{"id":241987,"date":"2023-09-26T08:32:53","date_gmt":"2023-09-26T06:32:53","guid":{"rendered":"https:\/\/rtrsports.com\/f1-sponsorluk-and-csr-make-an-impact-positive\/"},"modified":"2026-10-08T13:30:59","modified_gmt":"2026-10-08T11:30:59","slug":"f1-sponsorluk-and-csr-make-an-impact-positive","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorluk-and-csr-making-a-positive-impact\/","title":{"rendered":"F1 ve CSR: sponsorlar \u00f6l\u00e7\u00fclebilir bir etki nas\u0131l yarat\u0131r"},"content":{"rendered":"

F1 ve CSR<\/strong>, yani sponsorluk ve kurumsal sosyal sorumluluk konu\u015fuldu\u011funda en yayg\u0131n tepki \u015f\u00fcphecilik oluyor: d\u00fcnyay\u0131 u\u00e7ak ve t\u0131rla dola\u015fan bir spor s\u00fcrd\u00fcr\u00fclebilir olamaz, sosyal sorumluluktan s\u00f6z eden sponsor da ye\u015fil aklama yap\u0131yordur. Bu hakl\u0131 bir \u015f\u00fcphe. Ama bug\u00fcn Formula 1 emisyonlar\u0131n\u0131 \u00f6l\u00e7\u00fcyor, sonu\u00e7lar\u0131n\u0131 yay\u0131ml\u0131yor ve tarihi belli bir hedefi var. Bir \u015firket i\u00e7in F1’de kurumsal sosyal sorumlulu\u011fu ciddi bir konu yapan da tam olarak bu: sadece beyan edilmiyor, kan\u0131tlanabiliyor.<\/p>\n

Bir F1 sponsorlu\u011funda CSR ne anlama gelir<\/h2>\n

Kurumsal sosyal sorumluluk, k\u0131saca KSS ya da \u0130ngilizce k\u0131saltmas\u0131yla CSR, bir \u015firketin k\u00e2r\u0131n \u00f6tesinde \u00fcstlendi\u011fi \u00e7evresel, sosyal ve y\u00f6neti\u015fim taahh\u00fctlerinin b\u00fct\u00fcn\u00fcd\u00fcr. Sponsorlukta bu, i\u015f birli\u011finin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve kaynaklar\u0131n\u0131 somut bir konuda \u00f6l\u00e7\u00fclebilir bir sonu\u00e7 elde etmek i\u00e7in kullanmak demektir: emisyonlar, g\u00fcvenlik, kapsay\u0131c\u0131l\u0131k, e\u011fitim. Basit marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcnden fark\u0131, sonucun say\u0131labilmesidir.<\/p>\n

Rakamlar: Formula 1 ne kadar emisyon \u00fcretiyor ve ne kadar azaltt\u0131<\/h2>\n

Formula 1 2019’da 2030 i\u00e7in Net Zero hedefini koydu. Ba\u015flang\u0131\u00e7 noktas\u0131, F1’in tedarik\u00e7ilerden gelen daha do\u011fru verilerle yeniden hesaplad\u0131\u011f\u0131 228.793 ton CO2 e\u015fde\u011feri ayak iziyle 2018 y\u0131l\u0131. 2024 sonunda bu rakam 168.720 tona indi: y\u00fczde 26 d\u00fc\u015f\u00fc\u015f, yani 2030’a kadar \u00f6ng\u00f6r\u00fclen en az y\u00fczde 50’lik azalt\u0131m\u0131n yar\u0131s\u0131ndan fazlas\u0131.<\/p>\n

Ba\u011flama bak\u0131nca rakam daha da anlam kazan\u0131yor. Ayn\u0131 d\u00f6nemde takvim 21’den 24 yar\u0131\u015fa, trib\u00fcnlerdeki seyirci 4 milyondan 6,5 milyona \u00e7\u0131kt\u0131 ve d\u00fcnyadaki taraftar say\u0131s\u0131 826 milyonu a\u015ft\u0131. Formula 1’in kendi a\u00e7\u0131klamas\u0131na g\u00f6re hi\u00e7bir \u00f6nlem al\u0131nmasayd\u0131 emisyonlar 2018’e g\u00f6re yakla\u015f\u0131k y\u00fczde 10 artacakt\u0131.<\/p>\n

Otomobil de de\u011fi\u015fti. 2026’dan bu yana g\u00fc\u00e7 \u00fcniteleri y\u00fczde 100 s\u00fcrd\u00fcr\u00fclebilir yak\u0131tla \u00e7al\u0131\u015f\u0131yor ve azami g\u00fc\u00e7, i\u00e7ten yanmal\u0131 motor ile elektrikli k\u0131s\u0131m aras\u0131nda kabaca yar\u0131 yar\u0131ya b\u00f6l\u00fcn\u00fcyor. \u0130novasyon ve enerji d\u00f6n\u00fc\u015f\u00fcm\u00fcnden s\u00f6z etmek isteyen bir marka i\u00e7in bu inand\u0131r\u0131c\u0131 bir platform.<\/p>\n

Formula 1’de i\u015fe yarayan \u00fc\u00e7 CSR modeli<\/h2>\n

M\u00fc\u015fterilerimizle \u00e7al\u0131\u015f\u0131rken sponsorlu\u011fu sosyal sorumlulukla ba\u011flaman\u0131n \u00fc\u00e7 yolunu g\u00f6r\u00fcyorum. Hepsi, giri\u015fim sponsorun \u00fcr\u00fcn\u00fcne ya da i\u015fine ba\u011fl\u0131 oldu\u011funda i\u015fe yar\u0131yor, \u00fcst\u00fcne yap\u0131\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda de\u011fil.<\/p>\n

1. Kendi \u00fcr\u00fcn\u00fcn\u00fcn sorumlulu\u011fu: Heineken.<\/strong> Heineken 2016’da F1 orta\u011f\u0131 olarak \u00abWhen You Drive, Never Drink\u00bb kampanyas\u0131yla sahneye \u00e7\u0131kt\u0131; reklam boyunca Sir Jackie Stewart araba kullanaca\u011f\u0131 i\u00e7in biray\u0131 reddediyor. Formula 1’i direksiyon ba\u015f\u0131nda i\u00e7ilmeyece\u011fini s\u00f6ylemek i\u00e7in kullanan bir bira markas\u0131: mesaj \u00fcr\u00fcnle tutarl\u0131, bu y\u00fczden inand\u0131r\u0131c\u0131.<\/p>\n

2. Kendi i\u015finde emisyonlar\u0131 azaltmak: DHL.<\/strong> 2023’te F1’in lojistik orta\u011f\u0131 DHL, dokuz Avrupa yar\u0131\u015f\u0131nda HVO100 biyoyak\u0131tla \u00e7al\u0131\u015fan 18 t\u0131r kulland\u0131 ve bu t\u0131rlar 10.600 kilometreden fazla yol yapt\u0131. Karayolu ta\u015f\u0131mac\u0131l\u0131\u011f\u0131n\u0131n emisyonlar\u0131 sertifikal\u0131 bir hesaplamaya g\u00f6re dizele k\u0131yasla ortalama y\u00fczde 83 azald\u0131. DHL s\u00fcrd\u00fcr\u00fclebilirli\u011fi anlatmad\u0131: zaten i\u015fletti\u011fi t\u0131rlarla hayata ge\u00e7irdi.<\/p>\n

3. Kapsay\u0131c\u0131l\u0131k ve eri\u015fim: F1 Academy.<\/strong> Formula 4 seviyesindeki kad\u0131nlar \u015fampiyonas\u0131 F1 Academy 2023’te do\u011fdu. 2024’ten bu yana d\u00f6nemin on F1 tak\u0131m\u0131n\u0131n her biri kendi renkleriyle yar\u0131\u015fan bir kad\u0131n pilotu destekliyor (2026’da gelen Cadillac bunu 2027’den itibaren yapacak), 2026’da LEGO Group da bir otomobil \u00e7\u0131kar\u0131yor. Bir \u015firket i\u00e7in bu, ad\u0131n\u0131 kapsay\u0131c\u0131l\u0131kla ba\u011flaman\u0131n somut bir yolu; anlat\u0131lacak bir start grid’i ve sportif sonu\u00e7larla.<\/p>\n

Ger\u00e7ek etkisi olan bir F1 sponsorlu\u011fu i\u00e7in be\u015f kural<\/h2>\n

Bir \u015firket bizden CSR hedefi olan bir Formula 1 sponsorlu\u011fu<\/a> kurmam\u0131z\u0131 istedi\u011finde hep bu be\u015f kuraldan ba\u015fl\u0131yoruz.<\/p>\n

    \n
  1. Kendi i\u015fine yak\u0131n bir konu se\u00e7mek.<\/strong> Heineken sorumlu t\u00fcketimden, DHL lojistikten s\u00f6z ediyor. Tutarl\u0131l\u0131k, ye\u015fil aklama su\u00e7lamas\u0131na kar\u015f\u0131 ilk savunmad\u0131r.<\/li>\n
  2. \u0130mzadan \u00f6nce \u00f6l\u00e7\u00fclebilir bir hedef koymak.<\/strong> \u00d6nlenen ton CO2, e\u011fitilen ki\u015fi say\u0131s\u0131, g\u00f6n\u00fcll\u00fcl\u00fck saatleri: bir ba\u015flang\u0131\u00e7 ve bir hedef rakam\u0131.<\/li>\n
  3. Tak\u0131m\u0131n ya da \u015fampiyonan\u0131n s\u00fcrd\u00fcr\u00fclebilirlik stratejisiyle uyum sa\u011flamak.<\/strong> F1’in Net Zero 2030 hedefi, k\u0131yaslama yap\u0131labilecek kamuya a\u00e7\u0131k bir \u00e7er\u00e7eve sunuyor.<\/li>\n
  4. \u00c7al\u0131\u015fanlar\u0131 ve m\u00fc\u015fterileri dahil etmek.<\/strong> A\u011f\u0131rlama, fabrika ziyaretleri ve etkinlikler, normalde hi\u00e7bir zaman pado\u011fa girmeyecek ki\u015filer i\u00e7in e\u011fitim ya da eri\u015fim programlar\u0131na da hizmet edebilir.<\/li>\n
  5. Raporlamak.<\/strong> Sonu\u00e7lar\u0131, k\u0131smi de olsa, yay\u0131mlamak. Kusurlu ama do\u011frulanabilir bir rakam, bir s\u00f6zden daha de\u011ferlidir.<\/li>\n<\/ol>\n

    B\u00fct\u00e7e \u00f6nemlidir ama tek ba\u015f\u0131na belirleyici de\u011fildir: F1 sponsorluk maliyeti hesaplay\u0131c\u0131m\u0131zla<\/a> yat\u0131r\u0131m tahmin edilebilir, ard\u0131ndan logonun \u00f6tesinde neye ula\u015f\u0131lmak istendi\u011fi tan\u0131mlanmal\u0131d\u0131r.<\/p>\n

    Ye\u015fil aklama riski, a\u00e7\u0131k\u00e7a<\/h2>\n

    CSR’\u0131n yaln\u0131zca bas\u0131n b\u00fclteninde yer ald\u0131\u011f\u0131 bir sponsorluk, hi\u00e7 CSR olmamas\u0131ndan daha k\u00f6t\u00fcd\u00fcr. Formula 1 izleyicisi bilgili, uzman bas\u0131n kontrol ediyor ve \u015fampiyonan\u0131n verileri kamuya a\u00e7\u0131k: \u00f6l\u00e7medi\u011fi \u015feyi vaat eden er ge\u00e7 ortaya \u00e7\u0131kar. Bana g\u00f6re bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en sa\u011fl\u0131kl\u0131 yan\u0131 bu: sponsorlar\u0131 ger\u00e7ek i\u015fler yapmaya zorluyor.<\/p>\n

    Formula 1 s\u0131f\u0131r etkili bir spor de\u011fil ve yak\u0131nda da olmayacak. Ama kendini \u00f6l\u00e7meye karar vermi\u015f bir spor, bu da sponsorlar\u0131n ayn\u0131s\u0131n\u0131 yapmas\u0131na imk\u00e2n tan\u0131yor. \u00d6nce rakamlar, sonra hik\u00e2ye.<\/p>\n

    \r\n\r\n

    Sponsorlar, CSR ve Formula 1 hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n \r\n
    \n
    \r\n\r\n

    \r\n Bir Formula 1 sponsorlu\u011funda CSR ne demek?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Bir tak\u0131m ya da \u015fampiyonayla yap\u0131lan i\u015f birli\u011fini, marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn yan\u0131 s\u0131ra \u00f6l\u00e7\u00fclebilir bir sosyal ya da \u00e7evresel sonu\u00e7 elde etmek i\u00e7in kullanmak demektir; \u00f6rne\u011fin daha az emisyon, daha fazla g\u00fcvenlik ya da daha fazla kapsay\u0131c\u0131l\u0131k.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Formula 1'in bir s\u00fcrd\u00fcr\u00fclebilirlik hedefi var m\u0131?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Evet. Formula 1 2019’da 2030 i\u00e7in Net Zero hedefini koydu. 2018’e k\u0131yasla 2024 sonunda karbon ayak izini y\u00fczde 26 azaltarak 228.793’ten 168.720 ton CO2 e\u015fde\u011ferine indirdi.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Formula 1 2026'dan bu yana hangi yak\u0131t\u0131 kullan\u0131yor?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    2026’dan bu yana Formula 1 g\u00fc\u00e7 \u00fcniteleri y\u00fczde 100 s\u00fcrd\u00fcr\u00fclebilir yak\u0131t kullan\u0131yor ve azami g\u00fc\u00e7, i\u00e7ten yanmal\u0131 motor ile elektrikli bile\u015fen aras\u0131nda kabaca yar\u0131 yar\u0131ya b\u00f6l\u00fcn\u00fcyor.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Hangi F1 sponsorlar\u0131 inand\u0131r\u0131c\u0131 bir CSR y\u00fcr\u00fct\u00fcyor?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    \u00dc\u00e7 \u00f6rnek: 2016’daki alkoll\u00fc ara\u00e7 kullan\u0131m\u0131na kar\u015f\u0131 \u00abWhen You Drive, Never Drink\u00bb kampanyas\u0131yla Heineken; 2023’te Avrupa yar\u0131\u015flar\u0131nda HVO100 biyoyak\u0131t kullanarak t\u0131r emisyonlar\u0131n\u0131 ortalama y\u00fczde 83 azaltan DHL; ve F1 Academy pilotlar\u0131n\u0131 destekleyen tak\u0131mlar ve ortaklar.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n F1 Academy nedir?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    2023’te kurulan, Formula 4 seviyesindeki kad\u0131nlar \u015fampiyonas\u0131d\u0131r. 2024’ten bu yana d\u00f6nemin on Formula 1 tak\u0131m\u0131n\u0131n her biri kendi renkleriyle bir pilotu destekliyor, di\u011fer otomobiller ise serinin ortaklar\u0131 taraf\u0131ndan destekleniyor.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Bir spor sponsorlu\u011funda ye\u015fil aklamadan nas\u0131l ka\u00e7\u0131n\u0131l\u0131r?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    \u0130\u015finizle tutarl\u0131 bir konu se\u00e7erek, imzadan \u00f6nce \u00f6l\u00e7\u00fclebilir hedefler koyarak, tak\u0131m\u0131n ya da \u015fampiyonan\u0131n s\u00fcrd\u00fcr\u00fclebilirlik stratejisiyle uyum sa\u011flayarak ve sonu\u00e7lar\u0131 k\u0131smi olsalar bile yay\u0131mlayarak.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

    F1 ve CSR, yani sponsorluk ve kurumsal sosyal sorumluluk konu\u015fuldu\u011funda en yayg\u0131n tepki \u015f\u00fcphecilik oluyor: d\u00fcnyay\u0131 u\u00e7ak ve t\u0131rla dola\u015fan bir spor s\u00fcrd\u00fcr\u00fclebilir olamaz, sosyal sorumluluktan s\u00f6z eden sponsor da ye\u015fil aklama yap\u0131yordur. Bu hakl\u0131 bir \u015f\u00fcphe. Ama bug\u00fcn Formula 1 emisyonlar\u0131n\u0131 \u00f6l\u00e7\u00fcyor, sonu\u00e7lar\u0131n\u0131 yay\u0131ml\u0131yor ve tarihi belli bir hedefi var. Bir \u015firket i\u00e7in F1’de […]<\/p>\n","protected":false},"author":14,"featured_media":195994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20201],"tags":[],"class_list":["post-241987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"\nF1 ve CSR: sponsorluk, rakamlar, \u00f6rnekler ve kurallar<\/title>\n<meta name=\"description\" content=\"F1 ve CSR: 2018'den bu yana y\u00fczde 26 daha az emisyon, 2026'dan itibaren s\u00fcrd\u00fcr\u00fclebilir yak\u0131t, Heineken, DHL ve F1 Academy \u00f6rnekleri ve 5 kural.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorluk-and-csr-making-a-positive-impact\/\" \/>\n<meta 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