia muito bem-vinda encontram-se na sociedade e na quebra das normas de g\u00eanero, mas tamb\u00e9m no desenvolvimento inclusivo de alguns fabricantes. Algumas \u00e1reas da ind\u00fastria do motociclismo t\u00eam vindo a seguir, desde h\u00e1 algum tempo, caminhos mais inclusivos em rela\u00e7\u00e3o ao mercado feminino, especialmente em termos de marketing – eliminando finalmente a imagem do motociclista mal comportado e sujo e substituindo-a por algo mais positivo.<\/p>\n

A produ\u00e7\u00e3o tamb\u00e9m melhorou – a Ducati Scrambler Sixty2, a Triumph Bonneville T100, a HD Sportster 883, a Moto Guzzi V7 e a Yamaha MT-07 est\u00e3o mais do que atentas ao p\u00fablico feminino e, por isso, t\u00eam tido grande sucesso.<\/p>\n

Uma nova dire\u00e7\u00e3o para o movimento das duas rodas.<\/h2>\n

Como \u00e9 que tudo isto pode procurar envolver toda a ind\u00fastria do desporto motorizado, desde as corridas at\u00e9 ao mercado de estrada? Como se pode relacionar o sucesso de Carrasco com a ascens\u00e3o do mercado feminino de motociclos?<\/p>\n

Talvez se possa sugerir que a bicicleta – um sistema hol\u00edstico – deve tornar-se t\u00e3o inclusiva no mercado quanto poss\u00edvel, deixando para tr\u00e1s uma hist\u00f3ria que muitas vezes significou estere\u00f3tipos e preconceitos falsos e enraizados. Uma participa\u00e7\u00e3o alargada em toda a ind\u00fastria das duas rodas traria oportunidades incalcul\u00e1veis. N\u00e3o \u00e9 irrelevante lembrar que um grande n\u00famero de diretores de marketing, patroc\u00ednio e comunica\u00e7\u00e3o de grandes empresas internacionais s\u00e3o mulheres – e que \u00e9 necess\u00e1rio ter as ferramentas certas \u00e0 m\u00e3o se quiser comunicar eficazmente com estes decisores e com o p\u00fablico de consumidores.<\/p>\n

Em suma, a vit\u00f3ria de Ana Carrasco \u00e9 muito importante, mas \u00e9 sobretudo um indicador cultural significativo do rumo que est\u00e1 a tomar todo o movimento das duas rodas. \u00c9, sem d\u00favida, uma boa not\u00edcia para todos.<\/p>\n

Se quiseres falar sobre as mulheres e os desportos motorizados, podes contactar-nos em info@rtrsports.com<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

De certa forma, podemos dizer que a vit\u00f3ria de Ana Carrasco no Campeonato Supersport 300 de 2018 foi revolucion\u00e1ria. Sendo a primeira vez que uma mulher vence um campeonato internacional oficial de duas rodas, \u00e9 sem d\u00favida um acontecimento hist\u00f3rico, tanto para as mulheres no desporto motorizado como para o motociclismo em geral. Prova disso […]<\/p>\n","protected":false},"author":2,"featured_media":189761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20156,22371,20157,20151],"tags":[],"class_list":["post-298451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobilismo","category-bicicletas","category-desportos-motorizados","category-marketing-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMulheres e duas rodas: uma hist\u00f3ria de amor em curso - Blogue<\/title>\n<meta name=\"description\" content=\"Em suma, a vit\u00f3ria de Ana Carrasco \u00e9 extremamente importante, mas \u00e9 sobretudo um indicador cultural significativo do rumo que todo o movimento das duas rodas est\u00e1 a tomar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/women-two-wheels\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mulheres e duas rodas: uma hist\u00f3ria de amor em curso\" \/>\n<meta property=\"og:description\" content=\"Em suma, a vit\u00f3ria de Ana Carrasco \u00e9 extremamente importante, mas \u00e9 sobretudo um indicador cultural significativo do rumo que todo o movimento das duas rodas est\u00e1 a tomar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pt-pt\/blogue\/women-two-wheels\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1339\" \/>\n\t<meta property=\"og:image:height\" content=\"1338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Mulheres e duas rodas: uma hist\u00f3ria de amor em curso\",\"datePublished\":\"2025-07-19T07:56:46+00:00\",\"dateModified\":\"2025-07-19T08:09:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/\"},\"wordCount\":1062,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"articleSection\":[\"Automobilismo\",\"Bicicletas\",\"Desportos motorizados\",\"Marketing Desportivo\"],\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blogue\\\/women-two-wheels\\\/\",\"name\":\"Mulheres e duas rodas: uma hist\u00f3ria de amor em curso - 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