{"id":355275,"date":"2019-04-02T15:14:27","date_gmt":"2019-04-02T13:14:27","guid":{"rendered":"https:\/\/rtrsports.com\/show-bikes-motogp-o-que-sao-e-como-sao-utilizadas-2\/"},"modified":"2026-09-17T18:35:52","modified_gmt":"2026-09-17T16:35:52","slug":"show-bikes-motogp-o-que-sao-e-como-sao-utilizadas-2","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/pt-pt\/blog\/show-bikes-motogp-o-que-sao-e-como-sao-utilizadas-2\/","title":{"rendered":"Show Bikes MotoGP: o que s\u00e3o e como s\u00e3o utilizadas?"},"content":{"rendered":"

As motos de exposi\u00e7\u00e3o MotoGP<\/strong>, vulgarmente conhecidas como show bikes, s\u00e3o r\u00e9plicas das m\u00e1quinas utilizadas pelos pilotos durante as competi\u00e7\u00f5es do Campeonato do Mundo de MotoGP. As equipas disponibilizam-nas aos seus principais patrocinadores e parceiros<\/strong><\/a> como instrumento de marketing para eventos especiais: feiras, confer\u00eancias, conven\u00e7\u00f5es empresariais e inaugura\u00e7\u00f5es de relevo.<\/p>\n

O que s\u00e3o as show bikes MotoGP?<\/h2>\n

Uma show bike<\/strong> \u00e9 uma r\u00e9plica fiel das motos que competem no Campeonato do Mundo de MotoGP: mesmo aspeto, mesmo design de livr\u00e9, mesma identidade visual dos prot\u00f3tipos na pista. A diferen\u00e7a substancial \u00e9 que as motos de exposi\u00e7\u00e3o geralmente n\u00e3o montam um motor funcional \u2014 ou montam um selado \u2014 e carecem de alguns componentes eletr\u00f3nicos por raz\u00f5es contratuais acordadas com os fabricantes. Na pr\u00e1tica, trata-se frequentemente da moto da \u00e9poca anterior repintada com o livr\u00e9 atual, para que o aspeto externo coincida perfeitamente com o dos prot\u00f3tipos que competem no Campeonato do Mundo em curso.<\/p>\n

O irresist\u00edvel fasc\u00ednio de um prot\u00f3tipo \u00fanico no mundo<\/h2>\n

Uma das caracter\u00edsticas mais distintivas do MotoGP<\/strong> \u00e9 que as competi\u00e7\u00f5es s\u00e3o reservadas a prot\u00f3tipos: m\u00e1quinas constru\u00eddas \u00e0 m\u00e3o, em n\u00famero extremamente limitado, exclusivamente para competir na Premier Class. Ao contr\u00e1rio do Campeonato do Mundo de Superbike, onde as motos derivam de modelos comerciais que os particulares tamb\u00e9m podem comprar (a um pre\u00e7o elevado), as MotoGP s\u00e3o pe\u00e7as \u00fanicas. N\u00e3o existe lista de pre\u00e7os nem concession\u00e1rio. S\u00e3o objetos inalcan\u00e7\u00e1veis por defini\u00e7\u00e3o.<\/p>\n

\u00c9 por isso que poder ver em pessoa uma destas extraordin\u00e1rias m\u00e1quinas \u00e9 uma experi\u00eancia emocionalmente excecional, tanto para os entusiastas que reconhecem a moto do seu campe\u00e3o como para os principiantes que se encontram subitamente perante uma obra de engenharia de n\u00edvel absoluto. A dist\u00e2ncia reduzida, a possibilidade de a observar a poucos cent\u00edmetros, transforma a show bike num objeto capaz de gerar um impacto memor\u00e1vel em qualquer pessoa que a encontre.<\/p>\n

Uma ferramenta de marketing de alto valor para patrocinadores e parceiros<\/h2>\n

As equipas que disp\u00f5em de uma show bike incluem-na no pacote de benef\u00edcios oferecidos aos parceiros MotoGP<\/strong><\/a> como parte integrante do contrato de patroc\u00ednio<\/strong><\/a>. N\u00e3o se trata de um elemento acess\u00f3rio: a show bike \u00e9 um dos ativos mais exclusivos que uma equipa pode conceder, juntamente com a utiliza\u00e7\u00e3o da imagem institucional, os passes de hospitalidade, o apoio nas redes sociais e as oportunidades de co-branding.<\/p>\n

Os patrocinadores solicitam-na para os momentos mais estrat\u00e9gicos do seu calend\u00e1rio de marketing: feiras internacionais (para atrair visitantes ao stand), conven\u00e7\u00f5es (para conferir uma atmosfera premium ao evento) ou inaugura\u00e7\u00f5es empresariais importantes (para tornar o momento verdadeiramente inesquec\u00edvel). A concess\u00e3o de utiliza\u00e7\u00e3o \u00e9 cuidadosamente calibrada: em regra, o mesmo patrocinador n\u00e3o obt\u00e9m a show bike mais de duas vezes durante uma \u00e9poca. A equipa gere diretamente todos os aspetos log\u00edsticos, desde o transporte at\u00e9 \u00e0 exposi\u00e7\u00e3o em cavaletes e ao desmontagem.<\/p>\n

Uma ativa\u00e7\u00e3o de alto impacto emocional<\/h2>\n

Os patroc\u00ednios desportivos<\/strong><\/a> s\u00e3o ecossistemas de direitos, oportunidades de comunica\u00e7\u00e3o e instrumentos de storytelling. A show bike \u00e9 um desses instrumentos: talvez o mais imediato e o mais poderoso em termos de impacto emocional imediato.<\/p>\n

Imagine organizar uma conven\u00e7\u00e3o com os seus clientes, parceiros e investidores mais importantes. Enquanto os seus convidados tomam lugar, um grande ecr\u00e3 projeta imagens da \u00e9poca rec\u00e9m-vivida: pit lane, voltas r\u00e1pidas, p\u00f3dios. No centro da sala, precisamente onde os oradores tomar\u00e3o a palavra, est\u00e1 posicionada a moto. A mesma moto que aparece no ecr\u00e3. Com o seu log\u00f3tipo na carenagem. Antes que algu\u00e9m tenha falado, j\u00e1 criou o momento. J\u00e1 deixou uma mem\u00f3ria indel\u00e9vel na mente de todos os presentes.<\/p>\n

Este \u00e9 o poder de uma ativa\u00e7\u00e3o bem constru\u00edda: n\u00e3o descreve o valor do patroc\u00ednio \u2014 faz senti-lo.<\/p>\n

Perguntas frequentes sobre as show bikes MotoGP<\/h2>\n
\r\n\r\n

Frequently Asked Questions<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n O que \u00e9 uma show bike MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Uma show bike MotoGP \u00e9 uma r\u00e9plica fiel dos prot\u00f3tipos que competem no Campeonato do Mundo. Tem o mesmo aspeto externo das motos na pista, mas geralmente n\u00e3o monta um motor funcional (ou monta um selado) e carece de alguns componentes eletr\u00f3nicos por raz\u00f5es contratuais. \u00c9 realizada a partir da moto do ano anterior, vestida com o livr\u00e9 da \u00e9poca em curso. Contacte a RTR Sports Marketing<\/a> para mais informa\u00e7\u00f5es sobre como aceder a este benef\u00edcio exclusivo.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n\r\n

\r\n Para que s\u00e3o utilizadas as show bikes?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

As show bikes s\u00e3o utilizadas pelas equipas como instrumento de marketing no \u00e2mbito dos pacotes de patroc\u00ednio. Os patrocinadores podem lev\u00e1-las a eventos pr\u00f3prios: feiras, conven\u00e7\u00f5es empresariais, inaugura\u00e7\u00f5es, reuni\u00f5es com clientes. A sua presen\u00e7a transforma qualquer evento numa experi\u00eancia memor\u00e1vel gra\u00e7as ao irresist\u00edvel fasc\u00ednio dos prot\u00f3tipos MotoGP.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Quantas vezes pode um patrocinador usar a show bike?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Em regra, o mesmo patrocinador n\u00e3o obt\u00e9m a utiliza\u00e7\u00e3o da show bike mais de duas vezes numa \u00e9poca. A equipa gere a log\u00edstica diretamente \u2014 transporte, exposi\u00e7\u00e3o, desmontagem \u2014 e distribui este privil\u00e9gio entre os v\u00e1rios parceiros de forma calibrada com base no n\u00edvel de patroc\u00ednio.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n As show bikes MotoGP podem ser compradas?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

As motos que competem na MotoGP s\u00e3o prot\u00f3tipos constru\u00eddos exclusivamente para competir: n\u00e3o s\u00e3o vendidas ao p\u00fablico sob nenhuma forma. As show bikes, que s\u00e3o r\u00e9plicas realizadas para fins de marketing, pertencem \u00e0s equipas e s\u00e3o cedidas para uso tempor\u00e1rio aos patrocinadores no \u00e2mbito dos contratos de patroc\u00ednio. N\u00e3o est\u00e3o dispon\u00edveis para compra por particulares.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Como pode uma empresa aceder a uma show bike MotoGP para um evento?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

O acesso a uma show bike MotoGP faz-se atrav\u00e9s de um contrato de patroc\u00ednio com uma equipa MotoGP<\/a>. A RTR Sports Marketing, com mais de 30 anos de experi\u00eancia no motorsport, pode ajud\u00e1-lo a identificar a equipa mais adequada para os seus objetivos e a estruturar o pacote de ativa\u00e7\u00e3o mais eficaz para o seu neg\u00f3cio.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

As motos de exposi\u00e7\u00e3o MotoGP, vulgarmente conhecidas como show bikes, s\u00e3o r\u00e9plicas das m\u00e1quinas utilizadas pelos pilotos durante as competi\u00e7\u00f5es do Campeonato do Mundo de MotoGP. As equipas disponibilizam-nas aos seus principais patrocinadores e parceiros como instrumento de marketing para eventos especiais: feiras, confer\u00eancias, conven\u00e7\u00f5es empresariais e inaugura\u00e7\u00f5es de relevo. O que s\u00e3o as show […]<\/p>\n","protected":false},"author":2,"featured_media":157727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121,20122],"tags":[],"class_list":["post-355275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2","category-sports-marketing-2"],"acf":[],"contentshake_article_id":"","yoast_head":"\nShow Bikes MotoGP: o que s\u00e3o e como s\u00e3o utilizadas? - RTR Sports<\/title>\n<meta name=\"description\" content=\"As show bikes MotoGP s\u00e3o r\u00e9plicas fi\u00e9is dos prot\u00f3tipos de corrida, dispon\u00edveis para patrocinadores em eventos. 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