{"id":241979,"date":"2023-10-19T14:40:55","date_gmt":"2023-10-19T12:40:55","guid":{"rendered":"https:\/\/rtrsports.com\/spor-ici-pazarlama-kazan-kazan-kazan-kazan-kazan\/"},"modified":"2026-10-09T15:30:07","modified_gmt":"2026-10-09T13:30:07","slug":"spor-ici-pazarlama-kazan-kazan-kazan-kazan-kazan","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/in-sports-marketing-winning-is-not-a-value-nor-a-marketing-benefit\/","title":{"rendered":"Spor pazarlamas\u0131nda kazanmak bir de\u011fer de\u011fildir: sponsorlu\u011fun ger\u00e7ek faydalar\u0131"},"content":{"rendered":"<p>Bir <strong>spor sponsorlu\u011funa<\/strong> yaln\u0131zca kazanmak ve markan\u0131za g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flamak istedi\u011finiz i\u00e7in yat\u0131r\u0131m yapmaya haz\u0131rsan\u0131z, b\u00fcy\u00fck bir hata yap\u0131yorsunuz. G\u00f6r\u00fcn\u00fcrl\u00fck, bir \u015firketin ya da markan\u0131n bir spor kurulu\u015fuyla i\u015f birli\u011finden elde edebilece\u011fi pek \u00e7ok faydadan yaln\u0131zca biridir ve kesinlikle tek fayda de\u011fildir. M\u00fc\u015fterilerle ya da yeni ba\u011flant\u0131larla ortakl\u0131k f\u0131rsatlar\u0131n\u0131 konu\u015ftu\u011fumuzda, her zaman yaln\u0131zca elde edilebilecek g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe ya da yar\u0131\u015f sonu\u00e7lar\u0131na de\u011fil, ayn\u0131 zamanda ve \u00f6zellikle bu programlara yat\u0131r\u0131m yaparak de\u011ferlendirilebilecek de\u011ferlere ve pazarlama faydalar\u0131na odaklanmaya \u00e7al\u0131\u015f\u0131r\u0131z.<\/p>\n<h2>Sonu\u00e7lar yerine de\u011ferler<\/h2>\n<p><a href=\"https:\/\/rtrsports.com\/tr\/formul-1-sponsorluk\/\">Formula 1<\/a>&#8216;e, Formula E&#8217;ye ya da <a href=\"https:\/\/rtrsports.com\/tr\/sponsorluklar-motogp\/\">MotoGP<\/a>&#8216;ye yat\u0131r\u0131m yapmak, en h\u0131zl\u0131 ya da en \u00e7ok kazanan tak\u0131m\u0131 veya pilotu se\u00e7mek anlam\u0131na gelmez. \u0130\u015f b\u00f6yle y\u00fcr\u00fcmez. S\u00f6z konusu olan de\u011ferlerdir. \u00d6rne\u011fin <strong>Formula 1<\/strong> ile \u00f6zde\u015fle\u015fen de\u011ferlerin k\u0131sa bir listesi \u015f\u00f6yle:<\/p>\n<ul>\n<li>en \u00fcst d\u00fczeyde teknoloji<\/li>\n<li>ara\u015ft\u0131rma ve geli\u015ftirme<\/li>\n<li>uluslararas\u0131l\u0131k<\/li>\n<li>rekabet\u00e7ilik<\/li>\n<li>h\u0131z<\/li>\n<li>m\u00fckemmellik<\/li>\n<li>y\u00fcksek performans<\/li>\n<li>tak\u0131m ruhu<\/li>\n<li>gelenek ve tarih<\/li>\n<li>g\u00f6z al\u0131c\u0131l\u0131k<\/li>\n<\/ul>\n<p><strong>Formula E<\/strong>&#8216;ye sponsor olmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, bunlara ba\u015fka de\u011ferler de eklenir, \u00f6rne\u011fin:<\/p>\n<ul>\n<li>s\u00fcrd\u00fcr\u00fclebilirlik<\/li>\n<li>ilerleme<\/li>\n<li>verimlilik<\/li>\n<li>\u00f6nc\u00fcl\u00fck ruhu<\/li>\n<li>ileri teknoloji<\/li>\n<li>yeni meydan okumalar<\/li>\n<li>gelece\u011fe d\u00f6n\u00fck vizyon<\/li>\n<\/ul>\n<p>Bu unsurlardan yaln\u0131zca birka\u00e7\u0131n\u0131 \u015firket ileti\u015fimine dahil ederek bile her marka, en az be\u015f y\u0131l boyunca g\u00fcncel, ilgi \u00e7ekici ve anlaml\u0131 kalacak, i\u00e7erik a\u00e7\u0131s\u0131ndan zengin bir ileti\u015fim plan\u0131 kurabilir. <strong>Bu arada, listede \u00abkazanmak\u00bb kelimesini g\u00f6rebiliyor musunuz? Hay\u0131r.<\/strong> Kazanmak bir de\u011fer de\u011fildir: Ona bir art\u0131, pastan\u0131n \u00fczerindeki kiraz diyebiliriz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144071 size-full\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/photo_2023-10-10-09.04.50.jpeg\" alt=\"McLaren'\u0131n 2023 Katar Grand Prix'sindeki 1,80 saniyelik rekor pit stopuna dair payla\u015f\u0131m\u0131 ve pit ekibinin g\u00f6revleri\" width=\"752\" height=\"1168\" \/><\/p>\n<p><em>McLaren&#8217;\u0131n rekoru duyurdu\u011fu payla\u015f\u0131m. Kaynak: McLaren Racing.<\/em><\/p>\n<h2>Tak\u0131m \u00e7al\u0131\u015fmas\u0131n\u0131 anlatmak<\/h2>\n<p><strong>McLaren<\/strong>&#8216;\u0131n sponsorlar\u0131ndan biri olmak ve \u015firketteki t\u00fcm \u00e7al\u0131\u015fanlara, Formula 1 tak\u0131m\u0131n\u0131n 2023 Katar Grand Prix&#8217;sinde k\u0131rd\u0131\u011f\u0131 rekoru anlatan bir e-posta g\u00f6nderme f\u0131rsat\u0131na sahip olmak isterdim: Lando Norris&#8217;in arac\u0131nda yap\u0131lan ve bug\u00fcn h\u00e2l\u00e2 Formula 1 tarihinin en h\u0131zl\u0131s\u0131 olan <strong>1,80 saniyelik pit stop<\/strong>. S\u00fcrekli denemeler, antrenmanlar, ayr\u0131nt\u0131lara g\u00f6sterilen \u00f6zen, odaklanma ve dayan\u0131kl\u0131l\u0131ktan olu\u015fan ola\u011fan\u00fcst\u00fc bir tak\u0131m \u00e7al\u0131\u015fmas\u0131yla elde edilmi\u015f bir rekor.<\/p>\n<p>\u015eu g\u00f6rsele bak\u0131n: <strong>Pilot neredeyse g\u00f6r\u00fcnm\u00fcyor<\/strong>; g\u00f6r\u00fcnen, otomobil ve pit stop i\u00e7in etraf\u0131ndaki yirmi kadar ki\u015fi. Ayn\u0131 hedef i\u00e7in \u00e7al\u0131\u015fan yirmi kadar ki\u015fi: iki pilota ba\u015far\u0131 i\u00e7in en iyi \u015fans\u0131 vermek. \u00c7o\u011fu zaman yaln\u0131zca pistteki ya da podyumdaki pilota ve otomobile odaklan\u0131r\u0131z, ama tak\u0131m\u0131n ve her bir \u00fcyesinin eme\u011fi ola\u011fan\u00fcst\u00fcd\u00fcr. Ve bu, pazar g\u00fcnk\u00fc sonu\u00e7 ne olursa olsun bir sponsorun her zaman anlatabilece\u011fi bir hikayedir.<\/p>\n<h2>Kazanmak neden as\u0131l de\u011fer de\u011fildir<\/h2>\n<p>Zaferlerin \u00f6tesinde spor ortakl\u0131klar\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck, medyada yer alma, kamera arkas\u0131 i\u00e7erikler, taraftar deneyimleri ve markalar\u0131n arad\u0131\u011f\u0131 de\u011ferlerle uyum sunar. Bu y\u00fczden kazanmak, bir spor sponsorlu\u011funun ne tek ne de en \u00f6nemli de\u011feridir:<\/p>\n<ul>\n<li><strong>Zaferler gelip ge\u00e7icidir ve \u00f6ng\u00f6r\u00fclemez.<\/strong> Tak\u0131mlar ve sporcular ini\u015f \u00e7\u0131k\u0131\u015flarla dolu d\u00f6nemlerden ge\u00e7er. Markalar\u0131n, zaferlerin garanti edemeyece\u011fi bir de\u011fer ve fayda tutarl\u0131l\u0131\u011f\u0131na ihtiyac\u0131 vard\u0131r. Uzun vadeli ortakl\u0131klar zaferlerden de yenilgilerden de uzun ya\u015far.<\/li>\n<li><strong>Yolculuk, var\u0131\u015f noktas\u0131 kadar \u00f6nemlidir.<\/strong> Taraftarlar, nihai sonu\u00e7tan ba\u011f\u0131ms\u0131z olarak, sporun sundu\u011fu ba\u011fl\u0131l\u0131k, tak\u0131m \u00e7al\u0131\u015fmas\u0131, dayan\u0131kl\u0131l\u0131k ve haz\u0131rl\u0131k hikayelerine ba\u011flan\u0131r. Spor, markalar\u0131n m\u00fckemmellik, adanm\u0131\u015fl\u0131k, topluluk ve tak\u0131m \u00e7al\u0131\u015fmas\u0131 gibi, herhangi bir \u015fampiyonluktan daha uzun \u00f6m\u00fcrl\u00fc olan daha derin de\u011ferlerle \u00f6zde\u015fle\u015fmesini sa\u011flar.<\/li>\n<li><strong>Ortaklar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc zaman i\u00e7inde s\u00fcrer.<\/strong> Yar\u0131\u015f tulumlar\u0131nda, ara\u00e7larda, ekipmanlarda ve tesislerde yer alan marka, kim kazan\u0131rsa kazans\u0131n orada kal\u0131r. G\u00f6r\u00fcn\u00fcrl\u00fck iyi g\u00fcnde de k\u00f6t\u00fc g\u00fcnde de devam eder.<\/li>\n<li><strong>Kamera arkas\u0131 i\u00e7erikler yak\u0131nl\u0131k yarat\u0131r.<\/strong> Sporun insanlar\u0131n\u0131 ve insani y\u00fcz\u00fcn\u00fc g\u00f6steren video ve sosyal medya i\u00e7erikleri, zafer ve yenilginin \u00f6tesinde ba\u011f\u0131 g\u00fc\u00e7lendirir. Bunlar\u0131 bir plana nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrece\u011finizi <a href=\"https:\/\/rtrsports.com\/tr\/blog\/the-role-of-content-in-successful-motorsport-sponsorship-comprehensive-content-marketing-strategies\/\">sporda i\u00e7erik pazarlamas\u0131<\/a> yaz\u0131m\u0131zda anlat\u0131yoruz.<\/li>\n<li><strong>Tarih ve gelenek \u00f6nemlidir.<\/strong> K\u00f6kl\u00fc bir tak\u0131m\u0131n tarihi ve gelenekleri, nesiller boyu s\u00fcren, e\u015fsiz ve de\u011ferli marka \u00e7a\u011fr\u0131\u015f\u0131mlar\u0131d\u0131r.<\/li>\n<li><strong>Taraftarlarla do\u011frudan deneyimler iz b\u0131rak\u0131r.<\/strong> A\u011f\u0131rlama, etkinlikler ve pit ziyaretleri kat\u0131l\u0131m yarat\u0131r: Taraftarlar, tak\u0131mlar\u0131 o g\u00fcn kazansa da kaybetse de deneyimleri sever.<\/li>\n<li><strong>Teknoloji ortakl\u0131klar\u0131 meyve verir.<\/strong> Ekipman, teknoloji ve veri analizi de\u011ferini pistteki sonu\u00e7tan de\u011fil, i\u015f birli\u011finin kendisinden al\u0131r.<\/li>\n<li><strong>Hay\u0131rseverlik ve topluma etki.<\/strong> Tak\u0131mlar\u0131n, \u015fampiyonalar\u0131n ve sporcular\u0131n sosyal \u00e7al\u0131\u015fmalar\u0131 y\u0131l boyunca fark yarat\u0131r ve sportif sonu\u00e7lar\u0131n \u00f6tesine ge\u00e7en bir anlam ta\u015f\u0131r.<\/li>\n<\/ul>\n<p>\u00d6zetle, <strong>kazanmak bir avantaj olsa da<\/strong> \u00e7o\u011fu durumda en \u00f6nemli etken de\u011fildir. Spor ortakl\u0131klar\u0131 her \u015feyden \u00f6nce ortak de\u011ferlere, deneyimlere ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe, yani kimin birinci oldu\u011fundan ba\u011f\u0131ms\u0131z olarak fayda sa\u011flayan alanlara odaklanmal\u0131d\u0131r. Sporun bir \u015firketin b\u00fcy\u00fcmesine neden yard\u0131mc\u0131 oldu\u011funa dair somut nedenleri <a href=\"https:\/\/rtrsports.com\/tr\/blog\/spor-sponsorlugu-gelismenize-nasil-yardimci-olabilir\/\">spor sponsorlu\u011funun faydalar\u0131<\/a> rehberimizde toplad\u0131k.<\/p>\n<p>Elbette tak\u0131m ya da sporcu kazand\u0131\u011f\u0131nda ek bir duygusal ba\u011f olu\u015fur. Bir sponsor i\u00e7in o an\u0131 payla\u015fabilmek ve sonucu kutlayabilmek pastan\u0131n \u00fczerindeki kirazd\u0131r. Ama as\u0131l beklenti bu olamaz.<\/p>\n<h2>Zor de\u011fil, ak\u0131ll\u0131ca sponsor olmak<\/h2>\n<p>Ak\u0131ll\u0131 sponsorlar ortakl\u0131klar\u0131n\u0131 zaferler ve yenilgiler \u00fczerine de\u011fil, sponsorlu\u011fun markaya sunabilece\u011fi \u015feyler \u00fczerine kurar: eri\u015fim, kat\u0131l\u0131m, bilinirlik ve ileti\u015fimde kullan\u0131lacak de\u011ferler. Tak\u0131m ister birinci ister sonuncu olsun, sa\u011flam bir getiriyi garanti eden de bu unsurlard\u0131r.<\/p>\n<p>Sonu\u00e7ta zafer, bir markan\u0131n g\u00fcvenebilece\u011fi bir \u015fey de\u011fildir. Ancak spor sponsorlu\u011funun di\u011fer faydalar\u0131na odaklanarak, birincili\u011fin heyecan\u0131 olmadan da verimli ortakl\u0131klar kurulabilir. Zaferler gelecek ve pastan\u0131n \u00fczerindeki kiraz olacak. Ama uzun vadeli bir ortakl\u0131\u011f\u0131 besleyen pasta onlar de\u011fildir.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Spor sponsorlu\u011funun faydalar\u0131 hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Spor sponsorlu\u011funda kazanmak \u00f6nemli midir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Kazanmak bir avantajd\u0131r, ancak bir sponsorlu\u011fu \u00fczerine in\u015fa edilecek bir de\u011fer de\u011fildir. Sonu\u00e7lar \u00f6ng\u00f6r\u00fclemez: Sa\u011flam bir ortakl\u0131k, se\u00e7ilen sporun de\u011ferlerine, s\u00fcrekli g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe, i\u00e7eriklere ve deneyimlere dayan\u0131r; bunlar s\u0131ralama ne olursa olsun fayda sa\u011flar.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir spor sponsorlu\u011funun g\u00f6r\u00fcn\u00fcrl\u00fck d\u0131\u015f\u0131ndaki faydalar\u0131 nelerdir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Sporun de\u011ferleriyle \u00f6zde\u015fle\u015fme, kamera arkas\u0131 i\u00e7erikler, m\u00fc\u015fteriler ve \u00e7al\u0131\u015fanlar i\u00e7in a\u011f\u0131rlama deneyimleri, teknoloji ortakl\u0131klar\u0131, bir ili\u015fkiler a\u011f\u0131na eri\u015fim ve markan\u0131n sosyal sorumlulu\u011funu anlatma imk\u00e2n\u0131.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Formula 1 ile hangi de\u011ferler \u00f6zde\u015fle\u015fir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>En \u00fcst d\u00fczeyde teknoloji, ara\u015ft\u0131rma ve geli\u015ftirme, uluslararas\u0131l\u0131k, rekabet\u00e7ilik, h\u0131z, m\u00fckemmellik, y\u00fcksek performans, tak\u0131m ruhu, gelenek ve g\u00f6z al\u0131c\u0131l\u0131k. Bunlar, bir markan\u0131n tak\u0131m\u0131n sonu\u00e7lar\u0131ndan ba\u011f\u0131ms\u0131z olarak y\u0131llarca ileti\u015fiminde kullanabilece\u011fi de\u011ferlerdir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Formula E ile hangi de\u011ferler \u00f6zde\u015fle\u015fir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>S\u00fcrd\u00fcr\u00fclebilirlik, ilerleme, verimlilik, \u00f6nc\u00fcl\u00fck ruhu, ileri teknoloji, yeni meydan okumalara a\u00e7\u0131kl\u0131k ve gelece\u011fe d\u00f6n\u00fck vizyon. Bu de\u011ferler \u00f6zellikle inovasyonu ve \u00e7evreye ba\u011fl\u0131l\u0131\u011f\u0131 anlatmak isteyen markalara uygundur.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Tak\u0131m kazanmad\u0131\u011f\u0131nda bir sponsorluk nas\u0131l anlat\u0131l\u0131r?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Tak\u0131m \u00e7al\u0131\u015fmas\u0131n\u0131, insanlar\u0131, teknolojiyi ve deneyimleri anlatarak. McLaren&#8217;\u0131n 2023&#8217;te Katar&#8217;daki 1,80 saniyelik pit stopu bunun bir \u00f6rne\u011fidir: Yar\u0131\u015f\u0131n sonucundan ba\u011f\u0131ms\u0131z olarak bir sponsor i\u00e7in de\u011ferli olan bir haz\u0131rl\u0131k ve kesinlik hikayesi.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Etkili bir spor sponsorlu\u011fu neye dayan\u0131r?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Marka ile hak sahibi spor kurulu\u015fu aras\u0131ndaki ortak de\u011ferlere, net hedeflere, bir aktivasyon ve i\u00e7erik plan\u0131na ve i\u015f sonu\u00e7lar\u0131na ba\u011fl\u0131 bir getiri \u00f6l\u00e7\u00fcm\u00fcne. Zafer geldi\u011finde ise bir art\u0131d\u0131r.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Bir spor sponsorlu\u011funa yaln\u0131zca kazanmak ve markan\u0131za g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flamak istedi\u011finiz i\u00e7in yat\u0131r\u0131m yapmaya haz\u0131rsan\u0131z, b\u00fcy\u00fck bir hata yap\u0131yorsunuz. G\u00f6r\u00fcn\u00fcrl\u00fck, bir \u015firketin ya da markan\u0131n bir spor kurulu\u015fuyla i\u015f birli\u011finden elde edebilece\u011fi pek \u00e7ok faydadan yaln\u0131zca biridir ve kesinlikle tek fayda de\u011fildir. M\u00fc\u015fterilerle ya da yeni ba\u011flant\u0131larla ortakl\u0131k f\u0131rsatlar\u0131n\u0131 konu\u015ftu\u011fumuzda, her zaman yaln\u0131zca elde edilebilecek g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":196167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[],"class_list":["post-241979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kazanman\u0131n \u00f6tesinde spor sponsorlu\u011funun faydalar\u0131<\/title>\n<meta name=\"description\" content=\"Spor sponsorlu\u011funun faydalar\u0131 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At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/www.linkedin.com\/in\/silviaschweiger\/"],"url":"https:\/\/rtrsports.com\/tr\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/241979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=241979"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/241979\/revisions"}],"predecessor-version":[{"id":359020,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/241979\/revisions\/359020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/196167"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=241979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=241979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=241979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}