{"id":298656,"date":"2025-07-20T17:51:48","date_gmt":"2025-07-20T15:51:48","guid":{"rendered":"https:\/\/rtrsports.com\/licenciamento-de-produtos-fantasticos-como-o-desporto-transformou-o-bom-em-uau\/"},"modified":"2025-07-20T18:00:41","modified_gmt":"2025-07-20T16:00:41","slug":"licenciamento-de-produtos-fantasticos-como-o-desporto-transformou-o-bom-em-uau","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/great-product-licensing-sport-turned-good-wow\/","title":{"rendered":"Licenciamento de produtos fant\u00e1sticos: como o desporto transformou o &#8220;bom&#8221; em &#8220;uau&#8221;"},"content":{"rendered":"<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-5.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-20323\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-5.jpeg\" alt=\"\" width=\"225\" height=\"225\" \/><\/a>H\u00e1 muitos exemplos de como o licenciamento desportivo conseguiu apimentar muitos produtos, transformando-os em produtos &#8220;uau&#8221;. Os desportos e os seus valores, as equipas e o seu patrim\u00f3nio e imagens representam o parceiro ideal para acrescentar aquela moeda extra que pode fazer a diferen\u00e7a. E este ponto n\u00e3o se aplica apenas ao desporto ou \u00e0s organiza\u00e7\u00f5es desportivas, mas \u00e0s marcas de topo em geral. O primeiro exemplo que me vem \u00e0 cabe\u00e7a \u00e9 o <strong>Nike Apple Watch<\/strong>, um caso de co-branding que, com certeza, transforma um produto muito bom numa fant\u00e1stica opera\u00e7\u00e3o de marketing.<\/p>\n<p>Outro bom exemplo \u00e9 o Ferrari Bianchi Bike limitado, que ser\u00e1 produzido em apenas 12 pe\u00e7as e vendido a mais de 15.000 d\u00f3lares. Nada comparado com o Ferrari Hublot Big Bang, um rel\u00f3gio limitado em cer\u00e2mica que \u00e9 o resultado da coopera\u00e7\u00e3o entre a Hublot e o Prancing Horse Outfit.<\/p>\n<p>Outra <strong>marca de luxo<\/strong> bem conhecida, <strong>a McLaren<\/strong> tem feito parcerias com algumas grandes empresas ultimamente. No sector da alta tecnologia, posso destacar o telem\u00f3vel <strong>OnePlus 6T A6013 McLaren Speed Edition<\/strong>.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/esavox-lamborghini-3-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-20321\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/esavox-lamborghini-3-scaled-1.jpg\" alt=\"\" width=\"300\" height=\"156\" \/><\/a>Se nos cingirmos ao mundo luxuoso dos autom\u00f3veis, v\u00eam-nos \u00e0 cabe\u00e7a outros exemplos. V\u00ea esta esta\u00e7\u00e3o de ancoragem que <strong>a Esavox<\/strong> est\u00e1 a produzir com a <strong>Lamborghini.<\/strong> E aqui estamos n\u00f3s com algo ainda ambicioso, mas um pouco mais acess\u00edvel: <strong>a Lamborghini<\/strong> pode oferecer-nos estes t\u00e9nis <strong>Mizuno Lamborghini<\/strong>.<\/p>\n<p>Eu c<img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-20322\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/lamborghini-mizuno-wave-tenjin-3-2-sneaker-freaker-3-scaled-1.jpg\" alt=\"\" width=\"300\" height=\"201\" \/>oderia continuar para sempre, uma vez que a maioria das marcas mais glamorosas e ic\u00f3nicas do mundo tem opera\u00e7\u00f5es de licenciamento ou de co-branding a funcionar. Da <strong>Adidas<\/strong> \u00e0 <strong>Bentley,<\/strong> da <strong>Pepsi-Cola<\/strong> \u00e0 <strong>NBA,<\/strong> da <strong>John Deere<\/strong> \u00e0 <strong>Walt Disney<\/strong>, todas as marcas mais reconhecidas do mundo oferecem as suas marcas sob licen\u00e7a. Representam uma grande oportunidade para as empresas que precisam de revigorar a sua marca, alargar a sua distribui\u00e7\u00e3o, ampliar o seu horizonte comercial ou o seu alvo.<\/p>\n<p>Se quiseres explorar o que pode ser feito no \u00e2mbito do desporto ou do automobilismo, estamos \u00e0 dist\u00e2ncia de um telefonema ou, se preferires, envia-nos uma mensagem para <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com <\/a>. Se, entretanto, quiseres ver uma sele\u00e7\u00e3o das opera\u00e7\u00f5es de licenciamento que realiz\u00e1mos nos \u00faltimos anos, segue esta <a href=\"https:\/\/rtrsports.com\/pt-pt\/portfolio_category\/licenciamento\/\">liga\u00e7\u00e3o <\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e1 muitos exemplos de como o licenciamento desportivo conseguiu apimentar muitos produtos, transformando-os em produtos &#8220;uau&#8221;. Os desportos e os seus valores, as equipas e o seu patrim\u00f3nio e imagens representam o parceiro ideal para acrescentar aquela moeda extra que pode fazer a diferen\u00e7a. E este ponto n\u00e3o se aplica apenas ao desporto ou \u00e0s [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20156,20175,20150],"tags":[],"class_list":["post-298656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobilismo","category-licenciamento","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Licenciamento de produtos fant\u00e1sticos: como o desporto transformou o &quot;bom&quot; em &quot;uau&quot;<\/title>\n<meta name=\"description\" content=\"H\u00e1 muitos exemplos de como o licenciamento desportivo conseguiu apimentar muitos produtos, transformando-os em produtos &quot;uau&quot;. 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Os desportos e os seus valores, as equipas e o seu patrim\u00f3nio e imagens representam o parceiro ideal para acrescentar aquela moeda extra que pode fazer a diferen\u00e7a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/pt-pt\/blog\/great-product-licensing-sport-turned-good-wow\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-10.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Licenciamento de produtos fant\u00e1sticos: como o desporto transformou o &#8220;bom&#8221; em &#8220;uau&#8221;\",\"datePublished\":\"2025-07-20T15:51:48+00:00\",\"dateModified\":\"2025-07-20T16:00:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\"},\"wordCount\":385,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/download-10.jpeg\",\"articleSection\":[\"Automobilismo\",\"Licenciamento\",\"Patroc\u00ednio desportivo\"],\"inLanguage\":\"pt\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\",\"name\":\"Licenciamento de produtos fant\u00e1sticos: como o desporto transformou o \\\"bom\\\" em \\\"uau\\\"\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/pt-pt\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/download-10.jpeg\",\"datePublished\":\"2025-07-20T15:51:48+00:00\",\"dateModified\":\"2025-07-20T16:00:41+00:00\",\"description\":\"H\u00e1 muitos exemplos de como o licenciamento desportivo conseguiu apimentar muitos produtos, transformando-os em produtos \\\"uau\\\". 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