{"id":241974,"date":"2023-12-28T08:30:55","date_gmt":"2023-12-28T07:30:55","guid":{"rendered":"https:\/\/rtrsports.com\/formula-1-sponsorluklari-new-horizons-and-the-season-just-ended\/"},"modified":"2025-06-09T17:14:43","modified_gmt":"2025-06-09T15:14:43","slug":"formula-1-sponsorluklari-new-horizons-and-the-season-just-ended","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/formula-1-sponsorluklar-yeni-horizonlar-ve-sezon-gecti\/","title":{"rendered":"Formula 1: Sponsorluk, yeni ufuklar ve geride kalan sezon"},"content":{"rendered":"

K\u0131sa s\u00fcre \u00f6nce sonu\u00e7lanan 2023 Formula 1<\/strong> \u015fampiyonas\u0131, pazarlama ve ticari a\u00e7\u0131dan disiplinde bir d\u00f6n\u00fcm noktas\u0131n\u0131 temsil edecek gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n

Verilerin – ve televizyon ve dergilerdeki g\u00f6r\u00fcnt\u00fclerin – \u00f6nde gelen a\u00e7\u0131k tekerlek serilerinin ola\u011fan\u00fcst\u00fc k\u00fcresel ba\u015far\u0131s\u0131na \u0131\u015f\u0131k tuttu\u011fu do\u011fru olsa da, \u00f6l\u00e7\u00fcmlerin ve duyarl\u0131l\u0131\u011f\u0131n dokusundaki baz\u0131 k\u0131vr\u0131mlar, b\u00fcy\u00fcme e\u011frisinin d\u00fczle\u015fmesinin<\/strong> ilk i\u015faretlerini veriyor.<\/p>\n

Spor pazarlamas\u0131 oyununda<\/strong> her zaman oldu\u011fu gibi kesi\u015fen birden fazla d\u00fczlem vard\u0131r ve bu \u00f6zellikle Formula 1<\/strong> s\u00f6z konusu oldu\u011funda ola\u011fan\u00fcst\u00fc do\u011frudur. Bir disiplin olarak anla\u015f\u0131lan spor<\/strong> d\u00fczlemi var, e\u011flence<\/strong> d\u00fczlemi var, i\u015f<\/strong> d\u00fczlemi var, sadece birka\u00e7 y\u0131l i\u00e7inde bir deriden kurtulup yanard\u00f6ner ve canl\u0131 bir ba\u015fka deriye b\u00fcr\u00fcnen bir markan\u0131n<\/strong> \u00f6z sermayesi var.<\/p>\n

Formula 1 ve Amerika Birle\u015fik Devletleri<\/b><\/h2>\n

2023’e yakla\u015f\u0131rken ilk tart\u0131\u015fma konusu, sirkin ABD<\/strong> ile kurdu\u011fu -ya da kurmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131- ili\u015fki olabilir. Vegas, Miami<\/strong> ve COTA<\/strong> ‘daki yar\u0131\u015flar – kat\u0131l\u0131m a\u00e7\u0131s\u0131ndan elde edilen rakamlar g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, sporun geni\u015fleme stratejisinde aceleyle \u00e7ok a\u015fa\u011f\u0131lara d\u00fc\u015f\u00fcr\u00fcld\u00fc – suyun alt\u0131nda ger\u00e7ek \u015feklini ve boyutunu g\u00f6steren bir buzda\u011f\u0131n\u0131n sadece g\u00f6r\u00fcnen k\u0131sm\u0131.<\/p>\n

\u00dc\u00e7 ABD yar\u0131\u015f\u0131 say\u0131sal olarak ola\u011fan\u00fcst\u00fc olsa da, yenilenen Grand Prix<\/strong>, pist ve etkinlik fikri<\/strong> Formula 1<\/strong> ‘in en Amerika odakl\u0131 ruhunu ortaya koyuyor. Yar\u0131\u015f hafta sonunun<\/strong> prod\u00fcksiyonu, \u015fovmenli\u011fi<\/strong> ve parlakl\u0131\u011f\u0131, geleneksel olarak i\u00e7erikten \u00e7ok kab\u0131na \u00f6nem veren Amerikan spor k\u00fclt\u00fcr\u00fcnden b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkilenmektedir.<\/p>\n

Bu ille de k\u00f6t\u00fc ya da iyi bir \u015fey de\u011fildir. Daha ziyade, hak sahibi gibi yeni kitleler ve geni\u015fleyen pazarlarla kar\u015f\u0131 kar\u015f\u0131ya kalanlar i\u00e7in mant\u0131kl\u0131 bir se\u00e7imdir. \u00dcr\u00fcn tarifinin de\u011fi\u015ftirilmesi<\/strong>, ki\u015finin ‘sert \u00e7ekirdek’ izleyicisinin konfor alan\u0131ndan \u00e7\u0131kmas\u0131 ve yeni arazileri fethetmesi gerekti\u011finde elzem hale gelir. Pazarlama merakl\u0131lar\u0131 i\u00e7in bu, Ansoff<\/strong> ve matrisi taraf\u0131ndan teorize edilen‘pazar geli\u015ftirme<\/strong>‘ a\u015famas\u0131d\u0131r.<\/p>\n

\u0130lgin\u00e7tir ki, pazarlama ve organizat\u00f6rlerin a\u015fa\u011f\u0131dan yukar\u0131ya do\u011fru uygulad\u0131\u011f\u0131 b\u00fcy\u00fck bask\u0131ya ra\u011fmen, rakamlar bize Formula 1 \u201cin ABD\u201d deki itibar\u0131n\u0131n hala tutkudan \u00e7ok abart\u0131 oldu\u011funu s\u00f6yl\u00fcyor. Disney \u201c<\/strong> in sahibi oldu\u011fu ve F1\u201d i yurtd\u0131\u015f\u0131nda yay\u0131nlayan Amerikan yay\u0131n kurulu\u015fu ESPN<\/strong>, 2023 \u201cte yar\u0131\u015f ba\u015f\u0131na ortalama 1 ,12 milyon<\/strong> izleyici getirirken, bu rakam 2022\u201d nin neredeyse yar\u0131s\u0131. En son Las Vegas Grand Prix’si bile – Circus i\u00e7in ekonomik a\u00e7\u0131dan tarihin en yo\u011fun yar\u0131\u015flar\u0131ndan biri – yine 1,3 milyondan fazla seyirci \u00e7ekmeyi ba\u015faramad\u0131
\nGe\u00e7en sezon Miami’de d\u00fczenlenen a\u00e7\u0131l\u0131\u015f Grand Prix’sinden %50 daha az<\/a>
\n<\/strong>.<\/p>\n

Bunlar, \u00f6zellikle di\u011fer b\u00fcy\u00fck Amerikan serileriyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ilgin\u00e7 rakamlar. NBA Finalleri<\/strong> \u201cnde ortalama Sadece ABD\u201d de 11,64 milyon izleyici<\/a><\/strong>D\u00fcnya Serisi<\/strong>, beyzbol \u015fampiyonas\u0131 finallerinin ortalamas\u0131 ise 9,11 Milyon ortalama<\/a><\/strong>.<\/p>\n

Heterojen ve k\u00fcresel izleyicileri<\/strong> bir araya getirme ihtiyac\u0131, izleyici rakamlar\u0131nda<\/strong> kesinlikle rol oynamaktad\u0131r. Nitekim Sin City’deki Grand Prix’nin lojistik ihtiya\u00e7lar ve Avrupal\u0131 izleyiciler i\u00e7in yerel saatle gece yar\u0131s\u0131 yay\u0131nlanmas\u0131, yerel taraftarlar, tak\u0131mlar ve sekt\u00f6r\u00fcn \u00f6nde gelenleri aras\u0131nda birden fazla ka\u015f\u0131n kalkmas\u0131na neden oldu.<\/p>\n

Zaman \u00e7izelgesi konusu ilgin\u00e7 bir konu ve bir kez daha sorunu ilk ortaya koymas\u0131 gereken Formula 1<\/strong>. NBA, NFL, MLB ve NHL programlar\u0131n\u0131 Amerikal\u0131 izleyicilere g\u00f6re d\u00fczenliyor, t\u0131pk\u0131 \u015eampiyonlar Ligi ve Premier Lig’in g\u00f6letin bu taraf\u0131ndaki yerel izleyicilere g\u00f6re yapt\u0131\u011f\u0131 gibi. \u00c7ok az dizi, e\u011fer varsa, ger\u00e7ekten k\u00fcresel bir saate odaklanmak zorunda kal\u0131yor ve izleyiciyi yay\u0131nlar\u0131 takip etmek i\u00e7in \u00f6nemli bir \u00e7aba sarf etmeye zorluyor. Bir kez daha metaforun d\u0131\u015f\u0131na \u00e7\u0131kal\u0131m: bir hafta sonu sabah 4’te, bir sonraki hafta sonu \u00f6\u011fleden sonra 2’de ve bir sonraki hafta sonu ak\u015fam 8’de yap\u0131lan bir sporu takip etmek her zaman kolay de\u011fildir.<\/p>\n

\"f1<\/b><\/h2>\n

H\u0131z de\u011fi\u015fikli\u011fi<\/b><\/h2>\n

Amerika Birle\u015fik Devletleri’nin Formula 1 i\u00e7in hem denenecek harika bir oyuncak hem de yararlan\u0131lacak potansiyel bir alt\u0131n madeni oldu\u011fu a\u00e7\u0131kt\u0131r. Eski k\u0131tada bile kimseyi memnun etmeden denklemi nas\u0131l dengeleyece\u011fimizi bulmak gelece\u011fin anahtar\u0131 olacakt\u0131r.<\/p>\n

Las Vegas padokunun in\u015fa edilece\u011fi devasa alan\u0131n sat\u0131n al\u0131nmas\u0131,
\n240 milyon dolara mal oldu<\/a>
\n<\/strong>\u00f6nemli bir g\u00f6stergedir. Nadiren, hatta hi\u00e7bir zaman, Formula 1 etkinliklerinin yap\u0131laca\u011f\u0131 yerleri ilk elden sat\u0131n almaz: pistler, tesisler ve genel olarak tesisler yerel olarak bulunur, \u015fampiyonaya ev sahipli\u011fi yapmak ve \u00fc\u00e7\u00fcnc\u00fcl pazarlama yoluyla para kazanmak i\u00e7in yat\u0131r\u0131m yapan b\u00f6lgeler ve organizat\u00f6rler taraf\u0131ndan kullan\u0131ma sunulur.<\/p>\n

Vegas bu a\u00e7\u0131dan bir istisnayd\u0131 ve neden yar\u0131\u015flar\u0131n gelece\u011fine de bir bak\u0131\u015f olmas\u0131n: raporlar, \u015fova zemin haz\u0131rlamak i\u00e7in do\u011frudan Liberty Media taraf\u0131ndan yap\u0131lan 500 milyon dolar\u0131 a\u015fan harcamalardan bahsediyor, o zaman masaya gelen a\u011f\u0131r faturay\u0131 onlara geri \u00f6deyecek olan\u0131n sponsorlar ve televizyon kanallar\u0131 olaca\u011f\u0131ndan eminler. Heineken Silver<\/strong>, MGM Resorts<\/strong>, Caesars Entertainment<\/strong> ve toplam 22 ortak<\/strong> (tek bir yar\u0131\u015f i\u00e7in \u015fimdiye kadarki en fazla ortak<\/strong> ), Financial Times’a g\u00f6re tek ba\u015f\u0131na 100 milyon dolardan fazla olan do\u011frudan sponsorluk koleksiyonu i\u00e7in partiye kat\u0131lmakta gecikmedi.<\/p>\n

Formula 1’de yeniden sponsorluklar<\/b><\/h2>\n

Bu
\nFormula 1’de sponsorluk sekt\u00f6r\u00fc<\/strong>
\n<\/a> \u015f\u00fcphesiz ola\u011fan\u00fcst\u00fc sa\u011fl\u0131kl\u0131. Serinin b\u00fcy\u00fck pop\u00fclaritesi, ifade edilen teknolojik de\u011ferler, \u00e7ok say\u0131da pazarlama \u00e7abas\u0131 ve ola\u011fan\u00fcst\u00fc yan \u00fcr\u00fcnler (Drive to Survive, elbette, ama sadece bu de\u011fil) Formula 1’i sponsorlar ve yat\u0131r\u0131mc\u0131lar i\u00e7in m\u00fckemmel bir pazarlama varl\u0131\u011f\u0131<\/strong> haline getiriyor.<\/p>\n

Elbette, son zamanlarda sadece ba\u015flang\u0131\u00e7 \u0131zgaralar\u0131na de\u011fil, ayn\u0131 zamanda ortak kay\u0131tlara da ak\u0131n etmeye ba\u015flayan spor, m\u00fczik ve filmden bir\u00e7ok \u00fcnl\u00fc ve y\u0131ld\u0131z gibi, Sirk’in \u015f\u00fcphesiz ‘moda’ oldu\u011fu ger\u00e7e\u011fi de yard\u0131mc\u0131 oluyor.<\/p>\n

2023<\/strong>‘ te ortalama de\u011feri 6 milyon dolar<\/strong> olan 70’ten fazla yeni Formula 1 marka sponsoru<\/strong> var. Aramco<\/strong> ‘dan MSC<\/strong> ‘ye, Salesforce<\/strong> ‘tan Rolex<\/strong> ‘e kadar \u015fampiyonan\u0131n resmi orta\u011f\u0131 olan b\u00fcy\u00fck isimleri de eklersek, 10 tak\u0131m\u0131n toplam sponsor say\u0131s\u0131 yakla\u015f\u0131k 300’d\u00fcr. K\u0131sacas\u0131, Formula 1 \u00fcr\u00fcn\u00fcn\u00fcn<\/strong> de\u011feri artmakla kalm\u0131yor, ayn\u0131 zamanda ko\u015fu trenine binmek isteyenler i\u00e7in oyunun bir par\u00e7as\u0131 olma f\u0131rsatlar\u0131 da giderek daral\u0131yor. Bir metafordan yola \u00e7\u0131karsak: Formula 1 sponsoru olmak eskisinden daha maliyetli ve tart\u0131\u015fmal\u0131 bir \u015fekilde daha zor.<\/p>\n

Madalyonun di\u011fer y\u00fcz\u00fcnde ise, her bir ortak i\u00e7in \u00f6zel, y\u00fcksek etkili \u00e7\u00f6z\u00fcmler yaratarak‘\u0131smarlama sponsorluk<\/strong>‘ kavram\u0131n\u0131 en iyi \u015fekilde ifade eden ekipler ve kurulu\u015flar taraf\u0131ndan ortaya konan b\u00fcy\u00fck yarat\u0131c\u0131l\u0131k yatmaktad\u0131r. Bu sayede Formula 1 bir kez daha spor pazarlamas\u0131n\u0131n<\/strong> \u00f6nc\u00fcs\u00fc oldu\u011funu kan\u0131tl\u0131yor ve gelece\u011fin spor sponsorlu\u011funun rotas\u0131n\u0131 \u00e7iziyor: son derece \u00f6zelle\u015ftirilmi\u015f, aktivasyonlar\u0131nda benzersiz, hedeflemesinde hassas ve ister yeni ister eski olsun medyada ustaca kullan\u0131l<\/strong>\u0131yor.<\/p>\n

\"Haas<\/b><\/h2>\n

Ev \u00d6devi<\/b><\/h2>\n

F1’in pazarlama departman\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki aylarda \u00fczerinde en \u00e7ok d\u00fc\u015f\u00fcnmesi gereken turnusol testi muhtemelen yeni medyad\u0131r. Formula 1’in sosyal medya<\/strong> profilleri 2018’den bu yana ilk kez yorgunluk belirtileri g\u00f6stermeye ba\u015flad\u0131<\/strong>. Buzz Radar<\/strong> ‘a emanet edilen bir analiz, takip\u00e7i art\u0131\u015f\u0131n\u0131n y\u00fczde 49’dan fazla yava\u015flamas\u0131na ra\u011fmen, sosyal eri\u015fim y\u00fczde 64 oran\u0131nda<\/strong> d\u00fc\u015ferken, bahsedilmelerde y\u0131ldan y\u0131la yakla\u015f\u0131k y\u00fczde 70’lik bir d\u00fc\u015f\u00fc\u015f oldu\u011funu g\u00f6steriyor. Kelime bulutunda s\u0131k\u00e7a g\u00f6r\u00fclen ‘s\u0131k\u0131c\u0131<\/em> ‘ ve ‘hayal k\u0131r\u0131kl\u0131\u011f\u0131’<\/em> gibi terimlerle cevaplar\u0131 sa\u011flayan duygu analizidir.<\/p>\n

Burada, bir tak\u0131m\u0131n – Red Bull Racing<\/strong>– 22 Grands Prix’de 21 kez zafere ula\u015ft\u0131\u011f\u0131 ve bir pilotun – MaxVerstappen<\/strong>– son 45 yar\u0131\u015f\u0131n 34’\u00fcn\u00fc kazand\u0131\u011f\u0131 bir sporun odas\u0131ndaki b\u00fcy\u00fck, ger\u00e7ek filin kap\u0131s\u0131 ard\u0131na kadar a\u00e7\u0131l\u0131yor.<\/p>\n

Rekabet\u00e7ilik<\/strong> Temad\u0131r ve spor \u00fcr\u00fcn\u00fcn\u00fcn temel \u00f6zelliklerinden biri \u00f6ng\u00f6r\u00fclemezlik oldu\u011fu<\/strong> i\u00e7in b\u00fcy\u00fck harfler bir zorunluluktur. Hi\u00e7 kimse, \u00f6zellikle de televizyonda, kazanan\u0131n \u00f6nceden belli oldu\u011fu ve ikinci bitirmek i\u00e7in ko\u015ftu\u011funuz bir yar\u0131\u015fma g\u00f6rmek istemez. E\u011fer canl\u0131 olarak kat\u0131l\u0131m sa\u011flan\u0131rsa, bu durum istisnai bir ayarla d\u00fczeltilebilir, <\/span>Konserler, konuklar ve kotilyonlar sayesinde (ve bu konuda pistteki kat\u0131l\u0131m rakamlar\u0131 ve neredeyse s\u00fcrekli ‘sold out’ olanlar \u015fa\u015f\u0131rt\u0131c\u0131d\u0131r) bu, TV’de veya daha da k\u00f6t\u00fcs\u00fc, izleyiciyi ‘kaybetme’ riskinin \u00e7ok y\u00fcksek oldu\u011fu ta\u015f\u0131nabilir cihazlarda izlerken i\u015fe yaramaz.<\/p>\n

Milton Keynes tak\u0131m\u0131n\u0131n sportif a\u00e7\u0131dan unutulmaz performans\u0131 (860 puan, 30 podyum, 14 pole pozisyonu, sprint yar\u0131\u015flar\u0131nda 5 galibiyet), 1950’den bu yana Formula 1 tarihinin en inan\u0131lmaz bireysel sezonunun arkas\u0131nda muhtemelen t\u00fcm zamanlar\u0131n en s\u0131k\u0131c\u0131 sezonunun yatt\u0131\u011f\u0131n\u0131 unutturamaz. Bu elbette g\u00f6z ard\u0131 edilemez ve g\u00f6sterinin her \u015feyden \u00f6nce bir spor olarak kalmas\u0131n\u0131 sa\u011flamak i\u00e7in teknik, sportif ve mali d\u00fczenleme stratejilerinin daha b\u00fcy\u00fck bir \u00f6zenle haz\u0131rlanmas\u0131 gerekti\u011fi a\u00e7\u0131kt\u0131r.<\/p>\n

Formula 1 2024’e Do\u011fru<\/b><\/h2>\n

Hi\u00e7 \u015f\u00fcphe yok ki Formula 1 bug\u00fcn<\/strong> Premier Lig, NBA ve di\u011fer birka\u00e7 ligle birlikte d\u00fcnyan\u0131n \u00f6nde gelen spor kurulu\u015flar\u0131 aras\u0131nda yer alan, sa\u011fl\u0131kl\u0131 bir ileti\u015fim ve pazarlama platformudur<\/strong>.<\/p>\n

Pistlerin<\/strong> ve \u00e7ok say\u0131da yan etkinli\u011fin muhte\u015fem do\u011fas\u0131<\/strong>, inan\u0131lmaz de\u011fer buketi, disiplinin mutlak k\u00fcreselli\u011fi ve becerikli bir pazarlama y\u00f6netimi, spor sponsorlu\u011funa<\/strong> \u00f6n kap\u0131dan girerek yakla\u015fmak isteyen t\u00fcm markalar i\u00e7in<\/strong> F1’i vazge\u00e7ilmez bir \u00fcr\u00fcn<\/strong> haline getirmektedir; kap\u0131dan \u00e7\u0131kan paran\u0131n (\u00e7ok fazla, buna \u015f\u00fcphe yok) k\u0131sa s\u00fcre sonra pencereden katlanarak geri d\u00f6nece\u011finden emin olun.<\/p>\n

Arcade, filmler, TV dizileri, egzotik mekanlar, son y\u0131llarda radikal bir d\u00f6n\u00fc\u015f\u00fcm ge\u00e7iren bir m\u00fclkteki<\/strong> somut de\u011fi\u015fimin i\u015faretlerinden sadece baz\u0131lar\u0131. Profesyonel spor d\u00fcnyas\u0131nda hi\u00e7 kimse son yirmi y\u0131lda b\u00f6ylesine kesin bir de\u011fi\u015fim s\u00fcrecini b\u00f6ylesine cesaret ve kararl\u0131l\u0131kla ele almam\u0131\u015ft\u0131r. Bu cesaretin, bu beceriklili\u011fin kar\u015f\u0131l\u0131\u011f\u0131 taraftarlar, yat\u0131r\u0131mc\u0131lar<\/strong> ve sponsorlar<\/strong> taraf\u0131ndan verildi.<\/p>\n

\u015eimdi resmi tamamlamak i\u00e7in gereken tek \u015fey perspektifi kaybetmemek<\/strong>. Odak noktas\u0131, d\u00fcnyan\u0131n en m\u00fckemmel d\u00f6rt tekerlekli prototipleriyle m\u00fccadele eden b\u00fcy\u00fck \u00fcreticiler ve b\u00fcy\u00fck s\u00fcr\u00fcc\u00fclerle m\u00fcmk\u00fcn olan en iyi motor yar\u0131\u015f\u0131n\u0131 yapmak olmal\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

K\u0131sa s\u00fcre \u00f6nce sonu\u00e7lanan 2023 Formula 1 \u015fampiyonas\u0131, pazarlama ve ticari a\u00e7\u0131dan disiplinde bir d\u00f6n\u00fcm noktas\u0131n\u0131 temsil edecek gibi g\u00f6r\u00fcn\u00fcyor. Verilerin – ve televizyon ve dergilerdeki g\u00f6r\u00fcnt\u00fclerin – \u00f6nde gelen a\u00e7\u0131k tekerlek serilerinin ola\u011fan\u00fcst\u00fc k\u00fcresel ba\u015far\u0131s\u0131na \u0131\u015f\u0131k tuttu\u011fu do\u011fru olsa da, \u00f6l\u00e7\u00fcmlerin ve duyarl\u0131l\u0131\u011f\u0131n dokusundaki baz\u0131 k\u0131vr\u0131mlar, b\u00fcy\u00fcme e\u011frisinin d\u00fczle\u015fmesinin ilk i\u015faretlerini veriyor. Spor pazarlamas\u0131 […]<\/p>\n","protected":false},"author":2,"featured_media":196277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20201,20202],"tags":[],"class_list":["post-241974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-tr","category-formula1-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"\nFormula 1: Sponsorluklar, ufuklar ve sezon \u00e7oktan bitti<\/title>\n<meta name=\"description\" content=\"Veriler F1 i\u00e7in ola\u011fan\u00fcst\u00fc bir ba\u015far\u0131 g\u00f6sterirken, baz\u0131 \u00f6l\u00e7\u00fctler b\u00fcy\u00fcmenin d\u00fczle\u015fti\u011fine dair ilk i\u015faretlere i\u015faret ediyor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/www.linkedin.com\/in\/emanueleventuroli\/","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/tr\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/241974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=241974"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/241974\/revisions"}],"predecessor-version":[{"id":285987,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/241974\/revisions\/285987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/196277"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=241974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=241974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=241974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}