{"id":241995,"date":"2023-09-07T10:13:51","date_gmt":"2023-09-07T08:13:51","guid":{"rendered":"https:\/\/rtrsports.com\/si%cc%87ber-guvenli%cc%87k-sponsorlugu-formul-1\/"},"modified":"2026-10-06T18:47:26","modified_gmt":"2026-10-06T16:47:26","slug":"si%cc%87ber-guvenli%cc%87k-sponsorlugu-formul-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/cybersecurity-sponsorship-in-formula-1\/","title":{"rendered":"F1&#8217;de siber g\u00fcvenlik: sponsorlar kimler ve neden Formula 1&#8217;i se\u00e7iyorlar"},"content":{"rendered":"<p>Kas\u0131m 2025&#8217;te CrowdStrike&#8217;\u0131n kurucusu ve CEO&#8217;su George Kurtz, Toto Wolff&#8217;un holdinginden hisse alarak Mercedes Formula 1 tak\u0131m\u0131n\u0131n orta\u011f\u0131 oldu. Alt\u0131 y\u0131l \u00f6nce \u015firketi tak\u0131ma teknik sponsor olarak girmi\u015fti; bug\u00fcn CrowdStrike, tak\u0131m\u0131n Principal Partner&#8217;lar\u0131 aras\u0131nda yer al\u0131yor. Formula 1 ile siber g\u00fcvenlik \u015firketleri aras\u0131ndaki ili\u015fkinin birka\u00e7 y\u0131lda ne kadar s\u0131k\u0131la\u015ft\u0131\u011f\u0131n\u0131n belki de en a\u00e7\u0131k \u00f6rne\u011fi bu.<\/p>\n<p>2026&#8217;da pek \u00e7ok tak\u0131m\u0131n bir siber g\u00fcvenlik orta\u011f\u0131 var: Mercedes&#8217;te CrowdStrike, Ferrari&#8217;de Bitdefender, Red Bull&#8217;da 1Password, Williams&#8217;ta Keeper Security, Alpine&#8217;de Arctic Wolf. Bu ge\u00e7ici bir moda de\u011fil. Bir Formula 1 tak\u0131m\u0131, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda devasa miktarda veri \u00fcreten ve ta\u015f\u0131yan bir teknoloji \u015firketidir ve bu veriler \u00e7ok de\u011ferlidir. Bir siber g\u00fcvenlik markas\u0131 i\u00e7in bu verileri Formula 1&#8217;in k\u00fcresel izleyicisinin g\u00f6z\u00fc \u00f6n\u00fcnde korumak, sunabilece\u011fi en ikna edici kan\u0131tt\u0131r.<\/p>\n<h2>F1&#8217;de siber g\u00fcvenlik sponsorlar\u0131 kimler<\/h2>\n<ul>\n<li><strong>CrowdStrike ve Mercedes.<\/strong> \u0130\u015f birli\u011fi 2019&#8217;da ba\u015flad\u0131. Bug\u00fcn CrowdStrike tak\u0131m\u0131n Principal Partner&#8217;lar\u0131 aras\u0131nda ve Kas\u0131m 2025&#8217;ten bu yana kurucusu da tak\u0131m\u0131n ortaklar\u0131ndan biri.<\/li>\n<li><strong>Bitdefender ve Ferrari.<\/strong> Romen \u015firket 2022&#8217;de Kaspersky&#8217;nin yerine Maranello&#8217;ya geldi ve Ekim 2025&#8217;te anla\u015fmay\u0131 yenileyip geni\u015fletti; ara\u00e7taki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc de artt\u0131.<\/li>\n<li><strong>1Password ve Red Bull.<\/strong> 2025&#8217;ten bu yana tak\u0131m\u0131n m\u00fcnhas\u0131r siber g\u00fcvenlik orta\u011f\u0131; logosu direksiyon ekran\u0131nda bile yer al\u0131yor.<\/li>\n<li><strong>Keeper Security ve Williams.<\/strong> 2024&#8217;ten beri resm\u00ee ortak; 2026&#8217;da \u00fc\u00e7\u00fcnc\u00fc sezonunda ve Alex Albon&#8217;la k\u00fcresel bir kampanya haz\u0131rlad\u0131.<\/li>\n<li><strong>Arctic Wolf ve Alpine.<\/strong> Red Bull&#8217;un 1Password&#8217;\u00fc duyurdu\u011fu d\u00f6nemde, 2025&#8217;te tak\u0131ma kat\u0131ld\u0131.<\/li>\n<\/ul>\n<p>Ge\u00e7mi\u015fte ba\u015fka isimler de bu hik\u00e2yeye damgas\u0131n\u0131 vurdu. Kaspersky on y\u0131l\u0131 a\u015fk\u0131n s\u00fcre Ferrari&#8217;nin orta\u011f\u0131yd\u0131; anla\u015fma 2022&#8217;de Rusya&#8217;n\u0131n Ukrayna&#8217;y\u0131 i\u015fgalinin ard\u0131ndan sona erdi. Darktrace ise 2020&#8217;den itibaren McLaren&#8217;la \u00e7al\u0131\u015farak tak\u0131m\u0131n siber savunmas\u0131na yapay zek\u00e2y\u0131 ta\u015f\u0131d\u0131.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/09\/fia_f1_austria_2023_nr._44_misc.jpg\" alt=\"F1'de siber g\u00fcvenlik: 2019'dan beri CrowdStrike'\u0131n orta\u011f\u0131 olan Mercedes\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Bir F1 tak\u0131m\u0131 neden korunmak zorunda<\/h2>\n<p>Bir Formula 1 tak\u0131m\u0131 verilerle ya\u015far. Bir yar\u0131\u015f hafta sonu boyunca y\u00fczlerce sens\u00f6r, ara\u00e7tan garaja ve garajdan, m\u00fchendislerin ve sim\u00fclat\u00f6rlerin ger\u00e7ek zamanl\u0131 \u00e7al\u0131\u015ft\u0131\u011f\u0131 fabrikaya bilgi g\u00f6nderir. Buna ara\u00e7 tasar\u0131mlar\u0131, r\u00fczg\u00e2r t\u00fcneli verileri, stratejiler, s\u00f6zle\u015fmeler ve pilot bilgileri eklenir. Bu, <a href=\"https:\/\/rtrsports.com\/tr\/blog\/the-unprecedented-economic-growth-of-formula-one-teams-unraveling-the-factors-behind-the-soaring-success\/\">Formula 1 tak\u0131mlar\u0131n\u0131n de\u011feri<\/a> yaz\u0131m\u0131zda g\u00f6sterdi\u011fimiz gibi milyarlarca de\u011ferinde bir varl\u0131k ve sezon boyunca yirmiden fazla kez bir k\u0131tadan di\u011ferine ta\u015f\u0131n\u0131yor.<\/p>\n<p>Tehditler ise herhangi bir b\u00fcy\u00fck \u015firketinkiyle ayn\u0131: kimlik av\u0131, kimlik bilgisi h\u0131rs\u0131zl\u0131\u011f\u0131, fidye yaz\u0131l\u0131m\u0131. Yanl\u0131\u015f anda a\u00e7\u0131lan tek bir e-posta bir sistemi durdurabilir. Bu y\u00fczden bu i\u015f birliklerinin \u00e7o\u011fu sponsorluktan ibaret de\u011fil: \u015eirketler ara\u00e7lar\u0131n\u0131 ger\u00e7ekten sa\u011fl\u0131yor ve tak\u0131m bunlar\u0131 her g\u00fcn fabrikada ve pistte kullan\u0131yor.<\/p>\n<h2>G\u00fcvenlik \u015firketleri neden Formula 1&#8217;i se\u00e7iyor<\/h2>\n<p>Siber g\u00fcvenlik satan bir \u015firketin g\u00f6z\u00fcnden Formula 1&#8217;in \u00fc\u00e7 nadir avantaj\u0131 var.<\/p>\n<ul>\n<li><strong>Test alan\u0131.<\/strong> \u00c7ok y\u00fcksek h\u0131zda \u00e7al\u0131\u015fan ve verileri bir saniye bile duramayan bir tak\u0131m\u0131 korumak, \u00fcr\u00fcn\u00fcn kalitesinin somut bir kan\u0131t\u0131d\u0131r. M\u00fc\u015fterilerin hemen anlad\u0131\u011f\u0131 bir hik\u00e2yedir.<\/li>\n<li><strong>Do\u011fru izleyici.<\/strong> Formula 1&#8217;i d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki y\u00f6neticiler ve karar vericiler izliyor; tam da \u015firketlerinin g\u00fcvenlik tedarik\u00e7ilerini se\u00e7en ki\u015filer. Paddock misafirperverli\u011fi de onlarla y\u00fcz y\u00fcze tan\u0131\u015fmay\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/li>\n<li><strong>\u0130tibar.<\/strong> Hassasiyet ve g\u00fcvenilirli\u011fin her \u015fey oldu\u011fu bir ortamla ili\u015fkilendirilmek, bir g\u00fcvenlik \u015firketi i\u00e7in en temel de\u011fer olan g\u00fcveni in\u015fa etmeye yard\u0131m eder.<\/li>\n<\/ul>\n<p>Formula 1&#8217;in bu kadar \u00e7ok teknoloji \u015firketini \u00e7ekmesinin nedeni de bu; bunu <a href=\"https:\/\/rtrsports.com\/tr\/blog\/teknoloji-ve-saas-markalari-icin-motor-sporlari-sponsorlugu-2026-rehberi\/\">teknoloji ve SaaS markalar\u0131 i\u00e7in motor sporlar\u0131 sponsorlu\u011fu<\/a> rehberimizde anlat\u0131yoruz.<\/p>\n<h2>Bu t\u00fcr bir sponsorluk ne kadar de\u011ferli<\/h2>\n<p>Anla\u015fmalar\u0131n tutarlar\u0131 neredeyse hi\u00e7 a\u00e7\u0131klanmaz ve bas\u0131ndaki tahminler ihtiyatla okunmal\u0131d\u0131r. S\u00f6ylenebilecek olan \u015fu: Bi\u00e7im de fiyat kadar \u00f6nemli. Bu ortakl\u0131klar\u0131n \u00e7o\u011fu parayla hizmeti birle\u015ftiriyor, yani de\u011ferin bir k\u0131sm\u0131 tak\u0131ma sa\u011flanan teknoloji. Formula 1&#8217;e girmeyi d\u00fc\u015f\u00fcnen bir \u015firket i\u00e7in bilinmesi gereken bir model bu: Sponsor her zaman yaln\u0131zca \u00e7ekle \u00f6demiyor.<\/p>\n<p>\u015eampiyonadaki markalar\u0131n tam tablosu i\u00e7in <a href=\"https:\/\/rtrsports.com\/tr\/blog\/formula-1-resmi-partnerleri\/\">2026 Formula 1 ortaklar\u0131<\/a> listemize g\u00f6z atabilirsiniz. Siber g\u00fcvenlik sekt\u00f6r\u00fcnde bir <a href=\"https:\/\/rtrsports.com\/tr\/formul-1-sponsorluk\/\">Formula 1 sponsorlu\u011fu<\/a> d\u00fc\u015f\u00fcnenler ise b\u00fcy\u00fck tak\u0131mlardaki yerlerin az ve neredeyse tamamen dolu oldu\u011funu bilmeli: En iyi f\u0131rsatlar \u00e7o\u011fu zaman orta s\u0131ralardaki tak\u0131mlarda ya da Formula 1&#8217;e giden kategorilerde.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>F1 siber g\u00fcvenlik sponsorlar\u0131 hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>2026&#039;da Formula 1&#039;e hangi siber g\u00fcvenlik \u015firketleri sponsor oluyor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ba\u015fl\u0131calar\u0131: Mercedes&#8217;le CrowdStrike, Ferrari&#8217;yle Bitdefender, Red Bull&#8217;la 1Password, Williams&#8217;la Keeper Security ve Alpine&#8217;le Arctic Wolf.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>CrowdStrike ne zamandan beri Mercedes&#039;in sponsoru?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>2019&#8217;dan beri. Kas\u0131m 2025&#8217;te CrowdStrike&#8217;\u0131n kurucusu George Kurtz, Toto Wolff&#8217;un tak\u0131m\u0131n \u00fc\u00e7te birine sahip oldu\u011fu \u015firketin y\u00fczde 15&#8217;ini \u015fahsen sat\u0131n ald\u0131. Bug\u00fcn CrowdStrike, Mercedes&#8217;in Principal Partner&#8217;lar\u0131 aras\u0131nda.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Ferrari&#039;nin siber g\u00fcvenlik orta\u011f\u0131 kim?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Kaspersky&#8217;nin yerini ald\u0131\u011f\u0131 2022&#8217;den bu yana Bitdefender. Ekim 2025&#8217;te anla\u015fma yenilendi ve geni\u015fletildi.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Darktrace McLaren&#039;\u0131n sponsoru mu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>McLaren&#8217;\u0131n g\u00fcncel ortaklar\u0131 aras\u0131nda g\u00f6r\u00fcnm\u00fcyor. Darktrace 2020&#8217;den itibaren tak\u0131m\u0131n orta\u011f\u0131yd\u0131; 2021&#8217;deki yenilemeyle i\u015f birli\u011fi IndyCar&#8217;a da geni\u015fledi ve tak\u0131m\u0131n siber korumas\u0131na yapay zek\u00e2 getirildi.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>F1 tak\u0131mlar\u0131 neden siber g\u00fcvenli\u011fe ihtiya\u00e7 duyar?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Telemetriden ara\u00e7 tasar\u0131mlar\u0131na kadar \u00e7ok de\u011ferli devasa miktarda veriyi y\u00f6nettikleri ve bunlar\u0131 s\u00fcrekli pist ile fabrika aras\u0131nda aktard\u0131klar\u0131 i\u00e7in. Kimlik av\u0131 ve fidye yaz\u0131l\u0131m\u0131 gibi her b\u00fcy\u00fck \u015firketin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 tehditlerle kar\u015f\u0131 kar\u015f\u0131yalar.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Siber g\u00fcvenlik \u015firketleri neden Formula 1&#039;e sponsor oluyor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u00c7\u00fcnk\u00fc Formula 1 \u00fcr\u00fcnleri i\u00e7in inand\u0131r\u0131c\u0131 bir test alan\u0131, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki y\u00f6neticilere ve karar vericilere ula\u015f\u0131yor ve markay\u0131, g\u00fcvenlik satan herkes i\u00e7in temel olan hassasiyet ve g\u00fcvenilirlik de\u011ferleriyle ili\u015fkilendiriyor.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Kas\u0131m 2025&#8217;te CrowdStrike&#8217;\u0131n kurucusu ve CEO&#8217;su George Kurtz, Toto Wolff&#8217;un holdinginden hisse alarak Mercedes Formula 1 tak\u0131m\u0131n\u0131n orta\u011f\u0131 oldu. Alt\u0131 y\u0131l \u00f6nce \u015firketi tak\u0131ma teknik sponsor olarak girmi\u015fti; bug\u00fcn CrowdStrike, tak\u0131m\u0131n Principal Partner&#8217;lar\u0131 aras\u0131nda yer al\u0131yor. Formula 1 ile siber g\u00fcvenlik \u015firketleri aras\u0131ndaki ili\u015fkinin birka\u00e7 y\u0131lda ne kadar s\u0131k\u0131la\u015ft\u0131\u011f\u0131n\u0131n belki de en a\u00e7\u0131k \u00f6rne\u011fi bu. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":195747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20201],"tags":[],"class_list":["post-241995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>F1 siber g\u00fcvenlik: 2026&#039;da tak\u0131mlar\u0131n sponsorlar\u0131<\/title>\n<meta name=\"description\" content=\"F1 siber g\u00fcvenlik sponsorlar\u0131: Mercedes&#039;le CrowdStrike, Ferrari&#039;yle Bitdefender, Red Bull&#039;la 1Password ve di\u011ferleri. 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