{"id":351113,"date":"2026-09-03T17:57:14","date_gmt":"2026-09-03T15:57:14","guid":{"rendered":"https:\/\/rtrsports.com\/deve-se-pagar-um-fee-a-agencia-de-patrocinios-desportivos\/"},"modified":"2026-09-03T17:57:23","modified_gmt":"2026-09-03T15:57:23","slug":"deve-se-pagar-um-fee-a-agencia-de-patrocinios-desportivos","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/deve-se-pagar-um-fee-a-agencia-de-patrocinios-desportivos\/","title":{"rendered":"Deve-se Pagar um Fee \u00e0 Ag\u00eancia de Patroc\u00ednios Desportivos?"},"content":{"rendered":"

Ag\u00eancia de Marketing Desportivo: deve-se pagar um fee?<\/strong><\/h2>\n

\"ag\u00eanciaS\u00e3o uma empresa e vendem caixilharias, pasta de dentes, telem\u00f3veis, sof\u00e1s ou qualquer outro bem ou servi\u00e7o. O que responderiam se vos perguntassem se t\u00eam de pagar para comprar os vossos produtos? Imagino a resposta.<\/p>\n

Se tiverem um problema legal, v\u00e3o a um advogado, e imagino que a fatura chegue. Da mesma forma, o contabilista n\u00e3o vos vai poupar a sua. O mesmo acontece com arquitetos, engenheiros, professores de t\u00e9nis e personal trainers. E, no entanto, parece estranho que a ag\u00eancia deva ser paga.<\/p>\n

Ent\u00e3o porque \u00e9 que, \u00e0s vezes, nos perguntam se o nosso trabalho deve ser remunerado? “Devemos pagar-vos um fee?”<\/em><\/p>\n

Contactaram-nos porque precisavam de informa\u00e7\u00e3o, e n\u00f3s dedic\u00e1mos-vos aten\u00e7\u00e3o, tentando perceber exatamente quais s\u00e3o os vossos objetivos e necessidades; conseguimos, com esfor\u00e7o, arrancar-vos uma indica\u00e7\u00e3o de or\u00e7amento e respondemos rapidamente (fazendo o trabalho de casa, desenhando v\u00e1rios cen\u00e1rios, propondo alternativas e contactando rapidamente todos os right holders), produzindo por vezes um documento que explica o porqu\u00ea e o como.<\/p>\n

Em suma, empenh\u00e1mo-nos, us\u00e1mos os nossos recursos, o nosso conhecimento (em termos de contactos), para n\u00e3o falar do nosso tempo, para dar resposta a um vosso pedido; e agora colocam-se na posi\u00e7\u00e3o de perguntar se nos devem reconhecer um fee.<\/p>\n

De certa forma compreendo a pergunta: porque \u00e9 que, num mundo em que a desintermedia\u00e7\u00e3o vence sobre tudo, hei de recorrer a uma ag\u00eancia e alongar a cadeia de valor? A pergunta \u00e9 leg\u00edtima, mas a resposta deve ser igualmente direta: aqui n\u00e3o est\u00e3o a comprar um bilhete de comboio, o pacote que recebem \u00e9 complexo e o fator decisivo n\u00e3o \u00e9 s\u00f3 o pre\u00e7o \u2014 tamb\u00e9m eu me sinto incomodado se comprar um bilhete de avi\u00e3o a 100 euros, sabendo que estou rodeado de pessoas que pagaram 50, mas n\u00e3o \u00e9 esse o caso.<\/p>\n

Em todo o caso, a resposta sobre o porqu\u00ea de deverem recorrer a (e pagar) uma ag\u00eancia, se quiserem, encontram-na clicando no link: porque escolher uma ag\u00eancia de marketing desportivo?<\/a><\/strong>)<\/p>\n

Se chegaram at\u00e9 aqui, o ponto ficou demonstrado. Por isso vale a pena deixarem-se guiar por especialistas do setor (n\u00e3o necessariamente n\u00f3s) em poucas linhas<\/strong><\/a>.<\/p>\n

3 motivos para se deixarem guiar por uma ag\u00eancia de Marketing Desportivo (e n\u00e3o s\u00e3o os \u00fanicos…)<\/strong><\/h3>\n

1) A ag\u00eancia de Marketing Desportivo conhece o mercado<\/strong><\/h2>\n

A ag\u00eancia de Marketing Desportivo conhece o mercado e pode dar-vos a melhor indica\u00e7\u00e3o. N\u00e3o tendo um produto pr\u00f3prio, analisa as v\u00e1rias possibilidades e escolhe a melhor.<\/strong><\/em><\/p>\n

Movem-se num ambiente sem tabelas de pre\u00e7os publicadas. \u00c9 um ambiente fluido em que, por vezes, pode haver varia\u00e7\u00f5es consider\u00e1veis de custos e conte\u00fados.<\/p>\n

2) S\u00f3 com uma ag\u00eancia de marketing desportivo conseguem tirar o m\u00e1ximo partido do patroc\u00ednio<\/strong><\/h2>\n

A ag\u00eancia de Marketing Desportivo elimina a curva de aprendizagem e coloca-vos em condi\u00e7\u00f5es de obter, desde logo, o m\u00e1ximo do patroc\u00ednio desportivo.<\/strong><\/em><\/p>\n

Conhecem as pistas do mundial onde querem levar os vossos convidados? T\u00eam, por acaso, o n\u00famero daquele restaurante a 50 metros do circuito? Sabem gerir uma emerg\u00eancia? Talvez um dos vossos clientes tenha esquecido o pass no quarto e agora estejam bloqueados no port\u00e3o? Se responderam sim a todas as perguntas, n\u00e3o precisam de uma ag\u00eancia; se, pelo contr\u00e1rio, h\u00e1 \u00e1reas de incerteza, ent\u00e3o a ag\u00eancia continua a ser a op\u00e7\u00e3o mais segura.<\/p>\n

3) A ag\u00eancia de Patroc\u00ednio Desportivo conhece as regras do jogo<\/h2>\n

A ag\u00eancia de Patroc\u00ednio conhece as regras do jogo e os jogadores<\/em><\/strong><\/p>\n

Sabe, por experi\u00eancia direta, quem, sistematicamente, supera o que foi prometido na negocia\u00e7\u00e3o e quem, pelo contr\u00e1rio, fica por ali. Em todo o caso, prometo-vos que da pr\u00f3xima vez que entrar numa das vossas lojas para vos dizer que quero um sof\u00e1 em “L” de 3 por 4 metros, que gostaria em pele cinzenta, mas n\u00e3o brilhante, e que estou disposto a receber a entrega em casa entre as 10h e as 12h da pr\u00f3xima quarta-feira, n\u00e3o me vou esquecer de perguntar quanto custa e de pagar o pre\u00e7o.<\/p>\n

Se ficaram curiosos, ou se n\u00e3o pensam como n\u00f3s e querem conversar sobre o tema, escrevam-nos para info@rtrsports.com<\/strong><\/a><\/p>\n

\r\n\r\n

Perguntas frequentes<\/b><\/h2>\r\n \r\n
\r\n\r\n

\r\n Porque devo pagar um fee a uma ag\u00eancia de patroc\u00ednios em vez de negociar diretamente?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Porque a ag\u00eancia conhece um mercado sem tabelas de pre\u00e7os p\u00fablicas, elimina o tempo de aprendizagem necess\u00e1rio para tirar o m\u00e1ximo partido do patroc\u00ednio desde o in\u00edcio, e conhece as regras do jogo e os intervenientes envolvidos \u2014 compet\u00eancias que exigem anos de experi\u00eancia direta no setor.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n

\r\n\r\n

\r\n O que faz exatamente uma ag\u00eancia de marketing desportivo antes de propor um acordo?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Analisa os objetivos e as necessidades do cliente, elabora cen\u00e1rios e alternativas, contacta rapidamente os right holders relevantes e produz um documento que fundamenta a proposta \u2014 um trabalho que tem um custo em tempo, compet\u00eancias e rede de contactos.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n \r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Porque vale a pena pagar um fee a uma ag\u00eancia de patroc\u00ednios desportivos: conhecimento de mercado, redu\u00e7\u00e3o da curva de aprendizagem e acesso direto aos right holders.<\/p>\n","protected":false},"author":14,"featured_media":157501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20151,20150],"tags":[],"class_list":["post-351113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-desportivo","category-patrocinio-desportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"\nDeve-se Pagar um Fee a uma Ag\u00eancia de Patroc\u00ednios? | RTR Sports<\/title>\n<meta name=\"description\" content=\"Porque vale a pena pagar um fee a uma ag\u00eancia de patroc\u00ednios desportivos: conhecimento de mercado, curva de aprendizagem reduzida e acesso aos right holders.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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